Abstract
In this globalized business environment, businessmen attach great importance to establish long-term and friendly relationship with partners and clients through business communication. The primary aim of the paper is to investigate the linguistic and stylistic properties of Business English, mainly metaphors, euphemisms and idioms as core figurative elements used to enhance and enrich business speech. The authors of the article have made an attempt to analyze the use and functions of figurative patterns in Business English, to reveal their realization through lexical and grammatical patterns and illustrate implied meanings. The research methods include comparative study and classification the lavish use of stylistic devices in business discourse with the reference to the conceptualization of abstract notions from source domains bound to human behaviour, personality and actions, sports and competition, nature and disasters, military and other tangible notions. The particular linguistic point made by figurative language is proved to be common not only in poetry and prose, but also in nonfiction discourse, in this case in business.
Highlights
It seems worthwhile to give a brief characterization of business discourse, which is focused on operating a business and communicating in a business context
It is noteworthy to start by defining linguistic elements and their peculiarities which are classified as figurative language in this paper
The analysis of the bountiful occurrence of metaphors and idioms, as well as euphemisms in business discourse exploited in the coursebook Business Advantage has justified that the former ones serve as rhetorical and poetic devices, but powerful language tools in business discourse bearing critical, belligerent, assertive and concessive implications, whereas euphemisms are applied to foster partners’ relations and create rapport
Summary
It seems worthwhile to give a brief characterization of business discourse, which is focused on operating a business and communicating in a business context. On the global business level, it is assumed that business language should be clear, direct and unambiguous, as there are often financial implications in the way communication is conducted. It can contain metaphors, idioms, euphemisms and other figurative elements which cause confusion and difficulty in implementation among people, in our case preexperienced foreign learners, who are not familiar with their deeper meaning or cultural sense
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