Research and Analysis of the Booming Market of Korea’s IP Image LOOPY

Abstract

International IP industry practice is an essential component of international communication and cross-cultural exchange. (Rong & Ji, 2020) Recently, the Korean IP LOOPY has exploded and there are many valuable experiences worth learning from. This article delves into the reasons for the success of the renowned IP LOOPY and proposes a method for inspiring the creation of successful IP. This study collected young people's opinions on the popularity of LOOPY in the form of a questionnaire, and collected a total of 108 valid feedback survey data. Through a detailed analysis of the data, it is found that the reasons for LOOPY’s success include unique character designs, emotional resonance that is highly attuned to audience needs, and excellent IP management strategies.Based on this, this paper proposes a method for creating new IP. Firstly, creativity should be at the core to create a unique story background and attractive characters and world view. Secondly, attention should be paid to the needs of the audience, creating emotional resonance points, and enhancing fan stickiness. Then, continuous content creation of the IP. Finally, diversified marketing methods should be used to expand the influence of the IP. The conclusions drawn from this research have certain reference significance for the development of China's IP industry and aim to provide useful guidance for practitioners.