Communication Components Research Articles

Measurement and evaluation methods in corporate communications through the prism of Lasswell’s model

PurposeThis study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication.Design/methodology/approachThe reflection is based on 462 key English-language books and papers devoted to M&E in the fields of corporate communication and public relations from the 1970th to 2023. Keywords in the titles and abstracts found the necessary materials. A critical analysis of the central concepts, models and methods described in the literature was conducted. As a result, a new model that unifies and structures the M&E toolkit is proposed for discussion.FindingsDespite the significant contribution to developing a wide range of M&E models, they are still not perfect and universal. In addition, this system of approaches is continuously self-evolving and changing under the influence of digital innovations, so it requires steady rethinking and updating. On the other hand, most previous studies focused on communication management processes, losing focus on communication aspects. This led to the need for an alternative view based on proven theories to fill this gap. The proposed model combines quantitative and qualitative M&E methods for the five main components of corporate communication (communicator, audience, content, channels and result), covering a wide range of tools, from statistical and sociological research to big data analysis and neuro research.Originality/valueThis work contributes to developing the M&E theory of corporate communication, systematizing existing methods and opening new research perspectives. From a practical point of view, companies can use the presented approach for a more accurate and objective internal evaluation of the main components of corporate communication.

Research and Analysis of the Booming Market of Korea’s IP Image LOOPY

International IP industry practice is an essential component of international communication and cross-cultural exchange. (Rong & Ji, 2020) Recently, the Korean IP LOOPY has exploded and there are many valuable experiences worth learning from. This article delves into the reasons for the success of the renowned IP LOOPY and proposes a method for inspiring the creation of successful IP. This study collected young people's opinions on the popularity of LOOPY in the form of a questionnaire, and collected a total of 108 valid feedback survey data. Through a detailed analysis of the data, it is found that the reasons for LOOPY’s success include unique character designs, emotional resonance that is highly attuned to audience needs, and excellent IP management strategies.Based on this, this paper proposes a method for creating new IP. Firstly, creativity should be at the core to create a unique story background and attractive characters and world view. Secondly, attention should be paid to the needs of the audience, creating emotional resonance points, and enhancing fan stickiness. Then, continuous content creation of the IP. Finally, diversified marketing methods should be used to expand the influence of the IP. The conclusions drawn from this research have certain reference significance for the development of China's IP industry and aim to provide useful guidance for practitioners.

Title, abstract, keywords, and authorship criteria

In the domain of medical research, the importance of developing precise and informative elements such as the title, abstract, keywords, and authorship criteria cannot be overstated. This article provides salient points on drafting these essential components for effective communication, dissemination, and ethical behavior in the medical research field.

Addressing subjectivity in paralinguistic data labeling for improved classification performance: A case study with Spanish-speaking Mexican children using data balancing and semi-supervised learning

Paralinguistics is an essential component of verbal communication, comprising elements that provide additional information to the language, such as emotional signals. However, the subjective nature of perceiving affective aspects, such as emotions, poses a significant challenge to the development of quality resources for training recognition models of paralinguistic features. Labelers may have different opinions and perceive different emotions from others, making it difficult to achieve a diverse and sufficient representation of considered categories. In this study, we focused on the automatic classification of paralinguistic aspects in Spanish-speaking Mexican children of elementary school age. However, the dataset presents a strong imbalance in all labeled aspects and a low agreement between the labelers. Furthermore, the audio samples were too short, making it challenging to accurately classify affective speech. To address these challenges, we propose a novel method that combines data balancing algorithms and semisupervised learning to improve the classification performance of the trained models. Our method aims to mitigate the subjectivity involved in labeling paralinguistic data, thus advancing the development of robust and accurate recognition models of affective aspects in speech.

Characterization and performance enhancement of 4 × 4 microstrip antenna array in dusty atmosphere using metasurface based superstrate

The unique interaction between sand and wireless communication components in a dusty environment requires fundamental communication ideas that must be revisited from a different viewpoint. This paper introduces a 4 × 4 microstrip antenna array designed for a 24 GHz radar system, exhibiting high gain and a narrow beamwidth. A metasurface layer, employing a parasitic patch array, serves as a superstrate to enhance the array antenna’s performance and safeguard it against deterioration from direct contact with sand. The paper conducts a theoretical study on the sand model to assess the antenna’s performance in the sand environment, including an analysis of wave attenuation. The proposed antenna, loaded with the metasurface, demonstrates an impedance bandwidth from 23.08 to 24.9 GHz with a peak gain of 16.57 dBi. Evaluating its performance in various dusty atmospheres, the antenna proves effective in such environments, showing an impedance bandwidth of 23.04 to 24.73 GHz and a peak gain of 15.61 dBi. Additionally, the proposed antenna exhibits a minor phase shift in the main beam, with a half-power beamwidth of 15 degrees.

The Role of the Proxemic Factor in the Implementation of the Cooperative Strategy of Communication in the English Fairy Tale Discourse

The functional and communicative potential of proxemic components is investigated in this article on the basis of the English fairy tale discourse. The interaction of proxemic components and verbal communicative components is taken into consideration. The regularities of the influence of proxemic means on the fairy tale speakers’ achievement of communicative goals within the cooperative communicative strategy are established, and the discursive personality’s tactical toolkit for its implementation is identified. The modulation of distance between fairy tale speakers and the change of a fairy tale speaker’s posture in relation to his/her communicative partner are the most communicatively significant and effective proxemic means used in the process of communication. Insufficient diversity in the repertoire of proxemic components in comparison with other nonverbal components is their characteristic feature. As a result, proxemic components are frequently used in combination with kinesic and prosodic communicative components, accompanying the verbal components in the utterances of fairy tale speakers. In this way the strengthening of the semantic load of a fairy tale speaker’s utterance takes place. The proxemic components are also used by a fairy tale discursive personality for more effective implementation of various communicative tactics within the frames of the cooperative communicative strategy in the English fairy tale discourse.

Secure and Efficient Covert Communication for Blockchain-Integrated SAGINs

Blockchain has brought great potentials in improving Space-Air-Ground Integrated Networks (SAGINs) in terms of security and efficiency. In blockchain-integrated SAGINs, many applications and services inherently require both the communication contents and communication behaviors to be secure against eavesdroppers, in which a covert communication algorithm is always deployed as a fundamental communication component. However, existing covert communication schemes suffer from critical problems. On the one hand, they require a sender to locally maintain a cryptographic key for a long period of time, which is very costly and inefficient to renew the security protection. On the other hand, the ciphertext of covertly-sent data would explicitly appear in the network, and thereby the schemes are vulnerable to secret key breach. In this paper, we propose a secure and efficient covert communication scheme for blockchain-integrated SAGINs, dubbed CC-BSAGINs, to free the sender from maintaining secret keys. The key technique is to map the covertly-sent data to some transactions on the underlying blockchain in a secure and efficient way; the mapping information is sent via a covert communication algorithm. Such a two-step mechanism releases the sender from key management and does not require the ciphertext to be communicated. We provide formal security proofs and conduct a comprehensive performance evaluation, which demonstrates the security and efficiency of CC-BSAGINs.

Measurement and diagnostic system for detecting and classifying faults in the rotary hay tedder using multilayer perceptron neural networks

The implementation of preventive maintenance measures, which aim to assure the optimal performance of rotary machines and minimize the occurrence of substantial damage, has gained significant importance in the agricultural machinery industry. As part of this work, several measurements and computations were conducted to develop effective methods for detecting and classifying machine damages based on raw measurement data from accelerometers acquired both in the laboratory and real-life conditions. For this purpose a rotary hay tedder was equipped with a self-developed measuring and diagnostic system. The hardware and network communication components of this system were described. Machine learning methods were applied and the multi-layer perceptron (MLP) neural-network based models were created. The diagnostic models were made using different machine learning algorithms with 90 different configurations of neural-networks in total, including 30 different hidden layer arrangements and three activation functions (relu, softmax and sigmoid). Several learning scenarios were considered in order to determine and to distinguish between a healthy state and a machine failure, such as a missing or broken tedder tine. Based on laboratory experiments and meadow tests, 20 best metrics were selected for the input feature vector. When conducting laboratory and on-site tests, the best efficiency was achieved for the multi-layer perceptron neural-network architecture with two hidden layers (size of 20 and 20) and the relu activation function, and the Adam optimizer. Accuracy, as the ratio of correct predictions to total predictions made, for different diagnostic models was estimated. The confusion matrices were given to present the results for 10 rotors. Data efficiency for different diagnostic models and hyperparameters was also presented. For tests on the meadow, the average accuracy was 79% for detecting a missing tine, and 69% for detecting a tine failure (a missing or broken tine). In the case of the laboratory-based experimental results, the average accuracy for detecting a broken tine in the rotor was 92.5%. Therefore, based on the results, the proposed approach can be used for rotary hay tedder fault diagnosis.

Does internal control affect firms' use of derivatives? Evidence from China

This study investigates the impact of internal control on firms' use of derivatives. We find that firms with strong internal controls are more likely to use derivatives than firms with weak internal controls. In cross-sectional analyses, we find that this relationship is more pronounced for subsamples with lower executive pay-performance sensitivity, lower executive ownership, smaller board size, and higher proportion of busy directors. Additional analyses suggest that among the five components of internal control, control environment, risk assessment, information & communication, and monitoring exhibit stronger impacts on derivatives use than that of control activities. We contribute to the literature on the determinants of firms' use of derivatives and highlight some components of internal control are more critical than the others in guiding a firm's derivatives usage.

Criminal Profiling as a Method of Detecting Lies in Nonverbal Communication

The exponential growth of crime, violence, and wrongdoing is linked to dysfunction in restraining aggressive impulses, leading to neglect and disrespect of others’ feelings, rights, and needs. Two basic forms of communication, verbal and nonverbal, serve individuals to interact and exchange ideas and attitudes with other people in everyday life situations, including within the framework of criminal investigations and criminal justice. The purpose of this study was to draw an analogy between verbal communication (oral speech, written speech) and nonverbal communication (body language, gestures, and silence), with the tendency to explore different components of nonverbal communication and place them in the context of criminal profiling as a method for detecting lies in nonverbal communication. The aim of this study was to emphasize the importance of nonverbal communication as an equal part of the communication process, and often a predominant one in this domain, which helps us demystify suspects, perpetrators, and criminal acts.

ОСОБЛИВОСТІ ЗМІШАНОГО НАВЧАННЯ В УМОВАХ ВІЙНИ

The article deals with the issues of applying mixed learning techniques for the formation of the students’ professional competence at higher medical educational institutions under wartime conditions. It is found out the essence of the concept of “mixed learning”, its peculiarities, methods, advantages and disadvantages, which must be taken into account to train a future healthcare worker. The need of mastering mixed learning basic techniques for the correct organization of the educational process is emphasized. English communicative approach to medical students’ professional competence is an integral aspect of professionally oriented study at the higher medical educational institution. Military actions in the country require the application of new principles and practices of higher medical education transformation. Therefore, the issue of mixed education for students of medical institutions of higher education under wartime conditions is one of the most crucial problems in Ukraine. Attention is focused on the need to organize and establish a high-quality educational process in the conditions of war using distance model of education. The issues of semantic content for English for Specific Purposes, selection of training material, and development of communicative component in the process of students’ mastering English language skills in the process of distance learning in the conditions of war are under consideration. Both theoretical and methodological aspects of mixed learning for mastering English for Specific Purposes and the Latin language, which are studied through combining the organic application of modern distance learning technologies, are covered. The main distance learning technologies using the MS Teams and Moodle platforms are characterized. The use of information technologies of mixed learning under wartime conditions at professionally targeted classes of English and Latin has been found to develop speech skills and abilities that make possible to express an opinion, develop thinking, as well as to have high motivational characteristics, taking into account the realities of today.

Every "Body" Gets a Say: An Augmented Optimization Metric to Preserve Body Pose during Avatar Adaptation in Mixed/Augmented Reality.

User-Avatar interaction within augmented reality applications is rapidly increasing in frequency. Applications routinely place users in rooms with other, remote users embodied by photorealistic avatars, or require users to work with an avatar of a remote user to complete a task. During these types of interactions, it is often required to modify or redirect the posture of an avatar to achieve goals such as contact with or pointing at an object or maintaining eye gaze with the local user. A key limitation of modern redirection techniques is successfully preserving body posture, a critical component of nonverbal communication. This paper presents a new pose-preserving objective function to be used in the multi-objective optimization of an avatar's kinematic configuration. This objective function not only mimics the correct placement of body joints, but also preserves their orientation in space. We have tested this approach against several commonly used and current state-of-the-art redirection techniques and have found that our new approach achieves a significant reduction in targeted redirection error while simultaneously reducing body posture error. Additionally, human subject testing has shown that our new technique provides both a significantly more natural looking redirection and a significantly more realistic and believable overall body posture.

Information and communication component of the network countermeasure to national security in the military sphere

The article conceptualizes ways of forming strategic guidelines for ensuring national security in the field of countering informational and psychological threats. The elements of the national security strategy, which are potentially significant in view of the development of active forms of information operations on the part of the enemy in the modern conflict, including military ones, are considered. Emphasis is placed on the use of special operations forces units in the field of network countermeasures against threats to national security in the military sphere. Taking this into account requires the development and implementation of the public administration specific mechanisms in the field of the national security ensuring, which are aimed at countering informational and psychological threats. In particular, it is about the need to adequately represent this issue in the national security strategy by defining the specifics of network countermeasures against threats to national security in the military sphere. In particular, it is about the development of the use of new methods of remote influence on the enemy, i.e., the expansion of the space for conducting combat operations and the environments of war, the development of new forms of defense and defensive measures, the growing importance of reconnaissance and sabotage actions in the rear of the enemy, the intellectualization of wars focused on the predominant use of high-precision and robotic weapons. This causes additional tasks to creative use of open source information as well as document analysis from documents like the National Security Strategy, National Military Strategy, taking into account that the main task in the field of military security is the development of deterrence potential, combat-ready armed forces and other components of the defense forces, capable of performing complex tasks in a multidimensional space, development of the components of the defense forces and solving the problems of ensuring the defense of the state. Information measures are an integral part of the state response to threats to national security and one of the main components of the information war aimed at achieving victory in the information space.

THE ROLE OF PROJECT-BASED LEARNING IN THE TRAINING OF FUTURE OFFICERS

The article aims to identify project technologies’ effectiveness in forming future officers’ professional competence. Testing and a formative experiment were used as the research methods. The study was conducted with cadets of military educational institutions. Each project consisted of organisational, motivational, research and final stages, which included reflection on the acquired knowledge. Typical trends in the transformation of professional competence in military education were identified. The project-based learning method has been found to contribute to forming the communicative, managerial, motivational, and cognitive components of future officers’ professional competence. This method was least effective for forming the emotional and volitional components of future officers’ competence. In general, the research hypothesis about the effectiveness of the project method in training future officers was partially confirmed. The hypothesis about the dependence of the effectiveness of the project method on the course of study in future officers’ training was fully confirmed. The results can be used to improve the effectiveness of educational programmes for training future officers. Further prospects for the research are to study the relationship between the project method’s effectiveness and students’ psychological characteristics.

Investigation of the properties of photonic crystal resonant cavities based on valley spin reversal

Resonators have been treated as essential elements in optics because of their capacity to store and enhance light and exhibit a wide range of applications such as semiconductor lasers and optical communication components. In this article, we reveal a new mechanism of light field confinement in an optical cavity composed of different valley photonic crystals. The electromagnetic field of light is localized because of the valley spin states contrasted between the inner and outer regions, which leads a high Q-factor and a small model volume of the resonator. Furthermore, the whispering-gallery-mode modulated vortex phase distribution is demonstrated in the proposed structure, which offers a new method for manipulating the light field. The energy spectrum as well as the light field distributions show the simultaneous appearance of both bulk and edge states. Such effect becomes pronounced or diminished when the domain wall changes, and can be explained by the location of the edge states in the shared bandgap. Our findings offer a novel mechanism of light field confinement and phase modulation, which may pave the way for a new type of topological device and provide broad applications in the areas of micro-lasers, optical communications, and other light-matter interaction systems.

MicroRNA analysis of medium/large placenta extracellular vesicles in normal and preeclampsia pregnancies.

Preeclampsia (PE) is a hypertensive disorder of pregnancy, affecting 2%-8% of pregnancies worldwide, and is the leading cause of adverse maternal and fetal outcomes. The disease is characterized by oxidative and cellular stress and widespread endothelial dysfunction. While the precise mechanisms are not entirely understood, the pathogenesis of PE is closely linked to placental dysfunction and, to some extent, syncytiotrophoblast extracellular vesicle release (STB-EVs). These vesicles can be divided into the less well-studied medium/large EVs (220-1,000 nm) released in response to stress and small EVs (<220 nm) released as a component of intercellular communication. The previously described production of m/lSTB-EVs in response to cellular stress combined with the overwhelming occurrence of cellular and oxidative stress in PE prompted us to evaluate the microRNAome of PE m/lSTB-EVs. We hypothesized that the microRNAome profile of m/lSTB-EVs is different in PE compared to normal pregnancy (NP), which might permit the identification of potential circulating biomarkers not previously described in PE. We performed small RNA sequencing on medium/large STB-EVs isolated from PE and NP placentae using dual-lobe ex vivo perfusion. The sequencing data was bioinformatically analyzed to identify differentially regulated microRNAs. Identified microRNAs were validated with quantitative PCR analysis. We completed our analysis by performing an in-silico prediction of STB-EV mechanistic pathways. We identified significant differences between PE and NP in the STB-EVs micro ribonucleic acid (microRNA) profiles. We verified the differential expression of hsa-miR-193b-5p, hsa-miR-324-5p, hsa-miR-652-3p, hsa-miR-3196, hsa-miR-9-5p, hsa-miR-421, and hsa-miR-210-3p in the medium/large STB-EVs. We also confirmed the differential abundance of hsa-miR-9-5p in maternal serum extracellular vesicles (S EVs). In addition, we integrated the results of these microRNAs into the previously published messenger RNA (mRNA) data to better understand the relationship between these biomolecules. We identified a differentially regulated micro-RNA, hsa-miR-9-5p, that may have biomarker potential and uncovered mechanistic pathways that may be important in the pathophysiology of PE.

Investigating the ¬career maturity prediction model based on social adaptation, shame and ¬communication skills in hearing impaired and normal people

The purpose of the research Present "Review Model Forecast­​ puberty job According to Social adjustment, Feeling shame And skills­​ communicational At Persons With damage hearing And It was normal. Career maturity plays a very important role in choosing and staying in a job in people. This research, in terms of its purpose, was among applied ­research ­and in terms of its method, it was descriptive-correlation type. The statistical population of the study included all ­normal and ­hearing-impaired people ( ­hearing-impaired and deaf people who are members of the Isfahan Center for the Deaf, numbering 213 people). sample size using the ­available sampling method; For ­the hearing impaired and normal people (paired ­with the deaf group in terms of ­demographic characteristics ­), a total number of 262 people were estimated (131 people each for healthy people and deaf people). The research data collection tool includes 4 types of job maturity questionnaire ­by Savix and Porfli (2011); Bell's social adjustment (1961); Queendam's communication ­skills ­(2004) and guilt and shame tendency scale were from Cohen et al. (2011 ) ­. The results of the investigation using ­spss and Smart pls-3 statistical software showed that in both groups, the components ­of social adaptation and ­communication skills are able to predict ­the component ­of professional maturity ­. In the healthy group, shame was not able to predict ­professional maturity ­. Social adjustment can fully predict ­career maturity ­. Among the components ­of shame; Withdrawal is ­able to predict ­career maturity, but the negative self-evaluation component ­does not have the power to predict career maturity. Among ­communication skills, listening skills ­and communication process; has been able to predict ­career maturity; However, the skills ­of receiving messages, emotional control and communication combined with determination; has not been able to predict ­career maturity. In general, the components of communication ­skills ­, social adaptation and feeling of shame ­have the power to predict professional maturity ­. You should try to increase the amount of these variables by creating workshops ­and educational and consulting centers ­and finally, the growth of career maturity in people.

Balancing Effective Visual Communication and Anti-Stereotype in Women’s Empowerment Visuals

Visuals have been increasingly preferred as a means for advocating for feminism. Visual content creators with such ends design visual content in particular ways to attract and create resonance with female audiences. However, in doing so, visual creators may be contributing to the social construction of “female”, potentially undermining their efforts. The current study provides an explanation of the components of effective visual communication and anti-gender stereotypes, identifies their connection and a dilemma for visual creators, and suggests possible solutions as to how to balance the two. There is no one solution that is capable of solving the problem entirely, and the efficacy of the solutions varies based on the particular visual communication method and/or the circumstances and viewpoint of the affected group, indicating the necessity for customized approaches.

Sistematika Ilmu Komunikasi

The purpose of this study is to evaluate the role that instructional communication plays in the learning process. This study use explanatory research methodologies in conjunction with a quantitative methodology. The study's findings demonstrate the significance of communication as a fundamental human need and as a means of communicating with others in order to exchange experiences, opinions, feelings, knowledge, and guidance. In order to transmit educational messages during the learning process, effective communication is also a crucial component of educational communication. Effective educational communication is defined as one in which the material presented by teachers is well-received, easily comprehended, and results in favorable student feedback. This research concludes that educators must acquire "communication science," as well as the fundamentals of educational communication, successful communication, intercultural communication, and the components, functions, and aims of communication. Because teachers' capacity for effective communication plays a major role in determining the effectiveness of education.

Nonverbal components of communication in dialogues as a marker of character relationships in the work by A. P. Chekhov "Three Years"

Communication, which plays an integral role in human life, is reflected in a work of art mainly in the form of dialogue. With the help of dialogue, the author develops events, forms images of characters, and conveys the idea of the work. The subject of this study is the non-verbal components of communication included in the remarks to the replicas of Alexei Laptev, a character in the story by A.P. Chekhov's "Three Years". The purpose of the work is to determine ways of introducing non-verbal components of communication into the author’s comments accompanying Laptev’s speech when communicating with Belavina, to describe the remarks from the point of view of structure and semantics and to trace how nonverbal components reflect changes in the characters’ relationships. The relevance of the study is due to the fact that there are not many works on the study of the content and structure of remarks to Alexei Laptev’s replicas and the semantic analysis of the linguistic units included in the remarks, representing non-verbal components. The following results were obtained: 1) the methods of introducing non-verbal components of communication and the means of their expression were analyzed, 2) a constant non-linguistic characteristic of Laptev’s communicative behavior was determined – a change in voice volume and clarity of pronunciation, 3) the position of remarks in relation to the character’s replicas was identified – the author’s comments are prepositive and interpositive, 4) a number of verbs are proposed that capture changes in Laptev’s inner world and, as a consequence, the transformation of his attitude towards his wife. In the process of conducting the study we used the method of contextual analysis of a text fragment, semantic and structural analysis of language units.