Abstract
The purpose of this research is to analyze effect of availability of a variety of herbal medicine product, price, and decision to purchase herbal medicine product on consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. This research is quantitative in nature using an observational research plan in a cross-sectional manner. Population in this study are consumers who purchased herbal medicine product at the Technical Implementation Unit of the Herbal Materia Medica Laboratory with a sample of 100 respondents taken using a simple random sampling technique. In this research, multiple linear regression analysis is used. The research results showed that availability of a variety of herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Price has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Decision to purchase herbal medicine product has a positive and significant effect consumer repurchase intention in the Technical Implementation Unit of the Herbal Materia Medica Laboratory. Keywords: Availability, Price, Decision to Purchase, Consumer Repurchase Intention
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