Titanium dioxide (TiO2) thin films were prepared by radio-frequency (13.56 MHz) reactive sputtering onto glass substrate with different oxygen flow rates while maintaining a constant Ar flow rate. The structural and optical properties of these films were studied with variation in O2 flow rate. X-ray diffraction (XRD) analysis of these films reveals the presence of anatase and rutile phases. The lattice parameters and crystallite size were evaluated from XRD patterns. The optical properties of these films were correlated with their morphological nature. Field emission scanning electron microscopy (FESEM) results show a dense granular morphology and the particle size is found to decrease with increase in oxygen flow rate. The average optical transmittance was observed to be 96% for all the films. The room temperature photoluminescence (PL) spectroscopy revealed a blue shift of the near band edge emission as the oxygen flow rate is increased and defect related emissions is shifted towards red region.