INTEGRATED DEVELOPMENT OF ENTREPRENEURSHIP OF THE AGRICULTURAL SECTOR OF THE NATIONAL ECONOMY

Abstract

The article outlines the theoretical aspects and clarifies the essential characteristics of the concept of "agro-industrial integration", examines modern forms of interaction between agricultural enterprises and enterprises of other sectors of the agro-industrial complex, and substantiates the need for the creation of integrated production. It was determined that the modern agricultural and industrial complex (AIC) is an important sector of the economy of Ukraine. Almost a third of the main productive assets are concentrated in it, a fourth of the population employed in the national economy works, more than 20% of the gross social product and a third of the national income are produced, and 70% of retail turnover is formed. The theoretical and methodological basis is the works of leading domestic economists, which consider modern aspects of strategic management, investment, and innovative development of the agro-industrial complex (AIC), problems of strategic development, and economic security as an essential component of the national economy. The work uses the methods of generalization, abstraction, analysis, and synthesis. The success of the development strategy largely depends on the validity of measures to respond to changes and market expectations in the long term, that is, on the effectiveness of strategic management and the implementation of a system of measures to ensure the most rational use of strategic resources, the identification of reserves and the appropriate level of economic security. In current conditions, the level of protection is an essential factor that affects the activities of all business entities, as well as the state and dynamics of the development of the competitiveness of agricultural enterprises. Due to correctly chosen strategic orientations and timely implementation of development strategies, agribusiness enterprises can fight for increased market share and acquire new competitive advantages. The expediency of ensuring the competitiveness of the region's agricultural enterprises, and diversifying their production through creating an integrated structure, is substantiated. Keywords: strategic management, agricultural enterprise, agro-industrial cluster, agro-industrial integration, strategic directions of development.