Concrete Goals Research Articles

The key to bringing DNA collections to the next level

DNA collections are a valuable type of Natural Science collection, enabling the validation of past research, serving as a source for new genomic studies and supporting ex situ conservation. The DiSSCo Flanders DNA collection working group, aiming to advance and "unlock" their DNA collections, identified the need for: 1) actively sharing best practices regarding the management of DNA collections; and 2) providing guidance on how to bring theory into practice. By combining best practice examples from within the working group with available literature and brainstorming ideas, the working group co-created two outputs, referred to as: the "Challenges" and the "Key". The Challenges are a list of obstacles to DNA collection management, which shape the structure of the linked Key and can also be used to spark discussion amongst stakeholders. The Key is a tool that guides users through the maturation process of their DNA collection in a standardised way. It stimulates holistic growth, breaks down the needed work into manageable steps and helps to decide priorities during the process. Furthermore, the Key facilitates communication with both internal stakeholders and external DNA collection managers. The Key distinguishes itself from other self-assessment tools in several ways: it includes (re)investigation of the collection’s purpose and context; it is specialised for DNA collections; it delivers concrete goals linked to relevant information and shared experience; and it is inclusive, targeting all Natural Science DNA collections, regardless of their context or size.

PressProtect: Helping Journalists Navigate Social Media in the Face of Online Harassment

Social media has become a critical tool for journalists to disseminate their work, engage with their audience, and connect with sources. Unfortunately, journalists also regularly endure significant online harassment on social media platforms, ranging from personal attacks to doxxing to threats of physical harm. In this paper, we seek to understand how to make social media usable for journalists who face constant digital harassment. To begin, we conduct a set of need-finding interviews with Asian American and Pacific Islander journalists to understand where existing platform tools and newsroom resources fall short in adequately protecting journalists, especially those of marginalized identities. We map journalists' unmet needs to concrete design goals, which we use to build PressProtect, an interface that provides journalists greater agency when engaging with readers on Twitter/X. Through user testing with eight journalists, we evaluate PressProtect and find that participants felt it effectively protected them against harassment and could also generalize to serve other visible and vulnerable groups. We conclude with a discussion of our findings and recommendations for social platforms hoping to build defensive defaults for journalists facing online harassment.

Exploring or Floundering in the Sex Industry? Understanding Sex Work as Job Explorations for Emerging Adult Sex Workers.

Based on in-depth interviews with 40 men involved in the Chinese sex industry, this study compared how engagement in sex work impacts, whether positively or negatively, the career development and transition to adulthood of middle-class and lower-class emerging adults. Most middle-class sex workers had concrete career goals outside of the sex industry and were on track to achieve those goals using their educational credentials and social and cultural capital. In contrast, most lower-class male sex workers relied on the lucrative nature of sex work to accumulate capital for their long-term goals, such as starting small businesses. Lower-class sex workers without career goals often spent their income on addictive habits, such as video games, and their engagement in sex work was not conducive to their long-term career development. Extending the literature on emerging adulthood to the context of sex work, I argue that for emerging adults who engage in sex work consciously with career goals, sex work could be viewed as a form of job exploration, while for those who engage in sex work without clear career goals, their engagement could be better described as floundering.

Critical soft skill competencies that clinical nurse educators consider important to evaluate in nurses.

Guided by Benner's framework, From Novice to Expert, this study aimed to identify (1) critical soft skills to be evaluated in nurses and (2) levels of nursing behaviour indicating achievement of soft skills to provide a framework for developing a soft skills rubric. Nurse shortages are often attributable to high turnover rates among nurses. To improve this situation, healthcare facilities implement transition programmes and continuing education with a primary focus on developing and maintaining nurses' knowledge and performance (hard skills). However, balancing hard and soft skills (beliefs, values and attitudes) is key to nurses' quality of care and ultimately to their retention. Despite the importance of soft skills, their intangible nature creates problems in evaluating nurses' attainment of these skills and in providing constructive feedback to help them set concrete goals for improving their practice. This qualitative descriptive study described critical soft skills in the nursing context. A purposeful sampling strategy was used to enrol 13 clinical nurse educators from multiple hospital units; each had more than 2 years of clinical nurse educator experience and had completed preceptor training. One-to-one interviews with these individuals were audio recorded, transcribed and subjected to direct content analysis using NVivo 12. The study follows the Consolidated criteria for reporting qualitative research (COREQ) guidelines for qualitative studies. Five main competencies, comprising 20 subcompetencies, were identified: personal growth, effective interactions, professionalism, teamwork and the caring role. For each subcompetency, four skill levels were delineated using clinical indicators. This study's findings can enhance understanding of clinical nurse educators' perceptions regarding soft skills required of nurses. The soft skills identified can be incorporated into a rubric to be used by clinical nurse educators to evaluate and guide nurses' professional development and contribute to improving quality of care. No patient or public contribution is required for this study.

Brazil’s position in the Russia-Ukraine war: Balancing principled pragmatism while countering weaponized interdependence

ABSTRACT As a post-colonial nation that embraces international law and multilateralism, Brazil was expected to side with those who defend the sanctity of Ukraine’s territorial integrity when the country was invaded by Russia. However, as a Global Southern country with tangible geopolitical and economic interests at stake in the war, Brazil turned a blind eye to Russia’s defiant move and downplayed the gravity of its breach of the law. This article aims to explore the contradictions in Brazil’s foreign policy stance towards the Russo-Ukrainian war. It analyes the difficult balance between ideals and concrete goals that Brazilian diplomats strive to achieve in the ongoing war. In doing so, it also sheds light on the current administration’s strategies to cope with today’s emerging multipolar order and to avoid falling prey to the “weaponization of interdependence”. The article concludes reflecting on Brazil’s quest for an actively non-aligned position to address the sovereignty paradox it faces in the context of the Russia-Ukraine war.

Co-teaching in a Jesuit College: a case study in the humanities

Is every teaching innovation proposal within the new technological environment pedagogically legitimate and productive? Certainly, sociocultural transformations have produced a proliferation of methodologies in the last decades. Our project about co-teaching practices was carried out with two concrete goals. First, to measure the efficiency of co-teaching in a workshop with fourth-year students on the topic of the culture of the Baroque. Second, to assess the usefulness of the rich Jesuitical pedagogical framework in current learning environments. We suggest that collaborative and interdisciplinary teaching, by enhancing experiential contact with cultural heritage, using gamification techniques, and placing, front and centre, twenty-first-century debates on social media, virtual reality, and changes in gender issues, allowed the students to foster critical thinking and creativity. These skills, essential for the digital era and the Jesuitical identity, validate the Ignatian pedagogical framework in twenty-first-century university education.

Discursive Practices of Serbian Cultural Intelligentsia and Production of Socio-Political Crisis Through and within the Union of Writers of Yugoslavia during 1985

In her work and on the basis of archival material, the author presents and analyzes the discursive practices of writers gathered in the Union of Writers of Yugoslavia, and articulated through the work of its governing bodies – Congresses, Assemblies, and the Presidency – throughout 1985. Namely, that year, at the 9th Congress of Writers in Novi Sad, one part of Serbian writers, gathered in the Association of Writers of Serbia, opened and actualized the so-called Kosovo issue within the Union, by constructing uniformly structured, and persistently repeated ideological narrative about the endangerment and persecution of Serbs in Kosovo, claiming that it was – genocide. The paper presents and summarizes the main features of the aforementioned congress, which indicate that the Yugoslav socio-political crisis of the early 1980s deeply affected the Union during 1985 and that it revealed deep conceptual divisions among Serbian and other writers in Yugoslavia. The dividing line was built around the rejection of the 1974 Constitution and the denial of national-cultural and republican identities and borders within Yugoslavia, on the one hand, and their defense and plea for them, on the other. The text seeks to clarify what the concept of freedom of literary creation and politicization of literature, which was advocated and defended by the Serbian cultural intelligentsia at the 9th Congress, essentially meant, as well as to point out that the period of the 1980s was marked by the ambition of writers to affirm themselves as significant socio-political factor through criticism of dogmatic and repressive political authorities of socialist selfgovernment. The author then focuses on the work of the Literary Union Presidency during 1985, and on the discursive practices of some Serbian writers, gathered in the Association of Writers of Serbia and the Association of Writers of Kosovo, articulated through The Open Letter and other letters of the UKS administration, which insisted on further opening of the so-called Kosovo issue and made serious accusations against the Albanian administration of the Kosovo Writers' Association. This encouraged the continuation of the crisis production process within the Union. She concludes that behind all of these discursive efforts was a concrete goal of recentralizing the federal literary organization, mastering the Kosovo literary association and discursively supporting the Serbian political elite, which at the same time, at the federal political level, insisted on opening and resolving the so-called Kosovo issue and the issue of unity of the Serbian federal and state unit within Yugoslavia. The author started from the hypothesis that (war) violence, specifically that in Kosovo, against Albanians, in the late 1980s and early 1990s, was conceived, among other things, in the words of the Serbian humanistic intelligentsia, which produced discursive/ideological knowledge through which interpreted the past and present of the national community and which aimed to encourage national mobilization and homogenization and put them at the service of a certain political project – the recentralization of the Yugoslav state, of Serbia, strengthening and unification of the imagined and scattered Serbian national-cultural society in Yugoslavia. Through the aforementioned discursive knowledge, a stigmatic image of the barbaric Albanian Other was built, which served to legitimize his exemption from the legal order, i.e. the imposition of a state of emergency and the normalization of violence in Kosovo throughout 1990s. Given that the aim of this paper was to give a meticulous overview of a conjuncture episodes in the work of the Union of Writers of Yugoslavia during 1985 and discursive strategies that would lead to its disintegration in the continuation of the process, and since this topic is still largely subject to politicization, the author let the sources “speak” in the text to the greatest extent possible.

Success factors and obstacles in the implementation of competence-oriented teaching in surgery

For successful competence-oriented teaching at the medical faculties it is important to identify the factors that influence its implementation in order to benefit from the strengths and balance out weaknesses. The present study examined the success factors and obstacles of the implementation of competence-oriented teaching in the surgical discipline from the point of view of students and lecturers. After implementation of competence-oriented teaching based on the teaching goals of the NKLM, in clinical examination courses (bedside teaching and block internship, BP) at two hospitals, aqualitative content analysis and quantification of the answers were performed using focus group interviews and questionnaires with students (S)and lecturers(D). During the summer semester 2022 a total of 31students and 14lecturers were interviewed in focus groups and 143 questionnaires (123S, 20D) were analyzed. For the students the presence of concrete competences/teaching goals, guidelines for the lesson, transparent goals and ability to demand teaching goals as well as structured lessons and mentoring were the main success factors. Lecturers on the other hand reported the presence of concrete goals, assistance for the lesson preparation and the activity of the students as success factors. The results of the questionnaires showed that the majority (88%S, 75%D) were informed about the teaching goals and considered them to be followed (84%S, 95%D). Obstacles were the factors "time", "mentoring" and "information". Factors that were between negative and positive (indifferent factors) were "uncertainty about competence-orientation" and "uncertainty how to examine the teaching success". Transparent structure and teaching goals as well as amentoring system are the success factors for the implementation of competence-oriented lessons and should be used as strengths. Indifferent factors represent weaknesses and need to be addressed by training and instruction. Restricted time and personnel resources are the immanent problems that hamper the implementation and require fulminant structural changes.

Development Of Speed Motor Quality Using Complex Motor Actions In Secondary School Students

One of the priority objectives of school physical education, specified in school programs for all education cycles, is the development of motor skills. The topic addressed by us in this paper was born from the need to have the greatest possible efficiency in the teaching of physical education in grades V-VIII, where the instructional-educational process must pursue concrete goals regarding the system of knowledge, skills and motor skills in order to concretize the model of each class in gymnasium physical education and sports. The study of this topic aims to establish the most effective exercise structures regarding the development of speed motor quality in secondary school students. Using the means proposed by us, after a well-established program in the physical education lesson for secondary school students, in order to develop the speed motor quality, I believe that it will develop obviously, during the whole school year. The data resulting from the scientific investigation regarding the development of speed motor quality through the use of movement games at the secondary school level were implemented in school units in the municipality of Arad. They can be used in the instructional-educational process by the specialists in the field and as methodical material by the students of the faculties of physical education and sport in the disciplines "Theory of physical education and sport" and "Practice and methodology of motor activities by age groups" . The research was conducted during the 2022-2023 school year. Following the application of the experiment, it was found that major differences in student performance were obtained, they had a significant increase between the initial testing and the final testing, which allows us to state that the methodology used in the lessons was adequate. The exercises and games used had a positive influence in obtaining the results of the experiment. Of course, the experiment should be continued and possibly extended to a larger sample of children in order to further improve motor quality, speed in particular, as well as harmonious physical development in general. Keywords: motor qualities, methods, means, physical training, program.

The Case to Discard Hospital Mission Statements and Replace It with A Statement of Goals

Background: Hospitals and healthcare institutions spend a considerable amount of time and capital on constructing an appropriate mission statement for themselves. Methods: A review of the purpose of mission statements and the statements made by different healthcare organizations was undertaken. For institutions in the USA, their mission statements were examined in the context of their national ratings. Results: The mission statements of healthcare organizations are often too abstract, using similar phraseology about caring for patients. Concern for the community that the hospital serves is stated by both a hospital listed as one of the best US hospitals and an institution that was considered to be in the lowest tier in the same country. Similarly, the recognition of ‘research’ or ‘innovation and discovery’ was stated by respectively both a top institution in the USA and one in the bottom tier. Conclusions: Healthcare institutions should replace their mission statements with clear and attainable statements of concrete goals, and indicate how successful the institution is at attaining those goals and improving the experience of its patients and staff.

Emancipatory education in the Ecuadorian context: a systematic literature review

Emancipatory education is presented as an educational methodology that promotes the empowerment of students to achieve concrete learning goals. In this context, this paper presents a detailed literature review on the subject, to know the characteristics and global trends in emancipatory education. For this, the PRISMA methodology of the bibliographic review was used, and published works from the years 2023 and 2024 were selected, in Scopus databases. The main findings reveal that the topic of the study had a great emphasis in 2023 and that the main countries conducting research in this area are the United States and Brazil. This indicates that emancipatory education continues to be an issue of great international importance and therefore, it is necessary to develop a Latin American initiative.

Factors Influencing Underrepresented Minority Applicants’ Ranking of General Surgery Residency Programs

Background: Underrepresented minorities (URM) are disproportionately lacking in academic surgery, yet there is wide variation in URM in residency programs. This mixed methods study aims to describe factors that URM interns identified as important in their rank list of general surgery residency programs. These data will aid institutions in increasing URM representation and creating supportive training environments in academic surgery. Methods: We employed a mixed methods approach using an online survey and semi-structured interviews developed through focus group engagement and literature review. Interviews were audio recorded, transcribed, and coded for themes. We conducted narrative thematic analysis. Results: Sixty-four incoming general surgery interns completed the survey with median age 25 to 29. Of respondents, 67% identified as female and 34% as URM. URM general surgery interns were more likely to rate program benefits and finances, revisit opportunities (ie, organized post-interview revisit weekends), and post-graduate job opportunities higher than were non-URM participants (p<0.05). URM participants also ranked factors such as diversity of residents and faculty and diversity and inclusion statements by programs higher than did non-URM participants (p<0.05). Five URM interns completed semi-structured interviews. Qualitative themes influencing URM interns’ rank list decisions included (1) presence of URM in the program, (2) program support of resident-led goals, (3) active inclusivity initiatives, and (4) direct experiences of current URM residents. All interview participants relied heavily on interactions with current URM residents as a source of information. Detractors from programs included interns concerned with being the only person of color at their prospective program and no concrete initiatives or goals in place to support diversity and inclusion, raising concern for performative allyship. Conclusions: When evaluating residency programs, URM weighed current representation and support of URMs, active diversity and inclusion initiatives within a program, and lived experiences of URM residents. Surgery residency programs should take steps to not only intentionally recruit URM applicants but also create a supportive training environment that is diverse, inclusive, and empowering.

Development and feasibility of a function-based preventive intervention for lifestyle-related disorders

BackgroundThe enormous effect of lifestyle-related disorders on health of the global population warrants the development of preventive interventions. Focusing on musculoskeletal health and physical activity may be a way to encourage necessary lifestyle changes by making them more concrete and understandable. The aims of the current study were to develop a function-based preventive intervention aimed at lifestyle-related disorders in physically inactive 40-year-old people and to investigate the feasibility of the intervention. The feasibility study aimed to solve practical and logistical challenges and to develop the intervention based on the experiences of participants and involved clinical personnel according to defined criteria.MethodsDevelopment of the standardised functional examination was based on literature-validated tests and clinical reasoning. Development of a risk profile was based on the functional examination and similar profiles which have already proved feasible. The feasibility of the functional examination and risk profile, together with function-based lifestyle counselling was tested on 27 participants in a pilot study with two physiotherapist examinations over a four-month period. Practical results and feedback from participants and collaborating personnel were examined.ResultsThe functional examination consists of 20 established tests not requiring specialised equipment or training which were deemed relevant for a middle-aged population and a sub-maximal ergometer test. The risk profile consists of seven functional dimensions: cardiovascular fitness, strength in upper extremity, lower extremity and trunk, mobility, balance and posture, and three non-functional dimensions: weight, self-assessed physical activity and pain. Each dimension contains at least two measures. The participants appreciated the intervention and found it motivating for making lifestyle changes. They found the tests and risk profile understandable and could see them as tools to help achieve concrete goals. The examination required 60–75 min for one physiotherapist. The recruitment rate was low and recruited participants were highly motivated to making lifestyle changes.ConclusionThis project developed a functional test battery and risk profile aimed at inactive 40-year-olds which fulfilled our feasibility criteria. Functional screening and lifestyle counselling were found to be of value to a sub-group of inactive 40-year-olds who were already motivated to improve their health situations.Trial registrationClinicalTrials.gov: NCT05535296 first posted on 10/09/2022.

Expectations of Egyptian and German Sports Tourists Depending on Destination and Travel Companions

The expectations of (sports) tourists are individual and, therefore, particularly diverse. This study investigates the question to which extent expectations differ with regard to various aspects (accommodation, food, activities, meeting new people and fears) according to the destination in the home country or abroad and the travel companion. This study also investigates whether differences can be identified between the two studied countries. A total of 39 people in Egypt and 42 in Germany were asked about their individual and group expectations and fears by using the scenario technique. In small groups, the expectations of travelling with different travel companions (friends, partner and children or grandmother) and to different destinations were discussed to develop concrete wishes and goals. Results show that both the country of origin and the destination, as well as the travel companions, have an influence on expectations.

Health Communication Planning Implementation for the Healthy Living Community Movement Program based on Management by Objectives Theory in Banyumas Regency

GERMAS (Healthy Living Community Movement) is a program initiated by the Ministry of Health of the Republic of Indonesia to carry out comprehensive and holistic interventions to cultivate healthy living behavior in society. Regarding to this issue, several activities were launched in the forms of promotive, preventive, curative and rehabilitative efforts as a continuum of care or integrated sustainable care in line with the spirit of community empowerment and increasing multisectoral action. This study is to examine the implementation of Management by Objectives (MBO) Theory of Peter Drucker through the Community Health Center (Puskesmas) in GERMAS program. This research uses a descriptive-qualitative method with emphasis on triangulation of data collection techniques in the form of observation, interviews and literacy studies. In-depth observations and interviews were carried out with the Youth Posyandu team leader at the Puskesmas North Purwokerto 2, Banyumas District Nutrition Expert, Banyumas District pediatrician, and 15 Youth Posyandu cadres as an implementation of the use of data source triangulation. The other data were obtained from written documents such as Basic Health Research, Government Regulations from the Ministry of Health of the Republic of Indonesia, Technical Instructions for Organizing Youth Posyandu from the Ministry of Health, as well as the results of internal meetings at the Banyumas District Service regarding the implementation of Youth Posyandu. The results revealed that, (1) The stages of top management commitment have been clearly defined and stated in Presidential Instruction (Inpres) Number 1 of 2017. (2) The participation stage is marked by the setting of more concrete goals, namely preparing for a demographic bonus in the 2020-2035 range, Golden Indonesia 2045, and threats to the mental and physical health of teenagers. The release of the Technical Guidelines for the Implementation of Youth Posyandu in 2018 by the Ministry of Health constitutes an indicator of guidelines for program implementation. However, at present the implementation has not optimally conducted in various Puskesmas. This is caused by a lack of human resources, daily routine work that takes up a lot of time, and other programs already running also need attention. (3) The communication stage is marked by the implementation of the program for adolescents. The importance of raising awareness regarding the crucial importance of this program is not easy because teenagers consider that the age of 10-19 years is a healthy and productive age, so invitations to join Posyandu are less attractive.

The effects of the EU’s forest-related policies on harvesting costs in Finland

The EU’s influence on national forest policies is growing, and the implementation of forest-related policies proposed by the Commission will affect the practice of forestry in Europe. For instance, the Nature Restoration Law sets concrete areal goals for restoring forest ecosystems and for conservation, the Deforestation Regulation requires meticulous tracking of wood’s origin, and the renewed Renewable Energy Directive (RED III) sets new criteria to sustainable forest biomass procurement. So far there have been no studies that have looked into the impacts from the economic and operational point of view. In this study, structural systems analysis was first performed to discover the relevant variables (and their functioning) associated with the roundwood harvesting operations and the operating environment. A scenario approach was then applied to capture the potential levels of implementation of the EU’s forest-related policies. Finally, using different scenarios (low-, moderate- and high-impact) and a systems analysis framework, the impact of alternative levels of implementation was quantified in terms of harvesting costs, measured in € m–3. The results indicate that with the low- and moderate-impact scenarios the harvesting costs would increase by less than 10% from the current levels in three different regions in Finland. Such an increase (less than 10%) could be tolerated over a period of a few years, but a sudden increase is likely to lead to challenges to the running of businesses. With the high-impact scenario the harvesting costs would increase by between 15% and 18%, depending on the region. This magnitude of increase (of approximately a sixth) corresponds to a severe change in the roundwood harvesting operations and operating environment.

Current status of honey productıon ın Azerbaıjan

The coronavirus pandemic affected the beekeeping industry by logistics chains, creating reducing honey production and breaking difficulties in seasonal job activities in the hives and the transportation of beekeeping products, and decreasing the information base related to beekeeping. Yet, the demand for honey as a healthy natural product at the pandemic level has increased considerably. Although Azerbaijan has natural and climatic conditions, it is far behind among world honey-producing countries. The paper discusses the certainty of conducting in-depth research to develop the beekeeping sector, considering it a strategic field. It explores the importance of the beekeeping development project implementation by applying a program that combines planned complex measurements through a systematic approach to short-term and long-term existing concrete problem-solving goals in this field.

Incorporating otolith-isotope inferred field metabolic rate into conservation strategies.

Fluctuating ocean conditions are rearranging whole networks of marine communities-from individual-level physiological thresholds to ecosystem function. Physiological studies support predictions from individual-level responses (biochemical, cellular, tissue, respiratory potential) based on laboratory experiments. The otolith-isotope method of recovering field metabolic rate has recently filled a gap for the bony fishes, linking otolith stable isotope composition to in situ oxygen consumption and experienced temperature estimates. Here, we review the otolith-isotope method focusing on the biochemical and physiological processes that yield estimates of field metabolic rate. We identify a multidisciplinary pathway in the application of this method, providing concrete research goals (field, modeling) aimed at linking individual-level physiological data to higher levels of biological organization. We hope that this review will provide researchers with a transdisciplinary 'roadmap', guiding the use of the otolith-isotope method to bridge the gap between individual-level physiology, observational field studies, and modeling efforts, while ensuring that in situ data is central in marine policy-making aimed at mitigating climatic and anthropogenic threats.

A Framework for Interpretability in Machine Learning for Medical Imaging.

Interpretability for machine learning models in medical imaging (MLMI) is an important direction of research. However, there is a general sense of murkiness in what interpretability means. Why does the need for interpretability in MLMI arise? What goals does one actually seek to address when interpretability is needed? To answer these questions, we identify a need to formalize the goals and elements of interpretability in MLMI. By reasoning about real-world tasks and goals common in both medical image analysis and its intersection with machine learning, we identify five core elements of interpretability: localization, visual recognizability, physical attribution, model transparency, and actionability. From this, we arrive at a framework for interpretability in MLMI, which serves as a step-by-step guide to approaching interpretability in this context. Overall, this paper formalizes interpretability needs in the context of medical imaging, and our applied perspective clarifies concrete MLMI-specific goals and considerations in order to guide method design and improve real-world usage. Our goal is to provide practical and didactic information for model designers and practitioners, inspire developers of models in the medical imaging field to reason more deeply about what interpretability is achieving, and suggest future directions of interpretability research.

Training on Using Social Media for Marketing for Tattoo Removal Service Managers (PROCARE) in Klaten City.

The aim of the service is to provide knowledge related to using social media for marketing to managers of tattoo removal services (procare) in the city of Klaten. Social media, in a marketing context, refers to online interactive platforms that facilitate interaction, content sharing, and collaboration opportunities among individuals, communities, and organizations. This includes various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and many more. As technology and internet accessibility develop, this number is expected to continue to grow, providing endless opportunities for innovative and effective marketing. The essence of a marketing strategy on social media is to achieve concrete business goals. This includes increasing brand awareness, building deeper relationships with customers, increasing sales, gaining and maintaining market share, and measuring campaign performance and effectiveness through relevant metrics. Having a presence on social media can also help respond and manage brand image quickly and effectively when various situations arise. This training is a provision for tattoo removal service managers (procare) regarding the use of social media as a marketing strategy.