In the ever-evolving world of property management, technology has become indispensable for streamlining operations, increasing efficiency and improving decision-making processes. As the industry becomes increasingly complex and competitive, real estate professionals rely on a variety of strategic tools and software solutions to manage real estate, analyze market trends, communicate with stakeholders, and streamline administrative tasks. The article defines trends in the modern real estate market. The essence of strategic management, its importance for long-term stable activity is defined. The essence of strategic management in the field of real estate is specified, taking into account the characteristics of the market object – buildings, structures, land and infrastructure. Growth forecasts of the global real estate market have been determined. Strategic management tools are defined: strategic analysis, strategic planning, organization of strategy selection and implementation, and strategic control. Each of them is considered in more detail. The need for a strategic analysis of the real estate market, as well as the main strategies by which this process can be carried out, is determined. The theoretical information has been transferred to the practical plane. The value of diversification, building a network of connections and adaptation through constant updating of knowledge is established. New paradigms in the field of real estate using new technologies have been identified. Features grouped together that offer leading solutions in this space. The statistics of technological indebtedness of enterprises on the real estate market have been determined. The areas of optimization of strategic management of lease operations are analyzed. Prospects for improving the tools of strategic management of the activities of real estate market entities were studied: expanded work and communication opportunities, the emergence of flexible detailed report customization options, predictive analytics based on AI, report templates with flexible settings, real-time data visualization, etc.
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