Abstract
The article discusses promising areas of the use of digital technologies in the activities of agricultural enterprises. The theoretical and practical foundations of innovative and digital development of the agrarian economy in the conditions of information and technological challenges of our time are studied. The features of the use of certain information systems and technologies in agribusiness are investigated. The influence of digital technologies on the efficiency of agricultural enterprises is given. The most well-known Internet platforms and marketplaces in the domestic agribusiness, on which interaction between agricultural producers and consumers of agricultural products is carried out, are considered. Popular information systems and technologies used in agribusiness are given. It is established that the use of digital technologies in agricultural enterprises will allow to store a large array of data qualitatively, analyze the results obtained, on the basis of which to make informed decisions that help minimize costs, maximize profits and increase the competitiveness of agricultural production.
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