Consumer Tastes Research Articles

A longitudinal data analysis approach for sensory shelf life estimation

Shelf life of a food product is a time threshold that determines when it no longer retains its quality. It can be estimated using data coming from sensory experiments where potential consumers taste aged portions of the product and state whether they will consume the product or not. The raw data obtained from the experiment consist of a binary sequence for each assessor. The standard approach to analyze this type of data is based on reliability theory and requires the coding of the raw data into censored intervals. This paper discusses how the aforementioned coding yields a loss of information and low coverage of confidence intervals. Furthermore, the paper introduces an alternative methodology to estimate shelf life based on longitudinal data theory. This methodology prevents loss of information, quantifies the effect of inconsistent responses, explicitly incorporates and diagnoses the correlation structure of the consumer’s responses, and provides an easier interpretation of the results for the final user. These features are shown using real data coming from sensory experiments.

ANALISIS STRATEGI KONSUMEN TERHADAP PEMBELIAN KRUPUK RAMBAK AR-ROHMAH DI KEMLAGI MOJOKERTO

From the initial survey it was discovered that AR-Rohmah's rambak cracker turnover decreased due to regional executions during the Covid-19 pandemic. The problem studied is how the marketing strategy, product quality, consumer tastes, brand image and purchase intention, does it affect the intention to buy AR-Rohmah rambak crackers. The purpose of this study was to determine the effect of marketing strategy, product quality, consumer tastes and brand image on interest in buying AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. The population in this study are consumers who buy, have bought or know about AR-Rohmah rambak crackers. The number of samples is 80 people. Research using multiple linear regression analysis. The results showed that marketing strategy, product quality, consumer tastes and brand image had a partial and simultaneous significant effect on buying interest on AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. This can be seen from the test results which have a sig value of less than 0.05, with a regression sales result Y = 8.649 + 0.107X1 + 0.300X2 + 0.322X3 + 0.300X4. While the coefficient of determination has a value of 76.9% which indicates that it has a large influence value simultaneously.

Improving the Economy of the Home Furniture Industry in Sugerkidul Village - Jember through Appropriate Technology

Furniture (chairs, beds, sideboards and so on) are items needed by every household that potential to be cultivated as a livelihood. Some of the basic materials for making furniture products are available locally (village) and some come from the city. Techniques for making furniture products such as how to make wooden frames, cut furniture cloth or leather, sew furniture fabrics, and the process of assembling and combining them into a furniture product must be owned by furniture workers, in order to open a furniture business. In addition to the technical skills that must be possessed, the required equipment such as tools, sewing machines and so on must also be owned for this furniture business to be successful. Some of the difficulties of Jelbuk furniture entrepreneurs are that they do not have enough skills to sew and do not have a sewing machine. If there is sewing work, it is always given to another party whose existence is 20 km from Jelbuk. This is what makes Jelbuk entrepreneurs less economically empowered. Therefore, the purpose of carrying out this activity is to provide guidance on sewing techniques and procurement of sewing machines as an alternative solution for these furniture entrepreneurs. This activity was carried out in several stages, namely 1) procuring sewing machines that were tailored to the needs of making a furniture product, 2) providing guidance on sewing techniques, and 3) training on techniques for making fashion furniture products according to consumer tastes. Guidance on sewing techniques is given starting from getting to know the sewing machine and its characteristics as well as sewing guidance to make a simple product to the details. The results of the community service activities are enough to help improve the ability of sewing techniques so that all pron products can be done at their own place without having to be given to other parties, so that the completion is faster and more cost efficient. The guidance process is still given for 3 months until it is completely independent. The ability of furniture entrepreneurs increases, the settlement process is faster, the number of consumers increases and will ultimately increase the income of furniture entrepreneurs in Suger Kidul Village, Kec. Jelbuk, Kab. Jember.

Peran Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit dengan Moderasi Kualitas Pengalaman (Studi pada Produk Air Kemasan Prima di Kabupaten Bekasi)

This study aims to examine the relationship between the influence of lifestyle, brand awareness, taste quality on repurchase intention which is moderated by the quality of experience. Bekasi. So the collection of this population is non-probability sampling and the technique of taking respondents is purposive. Purposive sampling can be understood as a sampling technique with certain considerations. Research was processed using a regression technique, which was processed using SmartPLS. 1) Lifestyle of consumers of Prima mineral water products will encourage repurchase intention, 2) Brand awareness of Prima mineral water products does not support repurchase intention, 3) Quality of consumer taste of Prima mineral water products supports repurchase interest, 4) Quality of experience performs the role of moderating lifestyle on, 5) Quality of experience performs the role of moderating brand awareness on repurchase intention, 6) Quality of experience performs the role of moderating the role of taste quality on purchase intention.

Pengembangan Olahan Daun Kelor Sebagai Potensi Pendapatan Keluarga Di Desa Loru Kecamatan Sigi Biromaru Kabupaten Sigi

This study aims to determine internal factors (Strenghts, Weaknesses) and external factors (Opportunities- Threats) in supporting the business deveopment of processed moringa leaf products in Loru Village. The detremination of the respondents was determined purposively (purposive). The number of respondents 6 consisted of 1 group leader and 2 group members,while external party respondents consisted of 3 consumers. The analysis used in the study is descriptive analysis and SWOT analysis. The results of the SWOT analysis show that the business development of processed moringa leaf products in Loru village is in the ST strategy, namely quadrant II,where in this posiyion overcoming existing threats by using the strengths of alternative strategies namely (1) Maximizing the use of capital in purchasing raw materials, (2) Maintaining a distinctive taste to anticipate changes in consumer tastes and face compotition with similar busisnesses, (3) Utilizing attractive product packaging and original taste in order to anticipate product equality substitution.

Quantitative analysis of Kaizen philosophy on productivity improvement

Due to rising global competition and major changes in consumer demands, preferences, and tastes, many businesses today use the Japanese management technique known as Kaizen to adjust their production processes to meet these expectations. The sole goal of this study was to improve the overall productivity of medium-scale industries by integrating the kaizen philosophy into the production process. Most learning exercises carried out as part of kaizen initiatives were designed to improve social outcomes regarding employees’ problem-solving skills and attitudes. In particular, Kaizen coordinators are concerned with employees’ understanding of continuous improvement and their communication and problem-solving abilities. The pilot project was carried out in the production lines where vanilla extracts were being produced. The Plan-Do-Check-Act (PDCA) cycle technique was used in this study to improve productivity in the production process. The pitch diagram was used as a supportive tool. The two prominent techniques that mainly contributed to the increase in productivity were the PDCA cycle and the pitch diagram. Kaizen implementation led to a 37% increase in the company's total productivity. To increase productivity even further, water tapping and measurement were merged. As a result, it took just 2 minutes instead of 5 to fill a bottle with 20 liters of water. This study concludes that the Kaizen philosophy and elimination of non-value-adding tasks from the production process improve output.

Application of Decoupage Techniques to Woven Heach Heater Products in Jaya Business Smes, Gorontalo Regency

This study aims to apply decoupage techniques to woven water hyacinth handicraft products, UKM Usaha Jaya, Gorontalo Regency. The approach used is qualitative. This type of research method uses a type of improftive research method. Data is collected through experiments, observations, interviews, documentation. Data analysis was carried out through data reduction, data presentation, discussion, and conclusions. The decoupage technique is applied to pouch and bag products. The research was carried out in several stages, namely: Preparation of products to be decoupaged, Preparation of tools and decoupage materials. Preparation of napkins with various motifs, Making sketch designs and work designs, The process of applying the decoupage technique. The implementation stage is the most important stage in this study. The results showed that by applying the decoupage technique to woven water hyacinth products, it could produce a variety of motifs on the surface of the product so that the appearance of the product looked more diverse, so it can be concluded that the application of decoupage techniques to woven water hyacinth products was produced with a variety of motifs and colors. beautiful products can meet the different and more diverse needs and tastes of consumers. Thus, the application of motifs using decoupage techniques can be an alternative in the development of woven products

The Application of Linear Programming for the Optimal Profit of Pt. Naruna Using the Simplex Method

Abstract PT. Naruna is a ceramics factory located in Salatiga, Indonesia. In PT. Naruna ceramics, all products are handmade with contemporary designs and have a high artistic value in shape and color. Getting profit is the company’s primary goal, but many companies still need to learn the maximum profit that can be obtained by optimizing their resources, one of which is PT. Naruna. PT. Naruna produces goods based on intuition. As a result, a lot of goods are piled up in warehouses. Meanwhile, with the development of the times, new trends and images will appear more attractive so that consumer tastes and motifs from ceramics will change. In addition, ceramic products that have gone through the combustion process cannot be recycled and must be burned. This research focuses on the production of glasses with three different types according to price. The aim of this paper is to optimize profits by determining the composition of the number of products produced. We used linear programming with a simplex method to solve our problem in PT. Naruna. Linear programming is the most appropriate method for solving problems that exist in PT. Naruna, namely by paying attention to the objective and constraint functions. The objective function is to maximize profit, so it takes the form of a linear equation with the variable X1 being the first type of glass, X2 being the second type of glass, and X3 being the third type of glass. The constraint functions used include the number of products, the number of workers, the amount of clay, and the time for production. The results show that PT. Naruna can achieve maximum profit when producing glass type 1 less than type 3 less than type 2.

Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Volume Pembelian Cabe Merah di Pasar Sulak Kecamatan Kayu Aro Kabupaten Kerinci

The research was carried out at the Sulak Market, Kayu Aro District, Kerinci Regency, with the aim of describing consumer decisions in purchasing red chilies at the Sulak Market, Kayu Aro District, Kerinci Regency and analyzing the factors that influence consumers in purchasing volume of red chilies. Sampling in this study was using accidental sampling technique with 35 respondents. The data collected includes primary data and secondary data with cross section data types. The results showed that consumer behavior in Kayu Aro District, namely that the average consumer has a spicy taste, therefore consumers always buy red chilies and make preparations because consumers feel happy if red chilies are always available at home. In addition, consumers also think that they are less appetizing if they eat without chili sauce, which is a processed product from red chilies. From the results of this study, it was obtained that consumer behavior towards decisions in purchasing red chilies at Sulak Market, Kayu Aro District, seen from the variable price, number of family dependents, and consumer tastes, they decided to keep buying red chilies. Consumers will feel satisfied if they consume red chili and if it is always available. The results of statistical tests using multiple linear regression, simultaneously (the price of red chilies, the price of substitute goods or cayenne pepper, the number of family members and consumer tastes) have a real influence on consumer decisions in purchasing red chilies at Sulak Market, Kayu Aro District, Kerinci Regency. Partially test there are three factors that significantly affect consumer decisions in buying red chili, namely the price of red chili, the number of family members and consumer tastes while the price of cayenne pepper has no effect. The coefficient of determination for these three factors is 75.2%, which means that these three factors as independent variables are able to explain consumer decisions in purchasing red chilies as dependent variables and around 24.8% cannot be explained by the model but explained by other factors. those models.

Coopetition Against an Amazon

This paper analyzes cooperative data-sharing between competitors vying to predict a consumer's tastes. We design optimal data-sharing schemes both for when they compete only with each other, and for when they additionally compete with an Amazon – a company with more, better data. We show that simple schemes – threshold rules that probabilistically induce either full data-sharing between competitors, or the full transfer of data from one competitor to another – are either optimal or approximately optimal, depending on properties of the information structure. We also provide conditions under which firms share more data when they face stronger outside competition, and describe situations in which this conclusion is reversed.

The effect of pomegranate peel extracts coated with Spirulina microalgae supplementation on physicochemical, microbiological and sensorial properties of yoghurts during storage

SummaryPomegranate peel is a by‐product rich in phytochemicals with proven therapeutic effects. On the other side, Spirulina microalgae contains high protein, vitamins, minerals and various carotenoids in its structure. This is a study in which extracts of hydroalcoholic/aqueous pomegranate peel and Spirulina are combined in yoghurt medium. Six different yoghurts were produced in which microencapsules containing these two products of natural origin, extracts and microalgae itself were added. During storage at +4°C for 21 days, its physicochemical, microbiological and sensory properties were regularly monitored. Microalgae content and controlled release of phenolic compounds have been an excellent nutrient medium for yoghurt bacteria. According to the control yoghurt (YC), the number of viable bacteria was higher in all yoghurts. Microalgae increased the nutritional value of yoghurts, especially protein. While the protein level was 4.82% in control yoghurt, it increased to 5.48% in YM‐coded yoghurt. YPH and YC‐coded yoghurts have the highest general acceptability with 4.21 points, while YM‐coded yoghurt is in the last place with 2.79 points. It is thought that these green‐coloured and aromatic‐smelling yoghurts will attract attention when presented to the consumer's taste.

Proanthocyanidins composition in new varieties descended from Monastrell.

The wine sector is constantly evolving, in order to adapt to consumer tastes. The organoleptic characteristics in wines are the main factors to obtain quality wines. Proanthocyanidins (PAs) are responsible in an important way for positive aspects in quality wines, such as body and color stability in red wines, but they are also responsible for sensory characteristics that can be negative for their quality when found in excessive concentrations. One strategy to improve grapevines and wines is to obtain new varieties, so our research institute has been selecting some of them from direct crosses between Monastrell and other considered premium varieties such as Cabernet Sauvignon and Syrah. A quantitative analysis in grapes, seeds and wines was carried out during three consecutive seasons (2018, 2019 and 2020) in order to characterize PAs composition and concentration in the following new varieties: MC80 (Monastrell × Cabernet Sauvignon), MC98, MC4, MC18 and MS10 (Monastrell × Syrah). Other aspect to study was the extraction capacity of the different new varieties of PAs during maceration process into must/wine. In general, the results showed higher concentrations in PAs in most crosses for the three seasons studied compared to Monastrell variety. It was remarkable that a higher concentration of epigallocatechin was found in most of the wines elaborated with the crosses, being a positive aspect from an organoleptic point of view, since this compound provides softness to the wines. © 2023 Society of Chemical Industry.

Mind the gap: an empirical analysis of pay discrimination in Hollywood

PurposeThis study aims to identify and explain a possible gender pay gap in the creative industry. By using the salary information of Hollywood actors, this paper restricts the analysis to a relatively homogenous group of workers. In addition, actors' human capital endowments and past performance can be measured precisely. The factors that impact the salaries of movie stars are likely to influence the pay of other high-wage employees, such as athletes and executives.Design/methodology/approachThis paper uses a rich panel data set including 178 female and male actors in 973 movies released between 1980 and 2019. Using a random-effects model and the Blinder–Oaxaca decomposition approach, this paper distinguishes between a fraction of the gender pay gap that can be explained and another fraction that cannot be explained. Hence, only the unexplained residual typically obtained by estimating two standard Mincer-type earnings functions is due to discriminatory pay practices.FindingsThis study reveals a pay difference between female and male actors. Gender-specific representation in leading roles and systematic differences in performance measures can explain this pay difference. While female actors' underrepresentation in leading roles reflects consumer tastes and, therefore, reflects discriminatory attitudes, no evidence can be found for direct pay discrimination in Hollywood's movie business.Originality/valueTo the best of the authors’ knowledge, this is the first Hollywood study to relying on a rich panel data set that includes various measures of the human capital characteristics of the different individual actors. This paper's theoretical contribution lies in applying classic labor economics reasoning to explain pay determination in Hollywood's movie business.

Production of meat and products of its processing in Kazakhstan: improving the quality and assortment

The goal is to summarize the results of the development of meat processing industry in Kazakhstan, to analyze market changes in domestic sausage market, including its total volume, the distribution of market share between producers by type of product, region, export and import, per capita consumption, consumer preferences, culture and profile of buyers. Methods – for the analysis of primary and secondary information, desk and field methods of conducting marketing research were used, official statistics were studied, and a survey of industry specialists was conducted. Results – the dynamics of sausage production in the Republic of Kazakhstan over the past five years was determined, the factors that contributed to its changes were identified. An analysis of the volumes of production of sausage products, meat processing, canning, the pace of development of the meat industry, the use of production capacities in the regions of the country is given. The structure of market, tastes of consumers, the level of competition, main trends, territorial location of manufacturers and sales directions are considered. Conclusions – the consumption of sausages in Kazakhstan is more than 85.6 thousand tons, or 11 kg per capita per year. The largest number of manufactured and processed sausages is in the West Kazakhstan and East Kazakhstan regions. Over the past 5 years, in the republic as a whole, the increase was 1.9 times, which was facilitated by the growth in demand, the development of technologies, and small business. The authors note the absence of large producers, their fragmentation, as well as a number of problems associated with the shortage of raw materials, the irrational use of its secondary reserves, and the need to reduce losses. To increase the investment attractiveness of the meat processing industry, it is necessary to solve the economic problems of coordinating intersectoral relations related to attracting investment resources and their targeted

The Revenue of Local Breed Chicken Traders at Traditional Markets in Ngabang District, Landak Regency, From The Perspective of Maqasid Syariah

In the running of the lokal breed chicken business, there are other factors that have an impact on traders' The revenue. The Revenue earned by these traders is managed by the traders especially for their household needs. This is what makes traders need to pay more attention to the factors that impact on their Revenueso that the continuity of their business remains stable. The purpose of this study was to determine the impact of capital, working hours and length of business on the Revenueof lokal breed chicken traders in the Traditional Market, Ngabang District, Landak Regency and Analysis of traders' Revenuelokal breed chicken at Traditional Market, Ngabang District, Landak Regency according to Maqasid Syariah. The method used is a descriptive method with a qualitative approach. The results of this study, 1) Capital has an impact on Revenueif the more chicken supplies sent by distributors, the greater the capital issued by traders. length of business makes traders understand consumer tastes and length of time selling has an impact on Revenue2) Based on the perspective of Maqasid Syariah, traders are able to fulfill their dharuriyat (basic) needs which include five things, namely a) Maintenance of Religion (Hifz Ad-Din); b) Self-preservation (Hifz An-Nafs); c) Mind Maintenance (Hifz Al-Aql); d) Maintenance of Offspring (Hifz An-Nasb); e) Property Maintenance (Hifdz Al-Maal).

Tailoring crops with superior product quality through genome editing: an update.

In this review, using genome editing, the quality trait alterations in important crops have been discussed, along with the challenges encountered to maintain the crop products' quality. The delivery of economic produce with superior quality is as important as high yield since it dictates consumer's acceptance and end use. Improving product quality of various agricultural and horticultural crops is one of the important targets of plant breeders across the globe. Significant achievements have been made in various crops using conventional plant breeding approaches, albeit, at a slower rate. To keep pace with ever-changing consumer tastes and preferences and industry demands, such efforts must be supplemented with biotechnological tools. Fortunately, many of the quality attributes are resultant of well-understood biochemical pathways with characterized genes encoding enzymes at each step. Targeted mutagenesis and transgene transfer have been instrumental in bringing out desired qualitative changes in crops but have suffered from various pitfalls. Genome editing, a technique for methodical and site-specific modification of genes, has revolutionized trait manipulation. With the evolution of versatile and cost effective CRISPR/Cas9 system, genome editing has gained significant traction and is being applied in several crops. The availability of whole genome sequences with the advent of next generation sequencing (NGS) technologies further enhanced the precision of these techniques. CRISPR/Cas9 system has also been utilized for desirable modifications in quality attributes of various crops such as rice, wheat, maize, barley, potato, tomato, etc. The present review summarizes salient findings and achievements of application of genome editing for improving product quality in various crops coupled with pointers for future research endeavors.

Optimal Grading Scales for Enhancing Product Evaluation by Infomediaries

Infomediaries, such as movie critics, play a crucial role in evaluating product quality and providing valuable information to potential consumers. Their use of discrete grades, such as thumbs-up and thumbs-down, helps consumers make informed purchasing decisions. In this study, we aim to investigate how the grading process can be improved, addressing research questions such as determining quality cutoffs for each grade, identifying the optimal number of grades to use, exploring grading strategies for goals beyond informativeness (e.g., maximizing reviewer's traffic), and designing grading systems that encourage producers to enhance product quality. Through the use of an analytical model, we demonstrate that the optimal grade cutoffs are contingent upon the distributions of product quality and consumer taste. Additionally, we find that the resulting grading scale may exhibit unequal intervals. Surprisingly, our findings indicate that as few as five grades can approach optimality in terms of consumer welfare. Furthermore, we reveal that grading should be made more challenging when producers have the ability to invest in quality improvement. These insights shed light on the design of grading scales for reporting quality, offering practical guidance to infomediaries and industry stakeholders. By understanding the interplay between product quality, consumer preferences, and grading strategies, we can enhance the effectiveness and relevance of grading systems, ultimately empowering consumers to make more informed decisions.
 
 Received: 12 January 2023 / Accepted: 16 March 2023 / Published: 20 March 2023

NEW TRENDS IN INDIA’S CONSUMER BUYING BEHAVIOUR

Urbanization may be a constant phenomena in India and is influencing the life style and buying behavior of the consumers. The study relies on the perceptions, buying behavior and satisfaction of the consumers in Indian market. The Indian consumer market has higher income the event of recent urban lifestyles. Consistent with a 2010 report by McKinsey & Co., India is about to grow into the fifth largest consumer market within the world by 2025. In line with it Online shopping has also experienced a ascent during the recent years because of its unique advantages for both consumers and retailers, like shopping at around the clock facilities, decreasing overhead expenses and offering a good range of products. Recently at the moment time online shopping or E-tailing is that the new trend of shopping in India thats accustomed discuss with computer-based-shopping or E-shopping same like internet banking or E- banking. New concept of the net shopping could be a great example of the business revolution in India. Taste, behaviour and preference of consumers cannot be ignored because consumers are the Kings of market. Consumer behaviour may be a complex, dynamic, multi dimensional process, and every one marketing decisions are supported assumptions about consumer behaviour. In modern world, prediction of consumer behaviour is way essential for prosperity of the business. Its prediction and strategy formulation could be a challenge for the management of any business. The Indian consumers are noted for the high degree of import orientation. India may be a lucrative market while the per capita income in India is low and it remains an enormous market, even for costly products. KEYWORDS: Changing Dynamics, Consumer Behaviour, Buying Strategies, Preference of Consumer.

Identification of grape berry indigenous epiphytic yeasts with <i>in vitro</i> and <i>in vivo</i> antagonistic activity towards pathogenic fungi

During their lifespan, grapes are exposed to conditions that can endanger plant health, including fluctuating climate and infection by pests and insects. In particular, attacks by filamentous fungi represent huge annual losses for grape farmers. Present concerns about rising antimicrobial resistance, fungicide prohibitions and shifting consumer tastes are driving the search for less harmful ways of preventing damage to grapevine by pathogenic fungi. In this study, the antagonist activity of yeasts isolated from grape berry surface microbiota was assessed by in vitro and in vivo assays on an assortment of grapevine fungal pathogens, including Botrytis cinerea and Aspergillus niger. The results show that W. anomalus, A. pullulans, C. intermedia, R. glutinis, Z. meyerae and H. takashimae were able to inhibit by 75 to 100 % mycelia growth and sporulation of the filamentous fungi in vitro. Strains of M. pulcherrima and S. bacillaris also showed 50 to 75 % efficacy in reducing mould growth. The strains were further assessed on incised leaves of 2-month-old grapevines for their ability to reduce disease incidence by the filamentous fungi. W. anomalus, A. pullulans, M. pulcherrima, C. intermedia and R. glutinis significantly reduced infection symptoms in the leaves, indicating their potential as effective biocontrol yeasts in the vineyard.

Market Conditions and Speed of Innovation on Increasing Sales of Micro and Small Entrepreneurs in Ternate City

The decline in people's purchasing power can be caused by market conditions, which of course, has an impact on decreasing the income of Micro and Small Enterprises (MSE) actors. This research was conducted to determine the ability to understand market conditions and the speed of innovation of MSME entrepreneurs toward increasing their sales in the City of Ternate. Research data was collected through a questionnaire on MSE actors in 5 sub-districts across Ternate. A total of 339 questionnaires were collected. Research data were analyzed using SEM-PLS analysis. The results show that market conditions and the speed of innovation directly affect the increase in sales. The level of innovation can mediate the influence of market conditions on sales. This finding has implications for MSEs to have the ability to understand market conditions and the pace of innovation in managing their business amid rapidly changing market conditions. Another interest for the Regional Government of the City of Ternate is to conduct training and policy assistance related to very rapid changes in market conditions due to changes in consumer tastes.