Consumer Shopping Behavior Research Articles

Research on the Impact of Social Media on Consumer Shopping Behavior:Based on Case Analysis of the Adolescent Population

Starting from the underlying logic of the impact of social media on consumers, this article focuses on analyzing the shopping habits of young consumers and the influence and shaping of social media on their consumption behavior. It analyzes the positive and negative effects of social media and puts forward relevant opinions and suggestions. Compared to the adult consumer group, the adolescent consumer group has not yet formed a relatively fixed consumption value system, and their consumption behavior is more susceptible to various external factors. Adolescents are in a critical period of character development and self-value establishment, so they will pay attention to social trends and seek the unique value of their own existence during this stage. Social media, as a fast channel for transmitting information, is also the main communication platform for adolescents. It provides a huge amount of information, including product purchasing channels, consumer evaluations, etc. These pieces of information constantly influence adolescents’ thoughts and subtly shape their shopping behavior. This article advocates for the correct guidance and shaping of the values of young people, exercising and cultivating their independent thinking ability, to enable them to have healthy and good consumption behavior.

Modelling household online shopping and home delivery demand using latent class & ordinal generalized extreme value (GEV) models

The surge in e-commerce during the past decade has led to dramatic changes in consumer shopping behaviour. The study applies two Generalized Extreme Value (GEV) family models to investigate households' e-shopping demands. The study proposes a model structure to jointly model ordinal-based choice behaviour with choice-makers' latent class membership. Introducing latent class structure with the OGEV formulation accounts for the relationship between choice-makers heterogeneous preferential groups and their ordinal choice outcomes. Furthermore, the study also applies the Ordered General Extreme Value (OGEV)-Negative Binomial (NB) model, capturing the interplay between consumers' in-store shopping demands and online shopping behaviour. The RUM principle inherited within the OGEV-NB model allows econometric valuation of in-store shopping activity explicitly considering households' e-shopping demands. Both models are empirically estimated using a dataset collected in the Greater Toronto Area (GTA), Canada. The empirical findings and behavioural implications are also discussed.

Pengaruh Literasi Halal, Religiusitas, Halal Awareness Terhadap Minat Beli Konsumen pada Restoran Bersertifikat Halal pada Generasi Z di Jabodetabek

This research aims to investigate the influence of halal literacy, religiosity, and awareness of halal on consumer buying interest in halal certified restaurants in the Jabodetabek area, with a focus on Generation Z. Data was collected through a survey targeting 162 respondents using a scale of 1 to 6. Testing was carried out using the Smart PLS V.3 analysis tool and the Structural Equation Modeling (SEM) analysis approach. The results of the analysis show that halal literacy has a positive but not significant influence on consumer buying interest, while religiosity and halal awareness will have a positive and significant influence on consumer buying interest. These findings indicate that religious understanding and awareness of halal play an important role in influencing consumer shopping behavior, especially in the context of halal certification. The implications of these findings can help halal food and beverage industry stakeholders in developing more effective marketing strategies to attract and retain their potential customers amidst increasingly fierce competition in the industry.

Investigation of consumer cross-border e-commerce shopping in China using the theory of EAM

Given that China's cross-border e-commerce (CBEC) industry has garnered significant attention from various overseas suppliers, this study aims to explore the CBEC shopping patterns of domestic Chinese consumers. The objective of the study is to integrate the theory of the e-commerce acceptance model (EAM) and multi-target trust to forecast the cross-border e-commerce shopping (CBECS) behavior of domestic Chinese consumers. PLS-based structural equation modeling analysis indicates that the CBECS intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk. With regard to multi-target trust, seller trust impacts perceived risk and ease of use, whereas logistics trust influences perceived usefulness and perceived ease of use. Platform trust influences both seller trust and logistics trust. These results contribute to the advancement of CBEC literature and practices.

Why leave items in the shopping cart? The impact of consumer filtering behavior

Online product information provides crucial cues for consumer shopping behavior; however, the impact of consumer-side information manipulation on non-purchase behavior (e.g., shopping cart abandonment) remains unclear. Filtering, a common manipulation strategy, was initially considered synonymous with searching, both of which contribute to consumer purchase behavior. However, recent research suggests significant differences, particularly in terms of cost and product matching. This study explores how such differences affect information manipulation and subsequently shape shopping cart abandonment, drawing on information foraging theory. Based on the premise that a forager's interaction with the environment is mediated by cognition, we find that consumer filtering behavior influences perceptions of serendipity (i.e., discovering unexpected items) and similarity (i.e., encountering similar items), thereby influencing shopping cart abandonment. Mediation analyses reveal that perceived serendipity and similarity are equally potent mediators. Marginal effects analyses demonstrate that a one standard deviation increase in consumer perceptions of serendipity (similarity) in filtering results increases the likelihood of shopping cart abandonment by 32.2% (22.1%). Theoretical contributions and practical insights for information behavior researchers and digital marketers are also provided.

Analyzing the Impact of Social Media Influencers on Consumer Shopping Behavior: Empirical Evidence from Pakistan

This study provides valuable insights into the impact of social media influencers (SMIs) on consumer shopping behavior through the lens of social influence theory. It focuses on the mediating role of shopping intentions and the moderating effects of brand credibility and individual shopping values in Pakistan. Using online questionnaires, data were collected from 988 individuals with first-hand experience of social commerce. To investigate a moderated mediation model, we used Smart-PLS 4, which examines how SMIs affect shopping behavior through shopping intention in the case of social media buying. The moderating effects of brand credibility and individual shopping values, specifically hedonic and utilitarian, are also examined. The results show that brand credibility significantly moderates the relationship between SMIs and shopping intentions. Utilitarian shopping value significantly moderates the conversion of shopping intentions into actual shopping behavior, while hedonic shopping value is found to be insignificant. This study uses social influence theory to emphasize the importance of critical variables in digital consumer behavior. The findings suggest that marketers should emphasize brand credibility and practical values to boost social commerce and engagement, providing a practical guide for their strategies.

Shopping value and mall attributes: Generational and gender differences among Russian customers

The transition of the malls market to the maturity stage transforms consumer behaviour and requires a revision of traditional approaches to customer segmentation. The study aims to examine the purchasing behaviour of Russian consumers when doing mall shopping, their attitudes to the shopping value and the mall attributes based on generational and gender differences in order to justify the approach to customer segmentation at the market maturity stage. The research methodology is based on the theory of generations and customer value theory. Frequency, factor, regression, variance and cluster analyses were used as data processing methods. The evidence base includes the online survey data of 531 customers held in December 2023 – January 2024. The findings show that the fact of customers belonging to the generational cohort has a statistically significant impact on their behaviour and attitude to the mall attributes. The gender difference only partially explains consumer shopping behaviour. Generational cohorts and gender are important in relation to the hedonistic shopping value: the reaction of young and female shoppers was found to be statistically significant. The study reveals no correlation between consumer behaviour and the income level. Cluster analysis proves that psychographic variables, namely the attitude to the shopping value and the importance of mall attributes, are the basis for customer segmentation. Demographic segmentation factors are of a secondary nature in the context of the malls market transitioning to the maturity stage. It is the psychographic factors that come to the fore, i.e., the utilitarian and hedonistic shopping values, as well as the importance of hygienic and experienced attributes of shopping malls.

Elucidating research trends in omnichannel shopping using a bibliometric and network visualization analysis

ABSTRACT Over the past decade, the rise of omnichannel shopping, driven by evolving consumer shopping behavior and technological advancements in retail, has motivated us to conduct a comprehensive literature review. Using bibliometric tools and techniques, we analyzed 175 articles from reputable journals published between 2013 and 2023, extracted from Scopus and Web of Science (WOS) databases with the assistance of Biblioshiny. Our analysis provided valuable insights into omnichannel shopping research, revealing trends in article production, collaboration networks among countries, citation patterns, and relationships among studies through bibliographic coupling. We also applied Lotka’s Law to identify core authors and Bradford’s Law to find key journals. Our findings offer a comprehensive understanding of major research themes and contributors, serving as a valuable resource for future researchers. For retailers, the study provides practical insights to enhance customer shopping experiences by understanding omnichannel shoppers’ behaviors and expectations, aiming for a seamless and satisfying shopping journey.

Antecedents of Purchase Intention: A Study among Female Consumers in the Apparel Sector of Quetta-Pakistan

With the emergence of social media, the apparel products market has grown exponentially, where branded and counterfeit products are readily available to consumers. This phenomenon has changed the shopping behavior of consumers, particularly females. Thus, firms are keen to unpack the factors that enhance female consumers' purchase intention towards apparel products. The literature lacks empirical verification of personal and social factors that enhance purchase intention in various contexts, particularly for female consumers. Therefore, this research aims to substantiate the impact of Materialism, the Need for Uniqueness, Experiential, Brand Attachment, and Social Influence on the Purchase Intention of young female consumers in the apparel market with the mediating effect of Vanity. Three hundred self-administered questionnaires regarding apparel products were filled out through a convenience sampling approach from young female consumers (18-35 years) from four higher education institutions in Quetta-Pakistan. Hypotheses were tested through multiple regression and the Hayes process model. Findings show that all predictors significantly affect purchase intention with the mediating effect of Vanity. The need for uniqueness was the most essential factor that explained purchase intention in Quetta's apparel market. Young female consumers weigh more on the need for uniqueness, which leads to materialism, social influence, and experiential and brand attachment as critical factors when interacting with vanity. Marketers need to design a strategy that enhances their Apparel's uniqueness.

CONSUMER SHOPPING BEHAVIOR IN INDONESIA AND THAILAND: HEDONIC AND UTILITARIAN SHOPPING VALUES

Introduction: Shopping value, which influences shopping experiences, has garnered attention and constitutes a well-studied topic in marketing. This study aimed to measure and describe differences in consumer shopping behavior between Thailand and Indonesia regarding hedonic and utilitarian values. Methods: This study employed a quantitative, descriptive, cross-sectional survey conducted among consumers residing in Indonesia and Thailand. The respondents comprised 70 individuals aged 18 years from Surakarta City and an equivalent number from Nonthaburi City. The data distribution and collection using questionnaires were carried out for 2 months, from July to August 2023. The data analysis was performed by utilizing SPSS software. Notably, both cities are in the process of rapid development into metropolises. Most respondents were women under 25 years old. Results: This study discovered that Indonesian and Thai consumers performed hedonic shopping behaviors. However, consumers with hedonic shopping behaviors in Thailand were more inclined towards impulsive shopping behaviors and engaged in shopping activities out of desire rather than necessity, compared to consumers in Indonesia. Conclusion and suggestion: This study described that both Indonesian and Thai consumers had utilitarian shopping behaviors, enabling them to accomplish their objectives and procure desired items effectively during shopping endeavors. Nonetheless, consumers in Thailand display a tendency to find their desired items and prefer to shop briefly compared to their counterparts in Indonesia. Future researchers would benefit from examining the relationship between consumer behavior and other factors such as age or gender. Understanding the influence of these variables on shopping behavior is crucial for gaining comprehensive insights into consumer preferences and decision-making processes in the retail environment.

Exploring the impacts of ecommerce activities on the spatial resilience of warehouse clubs: the role of retail agglomeration

PurposeAs ecommerce becomes more prevalent, traditional brick-and-mortar retailers such as warehouse clubs (WCs) face the challenging task of maintaining and growing their customer base. This study aims to unravel the combined impact of retail agglomeration and ecommerce activities on consumer foot traffic (also referred to as “footprint”) at WC stores, placing an emphasis on the locational strategies adopted by WCs in this evolving retail landscape.Design/methodology/approachMobile-based customer foot traffic data for Costco, a major U.S. WC chain, is sourced for our analysis. We use Principal Component Analysis (PCA) to identify dimensions of general merchandise (GM) and narrow-range merchandise (NM) retail agglomeration. Two-stage least squares (2SLS) regressions are used to explore how the intensity of ecommerce activities and WC locational choices within retail agglomerations impact WC foot traffic.FindingsOur analysis highlights a notable decline in WC store visits attributable to both GM and NM ecommerce activities, with GM ecommerce presenting a more significant competitive challenge to WCs. Regarding retail agglomerations, proximity to GM clusters that include a diverse range of supercenters, department stores, and club stores, is associated with an increase in WC customer visits within their vicinity. In contrast, the influence of NM agglomerations is mixed; clusters adjacent to grocery stores lead to higher WC customer traffic compared to those focused on other specialized stores. These findings underscore the strategic importance of location in mitigating the adverse effects of ecommerce competition. Additionally, our study uncovers intricate dynamics between GM and NM retail clusters and ecommerce activities, demonstrating varied impacts on WC customer footprint.Research limitations/implicationsAccess to customer footprint data illustrates the potential of this data source for retail decision making and researchers. Our analysis is limited to one chain, notably Costco.Practical implicationsOur findings underscore the need for retailers to adeptly navigate the evolving retail landscape, including the confluence between physical and digital retail environments, to secure future success. In particular, our results emphasize the benefits of locating stores within mixed retail agglomerations and underline the need to consider the broader retail landscape in location decisions.Social implicationsThe rise of ecommerce in the U.S. has reshaped consumer behavior and altered local shopping districts’ communal dynamics. This change may spur policy interventions to help physical stores compete with online retailers, emphasizing the importance of retail diversity and community-centric environments to sustain communal retail interactions amidst digital advancements.Originality/valueThe paper makes use of a unique dataset to provide a first assessment of the combined effects of retail agglomeration and ecommerce activities on consumer foot traffic for WC retailers. Thus, this paper provides insights into the impacts on consumer shopping behavior from the dynamic interactions between physical retail clusters and online shopping behaviors.

Integrated Role of Human Resource Management in Mitigating the Post-Covid-19 Challenges in Retail

The decline in retail sales during the COVID-19 pandemic was driven by quarantine measures, household financial problems, social distancing norms and changes in consumer shopping behaviour. Shopping habits have been significantly transformed: customers refrained from visiting crowded and large stores where it was difficult to maintain social distancing, often preferred to shop online, made bulk purchases in one visit, reducing the need for frequent trips to the store, delegated a family member to do the shopping, avoided group visits to stores to minimize the impact of the virus on the family, etc. Therefore, the post-pandemic recovery of the retail sector is becoming an important task for many countries. The article systematizes the main problems of the retail sector after the COVID-19 pandemic in general and human resources issues in particular. It structures the scientific work of scholars from different countries on human resources management in retail in the post-pandemic period. During the pandemic crisis, the retail sector experienced a surge in job losses, wage cuts, and high staff turnover, and the pandemic created a problem of employees’ isolation from the team, as well as staff adaptability, as employees were forced to multitask and perform additional, non-standard functions. The rapid changes in quarantine restrictions during the pandemic left retailers’ management with limited time to consider and execute critical business decisions, including recruitment, which often resulted in either a shortage or overstaffing. As the economy has gradually recovered from the pandemic, this loss of human capital has proved irreversible, with many experienced employees having already adapted to other jobs or changed careers. The article explores the mechanisms for overcoming post-pandemic staff losses in retail through effective planning of human resource management policies, in particular, the bottom-up approach, trend analysis and the Delphi method, implementation of creative recruitment strategies in retail in the face of staff shortages, in particular, through digital technologies, with a focus on soft skills and adaptability of candidates, etc. The article also discusses the mechanisms for overcoming post-pandemic challenges in retail using effective methods for assessing the effectiveness of human resources (in particular, straight-ranking appraisals, grading, management by objectives and 360-degree appraisals), techniques to evaluate employee engagement, the integrated role of HR management and HR administration in this regard is substantiated. A separate part of the study is devoted to post-pandemic lessons for the human resource management system in ensuring safe working conditions and employee health and safety when retail workers still experience fear of large crowds and psychological distress about the transmission of viruses in the workplace through direct interaction with customers and objects. The next block of the study focuses on the changes in career planning requirements in the post-COVID-19 era, building appropriate strategies and scenarios.

Examining digital influencers’ impact on customer's hedonic motivation, utilitarian motivation and purchase intention

The purpose of this study is to investigate how external factors influence people's intentions to buy food online. A survey was conducted using an online form that was widely distributed to people who follow digital influencers on social media, have made online food purchases, and live in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The study was conducted to gather a more comprehensive view of consumer shopping behavior in Indonesia by combining trends, visual appeals, sales promotion, and information availability from digital influences in social media that impact customer motivation (hedonic and utilitarian) and customer purchase intention for food products online. The research results demonstrate a genuine relationship between digital influences and their impact on social networks as a new trend of the digital era. The study also proves that there is a positive relationship between the hedonistic motivation and the Utilitarian motivation on purchase intention. Moreover, the research shows that promotions carried out on different platforms from the sales platform can also have a significant impact on consumer motivation and purchasing intentions. Based on the research results, we recommend that food product sellers should consider using digital influences as promotional tools on social platforms. We recommend that future researchers investigate differences in shopping motivation based on different products or consumer market segments, especially in terms of external factors that trigger motivation to shop for food through digital activities.

Market Analysis and Consumer Behavior of Indomaret Minimarkets in Banjarmasin City

The development of the modern Indomaret minimarket cannot be separated from changes in consumer shopping behavior who want to be fast and do not like the process of haggling over prices like shopping at traditional markets. This research aims to conduct market analysis and consumer behavior at the Indomaret Minimarket in Banjarmasin City. This research is very useful for economic development and policy making in the Banjarmasin City government. This research is a qualitative descriptive research using literature study methods and observation of the objects studied. Data collection was carried out by studying the literature and making direct observations at the Indomaret minimarket in Banjarmasin City. The results of this research show that the consumer market potential is still very large and widely open to investors and traders. Consumer behavior at the Indomaret minimarket in Banjarmasin City is influenced by several dominant factors such as socio-cultural factors, lifestyle, personality and finances. This research is expected to make a positive contribution to the business world and government.

Factors Affecting Sustainable Fashion Consumption: A Systematic Review and Research Orientations

Fashion is the second-largest environmental polluter globally, prompting governments, businesses, and consumers to pay more attention to sustainable fashion. Sustainable fashion is considered an environmentally friendly solution and is gradually becoming an essential trend for the future. In the current context, to promote the consumption of sustainable fashion products, governments and businesses need to delve deeper into the factors influencing consumer shopping behavior. This study analyzed 112 relevant research documents, which were selected and organized systematically. The research employed evaluation methods and synthesized materials from various continents worldwide, with a focus on Asia and Europe. Most of the collected research articles were conducted using both quantitative and qualitative methods. Additionally, the authors synthesized and observed, selecting articles that were central to the topic to provide accurate statistics and evaluations. Furthermore, this article identified gaps in the research context and proposed new directions for future studies. The primary focus of this research lies in the factors influencing sustainable fashion consumption, aiming to provide multidimensional perspectives for researchers, businesses, and governments. After analyzing the 112 research papers, several frequently mentioned factors impacting sustainable fashion consumption include product quality, environmental concern, environmental awareness, and brand image. Moreover, these factors positively correlate with purchasing sustainable fashion products. This study contributes to the theory, practice and adds value to potential future research directions.

Factors Affecting of Brand Image on Consumer Shopping Behavior in India

Factors Affecting of Brand Image on Consumer Shopping Behavior in India

Positive emotions influencing consumer shopping behavior on e-commerce platforms

Abstract E-commerce has become an integral part of people's daily lives due to the extensive use of the Internet. Moreover, customers' positive emotions are the good feelings that a person has because of their mood or good circumstances. These can include happiness, love, liking, pleasure, or joy. This study proposes to provide an analytical framework that includes factors (sales promotion, hedonic shopping motivation, and personalization) that affect positive emotions, which in turn affects the customers' intentions to make purchases and their actual behavior within the context of e-commerce platforms. This study used the cognitive emotion theory and emotion-action tendency connection as a theoretical framework. Convenience sampling was used in an online survey to collect data from 294 clients. The findings discovered that consumers' positive emotions in e-commerce platforms in Vietnam were affected favorably by key factors such as sales promotion (β = 0.502), hedonic shopping motivation (β = 0.217), and personalization (β = 0.207). Out of these factors, sales promotion (β = 0.502) was found to have the most favorable impact on customers' pleasant feelings. In the same way, customers' pleasant emotions (β = 0.758) had a strong positive influence on their inclination to shop. Furthermore, their shopping intention (β = 0.822) also had a considerable positive influence on their behavior. The study's results may help online retailers fully understand the determinants that affect customers' pleasant feelings, shopping intentions, and behavior. With this knowledge, online stores will be able to improve how they sell products.

Strategic Management Insights into Housewives Consumptive Shopping Behavior in the Post COVID-19 Landscape

Digital wallets can be accessed using a mobile phone Apart from that, marketplace users are used as a tool to make it easier for consumers to shop online. One of the reasons why marketplaces are famous is because of their ease and comfort in use. This research aims to see the influence of digital wallets and marketplace use on consumer shopping behavior among housewives after the Covid 19 pandemic.The population is housewives in DKI Jakarta, with data collection techniques distributing questionnaires to a sample of 113 housewives. Sampling withpurposive sampling, has criteria: respondents are limited to only housewives who are at least 18 years old, respondents have income worth ≤ IDR 5 million and respondents have used marketplaces and digital wallets and are domiciled in DKI Jakarta. Data processing used multiple regression analysis to obtain Y = 0.290 + 0, 139X1 + 0, 576X2 + c. From this equation it is obtained: 1. There is no influence of digital wallets on consumptive shopping behavior among housewives after the Covid 19 pandemic, 2 There is an influence of the marketplace on consumptive shopping behavior among housewives after the Covid 19 pandemic, 3 There is an influence of digital wallets and marketplaces on consumerist shopping behavior among housewives after the Covid 19 pandemic.

Green growth in e-commerce : Environmental management and customer actions

The global e-commerce industry has been experiencing rapid growth, especially post COVID-19 pandemic, which has significantly transformed market structures and consumer shopping behaviour. The waste generated and the plastic pollution due to e-commerce is increasing tremendously post pandemic. The surge in e-commerce has contributed to an alarming increase in packaging waste, aggravating the plastic pollution crisis. Research indicates that traditional in-store shopping can substantially reduce CO2 emissions highlighting the environmental impact of online shopping. In response to these challenges, many e-commerce companies are implementing green technologies and sustainable practices to mitigate environmental impacts. However, individual customers also play a crucial role in promoting sustainability in online shopping. By making informed choices, consumers can significantly reduce their carbon footprint and contribute to a more sustainable future. This research explores effective strategies for managing environmental impacts and integrating green technologies in e-commerce operations, emphasizing the collaborative efforts of companies and customers to achieve sustainability. The research reveals that though majority of customers are concerned about environment and sustainability; while shopping they aim to satisfy their immediate needs. Customers have shown willingness to opt for the strategies like concession on returning the packaging, discounted price for less packaging and bulk purchases in a single order if introduced and implemented effectively by e-commerce companies.

Influence of Omnichannel Integration Quality on Consumer Cross-channel Retention Behavior

With the increasing cross-channel shopping behavior of consumers, retailers are making changes to implement an omnichannel integration strategy to achieve channel synergy and offer customers a highly consistent and seamless shopping experience. Improving the effectiveness of omnichannel integration strategies to enhance cross-channel consumer retention presents an urgent challenge for companies. Therefore, this study constructs a theoretical framework based on the S-O-R model, designating omnichannel integration quality as the independent variable, customer satisfaction as the mediator, and product involvement as the moderator. A total of 299 valid questionnaires were collected and analyzed to examine the interrelationships among these variables. Findings indicate that omnichannel integration quality positively impacts consumer cross-channel retention behavior; customer satisfaction serves a partial mediating role, and product involvement positively moderates the relationship between omnichannel integration quality and cross-channel retention. Based on these findings, the study offers recommendations for omnichannel retailers aiming for cross-channel retention: integrate channel resources, enhance customer satisfaction; pay attention to product involvement, and customize strategies to individual needs.