ABSTRACT Selecting the best knitted fabric with various comfort properties is considered a complicated multi-criteria decision-making (MCDM) issue that involves ambiguity and vagueness. In such scenarios, Pythagorean fuzzy sets (PFSs) provide an effective tool for addressing uncertainty and ambiguity in MCDM problems that contain human subjective evaluations and judgments. First, this research identifies the factors affecting the comfort of knitted fabrics as the evaluation criteria. Second, the Bayesian best-worst method (BBWM) is preferred for less pairwise comparisons and obtains highly reliable results with a probabilistic perspective for determining the criteria weights. Furthermore, due to its logical computation approach and ease of operation, the technique for order preference by similarity to ideal solution (TOPSIS) is commonly utilized for addressing MCDM problems. Therefore, this research proposes an innovative MCDM framework that combines the BBWM technique with Pythagorean fuzzy TOPSIS (PFTOPSIS). The BBWM determines the criteria weights, and the weighted sine similarity-based PFTOPSIS is utilized to rank alternatives. The proposed BBWM-PFTOPSIS approach was employed to solve a real-world case. Moreover, this article conducts a sensitivity analysis and three comparative analyses to reveal the efficiency and reliability of the BBWM-PFTOPSIS approach. The ranking results establish the viability and effectiveness of BBWM-PFTOPSIS.