The Fourteenth Games in 2021 was successfully held in Shaanxi Province inside which many universities also played a more important role in the Fourteenth Games, and were affected by the Games in turn. This article, by adopting such research methods as the literature and data method, questionnaire survey method, interview method, logic analysis method, and comprehensive induction method, analyzes students’ insight into the Games and how they conduct physical exercises after the Games. And by using the theory of social embedding to study effects of the Games on tennis courses of colleges and universities. Through research, with the help of social embedding theory, the embedded subject of this article is the Effects of the Fourteenth National Games. The embedded object is P.E of Universities. The embedded content is the effects such as sports culture and sports incentives brought about by the Games. The subjects of behavior in embedding process are college students. The Games have exerted aspects of impact on college sports including the sports spirit such as the competition, the sports culture, and the hard work contained in the sports courses are embedded in the physical education courses. When this embedding process is stable and lasts long, the Games will have a profound impact on college physical education courses, and it will also affect the colleges and universities as well as their college sports courses, Students 'attitudes and behaviors have promoted the teaching of tennis curriculum, promoted students' post -school exercises, and achieved tennis popularization. It also helps to promote the construction of sports culture and sports spirit in colleges and universities.