Congruency Effect Research Articles

Investigating the effect of tourism short video background music congruence on viewers’ travel intention

ABSTRACT Short video promotion has become increasingly popular in tourism marketing, yet there is scant academic research on how it influences tourists’ travel intention. This study investigates how congruence between tourism short video background music and video content (i.e. BGM congruence) affects viewers’ travel intention. Through an experimental study and a survey study, this research indicates that BGM congruence significantly enhances viewers’ travel intention, mediated by flow experience and destination attitude. Furthermore, viewers’ familiarity with the BGM in short videos positively moderates the relationship between BGM congruence and travel intention. This study contributes to the literature in the field of short video promotion in tourism.

Impact of APOE-ε alleles on brain structure and cognitive function in healthy older adults: A VBM and DTI replication study.

The Apolipoprotein E (APOE) gene has been established in the Alzheimer's disease (AD) literature to impact brain structure and function and may also show congruent effects in healthy older adults, although findings in this population are much less consistent. The current study aimed to replicate and expand the multimodal approach employed by Honea et al. Structural magnetic resonance imaging (MRI), diffusion tensor imaging (DTI), and neuropsychological measures were used to investigate the impact of APOE-ε status on grey matter structure, white matter integrity, and cognitive functioning. Data were obtained from the Alzheimer's Disease Initiative Phase 3 (ADNI3) database. Baseline MRI, DTI and cognitive composite scores for memory (ADNI-Mem) and executive function (ADNI-EF) were acquired from 116 healthy controls. Participants were grouped according to APOE allele presence (APOE-ε2+ N = 17, APOE-ε3ε3 N = 64, APOE-ε4+ N = 35). Voxel-based morphometry (VBM) and tract-based spatial statistics (TBSS) were used to compare grey matter volume (GMV) and white matter integrity, respectively, between APOE-ε2+ and APOE-ε3ε3 controls, and again between APOE-ε4+ and APOE-ε3ε3 controls. Multivariate analysis of covariance (MANCOVA) was used to examine the effects of APOE polymorphism on memory and EF across all APOE groups with age, sex and education as regressors of no interest. Cognitive scores were correlated (Pearson r) with imaging metrics within groups. No significant differences were seen across groups, within groups in MRI metrics, or cognitive performance (p>0.05, corrected for multiple comparisons). The current study partially replicated and extended previous findings from an earlier multimodal study (Honea 2009). Future studies should clarify APOE mechanisms in healthy ageing by adding other imaging, cognitive, and lifestyle metrics and longitudinal design in larger sample sizes.

From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia

From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia

Motor dominance and movement-outcome congruency influence the electrophysiological correlates of sensory attenuation for self-induced visual stimuli

This study explores the impact of movement-outcome congruency and motor dominance on the action-associated modulations of early visual event-related potentials (ERPs). Employing the contingent paradigm, participants with varying degrees of motor dominance were exposed to stimuli depicting left or right human hands in the corresponding visual hemifields. Stimuli were either passively observed or evoked by voluntary button-presses with the dominant or non-dominant hand, in a manner that was either congruent or incongruent with stimulus laterality and hemifield. Early occipital responses (C1 and P1 components) revealed modulations consistent with sensory attenuation (SA) for self-evoked stimuli. Our findings suggest that sensory attenuation during the initial stages of visual processing (C1 component) is a general phenomenon across all degrees of handedness and stimulus/movement combinations. However, the magnitude of C1 suppression was modulated by handedness and movement-stimulus congruency, reflecting stronger SA in right-handed participants for stimuli depicting the right hand, when elicited by actions of the corresponding hand, and measured above the contralateral occipital lobe. P1 modulation suggested concurrent but opposing influences of attention and sensory prediction, with more pronounced suppression following stimulus-congruent button-presses over the hemisphere contralateral to movement, especially in left-handed individuals. We suggest that effects of motor dominance on the degree of SA may stem from functional/anatomical asymmetries in the processing of body parts (C1) and attention networks (P1). Overall, our results demonstrate the modulating effect of hand dominance and movement-outcome congruency on SA, underscoring the need for deeper exploration of their interplay. Additional empirical evidence in this direction could substantiate a premotor account for action-associated modulation of early sensory processing in the visual domain.

Proactive and reactive cognitive control in the absence of learning and memory confounds: Evidence from a cross-modal trial-unique Stroop task.

Goal-directed behaviour is typically conceptualized as striking a balance between two antagonistic cognitive control states such as proactive and reactive control, as demonstrated by conflict phenomena such as the list-wide proportion congruency and congruency sequence effects. However, control-based explanations for these phenomena have come under criticism due to low-level associative regularities that are frequently confounded with conflict manipulations within these experimental designs. In the present study, a novel Stroop paradigm referred to as the "trial-unique Stroop task" was developed to examine whether these effects could be observed in the absence of low-level associative regularities. On each trial, participants typed a word they heard spoken aloud while ignoring a word visually displayed on the screen. Importantly, each word only appeared in a single trial throughout the experiment, and because stimuli and responses were never repeated, there were no low-level associative regularities across trials. Using this paradigm, we observed both congruency sequence (Experiment 1) and list-wide proportion congruency (Experiment 2) effects, providing the strongest evidence to date for control-based explanations of these phenomena. Split-half analyses revealed much higher reliability than traditional colour-word Stroop tasks for the congruency effect (rSB = .98), the congruency sequence effect (rSB = .42), and the list-wide proportion congruency effect (rSB = .85). Moreover, the methodological advantages of the trial-unique Stroop task allow for the independent manipulation of task features related to control, learning, and memory processes. The promising results of this study support the application of the trial-unique Stroop task in this context and open new avenues for future research. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Leader-follower congruence in overqualification and leader undermining: the mediating role of leader's downward envy

PurposeDrawing upon social comparison theory, this paper explores the (in)congruence effect of leader and follower overqualification on leader's downward envy, which in turn leads to leader undermining behavior.Design/methodology/approachUsing two-wave, multi-sourced data gathered in China, a polynomial regression was conducted on 301 leader-follower dyads.FindingsResults show asymmetrical incongruence effects, indicating greater leader's downward envy when leader overqualification was lower than follower overqualification. In addition, by increasing downward envy, leader-follower (in)congruence in overqualification has an indirect positive effect on leader undermining behavior.Practical implicationsThis study highlights the importance of being conscious of both parties’ overqualification levels to avoid unfavorable outcomes. Meanwhile, training for both parties is crucial, offering a holistic understanding of leader-follower overqualification differences and downward envy, as well as skills to manage “triggers” of leader undermining.Originality/valueOur study is among the first to examine the effects of overqualification from a leader-follower dyadic congruence perspective. It suggests that leader's downward envy and undermining behaviors toward followers are influenced by both follower and leader overqualification.

Beyond Difference Scores: Unlocking Insights with Polynomial Regression in Studies on the Effects of Implicit-Explicit Congruency.

The aim of our study was to investigate whether theories of congruence are better tested using polynomial regression analysis, rather than expressing discrepancy between implicit and explicit measures as continuous or categorical difference scores. This paper also aims to make knowledge more accessible by providing a step-by-step explanation of both methods, illustrating differences between them, and making materials openly available for other researchers. In this paper, implicit and explicit measures of self-esteem are used as predictors for depressive symptoms, anxiety, and aggression in a general population sample (N = 135). Explicit self-esteem was measured using the Rosenberg Self-Esteem Scale, implicit self-esteem was measured using the Implicit Association Test, and the Symptom Questionnaire was used to measure depressive symptoms, anxiety, and aggression. The results show those difference score models all imply that the discrepancy between implicit and explicit self-esteem explains depression and anxiety, but not aggression. However, polynomial regression analysis shows that depression and anxiety are not accounted for by the explicit-implicit discrepancy as such, but are foremost explained by explicit self-esteem. Polynomial regression has the potential to evaluate more complex and more detailed hypotheses than what would be possible using statistical approaches based on discrepancy scores. It is therefore recommended for future research aimed at disentangling the roles of explicit and implicit self-esteem in psychological outcomes.

Embodiment for Spatial Metaphors of Abstract Concepts Differs Across Languages in Chinese–English Bilinguals

AbstractEmbodied cognition posits that processing concepts requires sensorimotor activation. Previous research has shown that perceived power is spatially embodied along the vertical axis. However, it is unclear whether such mapping applies equally in the two languages of bilinguals. Using event‐related potentials, we compared spatial embodiment correlates in participants reporting the source of auditory words as being presented from above or below their sitting position. English bilinguals responded faster for congruent presentations of high‐power words (presented above) but not for congruent presentations of low‐power words (presented below) in both languages. Low‐power words together also failed to modulate N400 amplitude or interact with language. However, follow‐up analyses on high‐power words showed congruency effects on N400 amplitude in Chinese but not in English. Finally, English controls showed no effect. This suggests that spatial embodiment differs across languages in bilinguals, but the roles of culture and proficiency require further research.

Perceptual formant discrimination during speech movement planning.

Evoked potential studies have shown that speech planning modulates auditory cortical responses. The phenomenon's functional relevance is unknown. We tested whether, during this time window of cortical auditory modulation, there is an effect on speakers' perceptual sensitivity for vowel formant discrimination. Participants made same/different judgments for pairs of stimuli consisting of a pre-recorded, self-produced vowel and a formant-shifted version of the same production. Stimuli were presented prior to a "go" signal for speaking, prior to passive listening, and during silent reading. The formant discrimination stimulus /uh/ was tested with a congruent productions list (words with /uh/) and an incongruent productions list (words without /uh/). Logistic curves were fitted to participants' responses, and the just-noticeable difference (JND) served as a measure of discrimination sensitivity. We found a statistically significant effect of condition (worst discrimination before speaking) without congruency effect. Post-hoc pairwise comparisons revealed that JND was significantly greater before speaking than during silent reading. Thus, formant discrimination sensitivity was reduced during speech planning regardless of the congruence between discrimination stimulus and predicted acoustic consequences of the planned speech movements. This finding may inform ongoing efforts to determine the functional relevance of the previously reported modulation of auditory processing during speech planning.

Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability

Chinese consumers have shown a strong preference for foreign brands (FBs) for many years. However, in recent years, rising patriotism has spurred Chinese consumers to source locally, indicating a shift in preference for patriotic brands (PBs). FBs operating in the world’s second-largest market are now framing their marketing strategies to appeal more to Chinese consumers. This study examines two culturally mixed co-branded product (CMCP) framing strategies: foreign × host culture (FB × PB) and host × foreign culture (PB × FB). The results show that the effects of product fit and cultural congruence on co-branding attitude for PB × FB is stronger than that of FB × PB, and the influence of brand fit on co-branding attitude for FB × PB is stronger than that of PB × FB. Additionally, the impact of the co-branding attitude on cultural sensitivity was significant for PB × FB, whereas that on product quality was significant for FB × PB. Furthermore, the effects of co-branding attitude on purchase probability were significant for both types of CMCP framing (FB × PB < PB × FB). Structural equation modeling was used to analyze the preferences of 479 Chinese consumers. This study provides significant recommendations for FBs and PBs to benefit from a strong wave of patriotism in China through culturally mixed framing and glocalization co-branding strategies.

How names and shapes correspond to the nature of products: an evaluation of auspicious foods

PurposeRestaurant operators often use auspicious connotations embedded in the names and shapes of dishes to increase consumers’ purchase intentions. However, the interaction effect of multiple auspicious cues (i.e. food name and shape) on purchase intentions has rarely been examined in the restaurant context. Thus, grounded in processing fluency theory, this study investigates the direct influence of the two-way interaction effect of food name (auspicious vs nonauspicious) and shape (auspicious vs. nonauspicious) on purchase intentions and its indirect influence via perceived auspiciousness and positive emotions.Design/methodology/approachUtilizing a 2 (food name: auspicious name vs. nonauspicious name) × 2 (food shape: auspicious shape vs. nonauspicious shape) between-subjects design, the authors conducted two experimental studies with 356 Chinese customers. In Study 1, which focused on a main dish, we investigated the two-way interaction effect food name × food shape on purchase intentions. In Study 2, we replicated this experimental study by focusing on a different food type (i.e. dessert) to test the direct and indirect influences of the two-way interaction of food name × food shape on purchase intentions through perceived auspiciousness and positive emotions.FindingsThe results reveal that the congruity condition of auspicious names and shapes significantly influences consumers’ purchase intentions. Congruity with auspicious food cues also indirectly affects purchase intentions through consumers’ perceived auspiciousness and positive emotions. These effects were consistently observed in two experimental studies analyzing different dish types (main dish and dessert).Practical implicationsRestaurateurs should consider utilizing auspicious food cues to attract customers. Specifically, they should combine both food name and shape to increase their perceived auspiciousness and sales.Originality/valueThis study tested processing fluency theory using auspicious food cues. This study contributes to the hospitality literature by improving our understanding of the congruence effect by exemplifying the conceptual alignment between food name and food shape.

Associations of illness perception and social support with fear of progression in young and middle-aged adults with digestive system cancer: A cross-sectional study

PurposeWhile Fear of progression (FoP) is a natural reaction in cancer, elevated FoP can impact life quality and social function. Our study aims to explore how illness perception, social support, and posttraumatic growth influence patients' FoP. MethodsThis study enrolled 243 young and middle-aged adults with digestive system cancer at a hospital in Guangzhou from November 2022 to November 2023. In this study, the measurement instruments utilized included The Fear of Progression Questionnaire-Short Form, The Brief Illness Perception Questionnaire, The 12-item Perceived Social Support Scale, and The 21-item Posttraumatic Growth Inventory. Data was analyzed employing polynomial regression and response surface analyses. ResultsThe mean score of FoP was 35.45 ± 10.05, and 59.3% of the cancers (scores≥34) had clinically dysfunctional levels of FoP. Regarding congruence, patients' FoP was higher when the levels of illness perception and social support were both low or high than when the levels were both intermediate. Regarding incongruence, patients' FoP was lower when the level of illness perception was low and social support was high compared with when the level of illness perception was high and social support was low. Additionally, posttraumatic growth moderated the (in)congruence effect of illness perception-social support on the FoP of patients. ConclusionsLow or high illness perception-social support congruence was detrimental to the FoP of patients. Low illness perception-high social support incongruence was beneficial to patients' FoP. Posttraumatic growth can be a positive factor for enhancing the impact of low illness perception-high social support incongruence on patients' FoP.

The effect of prosodic congruency on novel adjective learning in adults and children

Prosody is used to indicate emotions, disambiguate syntax, and provide meaning. Less is known about prosody in word learning, but congruent prosody (e.g., loud/low pitch for large) leads to better memory than incongruent prosody (e.g., quiet/high pitch for large) for novel adjectives in adults (Shintel, Anderson, & Fenn, 2014). Children may also benefit from congruent prosodic information in word learning. This current research explores prosodic congruency and novel adjective learning in adults (Study 1) and preschool children (Study 2). Participants learned novel adjectives that were either congruent or incongruent in prosody and then they were tested in an implicit/picture task and an explicit/definition task. Although the prosody was not necessary to learn the words, the congruent condition showed greater accuracy than the incongruent condition across both tasks for adults and for the explicit task for children. This is the first demonstration that preschool children can benefit from congruent prosody, not just for referent selection, but also for learning novel adjectives.

Construed Organizational Ethical Climate and Whistleblowing Behavior: The Moderated Mediation Effect of Person-Organization Value Congruence and Ethical Leader Behavior.

An organizational ethical climate enhances the degree of collaboration and cohesion among employees and facilitates the development and interests of organizations. Such roles lead to organizational sustainable development and survival. Therefore, the importance of ethical climate in organizations is becoming increasingly apparent. In this background, this study aims to explore whether an organizational ethical climate can improve whistleblowing behavior and the mediating role of organizational identification in promoting whistleblowing behavior. Most previous studies have only focused on the mediating or moderating role of the model. This study expands the research field, adds the dual moderation of person-organization value congruence and leader ethical behavior, and verifies two moderated mediation models. Overall, the purpose of this study is to determine the behavior of employees under the influence of an organizational ethical climate and, on this basis, propose suggestions for strengthening organizational ethical climate, expanding the scope of research on organizational climate and providing a theoretical basis for related research. In order to achieve the research goals, the data were collected from 344 Chinese SMEs for empirical analysis. The results showed that an organizational ethical climate has no direct impact on whistleblowing behavior but could have a positive effect on whistleblowing formation through the mediating variable of organizational identification. In addition, person-organization value congruence and leader ethical behavior significantly moderated the mediating role of organizational identification between organizational ethical climate and whistleblowing behavior. Finally, the directions that can contribute to future research were suggested.

Does presenting perpetrator and innocent suspect faces from different facial angles influence the susceptibility of eyewitness memory? An investigation into the misinformation effect and eyewitness misidentification.

This study investigated the effects of face angle congruency across stages of a misinformation paradigm on lineup discrimination accuracy. In a between-subjects design, participants viewed a mock crime with the perpetrator's face from the front or profile angle. They then read a news report featuring an innocent suspect's image from the same or different angle as the perpetrator had been shown. A subsequent lineup manipulated perpetrator presence and viewing angle of the lineup members, who were all shown either from the front or in profile. No significant difference emerged in identification errors based on angle congruency between stages. However, accuracy was higher when faces were shown from the front angle, both during the initial event and the lineup, compared to the profile angle. The results of this research underscore the importance of considering viewing angles in the construction of lineups.

Variable, sometimes absent, but never negative: Applying multilevel models of variability to the backward crosstalk effect to find theoretical constraints

When performing two tasks at the same time, the congruency of the second task's features influences performance in the first task. This is called the backward crosstalk effect (BCE), a phenomenon that influences both theories of binding and of dual-task capacity limitations. The question of whether the BCE is found in all participants at all times is relevant for understanding the basis of the effect. For example, if the BCE is based on strategic choices, it can be variable, but if it is automatic and involuntary, it should never vary in whether it is present or not. Variability in observed BCE sizes was already documented and discussed when the group average effect was first reported (Hommel, 1998). Yet the theories discussed at the time did not motivate a more direct analysis of this variability, nor did the readily available statistical tools permit it.Some statistical approaches recently applied in cognitive psychology allow such a variability-focused analysis and some more recent theoretical debates would benefit from this as well. We assessed the variability of the BCE as well as a BCE-like free-choice congruency effect by applying a Bayesian multilevel modeling approach to the data from a dual-tasking experiment. Trials consisted of a two- and a four-response task. We manipulated which task was presented first and whether the response to the four-choice task was free or forced choice.RT data were best predicted by a model in which the BCE is zero in part of the population and drawn from a normal distribution truncated at zero (and thus always positive) in the rest of the population. Choice congruency bias data were best predicted by a model assuming this effect to be drawn from a normal distribution truncated at zero (but, in contrast to the RT data, without the subset of the population where it is zero).The BCE is not an inflexible and universal phenomenon that is directly linked to an inherent structural trait of human cognition. We discuss theoretical constraints implied by these results with a focus on what we can infer about the traits of the factors that influence BCE size. We suggest that future research might add further major constraints by using multi-session experiments to distinguish between-person and within-person variability. Our results show that the BCE is variable. The next step is understanding along which axes it is variable and why it varies.

The role of spatial uncertainty in the context-specific proportion congruency effect.

The prime-probe version of the Stroop task has been predominantly used to demonstrate the context-specific proportion congruency (CSPC) effect. In this version, the location of the color is not known until its presentation, creating a spatial uncertainty for the color dimension. We propose that spatial uncertainty plays an important role in observing the CSPC effect. In this study, we investigated the role of spatial uncertainty with two experiments. In Experiment 1 (N = 53), we used a spatially separated version of the Stroop task having spatial uncertainty on the color dimension, and observed a significant CSPC effect. For Experiment 2, we conducted a preregistered prime-probe CSPC experiment with a considerably large sample (N = 128), eliminating the uncertainty of only the color dimension in one condition and both the color and the word dimensions in the other. Results showed that the CSPC effect was not observed in the first condition, while it was very small yet significant in the second condition. The Bayesian approach confirmed frequentist analyses of Experiment 1 and the first condition of Experiment 2. However, in the second condition of Experiment 2, there was no evidence regarding the existence of the CSPC effect. These findings support our claim that the spatial uncertainty of the color dimension, inherent in the prime-probe version Stroop task, contributed to the CSPC effect.

Perceptions of policy responsiveness: the effects of egocentric and sociotropic congruence

While policy responsiveness is a central criterion for successful democratic representation, little is known about citizens’ perceptions of whether governments are responsive to citizens’ preferences. This article asks how citizens’ perceptions of policy responsiveness are affected by egocentric and sociotropic congruence, that is, how distant the government is from their own and the median citizen’s position. Studying this question with cross-national European data, it is found that citizens consistently perceive governments that are close to their own positions as more responsive. In contrast, a significant effect of sociotropic congruence emerges only for the left-right scale but not for specific policy issues. Moreover, citizens react negatively to the government being distant from the median left-right position only when they themselves are also distant from the government. Overall, these findings indicate that citizens’ perceptions of policy responsiveness crucially hinge on whether they are personally well represented by government policy.

Cross-linguistic effects in grammatical gender assignment and predictive processing in L1 Greek, L1 Russian, and L1 Turkish speakers of Norwegian as a second language

The present study examines grammatical gender knowledge in offline production (gender marking on indefinite articles) and online gender processing (visual world paradigm) in adult second language (L2) learners of Norwegian with three different first languages (L1s): Greek, Russian, and Turkish. In particular, it investigates the role of the following factors: (1) presence vs. absence of grammatical gender in L1 (Norwegian, Greek and Russian have gender, whereas Turkish does not), (2) lexical gender congruency, (3) structural similarity between L1 and L2 in the realization of gender, and (4) proficiency in L2. In offline production, no difference was found between the three L2 groups: they all overused the default gender (masculine). However, L1 effects were observed in the eye-tracking task, where the high-proficiency L1 Greek and L1 Russian speakers showed earlier and more prominent signs of predictive gender processing compared to the high-proficiency L1 Turkish speakers. There were no effects of lexical gender congruency or structural similarity. This suggests that, when it comes to predictive gender processing, what matters is proficiency and the presence vs. absence of grammatical gender in the L1. We interpret the findings in the context of current approaches to predictive processing emphasizing the role of cue reliability and utility.

An Eye-Tracking Study on the Processing of L2 Collocations: The Effect of Congruency, Proficiency, and Transparency.

The availability of a first language translation equivalent (i.e., congruency) has repeatedly been shown to influence second-language collocation processing in decontextualized tasks. However, no study to date has examined how L2 speakers process congruent/incongruent collocations on-line in a real-world context. The present study aimed to fill this gap by examining the eye-movement behavior of 31 Arabic-English speakers and 30 native English speakers as they read 20 congruent and 20 incongruent collocations (in addition to 40 control phrases) in short contexts. The study also examined possible modulating effects of proficiency level and transparency on congruency effects. Results showed that non-natives (similar to native speakers) showed a processing advantage for collocations over control phrases. However, there was no effect of congruency (i.e., no difference between congruent and incongruent collocations) for either group, and no modulating effect of proficiency or transparency on congruency. We discuss implications of the findings for theories of L2 lexical processing.