Consumer Consumption Research Articles

Role of justification of unethical behaviour in sustainable fashion consumption among Indian consumers: a parallel mediation approach

PurposeSustainable consumption is an important topic for different industries, including the fashion industry. Despite a favourable attitude of consumers towards sustainable products in the fashion industry, the actual purchase by the consumers is limited. Thus, the present study examines sustainable consumption using the theory of planned behaviour (TPB). The purpose of this paper is to study the mediating impact of strategies of justification of unethical behaviour on the gap-based relationship between a purchase intention and a purchase decision for a consumer in a sustainable clothing context.Design/methodology/approachFor the study, the primary data from 229 graduate-level fashion students enrolled in universities across India has been analyzed with the help of structural equation modelling.FindingsThe study results have proven that attitudes and subjective norms can positively affect purchase intentions when it comes to purchase of the environmentally sustainable products. Further, economic rationality (ER) and government dependency (GD) partially mediate the purchase intention–behaviour gap of the justification strategies for unethical behaviour.Practical implicationsThe results would be helpful in implementing sustainable clothing consumption among Indian consumers. The study would be beneficial for industry professionals, export houses and scholars to discover possible reasons which can lead to the widening of the intention–behaviour gap when it comes to the purchase of the sustainable clothing consumption for Indian consumers. Critical implications for marketers from the present research assert that ER and GD are important factors that could increase the purchase intention of young consumers towards sustainable clothing.Originality/valueThe results of the study contribute to the existing literature in a novel way by adding justification strategies for unethical behaviour to the TPB model. This study is innovative as it adds new constructs to the TPB model by including the three justification strategies that people use for unethical consumption behaviour (ER, economic development and GD) to gain insight into why a purchase intention–behaviour gap exists for sustainable clothing.

인터랙티브가 적용된 스포츠 의류 전문점에 대한 연구

With the development and application of science and technology, Installation Art integrates new technology and media, and Interactive Installation, as a combination of traditional installation art and modern technology, is gradually applied in indoor space. The purpose of this thesis is to study the application of interactive devices in clothing store space, to analyze the effects of interactive devices on consumers' emotional experience and perceived usefulness. The results show that the interactive, experiential, technological and entertainment of the interactive devices in the clothing store space have positive effects on the emotional experience and perceived usefulness. This research can enrich the space form of clothing store and attract consumers to increase the possibility of consumer consumption, and provide some theoretical reference for the rational use of interactive devices in clothing store space.

Factors determining fashion clothing interest and purchase intention: A study of Generation Z consumers in India

This research provides a framework of factors determining clothing interest and subsequent purchase motivation of Generation Z consumers in India. The predictors of young consumers’ clothing interest are uniqueness, self-concept, brand image, word of mouth and perceived quality, with price consciousness moderating the interaction between clothing interest and purchase intention. The study employed structural equation modelling to analyse data collected via a self-administered questionnaire from 211 consumers across India aged 18–24. The resultant model established the role of uniqueness, self-concept and brand image as significant predictors of clothing interest, which influenced consumers’ purchase intention positively. Both word of mouth and perceived quality have a low impact on the fashion clothing consumption of young consumers. The moderating role of price consciousness was also not established indicating that young consumers would go ahead with their clothing purchase if they develop an interest in it, regardless of the price. As the results confirmed the role of uniqueness, self-concept and brand image on clothing interest, which in turn influence consumers’ purchase motivation, this study throws significant insight on factors, which determine young consumers’ clothing interest. The research will hence enable clothing brands to develop strategies, which fit the young consumers’ values and appeal to their aspirational lifestyle, influencing their purchase motivation and brand loyalty in return.

Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?

ABSTRACT This article investigates the effect of reference group comparison on compensatory consumption for bottom-of-the-pyramid (BOP) consumers. While existing research reveals a relationship between upward social comparisons and compensatory consumption, there has been minimal focus on how BOP consumers react to such comparisons. By conducting multiple studies targeting low-income but educated employees of different organizations, this research demonstrates that BOP consumers engage in conspicuous consumption behavior; in particular, they prefer conspicuous material goods when undergoing reference group comparisons (both upward and downward), which is a marked contrast from their more affluent peers and the western population. Furthermore, while incidental envy explains the underlying mechanism of the relationship between upward reference group comparison and conspicuous material consumption, anxiety is the mediator between downward reference group comparison and conspicuous material consumption for BOP consumers. Overall, this research significantly contributes to the BOP and compensatory consumption literature and has managerial implications for marketers serving BOP markets.

Evolutionary Game of Pesticide Reduction Management for Sustainable Agriculture: An Analysis Based on Local Governments, Farmers, and Consumers

Promoting pesticide reduction is a critical component of achieving sustainable agriculture. However, the challenges involved in coordinating diverse stakeholder demands pose difficulties in promoting pesticide reduction behavior. To reveal the evolutionary paths of the decision-making processes of each player under various influencing factors and optimize pesticide reduction policies, this paper proposes a three-way evolutionary game model that considers the interests of the local governments, farmers, and consumers. The study reveals six stable equilibrium strategies in the evolutionary game system of pesticide reduction for sustainable agriculture (SA). Under polycentric governance, ideal states allow local governments to regulate farmers’ pesticide reduction and consumers’ purchases of green agricultural products. Regulatory measures such as providing technical and in-kind subsidies for pesticide reduction, imposing penalties for the overuse of pesticides, and promoting public awareness influence farmers’ and consumers’ decisions when it comes to reducing pesticides and purchasing green produce. Moreover, the total benefits of pesticide reduction for farmers and the utility of green produce consumption for consumers are primary factors that influence the evolutionary game system’s eventual evolution toward different stable equilibrium strategies. These factors primarily affect the supply and demand of green products, which in turn impacts pesticide reduction. This study enhances the policy analysis of pesticide reduction and provides valuable insights into constructing a pesticide reduction policy system based on polycentric governance.

Behavioral Influence on Halal Food Consumption of Millennial Consumers

Halal has caught the interest of consumers worldwide, both Muslims and non-Muslims. The concepts and principles, however, were little understood, and the research was limited to Muslims. Hence, the study on the behavioral influence of halal food consumption was conducted considering two religions and the millennials. The validated and pre-tested survey instruments were distributed in selected cities and municipalities of the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), Philippines with a total of 536 participants. Following the standards of analysis, IBM SPSS software version 22 was used to analyze the 519 valid questionnaires. Six stages of CB-SEM were employed, providing TPB models that were in good fit considering the satisfaction of measures. Findings revealed that the proposed measurement model was confirmed to be applicable in the local setting, and the proposed structural model was significant and acceptable. The re-specification generated the knowledge, subjective norms, and attitudes positively related and statistically significant to the intention to buy. The results also showed that the intention to buy and all variables pertaining to it highly explained the halal food consumption of millennials. The government and schools were encouraged to collaborate to intensify the promotion of halal food products and sustain the appreciation of consumers.

Rancang Bangun Konverter Modbus RTU RS485 ke Modbus TCP/IP Berbasis ATMEGA2560

In the electricity’s world, there are panels that are used to display electrical measurements or what is known as a Digital Panel Meter (DPM). This DPM measures physical quantities such as current, voltage, power, frequency and so on. In addition, this panel serves as a monitor for the quality of the electricity supply. In medium voltage systems, DPM is integrated with Automatic Meter Reading (AMR) which functions as a data collection tool for energy consumption of electricity consumers. So this DPM is a very important tool. Problems arise when connecting from one DPM to another, because this DPM usually uses RS-485 for its communication system. Such communication can only be carried out with equipment of the same standard. Therefore, it is proposed to design a Modbus RTU RS-485 converter to Modbus TCP/IP. This is done so that DPM communication can be directly connected to computers or to network devices such as routers, hubs and switches. Stages of research that begins with the analysis of problems and system requirements. Next do the design and realization. From the research conducted, the tool runs well. The test uses the modbus poll software as a comparison of the measurement results from the tool. The results show that the device data and those that appear on the modbus poll have high accuracy, for example, the device shows a voltage of 227.2 V; when using the software the result is 227.25 V

The Effect of Consumption Expression Behavior through Social Media on Sustainable Consumption: Mediating Effects of Social Connectedness

The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers’ consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

Bring it on! Package shape signaling dominant male body promotes healthy food consumption for male consumers

AbstractAlthough the effects of product packaging on food healthiness and product/brand anthropomorphism on consumer response have been extensively studied, there has been little attention paid to how anthropomorphizing the package could potentially bias consumers' perception of food healthiness and subsequent consumption. Drawing on theory from evolutionary psychology, the current paper proposes that package signaling a dominant male body (vs. nondominant package) promoted healthy food consumption among males rather than female consumers. In a field study (Study 1), preliminary real‐world evidence was collected that showed that both genders perceived food as healthier when it was packaged in a dominant (vs. nondominant) package. However, in terms of food content satisfaction, only males reported more satisfaction when exposed to the dominant (vs. nondominant) package, and this effect was not observed for unhealthy food. Next, two lab experiments directly assessed the impact of package dominance on male consumers' purchase intention of healthy food products and found that intrasexual competition underlies such effect (Studies 2 and 3). These findings were contingent on individual differences in competitive mindset (Study 4); competitive (vs. cooperative) consumers were more inclined to pay a premium for healthy food within dominant package. Our work adds to the growing body of literature on anthropomorphic package by highlighting the influential role of package dominance on healthy food consumption. Marketers selling healthy food may adopt a dominant (i.e., V‐shaped package) to communicate the product's healthiness and promote consumption for male consumers.

COVID 19 Impact on the Consumer Consumption Pattern in the FMCG Sector

The research is focused on identifying the changes in the consumption pattern of the consumers in the FMCG sector due to the COVID 19 pandemic. The distribution channel disruption and the complete lockdown severely affected the manufacturing and the distribution of the FMCG products and the shifts that has taken place when it comes to purchase of FMCG goods, the medium used and whether the change in the behavior of the consumers are permanent or temporary. The research was conducted on the FMCG sector which provides huge opportunity in the rural markets of India. The pandemic has shifted the consumer consumption pattern from non- essential goods to essential products. Purpose – The main purpose of the research is to look into the consumption patterns for pre- corona, during the lockdown and the post lockdown and finds out the changes in the consumption pattern so as to understand the future of the FMCG sector. The customer conversion into e-commerce platforms and home delivery services for purchase of groceries, vegetables etc.

A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics

PurposeThe COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study conducts a focused literature review of pandemic-related consumer behaviour research to address two research questions: 1) what are the pandemic's direct effects on consumer consumption behaviour, with an emphasis on changes in their basic and psychological needs? and 2) what are the consequences of behavioural changes on consumer-centric logistics?Design/methodology/approachThe scientific procedure and rationales for systematic literature review (SPAR-4-SLR) protocol and the theory, context, characteristics and methodology (TCCM) framework were adopted as a guideline to map, refine, evaluate and synthesise the literature. A total of 53 research articles were identified for further analysis.FindingsUsing Maslow's hierarchy of human needs as a theoretical guide, this review synthesises the COVID-19 pandemic's effects on consumer behaviour into four categories: abnormal buying behaviour, changes in consumer preferences, digitalisation of shopping behaviour and technology-related behaviour. Furthermore, four consumer-centric logistics propositions are proposed based on the four aspects of consumer behavioural changes.Originality/valueThis study outlines the significant behavioural changes in consumers in the face of the COVID-19 pandemic and how these changes impact consumer-centric logistics, with implications for managing consumers' involvement in logistics and pointing out future research directions.

The Role of Environmental Awareness and Green Product Literacy on Green Purchase Behavior in Indonesia

Consumers consumption pattern is the focal point to reach sustainable development goals. Green purchase become one of actual action to mitigate negative impact of the environmental degradation. In order to protect the environment, consumers shifting into sustainable living era and forms a new market segment called green consumers. Recently, green purchase and green consumers become popular attribute to explore and investigate in consumer research. This study identified potential factors affecting green products purchase as consumer actual behavior. The main predictors environmental awareness and green product literacy, green product literacy also using for moderating effect. Research conducted with a survey and a purposive sampling method, using SEM PLS for data analyzed. The number of valid observations for the data analysis is 100. Based on direct hypothesis testing, it was found environmental awareness finding as a significant factor influencing green purchase behavior. Similarly, the direct effect of green product literacy was found to be as significant factor that influences green purchase behavior. Meanwhile, green product literacy has no moderating effect on the relation between environmental awareness to green purchase behavior. In this way, it will help policymakers and managers for formulating strategy to green consumers, especially in Indonesia.

Impact of Artificial Intelligence Regulations on Organizational Risks

The data science industry has grown exponentially due to the surge in consumer consumption of technology-related services and products. Following closely is the data science specialty of Artificial Intelligence (AI) algorithm development and use, which holds significant potential for an organization’s bottom line. By combining these new AI capabilities with the treasure troves of new and legacy consumer data, organizations can automate decision-making to entice new consumers to their products and services. These AI capabilities come with a plethora of potential uses and misuses. Organizations must take stock of the precedence of laws and regulations related to consumer privacy and ensure careful consideration of AI risk management to balance the potential financial implications of AI algorithm development and use, good and bad.

Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Mengkonsumsi Rokok Obat Sehat Tentrem Di Kabupaten Ponorogo

I
 In Indonesia, there are many cigarette consumers, and entrepreneurs, especially those engaged in cigarette products. The large number of cigarette consumers is a business opportunity that has the potential to continue to grow. This can be seen from the increasing number of new cigarette brands launched in the market and supported by many people who smoke. The desire to consume Cigarettes, Healthy Medicine, and be Peaceful, can be influenced by various factors, such as culture. In this case, it is more cultural; social factors it is more to the group. The personal aspect is more to the lifestyle; psychological factors tend to motivation and belief. This study aims to analyze some of these factors on consumer behavior, which in this case is the consumer of Healthy Medicine Cigarettes Tentrem. This research was conducted in Ponorogo Regency. The research subjects are consumers of Healthy Medicine Cigarettes Tentrem. This study uses several consumer respondents of Healthy Medicine Cigarettes Tentrem as samples. The study used data obtained from interviews. The data obtained will then be analyzed between theory and data in the field. The study results show that these factors influence consumer consumption of Tentrem Healthy Medicine Cigarettes.
 

공간마케팅 관점에서 본 업사이클링 복합문화공간 특성에 관한 연구

Both the global pandemic and technological advancements have driven patterns of consumer consumption online. As a result, companies find themselves needing to diversify their offline channels by offering customers unique experiences that go beyond a run-of-the-mill offering. One such strategy involves the use of upcycling spaces, which has multiple benefits: providing a distinctive customer experience, differentiation of a businesses from its competitors, and a more economical businesses. This study aims to analyze the upcycling of complex cultural spaces from a space marketing perspective to provide customers with an immersive experience. In Seongsu-dong, Seoul, eight former warehouse or industrial facilities that have been transformed into upcycled spaces were selected for the field survey. The spaces were evaluated based on five measures: economic feasibility, historicity, artistry, usability, and participation. The results showed that entertainment-oriented locations had a higher level of spatial composition compared to commercial-oriented locations, and that participation was highest and artistry the lowest across all measures. Although entertainment programs in the space added to the customer experience, there were generally a lack of programs that fully utilized the unique characteristics of the upcycled complex cultural space. The artistic aspect of utilizing existing industrial waste was also insufficient, which is likely, therefore, to limit the space’s uniqueness and desirability. Moreover, preserving the structure of existing spaces can serve as a form of storytelling, connecting the past and present, and appealing to modern consumers. Space marketing can be effectively utilized if it is developed with eco-friendly elements and incorporates the link between environmental issues and upcycling.

RETRACTED ARTICLE: Consumer Consumption Behavioral Model for Business Intelligence Using Artificial Intelligence

RETRACTED ARTICLE: Consumer Consumption Behavioral Model for Business Intelligence Using Artificial Intelligence

Analysis of the Impact of Property Tax on Property Wealth Effect

Contemporarily, with the boosting value of China's real estate prices as well as the prospers of the market, family real estate wealth also increases. Based on the data of China Household Finance Survey (CHFS) in 2019, this paper investigates and discusses the impact of household property wealth on household consumption and the impact of property tax on the property wealth effect. Empirical research shows that real estate wealth has a significant positive impact on household consumption. In other words, the increase of it has a significant promoting effect on household consumption. The property tax has a significant restraining effect on the wealth effect of real estate. According to the analysis, a number of relevant policy suggestions are put forward to help accelerate economic development, promote consumer consumption, stabilize employment, and improve people's well-being. Overall, these results shed light on guiding further exploration of the impact of property taxes on household consumption.

Analysis of Influencing Factors of Stock Return Rate in China

In recent years, the decline of China's stock market prices, as reflected in the decline of the Shanghai Composite Index and Shenzhen Composite Index in the late 2020s, has led to an economic downturn in China. The article analysis the statistics from 2016 to 2021 and introduces the possible reasons and political background and the reasons why these factors lead to the share value. Through the method of linear regression, the possible factors were simulated on the statistical system SPSS, and a more reliable data conclusion was obtained. To analyze the causes of the economic downturn by factoring the relationship between the consumer consumption index, per capita GDP growth, Gini coefficient, the Exchange rate of RMB against the US dollar, and the Shenzhen Index. In addition, it focuses on the impact of real-life factors on the stock market, focusing on the relationship between fixed asset investment, Hong Kong factors, the economic cycle, and the stock market.

Risk assessment of eighteen elements leaching from ceramic tableware in China

ABSTRACT Ceramic products are among the most frequently used food contact materials. Health risks associated with ceramic tableware usually arise from the migration of heavy metals. In this study, 767 pieces of ceramic tableware of different shapes and types were collected across China, and the migration levels of 18 elements were determined using inductively coupled plasma mass spectrometry. Migration tests were conducted according to the Chinese National Food Safety Standard – Ceramic Ware (GB 4806.4) with microwaveable and non-microwavable samples under different conditions. The food consumption of consumers via different shapes of ceramic tableware was obtained through a self-reported web-based survey, and the estimated dietary intakes of the studied elements were calculated accordingly. The exposure assessment showed that certain metals leached from the ceramic tableware at levels of concern. In addition, the applicability of the migration experiment conditions for microwaveable ceramic ware in GB 4806.4 needs to be further investigated.

I want to remember: Preference for visual intensity in sentimental purchases

AbstractWhat determines an individual's preference for high‐ or low‐intensity visual stimuli? This research designed four studies, including one incentive‐compatible study, to explore a novel situation—imbuing a product with sentimental value to drive consumer consumption of intense visual stimulation. We manipulated imbuing a product with sentimental value from both the consumers' (via hypothetical scenarios) and the marketers' (via brand positioning) perspectives. The results reveal that when a product is imbued with sentimental value, consumers exhibit a greater preference for high‐intensity visual stimuli (highly saturated colors; Studies 1 and 2), and this effect is driven by consumers' heightened desire for memorability (Study 3). Moreover, the investigated effect diminishes when the expected usage time frame of products is short (vs. long; Study 4). Our work contributes to sentimental value, memory, and visual sensory marketing literature. The findings also provide strong managerial implications for marketing practitioners to properly use and design visual sensory stimuli. Specifically, we offer a viable way to incorporate sentiment into retailing (i.e., via brand positioning) and identify factors that marketers should consider (e.g., manufacturing materials) to promote rich visual elements in situations involving imbuing products with sentimental value.