Responsible Consumer Behavior Research Articles

The flavor of vacation: Children's eating consumption and parental awareness in all-inclusive hotels

The aim of this study is to evaluate parental awareness regarding children's eating behaviors and food consumption patterns in all-inclusive hotels during vacations. Additionally, it seeks to investigate the impact of hotel stay duration and parental monitoring on children's dietary habits. This study, conducted between June and November 2022 at six all-inclusive 5-star hotels in accordance with the STROBE guidelines, aimed to explore parental awareness of children's dietary behaviors and food and beverage consumption in such establishments. Comprising 350 parent-child pairs, the research utilized a cross-sectional design and collected data through a questionnaire designed by the researchers, along with the Food Behavior Scale (FBS). The findings revealed unfavorable food behavior scores among all participating children, indicating a prevalent high frequency of unhealthy food consumption. Notably, children with autonomy in making food choices during their vacation exhibited significantly lower FBS scores. Furthermore, the duration of stay at the hotel emerged as a factor with a negative predictive effect on children's food behavior scores. Consequently, hotel management bears the responsibility of adopting child-friendly criteria, while parents and children staying at these establishments should practice responsible and conscious consumption behavior.

The influence of peer-to-peer accommodation platforms’ green marketing on consumers’ pro-environmental behavioural intention

PurposeThis study aims to examine the impact of peer-to-peer (P2P) accommodation platforms’ green marketing on consumers’ pro-environmental behavioural intention through the mediation of consumer trust and engagement, following the social influence theory and the stimulus–organism–response model.Design/methodology/approachA questionnaire survey was designed to collect data from American P2P accommodation consumers. Data collection was conducted through an outsourced survey company. Partial least squares structural equation modelling was used to analyse the data.FindingsThe study reveals that P2P accommodation platforms’ green marketing orientation was positively associated with consumer trust in the platform and consumer engagement with the platform. Both consumer trust and consumer engagement positively enhanced consumers’ pro-environmental behavioural intention in the P2P accommodation consumption, serving as effective mediators between consumers’ perceptions of green marketing orientation and pro-environmental behavioural intention.Practical implicationsThe study offers practical insights for P2P accommodation platforms and operators in engaging in green marketing and fostering consumers’ pro-environmental consumption behaviours in P2P accommodations.Originality/valueThe study addresses the grand question of whether business operators’ responsible production behaviour can possibly lead to consumers’ responsible consumption behaviour in the P2P accommodation sector. It contributes to the literature on P2P accommodation by providing evidence to show green marketing practices of P2P accommodation platforms can lead to consumers’ pro-environmental behavioural intention. It provides both theoretical value for knowledge advancement and practical value to guide more sustainable industry practices.

Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making

The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers prioritise basic needs over excessive consumption, opting for high-quality, reliable, and environmentally friendly products, especially those derived from biomaterials called bio-based products. Furthermore, responsible consumers recognise the social and environmental consequences of their consumption behaviour, advocating for sustainable practices and supporting initiatives for societal improvement. The article discusses conscious consumption aiming to mitigate consumerism’s environmental impact, focusing on bio-based products. Insights from focus group discussions conducted in Poland, Finland, the Netherlands, and Spain, as part of the 3-CO project, shed light on consumer perceptions and concerns regarding bio-based products, providing valuable input for decision-makers, businesses, and environmental organisations seeking to promote responsible consumer behaviour and support the transition towards more sustainable consumption patterns.

The Role of Consumer Knowledge in the Privacy Paradox of Personalised Advertising

Abstract Current literature on the privacy paradox in personalised advertising lacks insight into how consumers’ knowledge of the data types used shapes their responses to these ads. Building on privacy calculus theory, theory of reasoned action, and signalling theory, this research explores how consumers’ knowledge of data types in personalised advertising influences their reactions. Multigroup path analysis examines differences in established relationships based on consumers’ data knowledge. The moderating effect of this knowledge in the relationship between perceived invasiveness and purchase intentions is also tested. Findings from a sample of millennials indicate that privacy concerns increase perceived invasiveness. However, multigroup and moderation analyses reveal that perceived invasiveness’ impact on purchase intentions varies with consumers’ data knowledge. Specifically, in the search history group, perceived intrusiveness negatively affects purchase intentions. These results underscore the situation-specific nature of the privacy calculus and assist advertisers in understanding consumer behaviour in response to personalised ads.

Environmental sustainability behavior model with responsible consumption: study of Indonesian young household consumers

Abstract One of the ecological crisis triggers is unethical behavior in the form of irresponsible consumption, which leads to resource wastage, energy leakage, and a high carbon footprint. Excessive consumption is the beginning of environmental problems as it generates large amounts of waste. Households are the economic sector that contributes the most waste, and demographically, young households tend to be active and have high consumption rates. The consumption behavior of this segment raises concerns as it puts pressure on the environment and sustainable development, which needs to be clarified in this study. This study tests a model of pro-environmental behavior, including environmental concerns and activism in shaping responsible consumption behavior. The model initiated in this research is by the actual phenomena that occur, so it is expected to produce essential insights for environmental planning and management based on aspects of consumer behavior as the main actors in the natural ecosystem.

A felelősségteljes magatartás erősödése a turisták körében = Strengthening Responsible Behavior among Tourists

Examining today’s tourism, it should be noted that undesirable side effects have appeared and intensified, both from a social and environmental perspective. Maintaining the popularity of tourism and its further development requires change. This change must occur in both supply and consumer demand. In our study, we examine the extent to which the Hungarian population is open to exhibiting environmentally conscious and responsible consumer behavior during their travels. We analyze the results of key manifestations of responsible tourism and the attitude of the domestic population towards environmental awareness. Our study is particularly relevant as many host areas are already struggling with the negative effects of overtourism. Therefore, it is important to understand whether there is a willingness among tourism consumers to adopt more environmentally conscious and responsible consumer behavior.

Social Exclusion and Consumer Preference for Crowded Shopping Environments: The Moderating Role of Time Perspective

Introduction: This study investigates how social exclusion influences consumer preferences for crowded shopping environments and examines the moderating role of time perspective. Specifically, it explores the mediating role of social connectedness and how present hedonism and fatalism impact these preferences.Methods: Three experimental studies tested the hypotheses. Participants were randomly assigned to social exclusion or inclusion conditions, and their preferences for crowded environments were measured. Time perspective (present hedonism and fatalism) and social connectedness were also assessed.Results: Results show that socially excluded consumers prefer crowded environments to fulfill their social connectedness needs. Present hedonism intensifies this preference, while present fatalism diminishes it. The findings demonstrate the significant role of social exclusion and time perspective in shaping consumer behavior.Practical Implications: These findings provide actionable strategies for retailers to design environments that address the psychological needs of socially excluded consumers. Retailers can use these insights to create targeted marketing strategies, especially in a post-pandemic context, where social interactions are evolving.Originality/Value: This study offers new insights into the psychological mechanisms behind consumer behavior in response to social exclusion. By integrating Belongingness Theory and Time Perspective Theory, it deepens the understanding of how social exclusion drives consumer preferences for crowded environments, highlighting the moderating effects of present hedonism and fatalism

I KNOW THEREFORE I ACT: SUSTAINABLE DEVELOPMENT AWARENESS AS A PREDICTOR OF MINDFUL CONSUMPTION

The impact of non-sustainable lifestyle has increasedly being noticed and more attention are nowadays drawn toward the notion of establishing a more responsible consumption behaviour, mindful consumption is a form of that behaviour. The involvement of individuals, especially the younger generation, is much needed to meet the sustainable development goals of a nation, since it is not the responsibility of the government alone. People should have the notion that their independent participations in the areas of economic, societal and environmental activities will benefit the whole nation. Therefore, the aim of this study is to verify that individual awareness of their contribution to sustainable development will predict mindful consumption. A survey was conducted on 153 young adult participants who are university students, aged between 18 to 25 living in Jabodetabek area. The results show that sustainable development awareness in general significantly predicted mindful consumption, as individuals’ awareness of their role in sustainable development increase, so does their mindful consumption. Further analysis find that the economic dimension of sustainable development awareness is the strongest predictors of mindful consumption, followed with the society dimension. However, the environment dimension of sustainable development awareness does not seem to contribute as a significant predictor of mindful consumption. This study gives rise to an implication that sustainable development awareness should be included in the education of the public in general, specifically for young people, in the hope that it will encourage more mindful consumption pattern of the people to support sustainable development of a country.

Acute Cardiovascular Effects of Simultaneous Energy Drink and Alcohol Consumption in Young Adults: A Review of Case Reports.

(1) Background: The aim of this review was to identify and summarize adverse cardiovascular health events associated with the simultaneous consumption of energy drinks (ED) and alcohol. Potential prevention strategies and the implementation of research toward the underlying mechanisms for these pathologies were highlighted to emphasize the need for further investigation and to encourage more attention to this field. (2) Methods: The PubMed database was searched for case reports linked with adverse cardiovascular events after simultaneous ED and alcohol consumption. Inclusion criteria were: the reported age of the patient is between 16 and 35 years and confirmed co-consumption of EDs and alcohol. All relevant articles that met the inclusion criteria were fully read and all relevant data was extracted. The extracted data was summarized and presented in this review of cases. (3) Results: In total, 10 cases were identified. The analysis showed that mainly young adults (median age = 24.5 years), in particular men (80%) were affected. The three parts of the cardiovascular system affected were heart rhythm (42%), myocardial function (33%), and coronary arteries (25%). In 3 cases the outcome was fatal. Moreover, preexisting health conditions and/or potential trigger factors were present in 60% of selected cases. (4) Conclusions: This review of case reports suggests that the simultaneous consumption of EDs and alcohol can lead to adverse cardiovascular health events and even incidents with fatal outcomes were reported. Potential trigger factors and preexisting health conditions seem to increase the probability of adverse cardiovascular health events. Consumers should be informed about the potential risks and follow responsible consumption behavior to prevent future health events. More systematic studies are needed to determine the acute effects on the cardiovascular system in young adults.

Optimizing positive goal framing in advertising: differential consumer responses to new product categories

PurposeThis research delves into the nuanced effects of positive goal framing quantity in advertising on consumer reactions towards new products, categorizing them into incrementally new products (INPs) and really new products (RNPs). It moves beyond the traditional binary evaluation of advertising effectiveness, offering a more intricate analysis of consumer engagement based on product novelty.Design/methodology/approachEmploying a comprehensive dataset encompassing 461 digital video advertisements from six leading technology-centric firms, this study employs content analysis alongside hierarchical polynomial regression to dissect the dynamics between the volume of positive goal framings and consumer engagements. This examination is contextualized within the spectrum of product innovation, offering insights into the differential consumer behaviors elicited by INPs and RNPs.FindingsThe investigation uncovers a non-linear, inverted U-shaped correlation between the volume of positive goal framings and consumer responses. This relationship exhibits variability in its intensity between INPs and RNPs, with INPs demonstrating a more pronounced response variability around a higher inflection point on the curve. This pattern underscores the complex interplay between goal framing and product novelty in shaping consumer perceptions and actions.Originality/valueThis study pioneers the exploration of goal framing within the realm of product advertising, shifting the analytical lens from its traditional roots in health and medicine to the intricacies of consumer behavior in response to advertising. By introducing a distinctive classification of product newness through INPs and RNPs, the research augments current understanding of effective advertising strategies, delivering profound insights for marketers and advertisers in tailoring their campaigns to align with consumer expectations and product characteristics.

The Importance of the Vinted Application in Popularizing Sustainable Behavior among Representatives of Generation Z

Changes in the fashion market (mainly fast fashion) mean that the negative impact of this sector on the natural and social environment is increasing. An important measure to limit this negative impact is to create more responsible consumer behavior in this market. This applies especially to young consumers, who are the recipients of most fast fashion campaigns, and thanks to new media (including mobile applications), their sustainable behavior can be shaped. The main aim of this study was to identify the features of the useful Vinted mobile application in terms of promoting socially and environmentally sustainable behaviors of Generation Z on the clothing market. At the stage of collecting research material, the desk research and CAWI (computer-assisted web interview) methods were used, and the analysis included, among others, measures of descriptive statistics, a customer satisfaction index (CSI) and a Mann–Whitney Z test. The research was carried out at the turn of 2022/23. The responses of 370 respondents using the Vinted application were qualified for analysis. A convenient selection of the research sample was used. The link to the survey was shared through online channels, including social media. The snowball method was used to obtain respondents. This study shows that less frequent use of the application corresponds to lower ratings of the analyzed parameters. The most important features (attributes) of the application are free application, ease of creating an account and secure payment. The main reason for using the Vinted application is the economic factor (looking for bargains). There is a difference between the CSI value in the group of women and men. To the best of the authors’ knowledge, this is the first survey conducted among representatives of Gen Z, which simultaneously took into account satisfaction with using the Vinted application and its impact on popularizing sustainable attitudes.

Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli

This research aims to analyse the current level of accuracy in predicting consumer behaviour in response to brand stimuli using artificial intelligence, comparing the results with an analysis conducted using neuromarketing biometrics. The study aims to determine the accuracy achieved in predicting consumer levels of attention and visual attraction towards visual stimuli, compared to the results recorded in a neuromarketing investigation with real users, through eye tracking. The implications of these comparative analyses are discussed in the final part of the article, concluding that the emotional intelligence tool provides very accurate predictions of consumer behaviour in response to visual stimuli. The results of this study revealed that the prediction of the percentage of users who would view each area of interest is very good, and regarding visual attraction (time until the first viewing of each area of interest), it is quite similar to the order observed by the consumer group; consequently, the level of approximation to reality of AI is very good.

Role of Neuroplasticity in Understanding Brain Adaptations to Marketing Stimuli and Long-Term Impact on Purchasing Behavior

This study investigates the role of neuroplasticity in shaping consumer behavior in response to marketing stimuli, emphasizing the long-term impact on purchasing decisions. Neuroplasticity, defined as the brain's ability to reorganize itself through forming new neural connections, is crucial for understanding how repeated exposure to marketing messages influences consumer preferences and brand loyalty. The research explores the mechanisms through which neuroplastic adaptations occur, highlighting the significance of emotional engagement and sensory experiences in reinforcing positive associations with brands. By integrating neuroscientific insights with marketing strategies, the findings suggest that marketers can leverage neuroplasticity to foster deeper consumer engagement and loyalty. Additionally, this study addresses ethical considerations in marketing practices, advocating for transparency and consumer empowerment. As the digital landscape evolves, understanding neuroplasticity offers a valuable framework for enhancing marketing effectiveness while promoting responsible consumer behavior. The implications extend beyond individual decision-making to encompass societal and cultural influences shaped by collective exposure to marketing messages. This research finds out the relationship between neuroscience and marketing, providing actionable insights for marketers aiming to optimize their strategies in a competitive marketplace.

Dynamic Pricing Promotion Strategies on Consumer Repeat Purchase Behavior in the United States

This study investigates the impact of dynamic pricing promotion strategies on consumer repeat purchase behavior in the United States. Employing a mixed-methods approach, we collected and analyzed quantitative survey data from 300 respondents, as well as qualitative insights from 15 in-depth interviews and two focus groups. Our findings indicate that personalized pricing is the most effective strategy, increasing repeat purchase likelihood by 25%, followed by demand-based pricing at 15%, and time-based pricing at 10%. The effectiveness of these strategies varies across different demographic segments, with personalized pricing being particularly effective among high-income and younger consumers. Additionally, consumer perceptions of fairness, transparency, and trust play a critical role in the acceptance and success of dynamic pricing strategies. The study highlights the need for businesses to prioritize these factors to build long-term customer loyalty and maximize profitability. Future research directions include longitudinal studies, experimental designs, and industry-specific analyses to further explore the dynamics of consumer behavior in response to dynamic pricing.

Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU

Abstract The ongoing transformation of the fashion industry is driven by an increasing focus on sustainability, ethical practices, and responsible consumer behavior. Simultaneously, social media platforms have emerged as influential forces in this field, shaping fashion trends and consumer preferences. Despite a substantial body of literature investigating consumer preferences between fast and sustainable fashion, a gap in understanding the intricate relationship between fashion preferences, socio-economic profiling, and social media engagement is evident. Thus, this research was aimed at comparatively decoding EU consumers’ preferences for fast fashion against sustainable fashion by exploring the interplay of demographic factors ‒ age, gender, and geographical location ‒ on fashion preferences, as expressed through the digital engagement with fashion-related content on the Meta social platforms. The research methodology implied resorting to logistic regression analysis, aiming to uncover the underlying patterns that fundamentally characterize consumers’ preferences for fashion in the EU. The results provide novel insights into how digital engagement with fashion-related content can act as a barometer for regional fashion identities and preferences, useful for the identification of both convergence and inflection points. Moreover, findings offer a robust foundation for crafting strategies that promote sustainable fashion practices, tailored to specific EU age, gender, and location demographics, by leveraging the insights gained about EU consumer preferences.

A Survey of Digital Nudges for Fostering Responsible Consumption Behavior in Indonesia Digital Services

A Survey of Digital Nudges for Fostering Responsible Consumption Behavior in Indonesia Digital Services

Investigating environmentally sustainable consumption: A diary study of home‐based consumption behaviors

AbstractThis study analyzes three environmentally sustainable household consumption behaviors (optimizing the use of domestic water, minimizing food waste, and minimizing plastic packaging usage) through the model of goal‐directed behavior. The findings show that attitudes, subjective norms, perceived behavioral control, anticipated emotions, and habits are all significant predictors of the desire to adopt sustainable consumption behaviors, which directly fosters the intention to adopt these behaviors. Intention–behavior links were unique for each behavior; minimizing plastic packaging usage was the most difficult behavior to implement. This study offers useful insights into people's sustainable consumption goals and their intentions to adopt responsible consumption behaviors. A generalizable model of environmentally sustainable household behaviors that considers the three behaviors simultaneously is presented. This study suggests that business and policy strategies that could successfully promote sustainability in the household might proceed by, for example, empowering consumers or changing their habits.

Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective

This research investigates the relationship between sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior from a collective action perspective. It is based on attribution theory and construal level theory. The research, which involved four studies (N = 951), found that a descriptive appeal is appropriate for a product-oriented advertisement, and an injunctive appeal is suitable for a cause-oriented advertisement. The match between sustainable normative appeals and advertising orientations encourages caring and responsibility attribution, leading to environmentally responsible consumption behavior. Collective goal attributes also moderated the interaction effect, especially in the abstract collective goal, and only caring mediated the interaction between descriptive appeal and product-oriented advertisement on behavior. This study provides a new perspective and advertising strategies that can be applied to corporate sustainability marketing.

Digital marketing as an element of sustainable development: trends, challenges and opportunities

In the intersection of digital marketing and sustainability, emerging trends and innovations are shaping the landscape as businesses increasingly recognize the importance of environmental and social responsibility. The article is devoted to the impact of digital marketing solutions on the process of achieving sustainable development goals. It analyzes trends indicating a significant shift in consumer preferences towards environmentally friendly products and socially responsible consumer behavior. The article provides examples of several international campaigns that illustrate successful efforts contributing to sustainable development. The role of digital technologies in achieving sustainable development goals examined, emphasizing the necessity of integrating sustainability issues into corporate digital strategies.

Towards Socially Responsible Consumption: Assessing the Role of Prayer in Consumption

The issue of socially responsible consumer behavior has been of great interest to researchers for years. It seems important to acquire knowledge about consumer behavior, especially among young people, who are a special group of consumers. In recent years, it is not only the purchasing power of young people that has been growing, but also the range of market choices they make. In this context, it is important to identify the determinants of consumer behavior to predict the directions of changes in the behavior of young people as consumers. One of the interesting research areas is determining the role of prayer, or more broadly, human spiritual development, in shaping consumer behavior. Some research suggests that there is a relationship between religion, or more precisely, religious practices and consumption. This work presents the most important definitions of a socially responsible consumer, presenting the most important aspects of this attitude. This work also presents previous research on the relationship between religiosity, prayer and consumer behavior. This research on the SRC attitude among young people was conducted using an online survey. The collected data were tested using the χ2 test of independence. Owing to the obtained results, it was possible to indicate the aspects of SRC in which the attitude to prayer is important.