Consumer Preferences Research Articles

Analysis of Consumer Preferences on Mitsubishi Vehicles

The automotive industry is increasingly competitive, making consumer preferences the key to achieving market success. This research analyzes consumer preferences for Mitsubishi vehicles with a focus on product, price and location factors. The research method used was a survey with a questionnaire to 178 people as a sample. The data collected is analyzed using statistical techniques to identify the factors that most influence consumer preferences. The research results show that product dimensions are the main factor influencing consumer preferences, more dominant than price and dealer location. The implications of these findings direct Mitsubishi to continue improving product quality, innovating in technology, and strengthening digital services in order to maintain consumer loyalty and optimize marketing strategies in the automotive market.

Structural transformation without industrialization? Evidence from Tanzanian consumers

AbstractExport‐oriented industrialization was central to many Asian countries' structural transformation processes, but many African countries are bypassing industrialization, and the prospects for competing in global manufacturing markets are poor. Alternative structural transformation pathways all rely on domestic markets, and thus understanding their trajectories requires uncovering consumer preferences. Using detailed household expenditures data from a nationally representative panel survey in Tanzania, I estimate a flexible, stylized consumer demand system. I recover estimates of expenditure elasticities of demand for goods, services, and food in the aggregate, along with price elasticities of demand, identified using within‐household variation in prices and expenditures. I find that, across the expenditures distribution and in both rural and urban areas, consumer preferences are service facing. In particular, I show that (1) consumers sharply increase spending on services relative to goods and food as incomes increase; (2) demand for services in the aggregate is somewhat sensitive to changes in service prices; and (3) food, goods, and services are substitutes for each other. On one hand, a high propensity to consume the types of services that generate large local economic growth multipliers is consistent with driving growth in service sector employment. However, sustained growth in the long run may be limited because these services are low productivity and nontradable, and domestic markets are size constrained.

Тенденции развития потребительских предпочтений на рынке мяса и мясных продуктов

The article examines the trends in the development of consumer preferences for meat and meat products. During the analysis of the structure of the food market, consumer surveys and research on production technology and consumption statistics, the main patterns of changing preferences of domestic consumers were identified. The data on the dynamics, structure, volumes of production and consumption of meat and meat products are presented. The data on the volumes of meat and meat products consumption recommended by the Ministry of Health of the Russian Federation and their actual consumption are presented. Statistical data illustrating the dynamics of the volume of state support for agricultural producers are presented.

Determinants of Intention to Choose Halal Certified Restaurant in West Java

The establishment of halal-labeled restaurants that offer a diverse range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultural aspects of the region. The varied traditional cuisine, business centers, and the presence of Muslim communities make West Java an attractive destination for those seeking a religiously oriented and convenient dining experience. This study used primary data collected from 100 respondents through a questionnaire distributed via Google Forms. The study utilized purposive sampling, a type of non-probability sampling, and employed multiple linear regression analysis using SPSS version 29 for data analysis, the study was conducted in 3 stages, namely t-test, f-test, and coefficient of determination test. The findings indicate that attitude and religiosity factors influence consumer purchase intention at the halal restaurant. Conversely, knowledge was not proven to significantly affect public purchase intention at the halal restaurant in this study. This research has significant implications for halal restaurant owners. Halal restaurant owners in West Java can better understand the needs and preferences of Muslim consumers, strengthen their market position, and promote the growth of the halal industry in the region.

Defatted Flaxseed Flour as a New Ingredient for Foodstuffs: Comparative Analysis with Whole Flaxseeds and Updated Composition of Cold-Pressed Oil.

Flaxseeds are functional foods popular in current diets. Cold-pressing is a solvent-free method to extract flaxseed oil, resulting in a by-product-defatted flour. This study compared whole flaxseeds and defatted flour (proximate composition, fatty acids, vitamin E, total phenolics and flavonoids, antioxidant activity, amino acids, and protein quality) and updated the composition of cold-pressed oil (oxidative stability, peroxide value, UV absorbance, colour, fatty acids, vitamin E, total phenolics and flavonoids, and antioxidant activity) to assess the nutritional relevance and potential for food applications of these samples. The flour had higher ash (6% vs. 4%), fibre (36% vs. 34%), protein (28% vs. 16%), phenolics (205 vs. 143 mg gallic acid equivalents/100 g), and antioxidant activity than seeds (p < 0.05), so it should be valued as a novel high-fibre food ingredient with high-quality plant-based protein, as it contains all essential amino acids (106 mg/g) and a high essential amino acids index (112%), with L-tryptophan as the limiting amino acid. The oil, while low in oxidative stability (1.3 h), due to its high polyunsaturated fatty acids sum (75%), mostly α-linolenic acid (57%), contains a significant amount of vitamin E (444 mg/kg), making it a specialty oil best consumed raw. The exploration of the flour as a minimally processed food ingredient highlights its role in supporting food security, circular economy, and sustainability goals, aligning with consumer preferences for natural, low-fat foods. Future research should investigate the bioactivity and shelf-life of the samples, as well as the bioavailability of compounds after digestion.

Analysis of Financial Stability in Indian Automobile Industry

The Indian automobile industry plays a pivotal role in the nation's economic landscape, contributing significantly to GDP, employment, and technological advancement. In recent years, the sector has faced considerable challenges, including shifting consumer preferences, regulatory changes, economic uncertainties, and the impact of global disruptions such as the COVID-19 pandemic. This paper aims to analyze the financial stability of the Indian automobile industry by evaluating key financial indicators, such as profitability, liquidity, and solvency. It also explores the industry's adaptability in the face of macroeconomic challenges, including supply chain disruptions, rising input costs, and changing regulatory landscapes related to environmental standards. Furthermore, the paper assesses the influence of government initiatives like the Production-Linked Incentive (PLI) scheme and electric vehicle adoption on the overall financial health of the sector. By employing both qualitative and quantitative analyses, the study provides insights into the sustainability and resilience of the Indian automobile industry, highlighting the critical factors that determine its financial stability and its potential for future growth in a dynamic economic environment.

Supply Chain Efficiency and Agricultural Product Sales: A Comparative Study of 2022 and 2023 Trends in USA

This comparative study analyzes supply chain efficiency and agricultural product sales trends in the USA between 2022 and 2023. Utilizing a comprehensive dataset of agricultural products—including livestock, fruits, and dairy—the study examines key metrics such as units shipped, units sold, and units on hand across various product categories. By evaluating these variables, the research highlights changes in supply chain performance and market dynamics over the two-year period. The study focuses on identifying shifts in product demand, sales performance, and supply chain efficiency, offering insights into how agricultural producers adapted to market conditions. Results indicate that while some categories, such as fruits, experienced consistent sales growth, others faced fluctuations due to supply chain disruptions and changing consumer preferences. This analysis not only underscores the importance of efficient supply chains but also opens avenues for predictive analysis, providing actionable recommendations for improving supply chain practices in the agricultural sector. The findings are particularly relevant for industry practitioners aiming to enhance supply chain resilience and optimize product sales performance.

Transformations in Consumer Buying Behavior: Investigating How Online Shopping Platforms

The advent of online shopping platforms has significantly transformed consumer buying behavior, revolutionizing the retail landscape. This study investigates the shifts in consumer preferences and purchasing patterns attributed to the proliferation of digital marketplaces. The research encompasses a comprehensive analysis of consumer behavior trends, drawing on both qualitative and quantitative data collected from surveys and market studies. The methodology involves a mixed-methods approach, integrating statistical analysis with thematic analysis to derive insights from consumer feedback and market data. The findings reveal a marked increase in the convenience and accessibility of shopping, which has driven a shift towards online purchases. Additionally, the study identifies critical factors influencing consumer decisions, such as personalized recommendations, competitive pricing, and the ease of comparing products. The results underscore the growing importance of mobile shopping and the role of social media in shaping consumer choices. In conclusion, the research highlights the transformative impact of online shopping platforms on consumer behavior, emphasizing the need for retailers to adapt to these changes by enhancing their digital presence and leveraging data analytics to better understand and meet consumer needs.

Segmenting the Chinese New Energy Compact SUV Market: A Latent Class Analysis of Consumer Preferences

The burgeoning new energy vehicle (NEV) sector in China, particularly the compact SUV market, presents a dynamic landscape for consumer preferences and behaviors. This study employs a latent class analysis (LCA) to segment the Chinese new energy compact SUV market, aiming to identify distinct consumer groups with homogeneous preferences and behaviors. Utilizing a comprehensive dataset of 6,720 consumer samples sourced from a reliable automotive statistics website, the study delineates two primary consumer segments: "Luxury Brand Preference Buyers" and "Normal Brand Rejection Buyers." The findings reveal that the former segment exhibits a marked preference for luxury brands, and tends to make fewer purchases, predominantly in the last quarter of the year 2023. In contrast, the latter segment shows a strong preference for another luxury brand and a balanced distribution of purchase quantities throughout the year, with a clear rejection of normal brands. These insights are instrumental for NEV enterprises to develop targeted marketing strategies that cater to the specific needs and preferences of these consumer segments, thereby enhancing market share, consumer satisfaction, and loyalty.

Factors affecting sustainability of SMEs in the culinary industry during the COVID-19 period

This research attempts to investigate elements such as products, prices, shifting target markets, online advertising, capital, and accounting understanding of the sustainability of the food industry during the COVID-19 Period, Bintaro Modern Market. Micro-scale business players in the culinary industry at Bintaro Modern Market served as the study's population, and there were 129 participants. As a measurement analysis method with a structural model in this work, researchers employed partial least squares (PLS). A direct survey and the usage of a google form are the methods employed in this descriptive and quantitative research kind. The findings of this study show that the variables, such as products, prices, and changes in consumer preferences, are factors that impact the sustainability of small and medium-sized enterprises (SMEs) in the culinary industry. This research provides unique long-term value by analyzing how micro-scale culinary businesses adapted to the challenges of the COVID-19 period. Focusing on key elements like products, prices, shifting target markets, online advertising, capital, and accounting understanding, it identifies critical factors influencing the sustainability of SMEs in the food industry. The study fills a gap in the literature on the pandemic's impact on this sector and offers actionable insights for crisis management and sustainable practices in micro-scale enterprises, benefiting both policymakers and entrepreneurs globally.

Determination of Factors Affecting Farmers' Preference for Corn Seed by Conjoint Analysis

Modeling consumer preferences among multi-attribute alternatives has been one of the main activities in consumer research. Conjoint analysis is a multivariate statistical analysis technique that reveals the acceptance of criteria such as yield, price and adaptability that are important in consumers' usage habits and preferences. In this study, it was aimed to determine the degree of importance given by grain corn growers to seed traits in corn seed purchase. For this purpose, conjoint analysis was applied and preferences in seed purchase were determined according to the data obtained from the survey conducted among farmers. The survey questions used in the research were applied to 123 farmers. Kendall's Tau value, which is the representativeness of the model, was 0.935 (p

Adoption of Online Food Ordering Platforms: A Study on Consumer Behavior and Brand Influence of Swiggy and Zomato

The swift advancement of digital technologies alongside the evolving lifestyles of consumers has profoundly reshaped the food service sector, resulting in the extensive utilization of online food ordering platforms. This review manuscript seeks to investigate the principal determinants affecting the acceptance and expansion of these platforms, emphasizing consumer behavior, technological innovations, and branding methodologies. By synthesizing knowledge from prevailing literature and research concerning notable platforms like Swiggy and Zomato, the manuscript scrutinizes essential motivators such as convenience, pricing strategies, service excellence, user engagement, and promotional initiatives. Furthermore, it delves into the influence of trust, security, and social dynamics in molding consumer perceptions and preferences. Through a thorough examination of these variables, this manuscript endeavors to furnish a more profound comprehension of the mechanisms underlying consumer adoption and retention within the online food delivery sector. The conclusions underscore potential avenues for platforms to refine their strategies to align with the shifting expectations of consumers and uphold a competitive edge in an increasingly crowded marketplace.

The Impact of Marketing Methods on Consumer Behavior in the Era of New Media

With the development of the new media era, marketing methods have undergone tremendous changes, therefore, consumers have a wider range of ways to obtain information. Previously, information could only be obtained from TV advertisements, newspapers, and magazines. Today, using social media and the Internet to transmit information is more rapid and convenient, which has a profound impact on consumers' cognition and behavior. Therefore, studying the impact of marketing methods on consumer behavior in the era of new media is of great significance and has profound practical value. The theme of this study is to explore how various marketing methods have an impact on consumer purchasing decisions, processes, and behaviors in the era of new media, and to find the connection between new media marketing and consumer behavior. This study adopts literature analysis and case analysis methods to explore. From the research results, it can be concluded that new media marketing methods have a significant impact on consumer behavior. On the one hand, it improves consumer understanding of product information and increases product awareness. On the other hand, it promotes communication among consumers, changes their purchasing decisions, and affects their purchasing preferences and behaviors. From this, it can be seen that in the era of new media, enterprises should fully consider consumer psychology, formulate relevant marketing strategies, attach importance to consumer needs, and enhance product visibility and diversification, to better meet consumer preferences.

The results of research on technological indicators in the experimental module for growing broiler chickens

Russia ranks fifth in the world in poultry meat production. In the period from 2010 to 2021, the volume of production of this type of product increased by 1.77 times, which in physical terms is 2,190 thousand tons. The largest volume of poultry meat production, 89.7%, falls on the meat of broiler chickens. This indicator is justified by consumer preferences of the retail market, a low feed conversion rate, a high level of automation of production processes, as well as the possibility of up to 8 production cycles per year. The main share, amounting to 93%, of broiler chicken meat production is accounted for by large agricultural enterprises. Households of the population and peasant farms account for 7% of production. This result is observed due to the lack of technical and technological solutions for small-scale production, providing for the use of automation of production processes, which leads to a decrease in productivity and an increase in poultry mortality. The combination of these factors increases the cost of finished products, making small-scale production uncompetitive. To solve this problem, a project has been developed and a prototype of a technological module for fattening broiler chickens has been manufactured. The production capacity of the module is 2,800 broiler chickens per year. The module uses a cellular method of keeping poultry on a mesh flooring. As a result of the conducted studies, the feed conversion rate was 1.66, the cost of water was 3.4 liters, electricity was 3.22 kWh and labor was 0.051 people per kilogram of live weight. The obtained indicators are comparable with those of large poultry farms, which allows us to conclude that it is advisable to use technological modules at small poultry enterprises.

Plant-Based Beverages: Consumption Habits, Perception and Knowledge on a Sample of Portuguese Citizens.

Plant-based beverages (PBB) consumption has increased significantly worldwide due to an interest in vegetarian/vegan diets, taste preferences, health and ethical and environmental issues. Therefore, this study intends to investigate consumption habits, consumer preferences and consumers' level of knowledge about PBB. In this study, a voluntary, anonymous questionnaire survey was applied to a sample of participants from Portugal. The sample was recruited by convenience, and therefore, the distribution among the groups was not even. Data analysis involved different statistical techniques: basic statistics, chi-square tests, factor analysis, cluster analysis and tree classification analysis. The results indicated that the most consumed PBB were almond, soy and oat beverages. The majority of consumers chose these beverages for nutritional and health reasons, while a smaller number consumed them as part of a vegetarian or vegan diet. The main motivations for consuming PBB are mainly associated with sustainability and health benefits. The results regarding the respondents' knowledge about PBB revealed that a health-related profession was the most significant predictor. These results allowed us to conclude that the factors of nutrition, health, ethics and practice of a vegetarian/vegan diet influence the consumption of PBB. It was also concluded that being in a healthcare profession, along with age and professional status within this field, were significant factors influencing the level of knowledge about PBB.

The Effect Of Online Retailers And Perceived Risk On Repurchase Intention Mediated By Trust

This study focuses on online retail consumers who actively make purchases through the leading e-commerce platform, namely Shopee. This study emphasizes more on consumer experience and psychological factors that influence their purchasing decisions. The purpose of this study is to investigate online retailers, perceived risk, and trust on online retail consumers' repurchase intention, by mediating the role of trust. This study aims to provide a better understanding of the factors that influence consumer repurchase intention in the context of e-commerce, so that it can provide valuable input for business practices in improving their marketing strategies and brand management. The sampling technique used is non-probability sampling that has and uses the online retail shopee. In this study, data was collected from 125 respondents who met the criteria. The results of the analysis show that online retailers on trust and trust on repurchase intention have a significant influence. The implications of this finding are that increasing repurchase intention through planned and consistent branding efforts can be the key to increasing consumer trust and preference.

Influence of drying method on the shelf life of artisanal pasta

Efforts to optimize pasta drying often face challenges due to the complexity of operational variables. This study aimed to optimize conventional fixed-bed convective drying of artisanal pasta using a desirability function approach and assess the influence of drying methods on shelf life. Three methods were compared: optimized conventional fixed-bed convective drying (O-CFBCD), hot air microwave drying (HAMD), and convective tray drying (CTD). This study underscores the importance of exploring and regulating pasta quality parameters to meet both industry standards and consumer preferences for marketable products with sensory appeal. While all three drying methods show promise for producing quality pasta, there is a need for improved initial moisture control, particularly in the CTD condition, to ensure compliance with regulatory standards and mitigate microbiological risks associated with high water content. Over time, most sensory parameters exhibited enhancement, aligning with consumer expectations for high-quality products. This suggests that continuous monitoring and optimization of drying processes are essential for maintaining and improving pasta quality throughout its shelf life.

Bacterial cellulose infusion: A comprehensive investigation into textural, tribological and temporal sensory evaluation of ice creams

The study examines how adding bacterial cellulose also referred to as Symbiotic Culture of Bacteria and Yeast (SCOBY) to ice cream affects the textural, tribological, and sensory attributes, particularly texture and mouthfeel perception. Analytical assessments were performed on three types: SCOBY-added ice cream and two reference samples (control and guar gum-added ice creams). Evaluations included physicochemical properties, textural and tribological characteristics, and dynamic sensory mouthfeel using the temporal dominance of sensation (TDS) methodology. SCOBY ice cream showed higher probiotics content, lower pH, and higher acidity than reference samples. The addition of SCOBY increased hardness and altered the textural properties. TDS analysis highlighted distinct temporal dominance patterns, with guar gum ice cream presenting a pronounced mouth/residual coating pre-swallowing, while SCOBY and control ice cream exhibited a thin/fluid perception. The frictional factor at 37 °C was positively correlated with the melting rate, graininess, and thin/fluid perception while negatively correlated with firmness, smoothness and mouthfeel liking. Additionally, the mouthfeel liking was higher with firm, smooth and mouth/residual coating sensations and lower with grainy and thin/fluid perception. In summary, incorporating SCOBY in ice cream formulations can provide health benefits and meet consumer preferences for natural ingredients, while ensuring careful optimization of mouthfeel.

Modeling and empirical evidence of the impact of implementation of sugar sweetened-beverages tax to reduce non-communicable diseases prevalence: a systematic review.

The surge in non-communicable diseases (NCDs) has been linked to excessive sugar-sweetened beverage (SSB) consumption. In response, the World Health Organization advocates for SSB taxes as a preventive measure. This study conducts a systematic literature review, encompassing simulation modeling and empirical evidence, to evaluate the effectiveness of SSB taxes in diminishing NCD prevalence. A systematic search from August 2002 to August 2022, utilizing databases like ScienceDirect, PubMed, Google Scholar, Wiley Online Library, Springer, and ResearchGate, identified 29 relevant articles worldwide following PRISMA 2020. The Critical Appraisal Skill Programme (CASP) 2018 tool was employed for economic evaluation. Among the selected articles, 22 utilized simulation models in group of countries such as South Africa, the US, the UK, Asia (Philippines, India, Indonesia, Thailand), Australia, and Europe (Germany), while seven were based on US and UK evidence. Simulation modeling consistently demonstrated that SSB taxes significantly reduced NCD incidence, prevalence, and mortality, also bolstering government revenue. Tax rates in simulations ranged from 10 to 25%. However, empirical evidence indicated a limited impact, primarily due to low tax rates. Notably, a UK-specific tax led to a 2.7% reduction in SSB sugar purchases and 40.2% higher purchases of no-levy drinks. The findings suggest that while simulation models demonstrate the potential effectiveness of SSB taxes in reducing NCDs, empirical evidence reveals there is no significant effect of the SSB tax, Based on the study conducted in this study, the SSB tax is not effective in reducing the prevalence of NCDs due to consumer preferences that have not changed. , likely due to the implementation of lower tax rates and failure to fulfill the assumption of subtitution product, physical activity, and so on. The study highlights that SSB tax is not effective in reducing the prevalence of NCDs due to consumer preference that have not change. Multi-actions are needed to support the sustainability of the implementation of the SSB tax, including education and promotion of healthy lifestyles and encouragement to reformulate SSB products by industry.

What role do attitudes, information and taste play in consumer preferences and willingness to pay for domestic alternatives to exotic superfoods?

Superfoods are a recent health-oriented food trend, especially among younger consumers. The most well-known superfoods, such as quinoa or goji berries, are considered exotic foods, at least for the European market. This contradicts another food trend: the movement towards regional or local foods. As little is known about how consumers evaluate this trade-off when consuming superfoods, we investigate i) consumers’ preferences and willingness to pay (WTP) for domestic and exotic superfood ingredients; and ii) factors determining a higher WTP for domestic superfood alternatives. To this end, we conducted a three-step Vickrey auction of fruit smoothies with exotic and domestic superfood ingredients. A total of 116 individuals participated in the within-subjects experiment, which included an information treatment, tastings and a sensory evaluation. In general, participants perceived superfoods as a healthy but expensive food trend potentially harmful to the environment. Moreover, participants were eager to try the exotic smoothie, but agreed more strongly with statements endorsing the positive health benefits and good taste of the domestic smoothie. In general, we found a higher WTP for the domestic smoothie, which was reinforced by providing information about the origin of the fruits. After tasting, the WTP a premium for the domestic smoothie was driven by differences in sensory evaluations, but no longer by product perceptions and food neophobia. This indicates that food neophobia is related to taste uncertainty, which was resolved by the tasting. We discuss practical implications for fruit growers and processors marketing products containing novel and familiar superfood ingredients.