Conceptualization Of Notions Research Articles

KEEP A COOL HEAD ABOUT THIS HOT ISSUE – THE ANALYSIS OF METAPHORICAL SENSES IN THE SEMANTIC STRUCTURE OF ADJECTIVES FROM THE DOMAIN OF TEMPERATURE IN ENGLISH AND SERBIAN

This paper analyses the derivation of metaphoric senses of English and Serbian adjectives primarily denoting a certain degree of temperature as a physical property of objects. The aim of the analysis is to identify conceptual metaphors that have driven the derivation of these senses and compare English and Serbian in terms of conceptualisations of abstract notions using temperature as the source domain. Furthermore, the analysis aims at revealing whether the conceptualisation of an abstract notion using a certain degree of warmth as the source domain activates the conceptualisation of the opposite abstract notion starting from a degree of coldness and vice versa, i.e. to investigate whether there are pairs of opposite metaphors activated in semantic dispersion of the given adjectives. The analysis has shown that there is a significant similarity between English and Serbian regarding the conceptualisation of abstract notions using temperature as the source domain. Still, English displays a greater variety of abstract notions conceptualised in the given way. There are rare cases in which derivations of metaphoric senses of adjectives belonging to the opposite sections of the temperature scale are mutually related in the sense that they are driven by opposite metaphoric patterns.

Dalit or Brahmanical Patriarchy? Rethinking Indian Feminism

The present paper argues that the conceptualisation of notions like ‘dalit’ or ‘intracaste’ or ‘multiple’ patriarchies results from a misunderstanding of the concept brahmanical patriarchy. The category ‘dalit patriarchy’ is gaining popularity in academic and political discourse of contemporary India. It is introduced by Gopal Guru in his seminal essay ‘Dalit Women Talk Differently’ only to challenge patriarchal practices within ‘lower’ caste groups. But mainstream feminists of India attempted to propagate and proliferate this vague concept. They argue that dalit men, as a part of their exploitation by ‘upper’ caste, also face taunts regarding their masculinity which results in their aggressive behaviour on dalit women; which has been called as ‘dalit patriarchy’. The paper argues that conceptualisation of such notions yields no advancement in our endeavours toward a gender-just society, rather it is misleading. Evaluating articulations in mainstream Indian feminism, we need to think through: what effect does this have on our feminist struggle? what is at stake? what possibly can be a resolution? Thus, by exposing flaws about ‘dalit patriarchy’—including a detailed discussion on the empirical, theoretical, and logical shortcomings—this paper seeks to initiate a theoretical rethinking of feminist as well as dalit scholarship, with employment of analytical, hermeneutical and critical methods.

Light as a visual source domain for the divine in the 17th century painting

The aim of this paper is to explain the motivation behind the creation of religious visual art in which light plays the role of the signifier of divine presence. We will endeavor to show that representations of light in paintings from a particular socio-cultural period and context are based on metaphorization. The meaning that arises from this metaphorization establishes a connection between depicted light and the basic conceptual metaphor KNOWING IS SEEING. Our aim is to show that the understanding of these kinds of representations by the viewer as the presence of the divine is based on the fundamental human capacity to conceptualize abstract notions through concrete ones. We propose that a visual representation of light would not be completely understandable if the viewer did not possess an inherent knowledge of basic conceptual metaphors of light. The visual material selected for this article comprises samples of 17th century religious paintings of the Western artistic tradition, in which light serves as the primary carrier of divine meaning and the central element of the composition. Our proposition is based on the conjoining of two disciplines into an interdisciplinary approach to analyzing paintings from the Baroque period. The selected theoretical framework includes Conceptual Metaphor Theory and the conceptualization of abstract notions (Lakoff & Johnson 1980; Gibbs 1994, 2008; Kövecses 2005; Forceville & Urios-Aparisi 2009; Sharifian 2011; Raffaelli 2012; Forceville 2017), as well as art-historical insights into the utilization of pictorial elements of light in the formal visual language of the Baroque (Haskell 1963; Lambert 2007; Toman 2007; Cvetnić 2007). The significance of this kind of research lies in the prospects of interdisciplinary approaches to concepts in general. This combination of scientific perspectives could enable us to approach the concept of light from a wider perspective, which could lead to a deeper understanding of the concept, its use in human communication, and its significance for the structuring of the knowledge of the world by an individual, but also by the wider socio-cultural collective to which they belong.

Conceptualization of Notions and Formation of Quality Indicators of Educational Services Lev I. Fishman

Conceptualization of Notions and Formation of Quality Indicators of Educational Services Lev I. Fishman

Linguo-Stylistic Properties of Business English Discourse

In this globalized business environment, businessmen attach great importance to establish long-term and friendly relationship with partners and clients through business communication. The primary aim of the paper is to investigate the linguistic and stylistic properties of Business English, mainly metaphors, euphemisms and idioms as core figurative elements used to enhance and enrich business speech. The authors of the article have made an attempt to analyze the use and functions of figurative patterns in Business English, to reveal their realization through lexical and grammatical patterns and illustrate implied meanings. The research methods include comparative study and classification the lavish use of stylistic devices in business discourse with the reference to the conceptualization of abstract notions from source domains bound to human behaviour, personality and actions, sports and competition, nature and disasters, military and other tangible notions. The particular linguistic point made by figurative language is proved to be common not only in poetry and prose, but also in nonfiction discourse, in this case in business.

The Non-time of Lived Experience

This essay analyzes the approach of Brazilian artist Hélio Oiticica (1937–80) to what he called “the problem of color.” Oiticica’s conceptual-aesthetic pursuits between 1959–65 offered a renewed onto-political conceptualization of notions of time, particularly of the “liveness” of inert matters and of the “thingness” of participation. His notion of “vivência estética” (the lived experience of the aesthetic) bridged supposed gaps between performance and objecthood while offering a redefinition of what constitutes political action and what constitutes artistic matter.

Past: Notes on Memory and Narration

Memory is a crucial topic not only for psychology but also for literary studies. The conceptualization of notions as narration, biography or autobiography immediately depends on how memory and the process of remembering are theoretically modeled. This article presents a short survey on concepts of memory, concentrating on constructivist approaches, and their impact on concepts of time, history, and narration in literary studies.