Consumer Intention Research Articles

The Influence of Online Information Dissemination on Tourism Intentions: A Study of China’s Internet celebrity Cities

This study explores the pathways through which online information dissemination impacts tourism intentions in China’s internet celebrity cities. Through quantitative analysis, the study reveals how online information dissemination influences tourist attitudes and transforms them into tourism consumption intentions by enhancing city awareness, increasing information trustworthiness, and boosting online attention. The results indicate that city awareness, information trustworthiness, and online attention significantly and positively impact tourist attitudes, which in turn further strengthens consumption intentions. The study also finds that attitudes play a significant mediating role between these factors and consumption intentions. The research employs a questionnaire survey, along with reliability and validity analysis, regression analysis, and mediation effect analysis to ensure scientific and reliable results. The findings provide empirical evidence for city managers and tourism practitioners on how to enhance city tourism attractiveness through online dissemination, while also pointing out new directions for future research, with significant practical implications.

Sustainable mobility and electric vehicle adoption: a study on the impact of perceived benefits and risks

The shift towards sustainable transportation is becoming increasingly important as the negative impact of traditional fuel-powered vehicles on the environment becomes more evident. Electric Vehicles (EVs) are considered a viable solution to this problem, and understanding the factors that influence consumer intention to purchase EVs is crucial for their widespread adoption. This study investigates the factors that influence individuals’ intention to purchase EVs. 4 independent variables were considered: Perceived Environmental Benefit (PEB), Perceived Performance Benefit (PPB), Perceived Performance Risk (PPR), and Perceived Financial Risk (PFR). A survey was conducted with 398 respondents, and the data collected were analysed using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modelling (SEM). The results indicate that PEB, PPB, PPR, and PFR have significant effects on Purchase Intention (PI). Specifically, PEB and PPB positively affect PI, while PPR and PFR negatively affect it. These findings suggest that improving the PEBs and PPBs of EVs and reducing perceived performance and financial risks could encourage more individuals to purchase them.

Research on the Influencing Factors of Consumption Intention of Psychological Tourism Products and Marketing Strategies

In response to the growing mental health challenges faced by individuals in modern society, psychological tourism products have emerged as a significant area of interest. This paper aims to define the concept of psychological tourism products, highlighting their critical importance in the contemporary market. It explores the factors influencing consumer purchase intentions regarding these products, focusing on cognitive aspects, pricing strategies, precise customer identification, and innovative product design. Additionally, the paper delves into the corresponding marketing strategies that can effectively enhance consumer engagement and satisfaction. By examining these factors, the study offers valuable insights for the tourism industry, providing targeted directions for marketing optimization. The goal is to facilitate the successful positioning and promotion of psychological tourism products in a competitive market. This paper holds both theoretical and practical significance, contributing to the ongoing innovation and development of marketing strategies within the tourism sector. By addressing the nuanced needs of consumers seeking psychological benefits from their travel experiences, it aims to foster a deeper understanding and better implementation of effective marketing approaches. The findings can ultimately support the industry in creating meaningful and impactful tourism products that resonate with consumers’ psychological well-being.

Understanding Consumer Intentions to Engage with Artificial Intelligence and Voice Assistants: A Conceptual Framework

Artificial Intelligence (AI) has grown extensively in recent times and is becoming integrated into human lives. This progression opens diverse opportunities in e-health, facilitating healthcare accessibility globally. Voice assistants are AI-driven technologies, which are becoming increasingly important with the growing prominence of e-health services. This study offers an integrated model that assimilates AI attributes with relevant constructs from various theories such as Technology Acceptance Model (TAM) and Health Belief Model (HBM). Key variables under scrutiny include perceived anthropomorphism, perceived intelligence, perceived ease of use, perceived usefulness, perceived enjoyment, attitude, perceived severity, and perceived susceptibility. The article adds to the current research by reviewing the literature about AI in healthcare, and proposing a conceptual framework that binds technological, AI-specific, and health factors, offering implications for policymakers, healthcare administrators, and marketers seeking effective utilization of voice assistant technology.

The Impact of Consumer Ethics on Intention to Purchase Counterfeit Fashion Products

The issue of counterfeiting has long plagued many industries including fashion, automotive, electronics, and pharmaceutical. Companies face various challenges when it comes to dealing with the issue of counterfeiting, which results in financial implications, loss of brand reputation, and many more. From a consumer perspective, counterfeit is the cheaper option in a market where consumers are spoilt for choice. Advancements in technology have helped manufacturers of counterfeit to increase the similarity and to a certain extent the quality of their products to their genuine counterparts. Thus, the demand for counterfeit products in general kept rising over the years. This research looks at the influence of perceived behavioral control and consumer ethics in influencing consumer intention to purchase counterfeit fashion products. A partial least squares (PLS) approach to structural equation modeling (SEM) was used to analyze the data. Findings showed that there is a negative relationship between perceived behavioral control and intention and a positive relationship between consumer ethics and intention.

Consumer Green Products through the Lens of Bibliometrics: Trends analysis

The growth of articles is reflected in the increasing interdisciplinary research and publications on consumer green products. Scholars from fields as diverse as business, management and accounting, environmental science, social science, and engineering have contributed to more than 400 publications. This article aims to understand the growth of green consumer products by using bibliometric analysis. With the limitation set only for the final stage and English used, a total of 1961 articles were published in the Scopus database from 1990 to 2024. The analysis of document and source types, top keywords, and other bibliometric indicators was explained. In addition, Publish or Perish software was used to analyze citation metrics and highly cited articles. As the global focus on sustainability intensifies, research in this field will likely continue to grow. Future studies should lengthen this work to other article databases such as WOS and Google Scholar to understand how consumer green products can contribute to a more sustainable business future. Besides that, the researcher also can explore how the green marketing mix influences consumer intention to purchase green products available in the market.

Intention to purchase sustainable food: the role of epistemic trust, credibility of science and scepticism about climate change

PurposeThis study investigated the role of epistemic trust in shaping consumers intentions towards purchasing sustainable food products by examining the relationships between epistemic trust, credibility of science, scepticism about climate change and intentions to purchase sustainable food.Design/methodology/approachData were collected using a survey. A total of 391 consumers participated in the study. Structural equation modelling was employed for data analysis.FindingsThe results showed that the trust dimension was significantly and positively associated with credibility of science (p = 0.004) and negatively with scepticism about climate change (p = 0.018); mistrust was significantly and negatively associated with credibility of science (p = ≤0.001); credibility of science had a significant negative effect on scepticism about climate change (p = ≤0.001) and scepticism about climate change had a significant direct and negative impact on intention to purchase sustainable food (p = ≤0.001). Furthermore, results indicated that the link between trust, mistrust and intention to purchase sustainable food was significantly mediated by the credibility of science and scepticism about climate change.Practical implicationsThe results can preliminarily suggest policies promoting transparency and direct consumer experiences in organisational practices, with implications extending to other sectors like education and public information.Originality/valueFor the first time, epistemic trust is specifically considered as an antecedent of intentions to purchase sustainable food, while also examining its relationships with scepticism about climate change and the credibility of science.

Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge

Despite the recent global rise of esports and its growing connection with the tourism and hospitality industries, few scholars have focused on this area. This study adopts an experimental approach to explore whether and how the presence of esports elements in hotels influences the consumption intention of Generation Z. The presence (vs. absence) of esports elements in hotels evokes a positive sense of coolness, innovative perception, and patronage intention among Generation Z. Moreover, the results indicate that individuals with high (vs. low) novelty-seeking traits and strong (vs. weak) subjective knowledge are more likely to have positive customer outcomes. These findings contribute to the literature on cross-domain spillover between esports and hospitality and offer practical advice for hotels seeking to attract younger generations while enhancing our understanding of marketing innovation in the hospitality industry.

Empowering consumers to purchase safe ready-to-eat chicken from street restaurants in Ouagadougou, Burkina Faso: impact of a multi-media behavior change campaign

Foodborne disease resulting from food sold at urban informal markets is a major public health challenge in Sub-Saharan Africa. This study assessed the impact of an innovative nine-months multi-media campaign engaging a key influencer, aimed at empowering consumers to choose safer ready-to-eat chicken meat at informal street restaurants in Ouagadougou, Burkina Faso. A two-wave panel study assessed associations between recall of TV, radio, billboard, and social media advertisements, and self-reported behavior regarding purchasing and consumption of ready-to-eat chicken at outlets, consumer intentions, knowledge, attitudes, norms, and agency. A panel of randomly selected adult consumers (n = 852) were interviewed pre- and post-campaign, 12 months apart. 60% recalled at least one of the campaign channels when prompted. Mixed-effects models showed associations between prompted recall and feeling better informed about food safety (aOR 1.449) and increased knowledge (0.132 unit increase on total score). Social media recall was associated with higher perceived access to information (aOR 1.449) and knowledge. Billboard recall increased odds of higher perceived health benefits of paying attention to food safety behaviors when purchasing chicken (aOR 2.046). TV ad recall was associated with a 0.159 unit decrease in the gap between consumers’ intentions and behavior. An engaging consumer food safety multimedia campaign that engages key influencers improved food safety awareness and knowledge, ultimately supporting consumers to choose safer chicken at markets.

The influence of consumer ethnocentrism and cosmopolitanism on purchase intentions of Chinese pre-made dishes

With the flourishing development of domestic and international market potential for pre-made dishes (PMDs), an increasing number of PMD enterprises are redirecting their focus towards foreign markets, particularly within the Regional Comprehensive Economic Partnership (RCEP) member countries. This study aims to analyze the intentions of overseas Chinese consumers to consume Chinese PMDs by employing structural equation modeling (SEM) within the framework of the theory of planned behavior, utilizing a sample of 594 overseas Chinese people residing in RCEP member countries. The findings reveal that home ethnocentrism and cosmopolitanism positively influence their purchase intentions, whereas host ethnocentrism exerts a negative influence. Subjective norms, attitude, and perceived behavioral control mediated these relationships, with food quality moderating the mediating pathways. These insights contribute to a deeper understanding of purchase intentions and their underlying mechanisms within overseas Chinese people, providing valuable guidance for Chinese PMD enterprises regarding their strategic expansion into international markets. Furthermore, this study offers important insights for enterprises from other countries engaged in food export, facilitating their penetration into global markets.

Determining Consumer Intention: Uncovering the Influential Factors in Customer Switching from LPG to Induction Stoves in Indonesia

The increasing electrification of lifestyles in Indonesia has prompted a shift in consumer preferences, particularly regarding kitchen appliances. Indonesia is currently facing an electricity oversupply issue, hence migrating consumers from traditional Liquified Petroleum Gas (LPG) stoves to induction stoves offers the potential to enhance electricity utilization and effectively address this predicament. This study aims to investigate the influential factors behind consumers' intentions to switch from traditional LPG stoves to induction stoves. The data were collected from 802 traditional LPG stoves consumers, who are Indonesian citizens, residing across various regions of Indonesia, and have not previously purchased an induction stove to achieve the objective. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal the importance of Push, Pull, and Mooring factors in motivating consumers to switch from LPG stoves to induction stoves. This research contributes critical insights to academia, industry, and policymakers as well, offering a nuanced understanding of the dynamics influencing this transition in the Indonesian market and playing a pivotal role in addressing the electricity oversupply issue in Indonesia.

Breaking down purchasing intentions: selecting policy instruments for sustainable consumption

ABSTRACT Despite the breadth of sustainability issues, research on sustainable consumption mostly concentrates on environmental-orientated consumption and values. Alongside environmentally oriented approaches, policies mixes encouraging sustainable consumption need to account for socially responsible purchasing behaviour, such as ensuring inclusivity, as well as for the cognitive biases and heuristics underpinning such practices. This study investigates consumer motivations in Hong Kong through analysing a territory-wide survey to inform knowledge regarding the social aspect of sustainable consumption behaviour. We find a correlation between sense of belonging and social consumption intent, and empathy and social consumption intent, which is not the case for sustainable consumption intent. There is no significant correlation between moral obligation and sustainable consumption intent or between sense of belonging and sustainable consumption intent. Finally, knowledge is positively correlated to social and sustainability consumption intention. This provides insights into how policy tool mixes can be more impactful in motivating sustainable purchasing practices while identifying gaps in the conceptualization and understandings of sustainability that need addressing.

Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire

Short video-sharing platforms, such as TikTok, play a significant role in allowing the public to experience natural disasters vicariously, share information, and coordinate peer-led disaster relief efforts. With emerging platforms like TikTok providing experientially immersive content, the role of digital storytelling in stimulating public engagement and emotions remains underexplored. Drawing from narrative persuasion theory and visual storytelling literature, the current study proposes an integrated framework to examine the storyteller, visual frame, and digital presentation characteristics of TikTok videos in predicting social-mediated public engagement and emotional reactions surrounding a recent natural disaster, the 2023 Maui Wildfire. Using visual content analysis and computational methods, the study analyzed 526 TikTok videos and 59,950 associated comments. Results showed that audiovisual vividness consistently predicted all three types of disaster engagement. In contrast, storyteller type, storytelling frame, and other presentation characteristics inconsistently predicted information consumption intention, information sharing intention, and emotional reactions on TikTok.

Investigating the effects of political correctness in social marketing messaging

PurposeObesity imposes myriad negative consequences upon society, the economy and personal well-being. This study aims to investigate the effectiveness of using political correctness (PC) in social marketing messages to persuade consumers to change their unhealthy behavior. It also explores various underlying mechanisms that drive this effect. Specifically, this research studies that messaging approach – politically correct vs politically incorrect and gain vs loss message framing – generates higher consumer intentions to change their behavior.Design/methodology/approachFour experiments were conducted with nationally representative samples to examine the effect of PC and gain vs loss message framing on consumers’ behavior changing intentions.FindingsPolitically correct prosocial marketing messages displayed higher persuasiveness than politically incorrect messages. Each relationship was mediated by the perceived manipulative capacity of the message and consumers’ attitudes toward the message. Message framing performed as a boundary condition for these effects.Research limitations/implicationsThis paper sought to contribute to the literature that investigates the effectiveness of social marketing efforts. Three specific contributions related to the effects of message frames on politically correct and incorrect social marketing messages were developed.Practical implicationsThe strategies presented in this paper benefit firms wishing to create a more prosocial approach to their business. A firm can present a prosocial message to their target market in a frame focusing on what will be gained instead of lost. Likewise, firms should welcome this type of messaging that embraces politically correct terminology instead of shying away from it.Originality/valueThis paper generates actionable insights for marketers and policymakers regarding how best to communicate with targeted segments about culturally- and personally sensitive topics related to obesity and weight loss. This paper also contributes to the literature that explores the effectiveness of social marketing initiatives. The findings suggest policymakers and social marketers should be cautious and, regardless of today’s sociopolitical environment, avoid falling into the temptation of developing politically incorrect and loss-framed messages.

To Sustainably Ride or Not to Ride: Examining the Green Consumption Intention of Ride-Hailing Services in the Sharing Economy by University Students

An increase in ride-hailing services in the sharing economy can help to reduce the number of vehicles on the road, which will lead to a decrease in air pollution and noise pollution, an improvement in environmental conditions, a decrease in travel costs, and an increase in social benefits to travelers. Hence, there is a great need to examine the consumer’s intention toward usage of ride-hailing services in the sharing economy. The current study aims to examine the green consumption intention of eco-friendly services as an outcome of environmental responsibility and environmental knowledge. It also attempts to examine the serial mediation of green concern, value co-creation, and mediated moderation of social support as an explanatory mechanism of green consumption intention of eco-friendly services. The research design was cross-section and deductive. The respondents of the study were registered university students in Islamabad who were active consumers of major ride-hailing services in Pakistan, i.e., Uber, Careem, Uplift, InDriver, B4U Cabes, and SUVL. A total of 402 responses were gathered using purposive sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) in Smart PLS is used to evaluate the reliability of measurement instruments and the validity of the research model. The current study results showed that environmental responsibility and knowledge positively and significantly affect motivation to engage in green consumption. Furthermore, environmental concern and value co-creation partially mediate the proposed relationship. In addition, social support also moderates the association between green concern and value co-creation such that it strengthens the connection. The current research findings are an addition to the existing literature and have managerial applications with limitations preceded by future research directions.

Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives

Food waste is a major global problem nowadays because it negatively affects the environment, society, and the economy. Food sharing has lately emerged as an innovative solution to this problem, but little is known about the behavioral intentions of consumers with regard to food sharing initiatives. In this study, we use the theory of consumption values along with a mixed methods approach to analyze the key motives underlying consumers' intentions for using food sharing platforms. We develop a conceptual model to this end, and collect, analyze, and triangulate data to test it by using both a qualitative and a quantitative approach. The results highlight the relevance of epistemic, conditional, and social values in a communitarian sense in driving people's engagement in food sharing. Functional values were found to have a secondary importance for both users and non-users in this regard. A comparison between users and non-users also revealed that emotional values constitute an important factor for the latter. The study contributes to both theory and practice by highlighting the importance of such initiatives in addressing not only environmental issues, but also social needs, and hence contributing to the sustainable development of local communities.

Exploring Halal Nyonya Food Consumption Intention Among Tourists

The topic of tourists' intention to consume Halal Nyonya food in Malaysia has garnered increasing attention in recent years. Nyonya cuisine, a unique blend of Malay and Chinese culinary traditions, has long been a hallmark of Melaka’s vibrant food scene. However, as Malaysia grapples with the diverse dietary needs of its growing tourism sector, the challenge lies in ensuring that Nyonya food offerings cater to the preferences of Muslim tourists seeking Halal-certified options. The main goal of this research is to explore and comprehend the preferences of tourists regarding the intention to consume Halal Nyonya’s ethnic food in Melaka. The study focuses on tourists' gastronomic choices, particularly as it relates to their intake of Halal Nyonya food. The study involves local and international tourists who have experienced Halal Nyonya food in Melaka in 2024. Data was collected through surveys, on-site observations, and interviews to understand factors affecting Halal Nyonya’s food consumption intention behavior. This research examines the association between independent and dependent factors that influence tourists from various geographical locations who visit Melaka to consume Halal Nyonya Nyonya food. It adds to the database of information already in existence by illuminating how tourists in Melaka from various locations approach and engage with Halal Nyonya's food. This deepens our comprehension of the dynamics of tourist preferences, cultural preservation, and culinary tourism. In conclusion, our research confirmed attitude, subjective norms, and perceived control will lead a tourist to have the intention to consume Halal Nyonya food.

Psychological Factors Influencing Consumer Purchases in the Sports Goods Market: Insights and Strategies

With the improvement of people's health awareness and the popularity of sports activities, the sports goods market has expanded rapidly. It is of great significance for merchants to develop effective marketing strategies to understand the influence of consumer psychology on sports merchandise sales. The purpose of this study is to explore the psychological factors that affect consumers' purchase of sports goods, including brand cognition, social influence, personal values and consumption experience, and analyze how these factors affect consumers' purchase decisions. By searching the relevant data in the past five years, the impact of different dimensions on consumers can be judged. It is found that brand cognition and social influence are important psychological factors for consumers to buy sports goods. Specifically, high brand perception significantly increases consumers' willingness to buy, while social impact is particularly important, especially among younger consumers. In addition, the individual's personal values are also positively correlated with the purchase behavior, which can promote consumers' loyalty to sports goods and repeat purchase intention. This study shows that understanding consumer psychology is crucial to improving sports merchandise sales. Merchants should pay attention to the shaping of brand image and the construction of social influence, and meet the psychological needs of consumers through accurate market positioning and marketing strategies, so as to enhance the purchase intention and brand loyalty of consumers. This provides empirical support and theoretical guidance for the marketing of sports goods.

The Influence of Advertising Strategies on Purchase Intention of Beauty Products on RED

With the popularity of social media platforms in China, research on social media advertising is increasing. Prior research has shown that the value perception given to consumers by social media advertising affects the purchase intention of consumers. However, its internal logic and behavioral mechanism have not been well investigated. In view of this, this research is designed to examine the direct effects of interactivity and aesthetic appeal of beauty product advertisements on perceived advertising value on RED and to explore the influence of perceived advertising value on consumers’ purchase intentions. Based on questionnaire analysis, bivariate regression analysis, and univariate regression analysis, we found the significant influence of interactivity and aesthetic appeal on advertising value as well as the influence of advertising value on consumers’ purchase intention. The chain behavior generation mechanism of consumers’ purchase decisions was also elaborated. This paper provides enlightenment for theoretical research, especially in enriching the SOR model. Also, the result has practical implications for enterprise practice, pointing out important directions for enterprises to design their advertisements.

The Role of Perceived Authenticity in Increasing Green Purchase Intention: Systematic Literature Review

This study explored the relationship between perceived authenticity and consumer purchase intention in green products, especially in the context of increasing awareness of sustainability among consumers. Using the Systematic Literature Review (SLR) method, this research explores the dynamics of the relationship between perceived authenticity and consumer intention for green products. Analysis of key findings reveals that perceived authenticity is not just a concept but is a key element that forms the basis of consumer trust in brands and products. The results of this study highlight the important role of perceived authenticity as the main instrument in forming positive relationships between brands, consumers and green products. The implications are particularly relevant in a marketing context, where strategies that establish and maintain product authenticity are crucial. This study provides in-depth insight into how perceived authenticity not only influences consumers' perceptions of the sustainability of green products but also directly impacts purchase intention. This study also emphasizes the importance of marketing strategies that build and maintain perceived authenticity. This strategy not only helps brands win consumer trust but also becomes a catalyst in driving change towards more sustainable and responsible consumption. Thus, this study significantly contributes to business practitioners and academics in understanding the dynamics of the green product market amidst the shift in consumer values towards sustainability.