Consumer Repurchase Intention Research Articles

Customer Interest in E-Commerce Live Streaming for Fashion Thrift Repurchases Systematic Literature Review

The rapid advancement of technology has revolutionized various aspects of human life, including online shopping and information exchange via the internet. One method to do online shopping is through e-commerce. The online shopping landscape continues to evolve with the emergence of E-Commerce Live Streaming (ECLS) as a new and interactive platform for consumer engagement. This research explores the utilization of ECLS as a medium to repurchase thrift fashion, a trend driven by sustainable fashion preferences and digital retail innovation. This research analyzes the factors influencing consumer repurchase intention in the thrift fashion industry to support local clothing sellers. ECLS combines real-time video broadcasting with interactive features, creating an immersive shopping experience that goes beyond traditional online retail. Researchers selected 30 articles that were most relevant to the topic. We looked at the key drivers shaping this intersection by adopting a multidisciplinary approach, including a literature review and qualitative analysis. From the appeal of personalized advice to the excitement of witnessing the appearance of products in real-time, consumers are attracted to the unique advantages that modern technology offers in the context of sustainable fashion choices. The results show that affordable prices, good quality of goods, and the uniqueness and diversity of products are the main factors that influence repurchase interest in thrift stores. In addition, environmental awareness and sentimental value of second-hand goods also contribute significantly to repurchase intention.

THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.

Research on factors influencing the consumer repurchase intention: Data mining of consumers’ online reviews based on machine learning

Research on factors influencing the consumer repurchase intention: Data mining of consumers’ online reviews based on machine learning

The Power of Satisfaction and Trust: Unlocking E-WOM's Influence on Consumer Repurchase Intentions in Digital Marketplaces

The purpose of this research is to investigate how consumer repurchase intention in the setting of e-commerce is impacted by electronic word of mouth (e-WOM), trust, and customer happiness. The demographic of this study is the people who live in the North Banjarmasin District, and the research sample consists of 399 respondents who buy at the marketplace. The study used a quantitative design. An analysis method called structural equation modeling (SEM) is applied. The findings of the study demonstrate the significance of these variables in influencing the intention to repurchase, and e-WOM is recognized as a key tactic for encouraging customers to share pleasant experiences with one another. However, e-WOM is negatively impacted by the possibility of disseminating false information. According to research, e-WOM, trust, and customer happiness all significantly influence the desire to repurchase. Reliability of work, completeness of information, and timeliness of delivery can all be used to gauge this level of confidence.

Green marketing mix and repurchase intention: the role of green knowledge

PurposeThis study investigated the effect of green marketing mix on consumer repurchase intention in Ghana. The study focusses on the interaction effect of green knowledge on green marketing mix and consumer repurchase in Ghana.Design/methodology/approachA quantitative approach to research was employed. In all, 371 participants were chosen using the purposive sampling technique. Data analysis was conducted using the SPSS software.FindingsThe findings showed that green price, green place and green promotion had a positive significant effect on repurchase intention. However, green product insignificantly influenced repurchase intention. The findings further showed that green knowledge moderated the relationship between green price and green place, on repurchase intention. Green knowledge was not found to moderate the relationship between green product, green promotion and repurchase intention.Originality/valueThe study advances our knowledge on green marketing mix, green knowledge and repurchase intention within the beverage sector. It reveals the positive implication of green marketing mix on a firm’s customers using the marketing mix theory.

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

The progress of the Indonesian interior world is growing rapidly following current trends. Consumers tend to look for furniture with a simple, clean and functional style. One material that is often used for furniture is solid surface material. Solid surface can be combined with wood, iron, rattan and other materials. Considering the increasing number of solid surface manufacturers in Indonesia, competition in the solid surface industry is becoming tight. It requires strong repurchase interest from consumers to survive in the solid surface industry. This research was conducted to analyze the factors that influence solid surface consumers repurchase interest using PLS-SEM. The population of this research is consumers of solid surface performnite. The results of this research are that product quality, price perception, product variety have a significant effect on consumer satisfaction. Product quality, price perception, product variety have a significant effect on repurchase intention. Consumer satisfaction partially mediates the relationship between product quality, price perception, product variety and repurchase intention.

Pengaruh Harga, Cita Rasa dan Kualitas Pelayanan terhadap Niat Beli Ulang Konsumen Restoran Bakso Kadipolo di Surakarta

This research aims to examine the influence of price, taste and service quality on consumers' repurchase intentions at the Bakso Kadipolo restaurant in Surakarta. The population in this research is all consumers of the Bakso Kadipolo Restaurant in Surakarta. The sample used was consumers of the Bakso Kadipolo Restaurant who had previously purchased Bakso Kadipolo products in Surakarta, totaling 104 respondents. This research uses SPSS 23 to process data as well as being a tool in testing or analyzing data from research variables. The results of this research show that 1) the results of the first analysis show that price has a positive and significant effect on consumers' repurchase intentions at Bakso Kadipolo Restaurant, so the first hypothesis is declared accepted, 2) the results of the second analysis show that taste has a positive and insignificant effect on repurchase intentions consumers of the Bakso Kadipolo Restaurant in Surakarta, so the second hypothesis is declared rejected, 3) the results of the third analysis show that service quality has a positive and insignificant effect on the repurchase intention of consumers of the Bakso Kadipolo Restaurant in Surakarta, so the third hypothesis is declared rejected.

The influence of e-service quality and e-satisfaction on repurchase intention: Mediating role of e-trust

This study aims to determine the role of e-trust in moderating the effect of e-service quality and e-satisfaction on the repurchase intention of Tokopedia's female consumers. This study uses a positive approach and partial least square analysis technique on samples of Tokopedia’s female customers, who have purchased fashion products within the past three months. The sampling method used in this study is purposive sampling, with a total of 100 respondents. First, we find that there is a positive influence of e-service quality on e-trust, e- satisfaction on e-trust and e-trust onrepurchase intention. Second, the mediating role of e-trust has proven statistically significant in predicting the influences of e-service quality and e-satisfaction on repurchase intentions of Tokopedia’s female cunsumers. The limitations of this research is the relatively small sample size and the data are collected from a single online shopping store. Conclusions from this study may not generalize well to the entire online shopping. Our findings imply that the consumer’s e-trust is possibly as antecedent of female cunsumers repurchase intention in online vendors.

The influence of Customer Expectation, Perceived Enjoyment, Perceived Ease of Use, and customer satisfaction on Repurchase Intention of vidio.com Streaming Service Providers

Objective: This research was conducted to find out whether Customer expectation (EXP), user satisfaction (SAT), Perceived Enjoyment (PE), Perceived Ease of Use (PEOU) influence each other and also influence repurchase intention (RPI) on the Vidio.com streaming service site. This research is modified because it uses an existing theory but uses a different object. Methods: This study used a quantitative method using questionnaires. This study has a population of 34.052 (thirty four thousand fifty two) Telkom University students and the questionnaire was distributed to a sample of 379 (three hundred seventy nine) Telkom University students using a purposive sampling. The analytical method used is Structural Equation Modeling (SEM) that based on variance (partial least squares). Results: The research results obtained show that customer expectation and customer expectation have a positive and significant influence on perceived ease of use partially. Customer expectation, perceived enjoyment, and perceived ease of use have a positive and significant influence on satisfaction partially. Perceived ease of use has a positive and significant influence on perceived enjoyment. Satisfaction and perceived enjoyment have a positive and significant influence on repurchase intention partially. But perceived ease of use does not have positively and significant influence on repurchase intention. Conclusions: The vidio.com site provider must continue to improve service quality, product quality and site design quality to meet customer expectations, increase perceived enjoyment, provide its own chat room, provide better and newest products, and also maintain good relations with consumers so that consumers will feel satisfied and interested in making repeat purchases. For future researchers who want to research the same material, they should add or replace several variables such as perceived usefulness, perceived quality, perceived emotional value, perceived social value, etc, and also change the broader research object so that they can find out the factors that can influence consumer repurchase intention for a product or service.

Exploring the User Adoption Mechanism of Green Transportation Services in the Context of the Electricity–Carbon Market Synergy

Promoting green transportation development in the context of electric–carbon market synergy can help promote sustainable transport and tackle climate change. The sharing economy has given rise to innovative and successful business models in recent years. To occupy current and potential markets, many enterprises that participate in sharing economy activities have engaged in a fiercely competitive environment. It is an important way for enterprises to generate profits and improve competitiveness by encouraging consumers’ continuous consumption or stimulating repurchase intentions. This study investigates the effects of consumer satisfaction on consumer repurchase intention (CRI) and how such effects are moderated by the consumer’s risk perception and sustainability awareness in the case of ride-sharing services, which are viewed as a mode of green transportation service. The results of a survey of 358 Chinese consumers who have used ride-sharing services suggest that transaction-based and experience-based satisfaction have positive and significant effects on the CRI of ride-sharing services. Moreover, the results indicate that consumer risk perception negatively moderates the relationships between satisfaction and CRI, while consumer sustainability awareness plays different roles depending on the type of satisfaction (transaction-based versus experience-based). Finally, implications and suggestions for future studies are discussed.

Pengaruh Harga Produk, Kualitas Produk, Gaya Hidup Terhadap Minat Beli Ulang (Body Scrub Scarlett Di Aplikasi Shopee)

The economic, cultural, and technological developments impact lifestyles, particularly in the fashion and beauty sectors, leading to significant changes in Indonesia's beauty product market. This study aims to identify factors influencing the repurchase intention of Generation Z consumers for Scarlett body scrub products on the Shopee application. The population and sample selection targeted Generation Z consumers in Semarang, with an unknown number, within the age criteria of 17–30 years. The researcher applied criteria within the Generation Z category with an age range of 13–33 years, as specified. The sample size taken was Sample = (number of indicators x 8) = 14 x 8 = 112 due to the unknown population size. The research method used was quantitative, applying multiple linear regression analysis to test hypotheses. The results of statistical analysis indicate that the product price, product quality, and lifestyle variables have a positive and significant impact on repurchase intention. This study provides valuable insights for companies in designing effective beauty product marketing strategies, focusing on price and understanding consumer lifestyles. The conclusions drawn from this research can serve as a basis for formulating better marketing strategies to enhance consumer repurchase intention in the Indonesian beauty industry. Keywords: product price; product quality; lifestyle; repurchase intention.

Pengaruh Kualitas Layanan Terhadap Minat Beli Ulang Konsumen Nanostore (Studi Pada Konsumen Nanostore di Kota Bandung)

The retail industry in Indonesia is experiencing rapid progress as indicated by the expansion of modern retail in various regions. Nanostore is one form of traditional retail that is affected by the growth of modern retail. Nanostores number of rows according to the population in an area. The city of Bandung is experiencing an increase in population every year, indicating the large number of nanostores that compete with modern retail. The existence of modern retail has resulted in consumer expectations of high service quality. The purpose of the study was to determine the effect of service quality on consumer repurchase intention nanostores in Bandung. Data obtained as many as 414 respondents with purposive sampling technique. The research method uses descriptive quantitative and analytical techniques using descriptive analysis and simple regression analysis. The results of the study influence of service quality on consumers showed that the nanostore repurchase intention was 28%.

The influence of social media promotion, word of mouth, and quality service on repurchase intention: The role of trust

<p>The coffee business or coffee shop is a sector that is growing rapidly. Coffee shops have evolved into more comfortable and modern places, caused by changes in people's lifestyles and behavior in consuming products and services. This situation also brings tight competition in the coffee shop business, where they must make several efforts to keep their brand selected. Some actions are maximizing social media promotion channels, word of mouth (WOM), and increasing service quality, which are expected to increase trust so that consumer repurchase intention can increase indirectly. This research aims to determine the influence of social media promotion, WOM, and service quality on consumer repurchase intention, both directly and through trust mediation. They are using a population of coffee shop consumers in Surakarta. We take a sample of 200 respondents. This number was obtained from an online survey via the Google Forms platform. The questionnaire results were analyzed using the partial least squares method with the SmartPLS 3.0 software application. The research results reveal that social media promotion, WOM, and quality service directly impact repurchase intention. Meanwhile, indirectly, namely through the mediation of trust, only WOM and quality service significantly affect consumers' intention to repurchase. These results imply that when deciding to repurchase, consumers look at the quality of the product they purchased and pay attention to other things. Therefore, managers or owners need to pay more attention to these details.</p>

The Effect of Service Quality and Product Quality on Consumer Repurchase Intention with Satisfaction as A Mediating Variable at Putri Ayu's Weaving in Gianyar Regency

Purpose – The aim of this study is to examine the effect of service quality and product quality on customer return through satisfaction at Putri Ayu Weaving in Gianyar Regency. 
 Methodology – In this study, a survey questionnaire was administered to 85 participants, and the data were analysed using SEM-PLS..
 Findings – show that satisfaction plays an important role in purchase intention, where physical evidence is the main factor of service quality and design is the main factor of product quality. It has also been shown that satisfaction is often influenced by price. The results also confirm that service quality has a positive and positive effect on customer satisfaction, product quality has a positive and positive effect on customer satisfaction, service quality has a positive and positive effect on repeat intention, and product quality has a positive and positive effect on repeat intention. In addition, customer satisfaction has a positive effect on repurchase intention and plays a mediating role between service quality and repurchase intention. The implications of this study suggest that Putri Ayu Weaving should prioritise good service by providing staff training on operations, information accuracy, professionalism, and problem solving to meet customer needs and satisfaction. This study promotes a better understanding of consumer behaviour and provides better insights for businesses in the weaving industry.
 Originality – indicators measuring customer satisfaction act as a mediator between product quality and service quality on repurchase intention
 .

Peran Lokasi dan Persepsi Harga terhadap Minat Beli Ulang Konsumen Mixue: Gaya Hidup sebagai Pemoderasi

This study aims to prove the effect of location and price perception on repurchase intention of Mixue con-sumers with lifestyle as a moderating variable. As many as 300 Mixue consumers contributed in filling out the questionnaire. Purposive sampling was used by setting the criteria for the respondent, namely between 10 and 25 years of age and having made a purchase more than once. SmartPLS 4 SEM is used to process data. The results in this study include location, price perception, and lifestyle variables all having a signi-ficant impact on repurchase intentions. However, lifestyle cannot moderate the influence of location on repeat purchases. Even though it can have a positive impact, lifestyle is not statistically significant in mode-rating the influence of price perceptions on repeat purchases. The conclusion in this study is that companies must innovate a product that meets the lifestyle expectations of customers with impulsive consumption. Apart from lifestyle, price perception also needs to be improved. Location variables also need to be consider-ed, such as being able to offer a safe parking area and a high level of cleanliness and comfort

Analysis of The Influence of Online Consumer Reviews, Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers

This research aims to see whether there is an influence of advertising, celebrity endorsers, and online consumer reviews on repurchase intention. This research takes the population, namely e-commerce consumers, throughout Indonesia. The researcher used the nonprobability sampling method, which was purposive sampling. The research utilized a sample size of 100 individuals. The data gathering procedure involves the dissemination of surveys to individuals who have made purchases on many occasions and have been exposed to advertising materials. The researcher employed quantitative methodologies within an explanatory research framework in this study. This study utilizes the Statistical Product and Service Solution (SPSS) application to employ multiple linear regression analysis approaches. The research findings presented in this study are based on the application of the Multiple Linear Regression Analysis method to the collected data. The impact of advertising on the intention to repurchase is evident. The impact of celebrity endorsers on repurchase intentions is negligible. The impact of online consumer reviews on repurchase intentions is negligible. The impact of advertising, celebrity endorsements, and online consumer evaluations on repurchase intentions is significant.

The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model

PurposeThe study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential variables (social presence, collective excitement and cultural identification) from the perspective of Interaction Ritual Chains theory. Meanwhile, an attempt is made to reveal the underlying patterns in these relationships, fully harnessing the positive impact of fashion brand visual symbols in brand marketing.Design/methodology/approachThis study employs a quantitative research methodology, administering an online survey in China, from which 381 valid responses were collected by simple random sampling. The acquired data were subjected to structural equation model and hypotheses testing.FindingsThe analysis reveals that heightened visual symbol perception significantly strengthens consumers' social presence, consequently elevating the probability of collective excitement. This establishes a mediated chain model, reinforcing repurchase intention. Additionally, the moderation effect analysis indicates that cultural identification negatively moderates both direct paths in the mediated chain model, with particularly pronounced effects for low cultural identification.Originality/valueThis study establishes a closed-loop system in fashion brand product marketing, continuously enhancing the intimacy and interactive willingness between consumers, as well as between consumers and the brand. The objective is to increase brand repurchase rates. Additionally, the research provides valuable recommendations and strategies for fashion brands to adapt to Chinese consumer demands, strengthen emotional attachment between consumers and the brand, and achieve sustainable development in the realm of fashion consumption.

Pengaruh Citra Merek, Harga dan Digital Marketing terhadap Minat Beli Ulang Konsumen UMKM Ritel Minuman HAUS

The aim of this research is to determine the influence of brand image, price and digital marketing on repurchase interest among consumers of Haus beverage retail MSMEs in Bogor Regency. Retail MSME competition is tight in selling contemporary drinks, so business people need innovation and foresight in their sales strategies. This research uses a quantitative descriptive method with on-site survey and online survey methods, which aims to see the relationship between the independent variables and the dependent variable. The sample acquisition technique in this research is nonprobability sampling with a purposive sampling technique, namely a technique for determining samples based on special considerations. The number of respondents who participated in this survey was 100 people with the criteria of having purchased HAUS beverage products more than 3 times, being at least 17 years old, following the Instagram account @hausindonesia and residing in Bogor Regency. The test tools used include data quality testing, classical assumption testing, influence testing, and hypothesis testing using SPSS 26 software. The test results show that the brand image and price variables partially have a positive and significant influence on the repurchase intention of beverage retail MSME consumers. THIRST in Bogor Regency. Meanwhile, the digital marketing variable partially does not have a significant effect on the repurchase intention of HAUS beverage retail MSME consumers in Bogor Regency.

Effect of Availability of a Variety of Herbal Medicine Product, Price, and Decision to Purchase Herbal Medicine Product on Consumer Repurchase Intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory

The purpose of this research is to analyze effect of availability of a variety of herbal medicine product, price, and decision to purchase herbal medicine product on consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. This research is quantitative in nature using an observational research plan in a cross-sectional manner. Population in this study are consumers who purchased herbal medicine product at the Technical Implementation Unit of the Herbal Materia Medica Laboratory with a sample of 100 respondents taken using a simple random sampling technique. In this research, multiple linear regression analysis is used. The research results showed that availability of a variety of herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Price has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Decision to purchase herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Keywords: Availability, Price, Decision to Purchase, Consumer Repurchase Intention

Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Niat Beli Kembali Melalui Kepuasan Pelanggan Wizzmie di Surabaya

The food and beverage industry in Indonesia has experienced growth since the Covid-19 pandemic. The development of restaurants selling spicy noodles in Indonesia is increasing. This development is in line with the increasing interest of Indonesians in consuming spicy noodles. Wizzmie is a spicy noodle restaurant that has a wide variety of food and also has good taste quality at affordable prices. This study aims to analyze the effect of product quality and service quality on repurchase intentions with customer satisfaction as mediation on Wizzmie in Surabaya City. This research is a causal type research that analyzes and determines causal relationships. The population in this study are Wizzmie consumers in Surabaya. The sample in this study were 122 respondents who were taken using a questionnaire via Google Form. Respondent data was processed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) technique which was tested using SmartPLS3 software. The results showed that product quality has an effect on repurchase intention, service quality has no effect on repurchase intention, product quality has an effect on customer satisfaction, service quality has an effect on customer satisfaction, customer satisfaction has an effect on repurchase intention. product quality mediated by customer satisfaction has an effect on repurchase intention, service quality mediated by customer satisfaction has an effect on repurchase intention of consumers at Wizzmie in the city of Surabaya.