The Russian government sets global strategic goals for increasing the volume of housing construction-mass multi-storey, multi-apartment and residential housing, creating a comfortable urban environment, comprehensive development of rural areas, construction of social infrastructure facilities in small towns and villages of the country, designated in the national projects “Health”, “Culture” and “Education”. The state assigns a key role in their implementation to modern wooden construction. Recently, many interesting projects have appeared in the field of wooden housing construction. There is a noticeable interest of the state in the development of this area, which is primarily due to the focus on the efficient use of the country’s forest resources, as well as the fact that wooden housing construction, due to the high degree of factory readiness of building elements and structures, creates products with high added value and the most transparent from the point of view of taxation, when compared with other areas in construction. Despite this, the potential of wooden construction is not fully disclosed, which does not allow to ensure their environmental friendliness, comfort and energy efficiency. The purpose of the article is to achieve high rates of individual housing construction through a combination of measures aimed at increasing its liquidity. The article analyzes the market of wooden housing construction in Russia, which allowed us to determine the promising construction technologies of the housing construction sector under consideration. The main properties of wood, its advantages and disadvantages are considered. It is determined that the development of industrial housing construction of individual residential buildings will allow not only to implement the tasks of national projects in Russia, but also increase the flow of investment in the construction of individual residential buildings using the industrial method, which will support enterprises that produce factory-made house sets. Based on this, the article contains recommendations for improving the quality of wooden construction products at all stages of the construction life cycle, the implementation of which will generate demand for wooden housing construction, ensuring the rational use of wood and high quality for consumers of products.