Competitiveness Of Agricultural Enterprises Research Articles

Improvement of financial management tools of agricultural enterprises

Financial management of agricultural enterprises, like any other direction of managerial activity, is a complex system consisting of many interdependent elements that collectively determine the financial stability of the subject. The authors defined the principles of financial management in the system of management activities: the principle of complexity after the adoption of management decisions, the principle of variability of approaches to the development of management decisions, the principle of dynamism of management decisions, the principle of compliance of management decisions with the strategic goals of the enterprise. It has been established that the main goal, the achievement of which is aimed at managerial decisions within the framework of financial management, is to guarantee the financial stability of agricultural enterprises based on the organization of the competent distribution of financial resources, their use and movement, and that at the current stage of the development of economic relations, an important factor in increasing the competitiveness of agricultural enterprises enterprises are using digital products that allow automating the management system of business entities. It was found that in order to increase the efficiency of the financial management system, agricultural enterprises need to improve financial resources management tools, one of which is the implementation of the Enterprise Resource Planning System (ERP-system), which automates management activities. The use of such software products will allow: at the enterprise level – to improve the general financial condition and timely neutralization of threats capable of weakening the financial stability of entities; at the level of the national economy – to guarantee the financial security of the state. Improving the financial management system of agricultural enterprises based on the implementation of the ERP software product will allow to increase the effectiveness of management decisions in the field of financial resource management and, accordingly, significantly strengthen their financial stability.

ОЦІНКА КОНКУРЕНТОСПРОМОЖНОСТІ АГРАРНИХ ПІДПРИЄМСТВ ВІННИЦЬКОГО РЕГІОНУ В УМОВАХ СТАЛОГО РОЗВИТКУ

The article assesses the competitiveness of agricultural enterprises of the Vinnitsa region in conditions of sustainable development. It was determined that the competitiveness of agricultural enterprises expresses the ability and efficiency of adaptation to the conditions of the competitive environment. Various approaches to the interpretation of the essence of the competitiveness of an agricultural enterprise are given. Summarizing the views of scientists, it is worth noting that the competitiveness of an agricultural enterprise is a quantitative and measurable characteristic that reflects a relative indicator of the enterprise's ability to withstand competitive pressure on the agricultural market during a certain time period. An assessment of the competitiveness of the following agro-industrial enterprises of the Vinnitsa region, operating in various branches of agriculture and selling grown (manufactured or processed) products through various sales channels, was carried out. The assessment of the competitiveness of agricultural enterprises was carried out on the basis of the method of comparative advantages, the theory of effective competition and benchmarking. The research established that during 2020-2022, the most competitive agricultural enterprise is "Organic-D" LLC, which took first place among the selected enterprises. It has been established that the optimal direction for increasing the competitiveness of production in agriculture is its intensive modernization, including technical and technological improvement through the introduction of a system of machines for complex mechanization of all technological processes. In order to increase the competitiveness of agricultural production, a system of state support for the agricultural sector should be implemented, including preferential taxation, price regulation to achieve parity development, preferential lending, production subsidies, innovation support, optimal price formation, etc. It was determined that the introduction of a system of state support can contribute to the sustainable development of the agricultural sector and ensure its competitiveness in the markets.

ENSURING FOOD SECURITY UNDER GLOBAL CHALLENGES

The article is aimed at assessing the state of food security of Ukraine. The level of food security in Ukraine is checked according to the internal system of parameters and international methodologies. Analysis of the level of food security in Ukraine by the Global Food Security Index shows that it lags far behind not only the leading countries but also from neighboring countries. The situation requires consideration of not only existing but also promising challenges and threats to the maintenance of food security. In the future, this will increase the competitiveness of agricultural enterprises in the global food market. To achieve this goal, general scientific and special research methods were used, the main of which are the following: dialectics, scientific abstraction, statistical, and graphic analysis. The study substantiates the use of a methodology for assessing food security, which involves the calculation of four components and an integral index of food security of the state. As a result of the use of the proposed methodology, an assessment of the state of food security of Ukraine is implemented. The obtained results served to compare them with similar indicators of the countries of the world and Europe. The calculations show that food security, first of all, should be considered from the standpoint of ensuring economic security, taking into account the fact that the latter reveals internal opportunities and determines strategic alternatives to socio-economic growth to ensure public welfare under conditions of market relations. The article proposes tools for strengthening food security based on compliance with the requirements of the principles of ensuring food security, including self-sufficiency, multifunctionality, social justice, independence, stability, balance and rationality. To strengthen food security, it is proposed to strengthen such components as physical accessibility and economic accessibility of food, as they guarantee the quality and safety of agriculture, and it is also worth paying attention to improving natural resources and sustainability. The challenges and problems of the domestic agro-industrial complex, which plays a significant role in the world market and ensures food security, are analyzed. Measures to ensure increased food security are proposed.

ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ТА ОЦІНКА ВИКОРИСТАННЯ РЕСУРСНОГО ПОТЕНЦІАЛУ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ

Research on increasing the efficiency of utilizing the resource potential of agricultural enterprises is particularly relevant in the modern world, where agriculture plays a crucial role in ensuring food security and sustainable development. Population growth, climate change, limited resources, and constant technological innovations pose significant challenges to the agricultural sector. Therefore, studying issues related to the efficient use of resources and assessing their potential is strategically important for enhancing the competitiveness of agricultural enterprises. One of the key aspects of the research is the analysis of resources available to agricultural enterprises, such as land, water, human resources, capital, and technologies. Understanding how these resources can be optimally utilized is crucial for the development of resilient and productive agricultural systems. The article discusses the essence and importance of enhancing the resource potential specifically of agricultural enterprises. It explores the internal and external factors shaping production-resource potential. Special attention is given to the assessment and methods of improving resource utilization efficiency on agricultural enterprises. In particular, it is determined that one of the main tools for assessing resource utilization efficiency is key performance indicators, and key aspects of the role of assessing resource utilization efficiency of enterprises are separately considered and described. Additionally, a model for conducting such an assessment is provided. Directions for improving the efficiency of resource utilization of agricultural enterprises and their characteristics are identified. Overall, scientific research in the field of enhancing efficiency and assessing the utilization of the resource potential of agricultural enterprises is critical for ensuring the sustainable development of the agricultural sector, increasing its production capacity, and ensuring food security. Furthermore, such research provides valuable insights and strategies for optimizing resource management practices, fostering innovation, and addressing emerging challenges in agricultural production.

MANAGEMENT OF THE AGRICULTURAL ENTERPRISES' COMPETITIVENESS IN THE CONTEXT OF FOOD SECURITY

In the modern conditions of globalisation and transformation, food supply, food safety and development of the agricultural sector are the determining factors of stability. The country's agriculture requires increased competitiveness and the formation of competitive advantages, and agricultural production is one of the risky types of business activity. The insufficient level of development of enterprises in the agricultural sector is due to the need for a system of effective mechanisms for managing the development and competitiveness of agricultural enterprises. The aim of the publication is to study the trends in the development, formation and functioning of agrarian enterprises in the current realities and to develop a mechanism for managing the competitiveness of agrarian enterprises. Results. The paper considers the issues of peculiarities, trends in the development and functioning of agricultural enterprises in modern conditions. The essence of the concept of competitiveness and peculiarities of formation of competitiveness of agricultural enterprises are defined. An assessment of agricultural production is carried out and an analysis by groups of producers is carried out. The dynamics of the number of agricultural enterprises for 2008-2021 was determined. Factors influencing the formation of competitiveness of agricultural enterprises and the place of Ukraine in the world ranking of exporters of agricultural products have been studied. The essence of the mechanism of managing the competitiveness of agricultural formations is substantiated. A model of the mechanism of managing the competitiveness of agricultural enterprises was developed, including economic, organisational and legal subsystems. Conclusions. The existence of competitive advantages is an essential aspect of competitiveness, and increasing the level of competitiveness of agricultural formations and optimising their functioning in conditions of uncertainty is a priority direction of the agricultural sphere of the national economy. Competitive agriculture should ensure the country's food security and contribute to the effective development of rural areas.

ANTI-CRISIS MANAGEMENT AS A BASIS FOR THE FORMATION OF A FINANCIAL MECHANISM FOR THE SUSTAINABLE DEVELOPMENT OF AGRICULTURAL BUSINESS

Crisis management is an important tool for managing modern agricultural businesses, especially in the face of uncertainty and changes in the market. This article examines the role of crisis management as a key element in the formation of a financial mechanism for the sustainable development of the agricultural sector. It analyses the main aspects of crisis management in agricultural business and its impact on the formation of a sustainable financial mechanism. The relationship between crisis management and sustainable development of the agrarian sector is studied. The possibilities of using the principles of crisis management to improve the financial stability and competitiveness of agricultural enterprises are determined. As a result, the article emphasizes the importance of crisis management as a key factor in the formation of a sustainable financial mechanism for achieving sustainable development of agricultural businesses. As follows, the scientific novelty in the article lies in several key aspects: integration of crisis management and sustainable development; application of crisis management principles to agriculture; emphasis on financial mechanisms: the article focuses on the financial aspect of crisis management and sustainable development in agriculture. Thus, the scientific novelty of the article lies in its innovative approach to integrating crisis management principles into the agricultural context, emphasizing the financial mechanism involved in the pursuit of sustainable development in the agricultural sector. The results of the study can be useful for agricultural entrepreneurs, managers, academics, and regulators to improve management strategies and increase the sustainability of the agricultural sector.

MODELING OF THE SYNTHETIC INDICATOR OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES: A METHODOLOGICAL APPROACH TO THE USE OF NEURAL NETWORK TOOLS

The article is devoted to the development of a methodical approach to modelling a synthetic indicator of the competitiveness of agricultural enterprises using the tools of neural networks.The authors used general scientific and special research methods, such as monographic, logical-theoretical, statistical and economic-mathematical, visualization, system analysis, taxonomy and neural network modelling, generalization, logical abstraction and conclusion generation. The study was based on materials from the State Statistics Service of Ukraine, scientific developments of foreign and domestic scientists on the defined topic, and financial statements of the agricultural enterprises of Vinnytsia region LLC «Ahrokompleks «Zelena dolyna», PJSC «Dashkivtsi», LLC «Selyshchanske», PE «Dary sadiv», PE «Fortuna» the main type of economic activity of which according to Classification of economic activities 01.11 – cultivation of cereals (except rice), legumes and oilseeds. The article develops and presents a non-classical approach to the assessment of the competitiveness of agricultural enterprises has been developed, which is based on the principles of neural network modelling. It allows to obtain a well-founded quantitative indicator, which can be easily interpreted into a linguistic evaluation on a three-level scale of competitiveness and used for comparison, monitoring and making sound decisions on improving the competitiveness of agricultural enterprises.The non-classical approach complements traditional methods of competitiveness assessment, expanding their capabilities and eliminating certain limitations. The use of neural network modelling in competitiveness assessment allows to take into account complex and non-linear relationships between different factors and indicators, which contributes to an increase in the objectivity and accuracy of competitiveness assessment, which in turn allows enterprises to make better decisions and improve their strategies to achieve success in the market.The results of the study can be used to support strategic decision-making in the agricultural sector, identify priority development directions, and improve the competitive strategies of enterprises and the functioning of business processes.

Financial and security factors of competitiveness of agricultural enterprises under martial law

The subject of the study is to determine the impact of military destruction, risks and threats and the resulting changes in the role of factors of functioning and competitiveness of domestic agricultural enterprises. The purpose of the article is to identify and evaluate financial and security factors as the main ones for survival, achievement of competitive advantages and competitiveness of domestic agricultural enterprises in the conditions of war. The methodological basis of the article is the theoretical provisions of enterprise economics, a set of general scientific and special research methods, including: systematic approach, monographic, statistical and economic, analysis and synthesis of economic information. Results of the article. It is substantiated that the formation of competitive advantages and competitiveness of agricultural enterprises is formed by groups of factors of internal organisation and resource potential; customer orientation; competitors; and prospects. However, in the context of martial law, the factors of finance and security of agricultural enterprises have become of paramount importance. Security is understood as protection from missile attacks, invasion, mine contamination and mine explosions, safe accommodation and protection of people. The priorities of agribusinesses are to recover costs before generating profits. Financial performance remains a priority for innovation, staff development, and social responsibility and inclusion programmes. Field of application of results. The conclusions and results of the article can be used in the educational process in the training of students of economic specialities. Conclusions. Domestic agribusiness forms the food security of the state and affects the food security of the world, and the state, with limited budgetary resources of direct support, is the key to the security and competitiveness of agricultural enterprises under martial law.

TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS

The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1) dissemination of communication and research policy, (2) communications in the field of product and market portfolio, (3) financial and resource planning of communications, (4) development of strategic market communications. The factors of the development of processes of interpretation of the information received by users are determined. It has been established that the competitiveness of an agricultural enterprise is a complex system category that gives a comprehensive description of its ability to oppose direct competitors, both at the current time and in the strategic perspective, in the target market segment where the enterprise’s products are positioned, in order to ensure the functioning and planned development under the pressure of competition and the action of factors and conditions of the business environment. A structural and functional model for improving the policy of ensuring the competitiveness of agricultural enterprises has been developed. An arsenal of tools for increasing the competitiveness of enterprises in the agrarian sector of the national economy by means of marketing communications has been developed.

Kazakhstan Tourism Industry in Promoting Sustainable Agriculture Development

The expansion of such an area of tourism industry as agrotourism is a breakthrough for the development of rural industry. In addition, the integration of agro-tourism with agricultural eco-efficiency is closely related to agro-ecological development, therefore, it is necessary to study the relationship between the two in order to realize quality agro-ecological development. Integration of agriculture with other industries is an important means of expanding the agro-industrial chain and is useful for promoting sustainable agricultural development. The purpose of this study is to analyze the improvement of competitiveness of agricultural enterprises in the Republic of Kazakhstan through diversification of production and its impact on the tourism industry, including tourism enterprises. The degree of effectiveness of implementation of management decisions aimed at the development of tourism and agribusiness depends on the level of development of infrastructure and services in a particular region of the country. In this context, statistical data on the development of tourism and its relationship with agribusiness in the Republic of Kazakhstan are used to analyze some factors affecting their development.

COMPETITIVENESS OF AGRICULTURAL ENTERPRISES IN MARKET CONDITIONS AND WAYS OF ITS INCREASE

The purpose of the article is to study the modern trends in the development of agricultural enterprises and the factors influencing the increase of competitiveness of their activities in modern economic conditions. Methodology. One of the main elements of the methodology of conducting researches on competitiveness of business entities are evaluation methods. The work also used such research methods as: comparison, balance, graphic, economic-mathematical and other methods of economic reasoning, as well as systematization and generalization (to develop recommendations and proposals for the formation of an organizational and economic mechanism in the conditions of a turbulent environment), economic-statistical, structural-logical and analytical (to develop methods and indicators for ensuring the competitiveness of enterprises), graphic (to present the dynamics of indicators and also for the best perception of information on sustainable development). The results of the work show that the paradigm of competitiveness management of enterprises is currently being formed around the issue of competition for the future, the impact of globalization trends and ensuring successful functioning in the strategic perspective in accordance with the established goals, which requires the formation of new strategic thinking in the management system at the macro and micro levels. Practical implications. Development of any strategy requires justification of goals and objectives, application of acquired knowledge, skills and abilities in making strategic management decisions. Therefore, the formation of a strategy for the development of an agricultural enterprise should begin with an analysis of the external and internal environment. Determining the strategic prospects for the development of an agricultural enterprise should be based on an analysis of changes occurring in the external environment, an assessment of the strategic positions of the enterprise, its strengths and weaknesses. Value / originality. Based on the specifics of their operating environment, it is advisable for agricultural enterprises to focus on achieving competitive advantages associated with lower costs. Such a competitive strategy includes cost optimization at the level necessary to fully meet production needs and continuous cost control. In addition, production cooperation plays an important role in managing the competitiveness of agricultural enterprises.

TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS

The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1) dissemination of communication and research policy, (2) communications in the field of product and market portfolio, (3) financial and resource planning of communications, (4) development of strategic market communications. The factors of the development of processes of interpretation of the information received by users are determined. It has been established that the competitiveness of an agricultural enterprise is a complex system category that gives a comprehensive description of its ability to oppose direct competitors, both at the current time and in the strategic perspective, in the target market segment where the enterprise’s products are positioned, in order to ensure the functioning and planned development under the pressure of competition and the action of factors and conditions of the business environment. A structural and functional model for improving the policy of ensuring the competitiveness of agricultural enterprises has been developed. An arsenal of tools for increasing the competitiveness of enterprises in the agrarian sector of the national economy by means of marketing communications has been developed.

Analysis on the Status Quo of China's Agricultural Foreign Direct Investment

The scale of China's agricultural foreign direct investment continues to grow, and the enthusiasm of agricultural enterprises for foreign direct investment continues to increase. With the rapid development of China's foreign direct investment activities, the implementation of the "the Belt and Road Initiative" and agricultural "going-out" strategy, the foreign direct investment of Chinese agricultural enterprises has ushered in a wave of development. However, at present, there are problems such as concentrated investment location, single investment method and small scale of investment enterprises in foreign direct investment of agricultural enterprises. Thus, while realizing the sharing of investment information, we should also enhance the endogenous power of enterprises, boost the joint development of enterprises, and accelerate the cultivation of international competitiveness of agricultural enterprises.

Modeling the sustainable development of the foreign economic activity of agricultural enterprises (case for Ukraine)

The level of any country’s involvement in foreign trade significantly influences its economic situation, primarily because it is a major channel of foreign exchange earnings. The development of agriculture in Ukraine is the basis for increasing the gross domestic product, as it provides jobs to a significant part of the population. The success of foreign economic activity of agricultural enterprises is primarily determined by their level of strategic competitive advantage in the world market. Making management decisions on foreign economic activity, according to the position of competitiveness of agricultural enterprises, is a rather complex process, which should be preceded by analysis and assessment. Building strategic competitive advantages of agricultural enterprises ensures the efficiency and effectiveness of their foreign economic activity. The article deals with a methodical approach to classifying agricultural enterprises in Ukraine according to the degree of foreign economic activity, which includes calculation of the regional index of export competitiveness of agricultural enterprises and their grouping by the degree of foreign economic activity. For grouping, we propose to use a simple method for one grouping feature at regular intervals. As a result, three groups of agricultural enterprises of the regions of Ukraine are singled out in accordance with the degree of development of the foreign economic activity, namely with a low, medium, and a high degree of development.

INTEGRATED DEVELOPMENT OF ENTREPRENEURSHIP OF THE AGRICULTURAL SECTOR OF THE NATIONAL ECONOMY

The article outlines the theoretical aspects and clarifies the essential characteristics of the concept of "agro-industrial integration", examines modern forms of interaction between agricultural enterprises and enterprises of other sectors of the agro-industrial complex, and substantiates the need for the creation of integrated production. It was determined that the modern agricultural and industrial complex (AIC) is an important sector of the economy of Ukraine. Almost a third of the main productive assets are concentrated in it, a fourth of the population employed in the national economy works, more than 20% of the gross social product and a third of the national income are produced, and 70% of retail turnover is formed. The theoretical and methodological basis is the works of leading domestic economists, which consider modern aspects of strategic management, investment, and innovative development of the agro-industrial complex (AIC), problems of strategic development, and economic security as an essential component of the national economy. The work uses the methods of generalization, abstraction, analysis, and synthesis. The success of the development strategy largely depends on the validity of measures to respond to changes and market expectations in the long term, that is, on the effectiveness of strategic management and the implementation of a system of measures to ensure the most rational use of strategic resources, the identification of reserves and the appropriate level of economic security. In current conditions, the level of protection is an essential factor that affects the activities of all business entities, as well as the state and dynamics of the development of the competitiveness of agricultural enterprises. Due to correctly chosen strategic orientations and timely implementation of development strategies, agribusiness enterprises can fight for increased market share and acquire new competitive advantages. The expediency of ensuring the competitiveness of the region's agricultural enterprises, and diversifying their production through creating an integrated structure, is substantiated. Keywords: strategic management, agricultural enterprise, agro-industrial cluster, agro-industrial integration, strategic directions of development.

Resource potential for the sustainable development of agriculture in the Kyrgyz Republic

The sustainable development of agriculture is closely related to the quantity and quality of the resource potential and the conditions for reproduction. The paper analyzes the totality, quantitative set and qualitative parameters of labor, land and material and technical resources in the Kyrgyz Republic. The proportions of the reproduction of the resource potential in rural areas depend on the financial condition of an economic entity, the strategy and tactics of its development, the market conditions, and the stage of the economic cycle. There are some problems in realizing the resource potential of the sustainable development of the Kyrgyz Republic, including the lack of a developed innovation market infrastructure for agricultural producers. The uneven development of various components of the resource potential in agriculture is an inevitable factor that determines the specifics of its reproduction. Therefore, the efficiency of the resource potential should be enhanced through the formation of sufficient governmental support aimed at the innovative development of manufacturing, making of environmentally friendly agricultural products and introduction of advanced technologies that will ensure the competitiveness of agricultural enterprises in the context of the need for sustainable development.

Институциональная среда конкурентоспособного агропромышленного комплекса как фактор устойчивого развития сельских территорий (на примере Республики Татарстан)

In conditions of limited resources, the problem of organizing the institutional environment, which determines the effective interaction of business entities, the introduction of innovations and digital technologies, is becoming more urgent. The organization of effective innovative production generates systemic effects of including resources in production, reducing costs for entering the industry, developing infrastructure, and increasing the competitiveness of agricultural enterprises. At the same time, in modern conditions, the level of requirements for the competencies of agricultural workers is changing. The implementation of an innovative system of training specialists and professional retraining of personnel, modern educational platforms provide for the transition to the implementation of individual training programs for specialists and professional retraining of personnel, the development of relevant competencies and training specialists to work in the environment of modern technological complexes. In the Republic of Tatarstan, the system of state support measures for agricultural enterprises has led to an innovative renewal of the production technological base, digitalization of agricultural production, improvement of the personnel training system, and, ultimately, increasing the efficiency of the agricultural sector of the economy and ensuring the competitive advantages of agricultural formations, ensuring sustainable development of rural areas. The synergistic effects of timely effective state support led to the growth of agricultural production in the republic.

ІННОВАЦІЙНІ ТЕХНОЛОГІЇ В ЗАБЕЗПЕЧЕННІ МІЖНАРОДНОЇ КОНКУРЕНТОСПРОМОЖНОСТІ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ

Article is dedicated to the study of the role of innovative technologies in ensuring the international competitiveness of agricultural enterprises. The authors analyze the current state of agriculture, its problems, and prospects for development. The article discusses the appropriateness of using innovative technologies in agriculture, priority innovative technologies in agriculture, as well as tools for their implementation. The authors describe the importance of innovative technologies in agriculture and emphasize that the application of modern technologies is an important factor in increasing production efficiency and ensuring competitiveness in the international market. The article describes various innovative technologies that can be applied in agriculture, such as smart agriculture, artificial intelligence, energy-efficient technologies, digitization, automation, integrated production systems, biotechnology, ecology, and others. The authors study the tools for implementing innovations in agriculture, including various funding programs, foreign investments, government grants for research, preferential loans for agricultural producers, subsidies, state support for small and medium-sized businesses in the agricultural sector. The positive impact of innovations in the agricultural sector on production and export of products is analyzed using Ukraine as an example. It is noted that innovative technologies are a key element in ensuring international competitiveness in agriculture. They allow for increased production capacity, improved product quality, reduced costs, and increased efficiency in resource use. Many studies have also shown that the use of innovative systems in agriculture can lead to a 15% increase in profits for agribusinesses. However, implementing innovative tools requires significant costs, which are often unattainable for small and medium-sized agricultural enterprises. Therefore, the authors recommend that the government provide support for agricultural enterprises and create favorable conditions for the implementation of innovative technologies.

Competitiveness of Ukrainian agriculture on foreign markets and ways to increase it

Studying the problems of increasing the competitiveness of domestic agricultural enterprises remains relevant. Ensuring the functioning of the domestic agricultural sector against the background of globalization processes in the food market is possible under constant improvement of the organizational and economic conditions of the functioning of farming enterprises. The article presents the results of the study of selected indicators that characterize the efficiency of the use of natural resources by agricultural producers, and the grouping of enterprises according to the size of the harvested area of the main crops is carried out. During the research, it was established that the most efficient use of the land resource was by enterprises with an area of 500 to 3,000 or more thousand hectares. These farms have a high yield, which exceeds the statistical average by 15 %. Large farms have more investment resources and the ability to improve administration processes, use technical support, apply advanced technologies, and, as a result, gain competitive advantages in domestic and foreign markets. The factors that shape the competitiveness of agricultural enterprises have been determined, and a comparison of the management level of domestic agrarian enterprises with foreign competitors has been made. The factors that need to be considered to achieve the most significant economic indicators from the agricultural activity are given. Since the primary determinant of the economic efficiency of the state is its competitiveness in foreign markets, the results of the conducted research are aimed at improving and increasing the level of use of the existing natural resource potential, which is at the disposal of domestic agricultural producers.

Innovations as the main factor of agricultural development at the regional level

Aim. Identification of modern features of innovative activity in the agricultural sector of the economy of Ukraine on the example of the Cherkasy region. Methods. Sociological, economic, expert, technological, statistical, marketing. Results. In the modern economy of the Cherkasy region, innovations are an effective means of increasing the competitiveness of agricultural enterprises, since their goal is to create new products and enter new markets, inflow of investments and decrease the cost of production. The innovative activity of regional scientific agricultural institutions today is required the intensification of research against the background of increased competition in the market and the wide introduction of Ukrainian products into the world economy. The experience of economically developed countries is showed that the effectiveness of innovative activities and the degree of involvement of commodity producers in the innovation process largely determine the success of entering the world agricultural market and the competitiveness of agricultural commodity producers. This is placed high requirements on the modernization of the domestic agricultural industry and the development, implementation and use of innovations in this area, making it one of the key principles of strategic development. But there are still a large number of unresolved issues regarding the introduction of domestic innovations: low solvency of agricultural enterprises, imperfect support for innovative activities at the state level, high risk when introducing new technologies, lack of qualified specialists in the field of innovation, lack of an established financial mechanism for the innovative development of agricultural enterprises. The most pressing issue is the modification of completed scientific developments into a knowledge-intensive innovative product, as well as its further implementation. Conclusions. Unfortunately, the interaction between science and business in the state is very weak and underdeveloped. That is why a significant number of promising and interesting innovations are not commercialized and agricultural enterprises lose the opportunity for modern innovative development, which is especially important in the conditions of wartime and the post-war period.