Competitiveness Of Agricultural Enterprises Research Articles

Ауыл шаруашылығы кәсіпорындарын бюджеттік қолдау нысандары

As an important food security industry in the country, agriculture needs government regulation and financial support to be high-performance and competitive. The purpose of using budgetary forms of support is to stimulate the development of the industry, increase the competitiveness of agricultural enterprises, improve the social well-being of the population and solve other socio-economic problems. This article considers the forms of budgetary support for agriculture, analyzes their current condition and gives recommendations for their improvement. According to the forms of budget support, the points of view of domestic and foreign authors are presented, as well as the forms of budget support operating in the country. On the basis of official statistics, a comparative assessment of the dynamics of agricultural products, the share of agricultural products of Kazakhstan and other Central Asian countries in the gross domestic product is carried out, the dynamics of budgetary allocations for the country's agriculture, the volume and structure of subsidies and its impact on the development of agriculture are estimated. Among the main problems that need to be solved are indicators of equal access of budget funds to all producers and the effectiveness of the funds provided. Support of agricultural enterprises from the budget, parallel use of a number of support tools will increase the share of the industry in the economy.

<p>Assessing the Effect of Monetary Policy on the Competitiveness of Agricultural Enterprises</p>

There are many scientific works the effects of monetary policy on the competitiveness of enterprises. However, no research has yet been conducted on agricultural enterprises. Therefore, the aim of this article is to indicate the effects of monetary policy on the competitiveness of agricultural enterprises. Regression analysis is a suitable econometric method to determine the strength of the effects of monetary policy on competitiveness. In our model, a multiple regression method was used, where interest rates, inflation and exchange rate were defined as exogenous (independent) variables, while revenues of agricultural enterprises were defined as an endogenous (dependent) variable. The findings reveal that the monetary policy significantly affects agricultural competitiveness. Specifically, higher interest rates are shown to have a negative impact on the performance of agricultural enterprises. Economic theory states that higher interest rates have a negative impact on competitiveness, and the results of calculations show that interest rates do have a dominant impact on the agricultural enterprise performance. Monetary policymakers, especially the central bank, should focus on keeping interest rates low in order to increase the availability of operating and investment capital. A market environment with low interest rates could stimulate the introduction of innovations, the implementation of new technologies and the development of robotization in agricultural enterprises. Lower financing costs due to low interest rates could boost business activities and economic growth, which could have a positive impact on the competitiveness of agricultural businesses. The conclusions of our research confirm that in the Czech Republic monetary policy remains a key tool for supporting the development of agricultural enterprises and their competitiveness.

COMPETITIVE ENVIRONMENTAL STRATEGY OF AGRICULTURAL ENTERPRISES OF THE CARPATHIAN REGION OF UKRAINE

A comprehensive assessment of the level of environmental competitiveness of agricultural enterprises of the Carpathian region of Ukraine allows to recognise them as priority, important competitors of high quality and safe agricultural products with geographical indication. In this regard, the problem of developing and implementing an environmental competitiveness strategy of agricultural enterprises in the Carpathian region, which is characterised by a relatively low level of environmental pollution and has significant land and resource potential for the production of the main types of agricultural products, is being updated at the national level. Methodology. The article uses the methods of induction, deduction, analysis, synthesis, statistical sampling, comparison, expert opinions, associations and analogies. Results. The identified conceptual foundations of the competitive environmental strategy of agricultural enterprises at the regional level provide for improvement of the regulatory and legal support for their functioning. A grouping of farms in the Carpathian region of Ukraine was carried out according to two key criteria: the area of agricultural land and the number of farms. Based on the results of the analysis, a matrix of problematic aspects of the development of organic agriculture is formed, which is based on the following levels of management: legislative-institutional and organisational-economic. Practical implications. Implementation of a competitive environmental strategy in the Carpathian region of Ukraine requires active and coordinated work of government authorities, scientific institutions, NGOs and the private sector. This will help to preserve and rationally use the region's environmental resources, ensure its sustainable development and improve the quality of life. Value/Originality. The paper suggests and evaluates the environmental competitiveness of agricultural enterprises in the Carpathian region of Ukraine using the integrated index of environmental competitiveness based on the data of the State Statistics Service of Ukraine.

Improvement of financial management tools of agricultural enterprises

Financial management of agricultural enterprises, like any other direction of managerial activity, is a complex system consisting of many interdependent elements that collectively determine the financial stability of the subject. The authors defined the principles of financial management in the system of management activities: the principle of complexity after the adoption of management decisions, the principle of variability of approaches to the development of management decisions, the principle of dynamism of management decisions, the principle of compliance of management decisions with the strategic goals of the enterprise. It has been established that the main goal, the achievement of which is aimed at managerial decisions within the framework of financial management, is to guarantee the financial stability of agricultural enterprises based on the organization of the competent distribution of financial resources, their use and movement, and that at the current stage of the development of economic relations, an important factor in increasing the competitiveness of agricultural enterprises enterprises are using digital products that allow automating the management system of business entities. It was found that in order to increase the efficiency of the financial management system, agricultural enterprises need to improve financial resources management tools, one of which is the implementation of the Enterprise Resource Planning System (ERP-system), which automates management activities. The use of such software products will allow: at the enterprise level – to improve the general financial condition and timely neutralization of threats capable of weakening the financial stability of entities; at the level of the national economy – to guarantee the financial security of the state. Improving the financial management system of agricultural enterprises based on the implementation of the ERP software product will allow to increase the effectiveness of management decisions in the field of financial resource management and, accordingly, significantly strengthen their financial stability.

ОЦІНКА КОНКУРЕНТОСПРОМОЖНОСТІ АГРАРНИХ ПІДПРИЄМСТВ ВІННИЦЬКОГО РЕГІОНУ В УМОВАХ СТАЛОГО РОЗВИТКУ

The article assesses the competitiveness of agricultural enterprises of the Vinnitsa region in conditions of sustainable development. It was determined that the competitiveness of agricultural enterprises expresses the ability and efficiency of adaptation to the conditions of the competitive environment. Various approaches to the interpretation of the essence of the competitiveness of an agricultural enterprise are given. Summarizing the views of scientists, it is worth noting that the competitiveness of an agricultural enterprise is a quantitative and measurable characteristic that reflects a relative indicator of the enterprise's ability to withstand competitive pressure on the agricultural market during a certain time period. An assessment of the competitiveness of the following agro-industrial enterprises of the Vinnitsa region, operating in various branches of agriculture and selling grown (manufactured or processed) products through various sales channels, was carried out. The assessment of the competitiveness of agricultural enterprises was carried out on the basis of the method of comparative advantages, the theory of effective competition and benchmarking. The research established that during 2020-2022, the most competitive agricultural enterprise is "Organic-D" LLC, which took first place among the selected enterprises. It has been established that the optimal direction for increasing the competitiveness of production in agriculture is its intensive modernization, including technical and technological improvement through the introduction of a system of machines for complex mechanization of all technological processes. In order to increase the competitiveness of agricultural production, a system of state support for the agricultural sector should be implemented, including preferential taxation, price regulation to achieve parity development, preferential lending, production subsidies, innovation support, optimal price formation, etc. It was determined that the introduction of a system of state support can contribute to the sustainable development of the agricultural sector and ensure its competitiveness in the markets.

Formation of competitiveness of agricultural enterprises of the Kyrgyz Republic

The article presents a comprehensive study aimed at analyzing key trends and factors affecting the competitiveness of agricultural enterprises in the Kyrgyz Republic, with an emphasis on their adaptation to changing economic conditions. The purpose of the study is to identify and analyze internal and external factors that determine the efficiency and strategic development of the agricultural sector, as well as to formulate recommendations for the formation of supportive public policies. Research methods include an analytical review of statistical data, comparative analysis and synthesis, which made it possible to comprehensively consider the current state of the agricultural sector. Key findings identified significant challenges and problems facing the agricultural sector, including the need to adapt to economic changes and improve international competitiveness. Particular attention is paid to the importance of monitoring and analyzing both internal and external factors to ensure strategic planning and effective decision making. The findings highlight the need to develop and implement comprehensive public policies to support and stimulate sustainable development of the agricultural sector, suggesting specific directions for improving its economic stability and growth.

ENSURING FOOD SECURITY UNDER GLOBAL CHALLENGES

The article is aimed at assessing the state of food security of Ukraine. The level of food security in Ukraine is checked according to the internal system of parameters and international methodologies. Analysis of the level of food security in Ukraine by the Global Food Security Index shows that it lags far behind not only the leading countries but also from neighboring countries. The situation requires consideration of not only existing but also promising challenges and threats to the maintenance of food security. In the future, this will increase the competitiveness of agricultural enterprises in the global food market. To achieve this goal, general scientific and special research methods were used, the main of which are the following: dialectics, scientific abstraction, statistical, and graphic analysis. The study substantiates the use of a methodology for assessing food security, which involves the calculation of four components and an integral index of food security of the state. As a result of the use of the proposed methodology, an assessment of the state of food security of Ukraine is implemented. The obtained results served to compare them with similar indicators of the countries of the world and Europe. The calculations show that food security, first of all, should be considered from the standpoint of ensuring economic security, taking into account the fact that the latter reveals internal opportunities and determines strategic alternatives to socio-economic growth to ensure public welfare under conditions of market relations. The article proposes tools for strengthening food security based on compliance with the requirements of the principles of ensuring food security, including self-sufficiency, multifunctionality, social justice, independence, stability, balance and rationality. To strengthen food security, it is proposed to strengthen such components as physical accessibility and economic accessibility of food, as they guarantee the quality and safety of agriculture, and it is also worth paying attention to improving natural resources and sustainability. The challenges and problems of the domestic agro-industrial complex, which plays a significant role in the world market and ensures food security, are analyzed. Measures to ensure increased food security are proposed.

ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ТА ОЦІНКА ВИКОРИСТАННЯ РЕСУРСНОГО ПОТЕНЦІАЛУ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ

Research on increasing the efficiency of utilizing the resource potential of agricultural enterprises is particularly relevant in the modern world, where agriculture plays a crucial role in ensuring food security and sustainable development. Population growth, climate change, limited resources, and constant technological innovations pose significant challenges to the agricultural sector. Therefore, studying issues related to the efficient use of resources and assessing their potential is strategically important for enhancing the competitiveness of agricultural enterprises. One of the key aspects of the research is the analysis of resources available to agricultural enterprises, such as land, water, human resources, capital, and technologies. Understanding how these resources can be optimally utilized is crucial for the development of resilient and productive agricultural systems. The article discusses the essence and importance of enhancing the resource potential specifically of agricultural enterprises. It explores the internal and external factors shaping production-resource potential. Special attention is given to the assessment and methods of improving resource utilization efficiency on agricultural enterprises. In particular, it is determined that one of the main tools for assessing resource utilization efficiency is key performance indicators, and key aspects of the role of assessing resource utilization efficiency of enterprises are separately considered and described. Additionally, a model for conducting such an assessment is provided. Directions for improving the efficiency of resource utilization of agricultural enterprises and their characteristics are identified. Overall, scientific research in the field of enhancing efficiency and assessing the utilization of the resource potential of agricultural enterprises is critical for ensuring the sustainable development of the agricultural sector, increasing its production capacity, and ensuring food security. Furthermore, such research provides valuable insights and strategies for optimizing resource management practices, fostering innovation, and addressing emerging challenges in agricultural production.

Organisation of accounting of financial results of agricultural enterprises of Ukraine and its improvement.

The relevance of organising the accounting of financial results of agricultural enterprises in Ukraine lies in the need to provide a high-quality information base for management and strategic decision-making in the context of constant changes in agriculture and international standards. Improvement of this system contributes to increasing the competitiveness of agricultural enterprises, their efficiency and transparency in assessing performance. The purpose of the article is to substantiate promising directions for improving the organisation of accounting for financial results of agricultural enterprises on the basis of identifying its peculiarities in agricultural production and using modern technologies of programming and automation of accounting processes and workplaces of accounting staff. The research methodology used was a systematic approach, hermeneutical, historical and logical analyses, the method of expert assessments and functional and logical analysis. It is established that accounting of financial results and its organisation have significant features at the level of agricultural enterprises. They relate to seasonality and unevenness of production during the calendar year; use of elements of living nature – land, agricultural plants and the main herd of animals – as the main means of production. There is also a certain inconsistency between accounting standards and international financial reporting standards. There is also a lack of a unified methodology for determining and evaluating financial results for small and large enterprises. Identification of shortcomings allowed to develop priority areas for its improvement: harmonisation of national provisions on financial results accounting as the basis for its systematic organisation; harmonisation of national and international standards; unification of quantitative indicators and their list for assessing and diagnosing financial results; improvement of analytical accounting by cost centres and responsibility centres; software and automation. The tasks for accounting for financial results and methods of analysing accounting data for the future were clarified. The obtained results can be used in the work of agricultural enterprises, educational and scientific process of higher education institutions

MANAGEMENT OF THE AGRICULTURAL ENTERPRISES' COMPETITIVENESS IN THE CONTEXT OF FOOD SECURITY

In the modern conditions of globalisation and transformation, food supply, food safety and development of the agricultural sector are the determining factors of stability. The country's agriculture requires increased competitiveness and the formation of competitive advantages, and agricultural production is one of the risky types of business activity. The insufficient level of development of enterprises in the agricultural sector is due to the need for a system of effective mechanisms for managing the development and competitiveness of agricultural enterprises. The aim of the publication is to study the trends in the development, formation and functioning of agrarian enterprises in the current realities and to develop a mechanism for managing the competitiveness of agrarian enterprises. Results. The paper considers the issues of peculiarities, trends in the development and functioning of agricultural enterprises in modern conditions. The essence of the concept of competitiveness and peculiarities of formation of competitiveness of agricultural enterprises are defined. An assessment of agricultural production is carried out and an analysis by groups of producers is carried out. The dynamics of the number of agricultural enterprises for 2008-2021 was determined. Factors influencing the formation of competitiveness of agricultural enterprises and the place of Ukraine in the world ranking of exporters of agricultural products have been studied. The essence of the mechanism of managing the competitiveness of agricultural formations is substantiated. A model of the mechanism of managing the competitiveness of agricultural enterprises was developed, including economic, organisational and legal subsystems. Conclusions. The existence of competitive advantages is an essential aspect of competitiveness, and increasing the level of competitiveness of agricultural formations and optimising their functioning in conditions of uncertainty is a priority direction of the agricultural sphere of the national economy. Competitive agriculture should ensure the country's food security and contribute to the effective development of rural areas.

Organisation of accounting of financial results of agricultural enterprises of Ukraine and its improvement

The relevance of organising the accounting of financial results of agricultural enterprises in Ukraine lies in the need to provide a high-quality information base for management and strategic decision-making in the context of constant changes in agriculture and international standards. Improvement of this system contributes to increasing the competitiveness of agricultural enterprises, their efficiency and transparency in assessing performance. The purpose of the article is to substantiate promising directions for improving the organisation of accounting for financial results of agricultural enterprises on the basis of identifying its peculiarities in agricultural production and using modern technologies of programming and automation of accounting processes and workplaces of accounting staff. The research methodology used was a systematic approach, hermeneutical, historical and logical analyses, the method of expert assessments and functional and logical analysis. It is established that accounting of financial results and its organisation have significant features at the level of agricultural enterprises. They relate to seasonality and unevenness of production during the calendar year; use of elements of living nature – land, agricultural plants and the main herd of animals – as the main means of production. There is also a certain inconsistency between accounting standards and international financial reporting standards. There is also a lack of a unified methodology for determining and evaluating financial results for small and large enterprises. Identification of shortcomings allowed to develop priority areas for its improvement: harmonisation of national provisions on financial results accounting as the basis for its systematic organisation; harmonisation of national and international standards; unification of quantitative indicators and their list for assessing and diagnosing financial results; improvement of analytical accounting by cost centres and responsibility centres; software and automation. The tasks for accounting for financial results and methods of analysing accounting data for the future were clarified. The obtained results can be used in the work of agricultural enterprises, educational and scientific process of higher education institutions

ANTI-CRISIS MANAGEMENT AS A BASIS FOR THE FORMATION OF A FINANCIAL MECHANISM FOR THE SUSTAINABLE DEVELOPMENT OF AGRICULTURAL BUSINESS

Crisis management is an important tool for managing modern agricultural businesses, especially in the face of uncertainty and changes in the market. This article examines the role of crisis management as a key element in the formation of a financial mechanism for the sustainable development of the agricultural sector. It analyses the main aspects of crisis management in agricultural business and its impact on the formation of a sustainable financial mechanism. The relationship between crisis management and sustainable development of the agrarian sector is studied. The possibilities of using the principles of crisis management to improve the financial stability and competitiveness of agricultural enterprises are determined. As a result, the article emphasizes the importance of crisis management as a key factor in the formation of a sustainable financial mechanism for achieving sustainable development of agricultural businesses. As follows, the scientific novelty in the article lies in several key aspects: integration of crisis management and sustainable development; application of crisis management principles to agriculture; emphasis on financial mechanisms: the article focuses on the financial aspect of crisis management and sustainable development in agriculture. Thus, the scientific novelty of the article lies in its innovative approach to integrating crisis management principles into the agricultural context, emphasizing the financial mechanism involved in the pursuit of sustainable development in the agricultural sector. The results of the study can be useful for agricultural entrepreneurs, managers, academics, and regulators to improve management strategies and increase the sustainability of the agricultural sector.

MODELING OF THE SYNTHETIC INDICATOR OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES: A METHODOLOGICAL APPROACH TO THE USE OF NEURAL NETWORK TOOLS

The article is devoted to the development of a methodical approach to modelling a synthetic indicator of the competitiveness of agricultural enterprises using the tools of neural networks.The authors used general scientific and special research methods, such as monographic, logical-theoretical, statistical and economic-mathematical, visualization, system analysis, taxonomy and neural network modelling, generalization, logical abstraction and conclusion generation. The study was based on materials from the State Statistics Service of Ukraine, scientific developments of foreign and domestic scientists on the defined topic, and financial statements of the agricultural enterprises of Vinnytsia region LLC «Ahrokompleks «Zelena dolyna», PJSC «Dashkivtsi», LLC «Selyshchanske», PE «Dary sadiv», PE «Fortuna» the main type of economic activity of which according to Classification of economic activities 01.11 – cultivation of cereals (except rice), legumes and oilseeds. The article develops and presents a non-classical approach to the assessment of the competitiveness of agricultural enterprises has been developed, which is based on the principles of neural network modelling. It allows to obtain a well-founded quantitative indicator, which can be easily interpreted into a linguistic evaluation on a three-level scale of competitiveness and used for comparison, monitoring and making sound decisions on improving the competitiveness of agricultural enterprises.The non-classical approach complements traditional methods of competitiveness assessment, expanding their capabilities and eliminating certain limitations. The use of neural network modelling in competitiveness assessment allows to take into account complex and non-linear relationships between different factors and indicators, which contributes to an increase in the objectivity and accuracy of competitiveness assessment, which in turn allows enterprises to make better decisions and improve their strategies to achieve success in the market.The results of the study can be used to support strategic decision-making in the agricultural sector, identify priority development directions, and improve the competitive strategies of enterprises and the functioning of business processes.

Financial and security factors of competitiveness of agricultural enterprises under martial law

The subject of the study is to determine the impact of military destruction, risks and threats and the resulting changes in the role of factors of functioning and competitiveness of domestic agricultural enterprises. The purpose of the article is to identify and evaluate financial and security factors as the main ones for survival, achievement of competitive advantages and competitiveness of domestic agricultural enterprises in the conditions of war. The methodological basis of the article is the theoretical provisions of enterprise economics, a set of general scientific and special research methods, including: systematic approach, monographic, statistical and economic, analysis and synthesis of economic information. Results of the article. It is substantiated that the formation of competitive advantages and competitiveness of agricultural enterprises is formed by groups of factors of internal organisation and resource potential; customer orientation; competitors; and prospects. However, in the context of martial law, the factors of finance and security of agricultural enterprises have become of paramount importance. Security is understood as protection from missile attacks, invasion, mine contamination and mine explosions, safe accommodation and protection of people. The priorities of agribusinesses are to recover costs before generating profits. Financial performance remains a priority for innovation, staff development, and social responsibility and inclusion programmes. Field of application of results. The conclusions and results of the article can be used in the educational process in the training of students of economic specialities. Conclusions. Domestic agribusiness forms the food security of the state and affects the food security of the world, and the state, with limited budgetary resources of direct support, is the key to the security and competitiveness of agricultural enterprises under martial law.

TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS

The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1) dissemination of communication and research policy, (2) communications in the field of product and market portfolio, (3) financial and resource planning of communications, (4) development of strategic market communications. The factors of the development of processes of interpretation of the information received by users are determined. It has been established that the competitiveness of an agricultural enterprise is a complex system category that gives a comprehensive description of its ability to oppose direct competitors, both at the current time and in the strategic perspective, in the target market segment where the enterprise’s products are positioned, in order to ensure the functioning and planned development under the pressure of competition and the action of factors and conditions of the business environment. A structural and functional model for improving the policy of ensuring the competitiveness of agricultural enterprises has been developed. An arsenal of tools for increasing the competitiveness of enterprises in the agrarian sector of the national economy by means of marketing communications has been developed.

Kazakhstan Tourism Industry in Promoting Sustainable Agriculture Development

The expansion of such an area of tourism industry as agrotourism is a breakthrough for the development of rural industry. In addition, the integration of agro-tourism with agricultural eco-efficiency is closely related to agro-ecological development, therefore, it is necessary to study the relationship between the two in order to realize quality agro-ecological development. Integration of agriculture with other industries is an important means of expanding the agro-industrial chain and is useful for promoting sustainable agricultural development. The purpose of this study is to analyze the improvement of competitiveness of agricultural enterprises in the Republic of Kazakhstan through diversification of production and its impact on the tourism industry, including tourism enterprises. The degree of effectiveness of implementation of management decisions aimed at the development of tourism and agribusiness depends on the level of development of infrastructure and services in a particular region of the country. In this context, statistical data on the development of tourism and its relationship with agribusiness in the Republic of Kazakhstan are used to analyze some factors affecting their development.

COMPETITIVENESS OF AGRICULTURAL ENTERPRISES IN MARKET CONDITIONS AND WAYS OF ITS INCREASE

The purpose of the article is to study the modern trends in the development of agricultural enterprises and the factors influencing the increase of competitiveness of their activities in modern economic conditions. Methodology. One of the main elements of the methodology of conducting researches on competitiveness of business entities are evaluation methods. The work also used such research methods as: comparison, balance, graphic, economic-mathematical and other methods of economic reasoning, as well as systematization and generalization (to develop recommendations and proposals for the formation of an organizational and economic mechanism in the conditions of a turbulent environment), economic-statistical, structural-logical and analytical (to develop methods and indicators for ensuring the competitiveness of enterprises), graphic (to present the dynamics of indicators and also for the best perception of information on sustainable development). The results of the work show that the paradigm of competitiveness management of enterprises is currently being formed around the issue of competition for the future, the impact of globalization trends and ensuring successful functioning in the strategic perspective in accordance with the established goals, which requires the formation of new strategic thinking in the management system at the macro and micro levels. Practical implications. Development of any strategy requires justification of goals and objectives, application of acquired knowledge, skills and abilities in making strategic management decisions. Therefore, the formation of a strategy for the development of an agricultural enterprise should begin with an analysis of the external and internal environment. Determining the strategic prospects for the development of an agricultural enterprise should be based on an analysis of changes occurring in the external environment, an assessment of the strategic positions of the enterprise, its strengths and weaknesses. Value / originality. Based on the specifics of their operating environment, it is advisable for agricultural enterprises to focus on achieving competitive advantages associated with lower costs. Such a competitive strategy includes cost optimization at the level necessary to fully meet production needs and continuous cost control. In addition, production cooperation plays an important role in managing the competitiveness of agricultural enterprises.

TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS

The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1) dissemination of communication and research policy, (2) communications in the field of product and market portfolio, (3) financial and resource planning of communications, (4) development of strategic market communications. The factors of the development of processes of interpretation of the information received by users are determined. It has been established that the competitiveness of an agricultural enterprise is a complex system category that gives a comprehensive description of its ability to oppose direct competitors, both at the current time and in the strategic perspective, in the target market segment where the enterprise’s products are positioned, in order to ensure the functioning and planned development under the pressure of competition and the action of factors and conditions of the business environment. A structural and functional model for improving the policy of ensuring the competitiveness of agricultural enterprises has been developed. An arsenal of tools for increasing the competitiveness of enterprises in the agrarian sector of the national economy by means of marketing communications has been developed.

Analysis on the Status Quo of China's Agricultural Foreign Direct Investment

The scale of China's agricultural foreign direct investment continues to grow, and the enthusiasm of agricultural enterprises for foreign direct investment continues to increase. With the rapid development of China's foreign direct investment activities, the implementation of the "the Belt and Road Initiative" and agricultural "going-out" strategy, the foreign direct investment of Chinese agricultural enterprises has ushered in a wave of development. However, at present, there are problems such as concentrated investment location, single investment method and small scale of investment enterprises in foreign direct investment of agricultural enterprises. Thus, while realizing the sharing of investment information, we should also enhance the endogenous power of enterprises, boost the joint development of enterprises, and accelerate the cultivation of international competitiveness of agricultural enterprises.

Modeling the sustainable development of the foreign economic activity of agricultural enterprises (case for Ukraine)

The level of any country’s involvement in foreign trade significantly influences its economic situation, primarily because it is a major channel of foreign exchange earnings. The development of agriculture in Ukraine is the basis for increasing the gross domestic product, as it provides jobs to a significant part of the population. The success of foreign economic activity of agricultural enterprises is primarily determined by their level of strategic competitive advantage in the world market. Making management decisions on foreign economic activity, according to the position of competitiveness of agricultural enterprises, is a rather complex process, which should be preceded by analysis and assessment. Building strategic competitive advantages of agricultural enterprises ensures the efficiency and effectiveness of their foreign economic activity. The article deals with a methodical approach to classifying agricultural enterprises in Ukraine according to the degree of foreign economic activity, which includes calculation of the regional index of export competitiveness of agricultural enterprises and their grouping by the degree of foreign economic activity. For grouping, we propose to use a simple method for one grouping feature at regular intervals. As a result, three groups of agricultural enterprises of the regions of Ukraine are singled out in accordance with the degree of development of the foreign economic activity, namely with a low, medium, and a high degree of development.