КОНКУРЕНТОСПРОМОЖНІСТЬ АГРАРНИХ ПІДПРИЄМСТВ В УМОВАХ ІННОВАЦІЙНОГО СЕРЕДОВИЩА

Abstract

The article investigates the theoretical foundations of the concept of competition and competitiveness, identifies the features of this economic category for agricultural enterprises. External and internal are considered; controlled and uncontrolled factors used to assess the level of competitiveness of agricultural enterprises. It is determined that the assessment of competitiveness is an integral part of the activities of any enterprise, because on the basis of such an assessment it is possible to draw conclusions about the level of competitiveness of the enterprise. The paper summarizes and presents the factors that reduce the competitiveness of agricultural enterprises. Also, the factors and directions that ensure the growth of competitiveness and stability of agricultural enterprises are presented. The directions of increase of competitiveness of the agrarian enterprises are offered. It is established that an effective way to reduce the cost of agricultural production is the use of alternative fuels, in particular, biodiesel and bioethanol, which can replace expensive traditional fuels, stocks of which are declining and prices are rising. The directions of state support of agricultural enterprises, application of subsidies and subsidies as one of the important elements of ensuring their continuous activity and increasing competitiveness are studied. According to the results of the study identified ways to increase the competitiveness of domestic agricultural enterprises in an innovative environment, the implementation of which in the long run will promote the development of the enterprise and provide real advantages over competitors. It was found that in order to solve the issue of forming a correct assessment of competitiveness and the formation of specific advantages, it is necessary to disassemble a comprehensive mechanism for managing the competitiveness of the enterprise. Based on the principles of the system-target approach and clear theoretical provisions, the organizational and economic mechanism of enterprise competitiveness management was scattered.