Consumer Behaviour and Food Consumer Market: The Case study of Slovakia

Abstract

The aim of the research paper is to investigate the influence of relative changes of food prices to the consumer behaviour, to study the peculiarities of the socio-economic aspects of food demand. Consumer markets have a significant share of daily demand. Therefore, the article analyses the behaviour of consumers of agricultural products. It describes many factors that affect consumer behaviour. The research study argues that consumer behaviour is not only affected by price and income factors. There are dozens of external factors that affect consumer behaviour. Several studies have shown that many factors can influence consumer choices, from social factors to psychological factors. The research paper graphically describes consumer behaviour under the influence of these factors and also provides information on per capita consumption and market prices of agricultural products in Slovakia.