Оценка конкурентоспособности сельскохозяйственных предприятий

Abstract

In Russia’s accession to the WTO the problem of improving the competitiveness of agricultural enterprises is one of the most important problems in the economy. The starting point of the solution to this problem is the assessment of the competitiveness of businesses. This article consists of an introduction, body and conclusion. In the introduction the authors justify the need to develop methods of competitiveness of agricultural enterprises. The body offers assessing methodology of the competitiveness of agricultural enterprises. The conclusion shows the issues and problems, that can be solved with the help of the author of the proposed methodology for assessing the competitiveness of the agricultural enterprises. The article describes and analyzes different methods and approaches to the assessment of the competitiveness of enterprises, the comparative analysis, revealed their shortcomings. The proposed method of estimation of competitiveness of agricultural consists of two phases: the definition of current competitiveness and identification of potential competitiveness. The author builds a method on the use of such indicators to determine the competitiveness of the agricultural enterprises, as the actual profitability of commercial products , the actual volume of sales , the potential profitability of commodity production and sales potential product market . This method allows to determine the competitiveness of enterprises in the various markets of agricultural products, to develop measures to improve the competitiveness in time to determine the need to go on a new market , to make strategic decisions, that contribute to increasing the competitiveness of the enterprise.