The phonomenon of gamification and character-building is constantly evolving and transforming. With
 the advancement of technology, narrative structures and means, individuals have expanded their ability to
 construct fictional universes. New stages have been created in cyberspace through the use of multimedia tools
 that were once used in theatre, cinema, and other areas of visual narration mediums. Social media platforms
 now provide individuals with the opportunity to create their own stages and express themselves in reshaped
 and narcissistic, ironic and critical ways. Through various filters and masks, users can rebuild themselves
 in digital public environments. This research draws a comparison between Commedia Dell’Arte masks and
 Instagram filters to analyze the theatrical effects of digital space as a stage for individuals in everyday life from
 a conceptual perspective.
 Within the scope of the research, two hypotheses will be tested. Firstly, the technical opportunities offered by
 new media platforms have significant impact on the individual’s ability to create their own stage. Secondly,
 the characteristics of comedy in the historical Commedia DellArte culture still exists in today’s digital world.