Abstract
In the era of new media, the development of media provides us with a more open international stage. In the field of world sports culture, in order to show the strength of our country, establish a national image and promote Chinese culture, it is inseparable from the construction of the discourse power of sports culture. In the era of new media, we can build the voice of our sports culture through the power of science and technology and media. By analyzing the new connotation and new characteristics of sports culture in the new media era, and the current situation of the construction of sports culture in China, this paper discusses the construction ways and significance of sports culture in the new media era.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
