ABSTRACT Urbanization is an irreversible and dynamic process which affects the availability and quality of ecosystem services (ESs). The link between balanced urban growth and ESs is critical for sustainable urban development. The study followed pluralist approach for evaluating and comparing the land-cover-based economic assessment of sustainable, moderately sustainable, and unsustainable cities. The artificial intelligence-based future land cover changes were evaluated using geographic future land use simulation software with geographic information system. A case-specific modification of value coefficients for computing ecosystem service value (ESV) was applied on case cities. A workable scale was developed by exploring relation of ESs and built-up of three extreme cases. The scale has different combinations of ESs and built-up from worst to best scenario with related ESV changes for optimal utilization of land. The scale helped to assess the spatial resource and natural capital balance of any area. The results showed that the ideal ratio of ESs and built-up density range for balanced sustainable development is between 1.35 and 3.64 with ESVs between INR 10.00 million/hectare and INR 8.45 million/hectare, respectively. On applying the scale, the results showed that only 25% of the city peripheral area comes under ideal range. The study will help urban planners in conservation of ESs with economic development for promoting sustainable urban development.