Consumers Of Agricultural Products Research Articles

Bioassay Study of Azadirachtin And Plumbagin on Pericallia ricini (Lepidoptera: Arctiidae)

In recent years, the overuse of commercially obtainable synthetic pesticides against phytophagous insects has augmented their bioaccumulation in the biosphere, foremost to increased resistance and reduced soil biodiversity. Moreover, extreme uses of insecticides enter various environmental resources as an outcome of overflow, initiating deleterious health problems to agriculturalists and consumers of agricultural products. Hence, more attention is being paid towards the expansion of substitute eco-friendly insecticides that will help in an effective pest management system and also prevent longstanding exposure that causes diseases. As a result, important ecologically friendly and harmless alternative practice strategies to artificial compounds are essential. Azadirachtin and plumbagin (phytoproducts) have been identified as an extraordinary biocontrol agent with low toxicity and high efficacy among many plant products for latent chemotherapeutic compounds in plant pest and disease management systems. The biocidal effectiveness of neem is attributed to its azadirachtin active ingredient, which affect some metabolic processes in insects such as protein synthesis, deviations in biological fitness, reduced sexual communication, and chitin synthesis. Similarly, Plumbagin (Napthaquinones) have established substantial attention in agricultural chemistry because of a novel action mode, extremely high activity against a broad spectrum of insects, low acute toxicity to mammals, and environmentally benign characteristics. The present study indicated that Azadirachtin and Plumbagin can be significant alternatives to Chemical insecticides for Pericallia ricini control in short-cycle crops.

Microcystin Contamination in Irrigation Water and Health Risk.

Microcystins (MCs), natural hepatotoxic compounds produced by cyanobacteria, pose significant risks to water quality, ecosystem stability, and the well-being of animals, plants, and humans when present in elevated concentrations. The escalating contamination of irrigation water with MCs presents a growing threat to terrestrial plants. The customary practice of irrigating crops from local water sources, including lakes and ponds hosting cyanobacterial blooms, serves as a primary conduit for transferring these toxins. Due to their high chemical stability and low molecular weight, MCs have the potential to accumulate in various parts of plants, thereby increasing health hazards for consumers of agricultural products, which serve as the foundation of the Earth's food chain. MCs can bioaccumulate, migrate, potentially biodegrade, and pose health hazards to humans within terrestrial food systems. This study highlights that MCs from irrigation water reservoirs can bioaccumulate and come into contact with plants, transferring into the food chain. Additionally, it investigates the natural mechanisms that organisms employ for conjugation and the microbial processes involved in MC degradation. To gain a comprehensive understanding of the role of MCs in the terrestrial food chain and to elucidate the specific health risks associated with consuming crops irrigated with water contaminated with these toxins, further research is necessary.

Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming

PurposeThis study investigates whether the visualization of agricultural products influences consumers’ purchase intentions in the context of farmer-assisted livestreaming in China. Moreover, it explores the moderating effect of packaging functionality and the mediating effect of consumer trust.Design/methodology/approachConsumers in China from multiple social media platforms participated in this survey, which yielded 333 valid responses for analysis.FindingsThe results revealed a positive relationship between the video presentation about the agricultural production process and consumers’ purchase intention, which is mediated by consumers’ trust. Meanwhile, packaging functionality moderates the relationship between agricultural product visualization and consumers’ purchase intentions as well as the indirect effect of consumers’ trust.Originality/valueThis study extends the application of the stimulus-organism-response (SOR) model to the field of farmer-assisted livestreaming. By building a more detailed model, this study adds to knowledge on the influencing mechanisms of consumers’ purchase intentions in farmer-assisted livestreaming.

Assessment of radioactivity level and associated radiological hazard in fertilizer from Dhaka.

Miners, factory workers, traders, end-users, and foodstuff consumers all run the risk of encountering health hazards derived from the presence of elevated levels of radiation in fertilizers, as these groups often come into direct or indirect contact with fertilizers as well as raw materials throughout various linked processes such as mineral extractions, fertilizer production, agricultural practices. A total of 30 samples of various kinds of fertilizer produced in different factories in Dhaka megacity were analyzed to quantify the concentrations of primordial radionuclides using HPGe detector. Among the analyzed samples, average (range) concentration of 40K was found to be 9920 ± 1091 (8700 ± 957-11,500 ± 1265), 9100 ± 1001 (8600 ± 946-9600 ± 1056), 2565 ± 282 (2540 ± 279-2590 ± 285), and 3560 ± 392 (2620 ± 288-4500 ± 495) Bq/kg in the samples of Muriate of Potash Fertilizer, Sulphate of Potash Fertilizer, Humic Acid Fertilizer, and NPKS Fertilizer, respectively. Elevated concentration of 226Ra was found in Triple Super Phosphate Fertilizer with a mean (range) of 335 ± 37 (290 ± 32-380 ± 42) Bq/kg. The higher activity of 40K can be linked to the greater levels of elemental potassium in phosphate fertilizer. Elevated concentrations of radionuclides may also result from variations in chemical processes as well as the local geology of the mining areas where the raw materials were extracted for fertilizer production. Numerous fertilizer brands surpass prescribed limits for various hazardous parameters, presenting significant health risks to factory workers, farmers, and consumers of agricultural products. This study provides baseline information on the radioactivity of fertilizers, which could be used to develop mitigation methods, establish national fertilizer usage limits, justify regulatory frameworks, and raise public awareness of fertilizer overuse. The findings of the study could potentially help to explore the impact of fertilizer on the food chain.

New apple variety – Hrustal’nyj Bashmachok

The domestic apple tree (Malus domestica Borkh.) occupies a leading place among fruit crops, both in terms of area planted and in terms of gross fruit harvest. Currently, apple tree varieties are subject to strict requirements for highly adaptability, winter hardiness, early fruiting, high yield and quality of fruits. The new apple tree variety Hrustal’nyj Bashmachok (breeding number 1-18), meets many of the listed requirements, is the result of breeding work of the Orenburg branch of the Federal State Budgetary Institution Federal Scientific Center for Horticulture, aimed at improving the assortment and meeting the demand of producers and consumers of agricultural products in the Ural region. A variety of autumn ripening, universal use, obtained from open pollination of Antonovki Obyknovennoj and combines in its genotype such valuable qualities as high winter hardiness, productivity, and resistance to scab. The tree is medium in size, with a rounded crown of medium density. Fruits with an average weight of 152 g, conical, regular in shape. The surface of the fruit is smooth, slightly ribbed, the main color at the time of harvest and consumer ripeness is greenish-yellow. The outer color is present on a smaller part of the fruit and is orange. Subcutaneous dots are small, white, barely noticeable. The fruit pulp is creamy, dense, juicy, fine-grained, with a medium aroma. The taste is sweet and sour, pleasant, tasting score 4.4 points, average aroma. The shelf life of fruits is 20-30 days. Chemical composition of the fruit: sugar content 10.8 %, ascorbic acid 19.1 mg/100 g, dry matter 13.4 %; acidity 0.8 %. The Hrustal’nyj Bashmachok variety has average drought and heat resistance, is slightly affected by scab, and begins to bear fruit in the third year after planting. Over a long period of study, the variety showed a high level of economically valuable traits, including yield from 14.8 to 18.8 t/year and stable annual fruiting. The Crystal Shoe variety has been included in the State Register of Breeding Achievements approved for use in the Ural region since 2022 and is recommended for updating the industrial assortment of the region and cultivation in farms of various categories.

The economic consequences of price support policies in semi-subsistence economies

Semi-subsistence households in developing countries play a considerable role as both producers and consumers of agricultural products, with a substantial part of their consumption contributed by home production for home consumption (HPHC). This study employs a modeling framework that integrates an HPHC augmented database with a modified economywide model that accommodates the distinct features of these households. Results from model simulations with border price shocks and several policy responses indicate that farm households are less influenced by external price shocks but are more responsive to enhancements in the local marketing system. Subsidies to strategic non-food imports during soaring prices appear less effective in inducing agents to engage in production. This finding suggests that the welfare gains reported by studies on price incentives locally, and agricultural policy reforms in developed market economies are likely to be large overestimates of the welfare implications for semi-subsistence households in many of the least developed economies.

NECESSITY OF EDUCATION ABOUT IMPORTANCE AND POSSIBILITIES OF INSURANCE, FINANCING AND INNOVATIONS IN AGRICULTURE

Education is necessary for the development of all activities, and therefore for the development of agriculture. For the successful development of agricultural sector, in the contemporary conditions, an adequate agricultural policy is needed, which will encourage, through the series of measures and instruments, insurance, financing, introduction of innovations in agriculture, as well as many other elements important for sustainable development of agriculture. Since these are very dynamic factors, permanent education on such complex issues is necessary, in order to be sufficiently informed and knowledgeable farmers and consumers of agricultural products about all advantages and disadvantages of their business or consumer decisions. Bearing that in mind, within this research, the most important aspects of insurance, financing and introduction of innovations in agricultural sector are analysed, while the analysis of the aforementioned topics focuses on the necessity of education on these important issues. Anyway, education significantly determines the quantity and structure of agricultural production, and therefore the supply of agricultural products. Additionally, it significantly affects the shaping of demand for agri-food and other agricultural products. Accordingly, the aim of this research is to point out the relevance of insurance, quality financing and innovation in agriculture, with special emphasis on the role and importance of education for their application in the practice. The methods of description, comparison, analysis, synthesis, induction, deduction, generalization and historical method, are used in the paper. The most complex issues in the field of insurance, financing and innovative approaches in agriculture, which require adequate education, are presented schematically and illustrated with the table. The research results show that comprehensive education is really necessary when it comes to agriculture, which, like other activities, in the technical-technological and broader sense, is constantly improving and facing new challenges and requirements for sustainable development, i.e. balancing economic, ecological and social goals. Namely, it is observed in the paper that constant education must be an integral part of the modern approach to agricultural development, where the education about importance and possibilities of insurance, financing and introducing innovations, can provide the necessary knowledge and information to farmers and buyers of agricultural products. In the paper, it is concluded that the education, in various forms, can significantly motivate farmers to improve their business on a sustainable basis, and motivate consumers of agricultural products to opt for agricultural products that are at the same time acceptable in the economic-financial, ecological and the wider social context. It is extremely important in modern conditions, which are very complex and burdened with a number of global problems, such as climate changes, complicated international economic relations, health and other accompanying problems.

Formulation and Evaluation of Herbal Liquid Insecticide

Extensive usage of commercially available synthetic pesticides against phytophagous insects has resulted in their bio-accumulation in the environment, leading to a rise in resistance and a decrease in soil biodiversity over time. In addition, 90% of the sprayed pesticides penetrate the different natural resources via runoff, exposing farmers and consumers of agricultural products to serious health risks. As a result, increasing emphasis has been placed on the creation of environmentally benign pesticides/insecticides that would enable an effective pest management system and minimise chronic exposures that contribute to illnesses. The utilization of the herbal active compounds with insecticidal activities is one such technique. Hence the aim of this study was to develop herbal insecticide formulations from extracts of leaves of Azadirachta Indica, Datura Stramonium, Cascabela Thevetia and seeds of Annona Squamosa. Insecticidal efficacy of developed formulations was tested in-vitro against ballworm larvae. The study unveiled its significance in developing herbal insecticidal formulations as an alternative to harmful synthetic chemical insecticides and a step forward towards development of a promising eco-friendly technology in crop protection.
 Keywords: Insecticides, Biopesticide, Azadirachta indica, Datura Stramonium, Annona Squamosa, Cascabela Thevetia.

МОБИЛЬНОЕ ПРИЛОЖЕНИЕ ДЛЯ ТРАНСПОРТИРОВКИ СЕЛЬСКОХОЗЯЙСТВЕННОЙ ПРОДУКЦИИ

This article explores the possibilities and advantages of using mobile applications for the transportation of agricultural products. The authors analyze the benefits of mobile applications intended for the optimization of delivery routes, cargo tracking, automation of warehouse management and integration with other systems. In addition, the article discusses the benefits of using mobile applications to improve communication and cooperation between farmers, suppliers and consumers of agricultural products. This allows one to reduce costs and increase the efficiency of the entire agricultural value chain. Based on this study and practical examples presented in the article, it was concluded that mobile applications may significantly improve the transportation of agricultural products, increase operational efficiency and improve the quality of service. For each industry, it is vital to increase profits and reduce costs. In this regard, this article is devoted to the study of the possibilities of improving the efficiency of road transportation of agricultural goods. In order to create a high-performance advanced transport logistics system, Kazakhstan needs to ensure transparency of transport tariffs and the mechanism of their control and regulation concerning set of certain issues. It's important to focus on refining the performance of current networks while also improving the management of their usage intensity. Moving towards eco-friendly fuel options, cutting maintenance expenses through the upsizing of transportation companies, and embracing technological advancements and innovations are key elements in this matter.

ИСПОЛЬЗОВАНИЕ ЦИФРОВЫХ ТЕХНОЛОГИЙ В ДЕЯТЕЛЬНОСТИ АГРАРНЫХ ПРЕДПРИЯТИЙ

The article discusses promising areas of the use of digital technologies in the activities of agricultural enterprises. The theoretical and practical foundations of innovative and digital development of the agrarian economy in the conditions of information and technological challenges of our time are studied. The features of the use of certain information systems and technologies in agribusiness are investigated. The influence of digital technologies on the efficiency of agricultural enterprises is given. The most well-known Internet platforms and marketplaces in the domestic agribusiness, on which interaction between agricultural producers and consumers of agricultural products is carried out, are considered. Popular information systems and technologies used in agribusiness are given. It is established that the use of digital technologies in agricultural enterprises will allow to store a large array of data qualitatively, analyze the results obtained, on the basis of which to make informed decisions that help minimize costs, maximize profits and increase the competitiveness of agricultural production.

Products brand marketing strategy based on environmental friendliness agricultural innovation: China-Ukraine’s case

This research focuses on the influence of modern agricultural innovation on brand strategy, analysing the trends and characteristics of modern agricultural innovation in Ukraine and China, describe differences between countries. The situation in agriculture show – the same background of enterprises can have different results with profit or loss. Therefore, important to establish a commitment of customers to build an agricultural products brand marketing strategy and, as result, increase the profitability of the enterprise. Analyses the development trend of modern agricultural innovation, the characteristics of modern agricultural innovation, and the status of agricultural product brand marketing using literary analysis and case analysis methods, explains the impact of modern agricultural innovation on agricultural product brand marketing, and proposes agricultural product brand marketing strategies for building a good reputation for the brand. A model of the dependence of the purchase intention of consumers of agricultural products on the environmental friendliness of the brand is proposed, which is based on the analysis of the direct effect of public awareness of the environmental friendliness of the brand on the intention of consumers to purchase the products of an agricultural enterprise and the mediating effect of trust in the brand on the intention of the consumer to purchase the products of an agricultural enterprise.

Hygienic aspects of the possibility of using the new insecticide seller in agriculture

According to the results of toxicological studies, it was found that the Seller preparation of 20% k.s. Belongs to hazard class III (sanpin ruz No. 0321-15). The insecticide has an irritating effect on the mucous membranes of the eyes and skin. The drug has functional cumulation. The permissible daily dose at the level of 0.72 mg (people) per day is scientifically substantiated. Seller 20% K.s. Does not have carcinogenic, mutagenic and embryotoxic effects. Based on the complex of studies, hygienic standards of the preparation were developed and recommended: maximum concentration limit in water of reservoirs at the level of 0.04 mg / l (limiting hazard indicator is organoleptic); MPC in the air of the working area - 0.24 mg / m3; MPC in atmospheric air - 0.002 mg / m3; MDU in wheat - 0.18 mg / kg; UEC in the soil - 0.2 mg / kg sanitary protection zone (C33) - 200 meters, time for going to work after 7 days. Thus, on the basis of the above, the insecticide Seller 20% k.s. Can be recommended for use in agricultural practice, subject to the mandatory use of personal protective equipment for eyes, skin, respiratory organs and compliance with the rules for the use of the drug, recommended consumption rates and safety measures when working with pesticide.The purpose of this study was to identify the danger of an insecticide. Seller is 20% ks for humans and to develop, taking into account the specific features of agriculture in Central Asia, regulations that guarantee its safety in the environment and for consumers of agricultural products in hot climates.

SCIENTIFIC AND METHODICAL APPROACH TO THE ASSESSMENT OF DIAGNOSTICS OF THE ECONOMIC SECURITY OF ECONOMIC

The purpose of the article is to develop a scientific-methodical approach to the assessment of diagnostics of the economic security of economic entities on the example of the city of Kyiv and the calculation of an integral indicator that makes it possible to summarize the characteristics that reflect the most important properties of the presented research object. It has been proven that the negative consequences of socio-political transformations in Ukraine, the long-term depletion of resources of economic entities in the conditions of permanent structural changes of the national economy, require practical measures to ensure the appropriate level of economic security of the business. It was concluded that the multifaceted scientific views on the essence and methods of diagnosing economic security, which can also be applied to economic entities, actualize the issue of researching key approaches to its assessment, where the subject of assessment is: directly the object of research (the activity of sub "business entities of the city of Kyiv); factors affecting the object of the relevant study (external and internal threats); the system of ensuring economic security: measures that contribute to the stabilization of the functioning of all the presented components of the research object. The methodology for assessing the level of protection of economic interests is based on the criteria of the efficiency of the functioning of agricultural production, namely: the ability of participants in agricultural production to optimally distribute and effectively use resources (resource component); opportunities to ensure at an appropriate level the needs and goals of consumers of agricultural products, provision of labor resources (social component); support of national interests of agricultural production under the influence of globalization processes (market component); intensification of agricultural production development (innovative component). It is proposed to use a functional-systemic approach, which allows forming of a universal algorithm for diagnosing the economic security of business entities and calculating an integral indicator that makes it possible to summarize the characteristics that reflect the most important properties of the presented object of research According to the results of the study, it was concluded that the business entities of the city of Kyiv are in the zone of probable danger. The level of economic security of economic entities of the city of Kyiv in this zone reflects the intensity of their systematic destruction, which, first of all, requires urgent measures aimed at restoring the normal state of the identified crisis indicators.

Recycled agricultural plastic waste as green roof drainage layer within the perspective of ecological transition for the built environment

Although green roofs are considered among the most sustainable building envelopes, an expanding tendency is the use of recycled or reused materials and low-cost products to improve their environmental and economic sustainability. This article evaluated the use of polyethylene granules, derived from the recycling of agricultural plastic waste coming from greenhouse covering, as drainage layer in green roofs. To this end, the physical properties (i.e. particle size, specific weight, minimum and maximum density and permeability) of five different recycled plastic granules were determined. Moreover, the thermal conductivity of one of these recycled products was assessed through a customized testing methodology varying the water content. Thermal conductivity measurements were conducted by using two pieces of equipment to cross-referencing the measurements. The same surveys were carried out on other granular drainage materials (i.e. perlite, expanded clay) to validate the proposed methodology as well as to compare the thermal performance of the examined materials. The results of the thermo-physical tests showed that the recycled plastic granules have features within the range requested for green roof drainage layer, very similar to those of perlite and, therefore, they may be used as an alternative to natural drainage materials. In addition, recycled polyethylene had mechanical and environmental performances better than commercial products, indeed it has the lowest weight increase in saturated conditions, about 80 kg/m3, so reducing the extra load applied on existing building rooftops, as well it produces very low Global Warming Potential (GWP) impact, that is 2–4 kgCO2eq/FU. These outcomes could have wide dissemination considering that Europe is one of the major consumers of agricultural plastic products and their reuse/recycling comply with the ecological transition objectives.

PROVIDING FUNCTIONING AGRICULTURAL MARKET OF UKRAINE UNDER MARTIAL LAW CONDITIONS

The article is devoted to the study of the functioning of the agricultural market of Ukraine under martial law conditions. The theoretical and substantive characteristics of the agricultural market have been determined. It was established that the agricultural market should be understood as a specific sphere of exchange, within which the interests of producers and consumers of agricultural products are coordinated, taking into account the capacity of the market, its infrastructural capacities and the possibilities of solvent demand of the population. The expediency of adapting the parameters of the functioning of the agrarian market to the conditions of martial law is substantiated. The main problems of its development in the conditions of martial law have been identified, namely: rising prices for raw materials for the production of agricultural products, a decrease in the purchasing power of the population, an increase in the risk of food producers, blocking of sea ports for carrying out export-import operations, the destruction of the logistics infrastructure of the agricultural industry, the danger of conducting agricultural production in the de-occupied and front-line territories of Ukraine. A set of measures aimed at improving the functioning of the agricultural market of Ukraine in the conditions of martial law is proposed, including the provision of state support to food producers, the diversification of export and import channels in the agricultural sector, the development and restoration of the logistics capacities of the agricultural sector, the creation of logistics centers in the western border territories of Ukraine, improving the purchasing power of the most socially vulnerable sections of the population through targeted assistance tools, demining agricultural lands in the de-occupied territories and their reintegration into the process of agricultural production, improving the physical availability of food products for the population in the front-line zone, developing a network of wholesale trade facilities and developing agrarian and industrial clusters, facilitating access to the agricultural market of small producers of agricultural products on the basis of cooperation and integration.

The Sustainability of Fresh Agricultural Produce Live Broadcast Development: Influence on Consumer Purchase Intentions Based on Live Broadcast Characteristics

This paper is based on consumer purchase decisions and uses the consumers of live fresh agricultural products as the research object. We analyze consumers’ intention to purchase and analyze the role of perceived risk and value co-creation in consumers’ purchase of fresh agriculture products. Structural equation modeling analysis and stepwise regression coefficient analysis were used. The results show that: (1) the fresh agricultural products’ live features can positively influence consumers’ intention to buy; (2) the authenticity of fresh agricultural products live broadcast shows a significant negative correlation with perceived risk, and the visibility of fresh agricultural products live broadcast shows a significant positive correlation with value co-creation; (3) the perceived risk and value co-creation mediate between the live-stream features of fresh agricultural products and consumers’ intention to buy. The study results provide a basis for management decisions on the live broadcast of fresh agricultural products. It also has important implications for the sustainability of live broadcast of fresh agricultural products.

Microcystin Contamination and Toxicity: Implications for Agriculture and Public Health.

Microcystins are natural hepatotoxic metabolites secreted by cyanobacteria in aquatic ecosystems. When present at elevated concentrations, microcystins can affect water quality aesthetics; contaminate drinking water reservoirs and recreational waters; disrupt normal ecosystem functioning; and cause health hazards to animals, plants, and humans. Animal and human exposures to microcystins generally result from ingesting contaminated drinking water or physically contacting tainted water. Much research has identified a multitude of liver problems from oral exposure to microcystins, varying from hepatocellular damage to primary liver cancer. Provisional guidelines for microcystins in drinking and recreational water have been established to prevent toxic exposures and protect public health. With increasing occurrences of eutrophication in freshwater systems, microcystin contamination in groundwater and surface waters is growing, posing threats to aquatic and terrestrial plants and agricultural soils used for crop production. These microcystins are often transferred to crops via irrigation with local sources of water, such as bloom-forming lakes and ponds. Microcystins can survive in high quantities in various parts of plants (roots, stems, and leaves) due to their high chemical stability and low molecular weight, increasing health risks for consumers of agricultural products. Studies have indicated potential health risks associated with contaminated fruits and vegetables sourced from irrigated water containing microcystins. This review considers the exposure risk to humans, plants, and the environment due to the presence of microcystins in local water reservoirs used for drinking and irrigation. Additional studies are needed to understand the specific health impacts associated with the consumption of microcystin-contaminated agricultural plants.

Development of information and consulting services in the system of information relations in the agricultural industry of the Kyrgyz Republic

Information relations in agricultural sector of the Kyrgyz Republic (KR) needs further development based on the digitalization processes taking place in the society. Spread of COVID-19 pandemic introduced a number of economic adjustments to the country’s digital interactions, which significantly influenced the development of information and consulting services in the industry. Cooperation of the Kyrgyz Republic with the states of the Eurasian Economic Union presupposes close interaction on issues of regulation of the common agricultural market and development of international trade in the field of agriculture, which also affects digitalization of the country’s economy. The paper presents the results of methodological study on development of information and consulting services in the agricultural sector, analysis of organizational structure of the country’s agriculture according to categories of farms, and entities requiring these services have been determined. Recommendations are proposed for digitalization of the industry, taking into account development of information and consulting services, based on the current state of agricultural production, as son as the main consumers of information services turn to be peasant (farmer) households as the main producers of agricultural products. Building a system of information and consulting services will contribute to development of its own market for agricultural products, processing information from agricultural producers and consumers of agricultural products, creating profitable trade relations and marketing of agricultural products.

ФОРМУВАННЯ КОМПЛЕКСНОЇ СИСТЕМИ АГРАРНОГО МАРКЕТИНГУ ПІДПРИЄМСТВА

The article conducts research on the justification of theoretical and methodological provisions that determine the formation of a comprehensive system of agricultural marketing and developed practical recommendations for the implementation of the basic elements of this system in the activities of agricultural enterprises. The marketing complex is the basis of the entire system of agricultural marketing, and the management of this complex becomes the main task for success in the market. At the same time, we must not forget that the management system of the marketing complex is not universal for all enterprises, which is why to stay ahead of competitors it is necessary to look for new, better approaches to analysis and improvement of integrated agricultural marketing system. It is established that a comprehensive system of agricultural marketing is especially important in the agricultural sector, where it is extremely important to focus on better satisfaction with quality and safe food, increase sales and profits by eliminating dependence on intermediaries and ensuring direct contact with consumers. including information support and analytical support. For the effective operation of an agricultural enterprise depends on a synergistic combination of marketing tools, taking into account the characteristics of products, markets, behavior and consumer needs, with the system of marketing management. We are convinced that for agricultural enterprises such a combination will be its comprehensive marketing system. We have identified the components of a comprehensive system of agricultural marketing, which will optimize and clearly plan activities to achieve the company's mission in the market and ensure efficient, stable and profitable operation. The intensification of agricultural marketing for agricultural enterprises can be considered a tool that can increase competitiveness, optimize resource potential, ensure effective relations between producers and consumers of agricultural products that will realize economic interests as employees, business owners and consumers.

MAIN FEATURES AND MACROECONOMIC ASPECT OF ECONOMIC SECURITY

The fact that the market is the main trading instrument influencing the development of the national economy makes it necessary to analyze the lessons of all the factors that will affect its development. Consumer markets have a significant share of daily demand.Therefore, the article analyzes the behavior of consumers of agricultural products. It describes many factors that affect consumer behavior. The study argues that consumer behavior is not only affected by price and income factors. There are dozens of external factors that affect consumer behavior. Studies show that many factors can influence consumer choices, from social factors to psychological factors. The article graphically describes consumer behavior under the influence of these factors. The article also provides information on per capita consumption and market prices of agricultural products in Azerbaijan. Proposals have been put forward to stimulate the development of consumer markets in Azerbaijan.