Abstract
The fact that the market is the main trading instrument influencing the development of the national economy makes it necessary to analyze the lessons of all the factors that will affect its development. Consumer markets have a significant share of daily demand.Therefore, the article analyzes the behavior of consumers of agricultural products. It describes many factors that affect consumer behavior. The study argues that consumer behavior is not only affected by price and income factors. There are dozens of external factors that affect consumer behavior. Studies show that many factors can influence consumer choices, from social factors to psychological factors. The article graphically describes consumer behavior under the influence of these factors. The article also provides information on per capita consumption and market prices of agricultural products in Azerbaijan. Proposals have been put forward to stimulate the development of consumer markets in Azerbaijan.
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