Consumer Preferences Research Articles

Formulating Global Branding Strategies in the Context of Cultural Differences

The article examines how cultural differences impact the development of global branding strategies, which is critically important in the context of globalization and market integration. It emphasizes that the essence of this issue lies in the need to consider the cultural characteristics of various countries and regions when creating and implementing global branding strategies. The article explores how cultural differences affect brand perception. It notes that what is positively received in one culture may be misunderstood or even offensive in another. It is crucial for brands to adapt their messaging to align with the cultural norms and expectations of their target audience. It is argued that global branding strategies need to be adapted to local conditions, which includes adjusting advertising campaigns, product assortments, packaging, and pricing policies. The article highlights the importance of language barriers and communication, noting that language is a critical component of global branding. Not only can the text of advertising materials, but also brand names, slogans, and even colors carry different meanings across different languages. The article also discusses the significance of cultural norms and values, which can influence consumer reactions to a brand. It stresses the importance of considering legal and ethical norms that may vary between countries, including regulations regarding advertising, consumer rights, and cultural taboos. It is determined that companies have a choice between two main strategies: adaptation or standardization. Adaptation involves modifying branding to fit local cultural conditions, while standardization focuses on maintaining a consistent brand identity on a global scale. The choice between these strategies depends on market characteristics and the company’s business goals. The necessity of thorough market research and analysis of cultural specifics for the successful implementation of global branding strategies is emphasized. This helps in gathering crucial information about consumer preferences, competitors, and market trends, which aids in developing effective strategies. The overall conclusion of the article underscores that accounting for cultural differences is critically important for successful global branding, and companies that can adapt their strategies to the cultural characteristics of their markets gain a significant competitive advantage. The type of article is theoretical.

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

General Background: In the competitive motorcycle industry, factors such as Country of Origin (COO), Brand Image, and Perceived Quality significantly influence consumer purchasing decisions. Specific Background: Understanding the influence of these factors on consumer interest, particularly for popular models like the Yamaha NMAX, is crucial for effective marketing strategies in specific regions such as Ponorogo. Knowledge Gap: However, limited research has been conducted to explore the simultaneous effects of these variables on consumer purchasing interest, especially in less urbanized areas like Ponorogo, where consumer preferences may differ from urban centers. Aims: This study aims to analyze the influence of COO, Brand Image, and Perceived Quality on the interest in purchasing Yamaha NMAX motorcycles in Ponorogo, both individually and collectively. Results: The findings indicate that while COO has a statistically significant influence, the relationship is negative, suggesting that other factors outweigh the impact of COO in shaping purchase interest. Conversely, Brand Image and Perceived Quality both exhibit positive and significant effects on consumer interest, highlighting their roles as critical determinants in the purchasing decision process. Novelty: The study's novelty lies in its exploration of these variables in a less-studied, regional context, providing new insights into consumer behavior outside major urban centers. Implications: The results suggest that marketing strategies for Yamaha NMAX in Ponorogo should prioritize enhancing Brand Image and Perceived Quality rather than emphasizing COO, as these factors are more influential in driving purchase interest. These findings contribute to a nuanced understanding of regional consumer behavior, which can inform targeted marketing efforts and product positioning in similar contexts.

잠재계층로짓모형을 활용한 배달 앱 시장세분화

As the usage of domestic delivery apps skyrockets, the market sees a rapid expansion. Over the past five years, the transaction volume has amplified more than ninefold, predominantly propelled by private delivery apps. However, the rising service fees of these apps have sparked dissatisfaction among consumers and small business owners, drawing attention to the emergence of public delivery apps. These apps could potentially achieve numerous social objectives, such as broadening consumer choices and invigorating local markets. In this study, we aimed to understand consumers' preferences for delivery apps and explore ways to improve public delivery apps and revitalize local economies through them. To achieve this, we analyzed consumer preferences for market segmentation of delivery apps using latent class logt model. This study proposes marketing strategies to increase the usage of public delivery apps and revitalize local economies.

Exploring the impact of landscape design on user preferences in shopping centers post the COVID-19 Pandemic

This study explores the impact of landscape design, which has gained importance alongside architectural changes in shopping centers, and investigates preferences in the post-COVID-19 pandemic era. Although e-commerce has increased during the pandemic, research and societal behaviors suggest that shopping centers will continue to serve as contemporary agoras due to their socialization and leisure functions. However, in response to the pandemic, it is anticipated that newly designed shopping centers will be architecturally conceived as semi-outdoor or outdoor spaces, regardless of climate conditions. This transformation will involve the softening of rigid appearances through landscape elements, making them both ecologically and psychologically sustainable. The number of studies on this subject is limited. To address this knowledge gap, an online survey was conducted with 586 randomly selected users across nine shopping centers located in three major cities of Turkey: Istanbul, Ankara, and Izmir, with three shopping centers in each city. The survey investigated users' preferences for architectural styles (indoor, semi-outdoor, or outdoor) and landscape design in shopping centers. The findings of the study indicate that post-pandemic, outdoor and semi-outdoor shopping centers are likely to be preferred more frequently. An emphasis is likely to be placed on natural landscape elements such as plants and water features in landscape design. Furthermore, shopping center designs are likely to become simpler, offering comfortable and spacious navigation areas while optimizing parking and transportation conditions. This study is expected to shed light on decision-making processes for future shopping centers. By incorporating consumer preferences, architects can enhance the sustainability of shopping center investments through next-generation design.

Topical Formulations of Butterfly Pea Flower (Clitoria ternatea L.) Ethanol Extract by Ultrasound-assisted Extraction: Formulation and Antioxidant Activity Evaluation

The antioxidant action of Butterfly pea flower (Clitoria ternatea L.) is believed to be attributed to its flavonoids, alkaloids and polyphenols components. These chemicals function as antioxidants, effectively neutralising free radicals and providing protection against skin damage caused by UV radiation. The objective of this study was to ascertain the IC50 value of butterfly pea extract and thereafter to evaluate the degree of customer preference and convenience towards pharmaceutical items. This study utilised ultrasound-assisted extraction with a solvent technique employing 96% ethanol to generate extracts. These extracts were then compounded into several topical formulations including cream, gel and face spray. Initial assessments were conducted on all compositions, encompassing organoleptic, homogeneity, pH, viscosity, specific gravity, adhesion, spreadability, wetness and irritation. This study also incorporated acceptance and customer preference as factors. The antioxidant activity of BPF extract was determined using the 2,2-diphenyl-1-picrylhydrazyl (DPPH) technique by estimating the IC50 value. The analysis revealed that the BPF extract had a yield of 38.75%. The IC50 values for the gel, cream and face mist preparations were 97.70, 49.14 and 73.89 ppm respectively. The cream recipe had the highest level of antioxidant activity. The determination of consumer preference has indicated that the majority of consumers favours face mist over other formulations.

Navigating Uncertainty: Evaluating the Pandemic's Impact on Warung Upnormal's Expansion Strategy

The COVID-19 pandemic presented significant challenges to the food and beverage industry, impacting consumption patterns and economic dynamics. This research aims to evaluate the impact of the COVID-19 pandemic on the expansion strategy of Warunk Upnormal, one of the leading restaurant chains in Indonesia. This research employs a case study approach to explore the impact of the COVID-19 pandemic on the food and beverage industry in Indonesia. the pandemic led to a 40% decline in sales, necessitating adaptations like transitioning to take-away-only operations. While foot traffic gradually recovered post-pandemic, changing consumer preferences prompted the closure of multiple outlets. Financial strains exacerbated by the franchise model underscored the delicate balance between profitability and operational sustainability. Similarly, other startups like Kopi Kenangan faced challenges despite alternative business strategies. Roy Mandey of the Indonesian Retailers Association emphasizes the importance of adaptability and innovation in navigating volatile market conditions. Sustained innovation and a deep understanding of evolving consumer preferences will be crucial for future success in the post-pandemic landscape.

Autonomic Responses Associated with Olfactory Preferences of Fragrance Consumers: Skin Conductance, Respiration, and Heart Rate.

Assessing the olfactory preferences of consumers is an important aspect of fragrance product development and marketing. With the advancement of wearable device technologies, physiological signals hold great potential for evaluating olfactory preferences. However, there is currently a lack of relevant studies and specific explanatory procedures for preference assessment methods that are based on physiological signals. In response to this gap, a synchronous data acquisition system was established using the ErgoLAB multi-channel physiology instrument and olfactory experience tester. Thirty-three participants were recruited for the olfactory preference experiments, and three types of autonomic response data (skin conductance, respiration, and heart rate) were collected. The results of both individual and overall analyses indicated that olfactory preferences can lead to changes in skin conductance (SC), respiration (RESP), and heart rate (HR). The trends of change in both RESP and HR showed significant differences (with the HR being more easily distinguishable), while the SC did not exhibit significant differences across different olfactory perception preferences. Additionally, gender differences did not result in significant variations. Therefore, HR is more suitable for evaluating olfactory perception preferences, followed by RESP, while SC shows the least effect. Moreover, a logistic regression model with a high accuracy (84.1%) in predicting olfactory perception preferences was developed using the changes in the RESP and HR features. This study has significant implications for advancing the assessment of consumer olfactory preferences.

A systematic review exploring the variation in the compositional make‐up and phytochemical constituents of wheatgrass and pulse microgreens as a function of diverse growing condition

AbstractThe wheatgrass and pulse microgreens have gained popularity for their concentrated phytochemical content. However, the variability in growth parameters and compositional constituents of wheatgrass and pulse microgreens is dependent on the prevailing environmental conditions. Nowadays, wheatgrass and pulse microgreens are used as culinary sources or incorporated into various food products and consumed by a large proportion of the global population. Therefore, it is necessary to review the impact of growth conditions to meet the increased demand. This will allow breeders to adjust their cultivation techniques according to consumer preferences for specific nutritional components. This systematic review seeks to provide an analysis of the available literature on the variation in growth and compositions of wheatgrass and pulse microgreens as the influence of diverse growing conditions. The growth of wheatgrass and pulse microgreens can be influenced by a range of growth conditions, such as variations in light intensity, temperature, nutrient availability, and cultivation techniques. The variation in growth and compositional components, in terms of proximate composition and certain constituents such as chlorophyll, antioxidants, minerals, phenolic compounds, and secondary metabolites, is discussed in relation to the changing cultivation parameters as published in recent studies. However, this review only covers the compositional make‐up of wheatgrass and pulse microgreens. There remains a need to summarize the compositional profiles of other microgreen species under various conditions. Ultimately, this review illuminates the promise of emerging superfoods and underscores how their growth and composition can vary depending on cultivation methods, ultimately impacting their capacity to promote health. In addition, there is a need to establish dose–response relationships to address various diseases. Therefore, additional research may be warranted.

Genome wide association study of antioxidant activity in pigeonpea germplasm

Pigeonpea (Cajanus cajan L.) is a nutritious crop with antioxidant potential, making it valuable for health supplements and medicinal products. Pigeonpea seed coat possess a rich source of antioxidant properties, particularly in dark colour seed coat varieties. Recently, antioxidant-based drugs for the prevention and treatment of complex diseases have evoked a great deal of research interest in natural antioxidants. We resolved genomic regions by conducted a genome-wide association study (GWAS) using a high-throughput 62 K SNP “CcSNPnks” genic chip to identify SNP markers associated with antioxidant properties in 287 diverse panel of pigeonpea genotypes. Evaluated their antioxidant activity using a spectrophotometric technique based on ferric ion-reducing antioxidant potential (FRAP) and calculated the gallic acid equivalents (GAE) per 100 g of extract. Significant differences in antioxidant activities were found among genotypes, ranging from 3.27 mg in ICPL-13271 to 16.85 mg in UP 9-I for ferric iron-reducing activity. The GWAS identified four distinct marker trait association (MTA) that exhibit a strong correlation with antioxidant properties. We identified significant marker trait associations with chr 2 (AX-165372487), chr 6 (AX-165348296) code for RGA1 protein, chr 10 (AX-165367685) codes for alkaline ceramidase (transcript variant), and chr 11 (AX-165411944) codes for (DL)-glycerol-3-phosphatase 2. The identified protein, RGA1, is involved in reducing ROS accumulation in response to stress by up-regulating the transcription of superoxide dismutases. It suppresses GA-induced vegetative growth and floral initiation. Rapidly degraded in response to GA and involved in fruit and flower development. Furthermore, the population structure analysis identified four distinct sub-populations with admixture types, effectively grouping all genotypes based on their ancestry. Our findings advance the understanding of the genetic underpinning antioxidant concentrations, holding potential for applications in crop breeding and aligning with consumer preferences. This study provides a cornerstone for future research into exploiting marker-assisted breeding to produce pigeonpea cultivars.

Forecasts for the Development of the Cruise Industry: Trends, Challenges and Opportunities

The article is devoted to the analysis of current trends affecting the global cruise tourism market. The paper examines the key growth factors of the industry, including technological innovations, changes in consumer preferences and the impact of environmental regulations. Special attention is paid to the analysis of the challenges faced by cruise line operators, such as global economic fluctuations, pandemic threats and increased competition. Potential opportunities for sustainable growth are also being discussed, including the development of new routes, infrastructure improvements and the introduction of environmentally friendly technologies. In conclusion, conclusions are drawn about the prospects of the cruise industry in a rapidly changing global landscape and recommendations are offered for stakeholders to adapt to future changes and optimize development strategies.

From Loyalty to Profitability

This paper explores the viability of a paid subscription-based membership model within the staycation sector of the hotel industry, focusing on consumer preferences and willingness to pay (WTP). Amidst the persistent popularity of staycations following the COVID-19 pandemic, this study leverages quadrant analysis to evaluate the importance of WTP for various subscription features proposed by hotels. A significant element of this research involves comparing these preferences against the published rates of comparable hotel services to ascertain the financial feasibility of the proposed model. This research's novelty is that it applies quadrant analysis to investigate the viability of the hotel-paid subscription model. The quantitative method is used to map quadrant analysis based on 49 respondents. Initial findings indicate a generally low WTP among potential consumers, suggesting challenges in aligning the perceived value of subscription benefits with their actual costs. By conducting an independent t-test, the study tests hypotheses concerning the economic viability of the subscription model, ultimately revealing that the low WTP values significantly undermine the potential for profitable implementation. The paper concludes that while the subscription model offers a novel approach to enhancing customer loyalty and operational stability, its success is contingent upon a deep understanding of consumer valuation of proposed benefits, suggesting further investigation into alternative benefits that could align more closely with customer expectations. It can be started by investigating the feasibility of designing a bundling package with a vast network of related industries in tourism and hospitality.

Adaptive Preference Measurement with Unstructured Data

Many products are most meaningfully described using unstructured data such as text or images. Unstructured data are also common in e-commerce, in which products are often described by photos and text but not with standardized sets of attributes. Whereas much is known about how to efficiently measure consumer preferences when products can be meaningfully described by structured attributes, there is scant research on doing the same for unstructured data. This paper introduces a real-time, adaptive survey design framework for measuring preferences over unstructured data, leveraging Bayesian optimization. By adaptively choosing items to display based on uncertainty around a nonparametric utility model, the proposed method maximizes information gain per question, enabling quick estimation of individual-level preferences. The approach operates on embeddings of the unstructured data, thereby eliminating the requirement for manual coding of product attributes. We apply the method to measuring preferences over clothing and highlight its potential for both the general task of marketing research and the specific task of designing customer onboarding surveys to mitigate the cold-start recommendation problem. We also develop methods for interpreting the nonparametric utility functions, which allow us to reconstruct consumer valuations of discrete attributes, even for attributes that were not considered or available a priori. This paper was accepted by Duncan Simester, marketing. Fundings: Funding for this project was provided by Analytics at Wharton, the Wharton Behavioral Lab, and the Wharton Dean’s Fund. The author also thanks the Govil Family for financial support. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2023.03775 .

The Rise of Her Economy in the New Media Era: An Innovative Study of Women's Consumption Power and Marketing Strategies

With the advent of the new media era, the rise of her economy has become a phenomenon that cannot be ignored, and the economic influence of women in the consumer market is also increasing. Starting from the perspective of consumer culture and based on domestic and international research results, this paper explores the behaviours and preferences of female consumers in the digital realm, derives the study of the alienation of female aesthetics and consumption in the consumer society, and grasps the behavioural characteristics of female consumption in general by linking theory to practice, as well as analyzing the effects of marketing strategies on social media platforms to reveal the evolution of the relationship between women, new media and the consumer market. The results of this study demonstrate the key role of new media in shaping women's consumption behaviour and highlight the importance of flexible marketing strategies in effectively engaging the female consumer base. Finally, the article reflects on the negative impact of the media's focus on women's issues in an era of proximity to the female psyche. The study provides practical insights for a deeper understanding of the she-economy phenomenon and for companies wishing to capitalise on the growing power of the female consumer in the digital age. In turn, it promotes socially virtuous consumption and the realisation of a truly equal, respectful and caring consumer market.

Value Addition and Consumer Preference on Social Media Marketing: A Case Study of the Kazhani Farmers Market

This study investigates the role of value addition in shaping consumer preferences through social media marketing, focusing on Kazhani Farmers' Market in Erode district, Tamil Nadu. Conducted in June 2024, the research explores how value-added features, such as improved health benefits, enhanced product quality, and innovative characteristics, influence consumer choices. Using open-ended questions, data were collected from market members on their preferences for value-added products and the reasons behind these preferences. Qualitative analysis performed with NVivo software, revealed that consumers are drawn to products that offer significant benefits, dietary value, and superior quality. The findings indicate that social media marketing strategies highlighting these value-added attributes can effectively engage consumers and drive purchasing decisions. This study provides insights for businesses aiming to optimize their social media presence and cater to health-conscious consumers by emphasizing the unique value of their products.

FAKTOR-FAKTOR YANG MEMPENGARUHI PILIHAN KONSUMEN TERHADAP KOPI TOMORO DIBANDINGKAN MEREK LAIN (STUDI PENELITIAN GROUNDED THEORY)

The research aims to capture the voices of Indonesian coffee consumers and develop a nuanced understanding of their preference for Tomoro Coffee. This will contribute valuable knowledge to the existing body of research on consumer behavior in the Indonesian coffee market and provide actionable insights for Tomoro Coffee's future marketing strategies. The approach utilized in this research employs a qualitative method based on grounded theory principles, enabling researchers to develop constructs and theories directly from data collected firsthand, rather than relying on pre-existing theories. Furthermore, the classification of categories into broader themes was carried out to identify the relationships among the compiled categories. Based on the study results, three major themes emerged from interviews with three business actors: Product Characteristics, Brand Image and Marketing, and Price and Value Perception. It can be concluded from the study results that the factors influencing consumer choice of Tomoro Coffee over other brands include the price and the value of the service and products obtained from Tomoro Coffee. Brand image and marketing also influence consumer choice because attractive marketing and promotions draw consumers to purchase Tomoro Coffee. Meanwhile, the variety of the menu, although not dominant, still serves as a reference for consumers to purchase Tomoro Coffee, particularly due to the delicious coffee flavors and affordable prices for consumers. In summary, the research highlights that the key factors driving consumer preference for Tomoro Coffee are competitive pricing, perceived value, effective marketing, and the quality of the product offerings. These insights can help Tomoro Coffee refine its marketing strategies and product development to better meet the needs and preferences of Indonesian coffee consumers. Keywords: Indonesian Coffee Market; Tomoro Coffee; Marketing Strategies; Qualitative Research; Grounded Theory.

Determination of Fish Consumption Habits and Preferences of Teachers Working in Bingöl Province

This study aimed to determine the socio-demographic and economic characteristics, monthly expenditures, and meat and fish consumption patterns of teachers working in the city center of Bingöl Province. The data for the study were collected through face-to-face interviews conducted with teachers working in the city center of Bingöl between May 2023 and July 2023. According to the findings of the study, the average monthly net household income was calculated as 23984.596₺, the average monthly expenditure was 14906.215₺, the average monthly food expenditure was 5783.475₺, and the average monthly fish expenditure was 436.57₺. It was determined that the monthly fish consumption quantity of the surveyed teachers ranged from 1 kg to 2.66 kg, with an average of 2.54 kg, and they purchased trout from a fixed vendor during the winter months and consumed them baked in the oven, but this consumption amount was not sufficient for them. It was concluded that the tendency of the surveyed teachers to increase fish consumption was more strongly related to the decrease in fish prices rather than an increase in income. In other words, teachers expect a decrease in fish prices rather than an increase in their income to increase fish consumption. In conclusion, increasing the consumption of aquatic products, both in Bingöl and throughout Türkiye, is an important step that could have positive effects on health, and collaboration among various stakeholders is necessary to achieve this goal.

Research Note: Genetic parameters estimation of egg quality traits in Rhode Island Red and White Leghorn chickens

The continuous increasing demand for egg quality and quantity, and the expanding market share have enabled the egg industry to achieve significant benefits through genetic improvement. This study aims to estimate the genetic parameters and explore selectable breeding traits in the purebred Rhode Island Red (RIR) and White Leghorn (WL), which are 2 high-yielding layer breeds, and better understand their underlying genetic basis and accelerate genetic progress. The DMU software was utilized to analyze 12 egg quality traits, including egg length (EL), egg width (EW), egg shape index (ESI), egg weight (EWT), albumen height (AH), yolk color (YC), Haugh unit (HU), yolk weight (YW), albumen weight (AW), albumen-to-egg weight ratio (AWR), yolk-to-albumen ratio (YAR), and yolk-to-egg weight ratio (YWR). In RIR, the heritability of egg quality traits ranged from 0.196 to 0.427, while the repeatability ranged from 0.395 to 0.668. In WL, the heritability of egg quality traits ranged from 0.203 to 0.347, and the repeatability ranged from 0.424 to 0.656. In both RIR and WL, highly strong genetic correlations were observed between AW and EW, as well as between AW and EWT. The genetic correlations for AW and EW were 0.902 in RIR and 0.864 in WL, while the genetic correlations for AW and EWT were 0.981 in RIR and 0.960 in WL. The egg quality traits in both breeds showed moderate heritability, indicating great genetic potential for improvement through selective breeding. This can help breeders meet the increasingly diverse egg preferences of consumers through genetic selection. Additionally, there is a highly strong correlation between egg width/egg weight, and albumen weight in both breeds. In practical production, it is feasible to estimate albumen weight by measuring egg width and egg weight, which can simplify the method for measuring albumen weight. In conclusions, our finding provided valuable insights into the genetic architecture of egg quality traits in RIR and WL chickens. They help our understanding of the potential for genetic improvement of these traits through selective breeding programs.

MARKETING PRICING POLICY OF A RETAIL BUSINESS ENTERPRISES

Pricing policy is a core element of marketing strategy for any business, especially in the retail sector. In the context of high competition and changing consumer preferences, iterative price adjustments for goods and services become a critical factor for the success of a retail business. Therefore, the article aims to define the basic principles of forming the marketing pricing policy for a retail business. The authors highlight the fact that the marketing pricing policy of a retail business uses price as a tool to achieve specific marketing objectives. It has been proven that such a policy is based on processes and actions involving the continuous analysis and adjustment of prices for goods to balance several core marketing indicators. Future research prospects may focus on analyzing the effectiveness of specific pricing tools and methods of their implementation in the rapidly changing retail market, as well as on developing new approaches for integrating these tools into comprehensive pricing management strategies.

Effect of a microencapsulated blend of organic acids and bioactive compounds on the quality and visual appraisal of broiler meat

For 2160 broilers, were raised from 1 to 42 d of age, was evaluated the consequences of microencapsulated blend of organic acids and bioactive compounds on dietary supplementation in broilers on meat quality and consumer acceptance during 200 days. Broilers were randomly distributed in a completely randomized design with 6 treatments: Negative control (NC): basal diet; Positive control (PC): NC+ Zinc bacitracin 15%; B150: NC+150 g/t of the microencapsulated blend of organic acids and bioactive compounds; B300: NC+300 g/t of the microencapsulated blend of organic acids and bioactive compounds; B450:NC+450 g/t of the microencapsulated blend of organic acids and bioactive compounds; and B600:NC+600 g/t of the microencapsulated blend of organic acids and bioactive compounds. The poultry meat characteristics (thawing loss, cooking loss, shear force, color and microstructure of the meat), oxidative stability (lipid oxidation, antioxidant activity DPPH and ABTS) and consumer acceptance (visual appraisal and willingness to buy) were evaluated. Color parameters (L and b), thawing losses and shear force were not significantly different among the treatments (NC, PC, B150, B300, B450 and B600; p > 0.05). The highest level of a was in the PC. The cooking losses were the greatest in B600. No treatment showed changes in muscle fibers. The antioxidant activity for DPPH was higher for B600. For ABTS, B150 and B300 presented the least lipid oxidation. When evaluating consumers' visual preference, B300 had the greatest in consumer preference and B150 and B300 had the greatest purchase intention on the first day of storage. After 6 days, B300 continued to be the most preferred and B150 and B450 began to show the greatest purchase intention. The B300 treatment showed a protective effect on lipid stability and consumer preference. These results highlight the importance of using a precise additive dosage during animal production to guarantee the meat's quality and satisfy consumers’ demands.

Who is likely to have illegal eel products after the market regulations? A best-worst scaling approach

Wildlife overexploitation is a significant challenge in biodiversity conservation. Regulation can enforce consumer behavior change to be biodiversity-friendly but also cause unintended negative impacts. A quantitative investigation of consumer preference for alternative goods is needed before the regulation intervention. This study focused on the case of Japanese eels, whose population was declining due to commercial fishery and overfishing, and aimed to clarify potential alternative choices if ban regulations are issued. This study employed a best-worst scaling technique. Our analysis identified two consumer groups; approximately 30 % of consumers (the Potential Illegal group) preferred to select illegal eel consumption as their second-best preference. The Potential Illegal group tends to contain males, younger, and people who eat eels once or more annually, in comparison to the other group. Our findings can contribute to setting effective regulations as useful information about potential consumer choice changes.