Competitiveness Formation Research Articles

The interrelation of motor and mental actions in the process of formation of social competitiveness of a personality

Introduction. The work is devoted to the study of the peculiarities of the formation of competitiveness in the process of physical education classes. The psychological features of purposeful formation of competitiveness are considered. The positive relationship between specially organized motor actions and the formed competitiveness of students has been practically proved and theoretically substantiated.Materials and Methods. To solve the research tasks, the semantic content of the basic concepts characterizing competitiveness was determined. The semantic analysis of the presented concepts was carried out according to the dictionary of the Russian language edited by A. P. Evgenieva. The definition of the semantic core of concepts was carried out by the content analysis method proposed by S. A. Gaponova. Semantic, basic units of textual information were identified. The semantic core, the fundamental feature of a text or concept, was determined.Results. We have established that the semantic core of all manifestations of competitiveness, without exception, is overcoming. It is proved that overcoming various external (physical) and internal (mental) barriers is a necessary and sufficient condition for the formation of competitiveness. It is argued that specially organized motor activity makes it possible to purposefully form competitiveness.Discussion and conclusions. The factors and conditions affecting the process of competitiveness formation are discussed. The basic feature of competitiveness has been established in previously conducted in-house scientific research. This process is analyzed from the perspective of the theory of the gradual formation of mental actions and concepts (P. Ya. Galperin), as well as the levels of movement control (N. A. Bernstein). The presented material is the theoretical basis for the creation of a methodology for the purposeful formation of competitiveness among students.

Mechanism of aquaculture competitiveness in China

Anchoring the competitiveness diamond model, this study aims to reveal how aquaculture competitiveness formed in China in the past ten years. A concept model is constructed about aquaculture competitiveness based on a literature review. The data were obtained from China Fishery Statistical Yearbook from 2010 to 2021. After that, structural equation modeling with the partial least square method is employed to examine the influence and relationship of relevant constructs by calculating each model path's factor loads or path coefficients. The competitiveness of the Chinese aquaculture industry includes resources endowment, science technology environment, economic benefit, and development potential. The empirical results show that resources endowment positively influences economic benefit and development potential. The science and technology environment positively influences economic benefit and development potential. Finally, development potential has a positive influence on economic benefit. Therefore, development potential and economic benefit positively impact the competitiveness of aquaculture. As the field data were obtained from only China, future replication of the findings to other countries should consider country-specific factors. It is one of the first empirical attempts to explore the competitiveness formation mechanism in the aquaculture industry.

INTEGRATION OF EDUCATIONAL AND SCIENTIFIC RESEARCH ACTIVITIES IN THE PROCESS OF FORMING THE COMPETITIVENESS OF FUTURE TEACHERS

The effectiveness of forming the competitiveness of future teachers is ensured through the integration of educational and scientific research activities of students, embedded in the content of professional training. The article's purpose: to characterise the peculiarities of the integration of educational-scientific research activities in the process of forming the competitiveness of future teachers in higher education. Research methods: analysis and synthesis, comparison, systematization (to clarify key research concepts), and generalization (to form authors` conclusions). The concept of a teacher's competitiveness is considered as an integrative professionally significant quality of a specialist, which ensures the demand in the teaching labor market due to the realization of competitive advantages that reflect a high level of formation of general cultural and professional competencies and personal characteristics. The components of a teacher's competitiveness are: fundamental professional training, motivation for professional activity, positive value and moral attitudes of an individual, communication skills, organizational and leadership skills, the ability to work in a team, mobility, perseverance, initiative, responsibility, the presence of creative potential, innovative competence, purposefulness, the ability to plan a professional and life career, orientation towards self-development, self-improvement and self-realization, stress resistance, the ability to overcome difficulties, the desire for success, etc. The effectiveness of future teachers competitiveness formation is ensured through the integration of educational-scientific research activities, provided by the principles: unification and coordination of the efforts and interests of scientists and departments of the university with all interested persons and scientific structures; ensuring cathedral autonomy; formation of a connection between scientific and research activities with the future profession and requests of real practice; expansion of international cooperation.

Competitiveness of companies in the design, engineering and construction of nuclear power plants

Increasing electricity consumption in the modern world makes the unique nuclear power market. It provides growing secured demand, specific external development factors. However, only four companies involved in the design, engineering, and construction of nuclear power plants (NPPs). The competitiveness of those companies included into M. Porter’s theory framework, but has its own characteristics. The purpose of the study is to determine the specifics of companies competitiveness engaged in the design, engineering, and construction of nuclear power plants, and assess the factors and prospects for their development. Besides, we define the theoretical base of international competitiveness with regard to the specific features of this economic sector, characterise the companies operating on the market, and build a model of the competitiveness formation of four representatives under the domestic factors of development. In conclusion, we will present the prospects for ROSATOM development in an internationally competitive environment. The models of competitiveness formation show the positive impact of investments in human capital, ESG agenda implementation, and long-term prospects of R&D projects. The research provides information for developing the theory of competitiveness and improving the company’s activities in this economic sector.

International regional competitiveness of rural territories as a factor of their socio-economic development: Methodological aspects

The study aims to develop a scientific and methodological approach to the formation of a model for managing the international competitiveness of rural areas based on an assessment of the existing export and production potential to form priorities for their socio-economic development. Research methods involve a systematic approach, an integrated approach, an algorithmization using methods of integral assessment of competitiveness, etc. The research allowed the development of a conceptual model for managing the international competitiveness of rural regions. The model includes a variable list of determinants and indicators of the formation of competitive advantages of rural territories depending on the export-production potential and strategic goals of their development. The paper presents a model management algorithm and a set of complementary methodological techniques used to assess international and regional competitiveness. The scientific novelty lies in the developed scientific and methodological approaches and practical recommendations for the formation of international and regional competitiveness in rural areas. Moreover, a system of determinants of the competitiveness formation of rural territories and a system of indicators for its assessment have been developed.

CONTENT AND TECHNOLOGICAL SUPPORT OF THE PROCESS OF FORMING THE COMPETITIVENESS OF FUTURE TEACHERS OF MATHEMATICS

The competitiveness of a teacher is an indicator of successful professional activity, the ability to be in demand due to a number of personal and professional qualities that determine a high level of expertise in the educational field. The effectiveness of forming the competitiveness of the future mathematics teacher will be higher under the condition of purposeful, systematic training in higher education, in particular, through the implementation of appropriate content and technological support. The purpose of the article is to characterize the content, forms, methods and technologies of the process of forming the competitiveness of future mathematics teachers. Research methods – analysis of scientific literature, systematization (to clarify the key concepts of research), implementation of research results in practice, observation, generalization (for the purpose of forming author's conclusions). It has been established that the formation of the competitiveness of future mathematics teachers occurs through the implementation of the system model of competitiveness formation in the process of scientific research activities and pedagogical conditions that ensure its effectiveness (using the potential of humanitarian disciplines in the process of forming the competitiveness of future mathematics teachers; organizing positive competition among students in the process of scientific research activities; motivational and stimulating support for the development of competitiveness of future mathematics teachers through the use of a set of pedagogical incentives; ensuring social partnership of subjects of educational activity in the process of developing the competitiveness of future mathematics teachers). The environment of scientific research activity contains three components: educational, practical-professional and research-innovative. The educational component provides for the formation of the competitiveness of future teachers during classroom training (through the use of a number of technologies, forms and methods - games, problems, cases, discussions, portfolios, the preparation of scientific papers, the performance of socio-pedagogical research) and extracurricular work (meetings with leading teachers, researchers, excursions). The practical-professional component involves the research orientation of student practices - propaedeutic and pedagogical. The research and innovation component enables the work of the students in scientific circles, student scientific society, conferences, competitions of scientific works, Olympiads, academic mobility, grants, and the implementation of socio-pedagogical research.

ІНТЕРАКТИВНА СУТНІСТЬ «ОСВІТИ ПРОТЯГОМ ЖИТТЯ» В КОНЦЕПТІ ФОРМУВАННЯ КОНКУРЕНТОСПРОМОЖНОСТІ

The article investigates the influence of factor of education on competitiveness formation of specialists, organization, country, and on this basis providing of high level of vital functions of population. Attention is paid on interactive character of education, consideration of its constituents in the wide spectrum of co-operations and mutual relations, following and sequence of becoming of end-point, namely: acquisition of knowledge, abilities and skills in the process of transition from more subzero levels of education to next higher. Marked, that the concept of forming of competitiveness as innovative idea of rich in content comprehension of social processes leans against the necessities of society of his consent to operate, to take pains to the receipt of high professionalism on the terms of open market, in other words in the competition environment of globalization and internationalization, development of communication technologies. At such statement of a question scientifically-reasonable reformation of the system of education as most intellectual and mass. The stages of acquisition of competitiveness are analysed, among them: natural competition capabilities, competition capabilities, namely: knowledge, ability and skills, what acquired in the process of education during life, competitive edges in professional activity. Key words: society, education, interactiveness, concept, competitiveness, communication.

КОМПЕТЕНЦІЇ ЯК ОСНОВА КОНКУРЕНТОСПРОМОЖНОСТІ ІНСПЕКЦІЙНИХ ПІДПРИЄМСТВ НА МОРСЬКОМУ ТРАНСПОРТІ

In the article, the nature and entity of inspection activities on marine transport were reviewed.The foundations and methods of forming the competitiveness of independent inspection organisations were analysed. The cognitive forming of competitive advantages is highlighted as the main form within inspection services competitive market. Independent inspections (or analyses) as services were distinguished as an inspection companies product. The inspection services market of Ukraine was analysed. The primary reasons for the new companies providing surveying services emergence were identified.Factors that force inspection companies to expand the scope of their activities were defined. The categories ofthe KVED (economic activity classifier), under which independent inspection companies in Ukraine are registered, were inspected and priority categories were determined.The concepts of "competence" and "competencies" of surveying companies were defined and the correspondence between two terms was revealed. The reasons for the formation of high competition among inspection companies and the motives for scope ofinspection services expanding were described. The principles of the formation of certain competitive advantages of independent inspection organizations were studied and the criteria of competencies of inspection bodies were highlighted. Indicators of the company's ability to perform professional activities in order to ensure the quality of performance of production tasks and productivity, which ensure the effective and competitive activity of independent inspection enterprises, were proposed. The pyramid of competitiveness formation in the inspection services market was formed and the potential factors of attractiveness that set priority, i.e. the primacy of the company in the inspection services market, were considered.The main factors of competitiveness formation were chosen as followsbased on the basic competencies as follows: competence, quality management system (QMS), compliance with the standards of industry and authority within industry.Keywords: inspection services, inspection operations, inspection organizations, competitiveness, competence, competencies

Concept of High-Tech Enterprise Development Management in the Context of Digital Transformation

The purpose of this article is to check and identify management gaps that lead to the formation of digitalization problems in enterprises in the context of Industry 4.0 and to offer a conceptual approach to managing the development of high-tech enterprises in digital transformation. The paper substantiates the concept of digital transformation management in a high-tech enterprise based on interdependent adaptive systems for planning digital transformation processes, monitoring, and change management. The paper considers the idea of the Industry 4.0 concept and presents principal technologies and tools that contribute to the gradual transition to digital transformation. It is determined that digital transformation is a process of transition to digital business, which involves the use of digital technologies to change business processes in the company and provision of new opportunities for additional income and development prospects. A conceptual model of enterprise competitiveness formation in the process of digital transformation has been developed, which includes organizational and economical digital tools for sustainable development of high-tech enterprises and synergies from the organization of new forms of digital interaction. The proposed methodology for managing the development of high-tech enterprises in the context of digital transformation is based on the formation of an ecosystem model of decentralization in a single distributed digital space, based on interconnected adaptive systems of planning, monitoring, and change management, and, on the basis of modeling and forecasting of complex manufacturing and logistics processes of high-tech industries, it allows effective implementation of the innovative order portfolio in the short term and with limited opportunities while coordinating the priorities of the business strategy and strategy of digital transformation of high-tech enterprises.

PROSPECTS AND DISADVANTAGES OF UKRAINIAN COMPETITIVENESS FORMATION IN CONDITIONS OF SUSTAINABLE DEVELOPMENT

The disadvantages of the competitiveness formation of Ukraine's economy are identified. Tracking negative and positive trends in the economic sphere, identifying major disadvantages and threats to economic security, identifying prospects is particularly relevant from both scientific and practical points of view. This article examines the key threats to economic development in the context of globalization, long-term impact of which reduces investment attractiveness, competitiveness and prevents sustainable development, which significantly weakens Ukraine's global position. The importance of ensuring the economic security of the state and counteracting corruption threats as a priority area of activity has been proved. The anti-corruption measures of other countries were considered, the impact of threats to the economic security of the state was assessed. It is substantiated that the current conditions for the development of state competitiveness, due to new challenges and threats, need to improve and implement new countermeasures. As a result of the research, recommendations were formulated according to the priorities of institutional transformations and the formation of the state's competitiveness strategy. The experience of the United States and European countries should be adopted by Ukraine and the Ukrainian people in order to build a competitive national economy. The country needs to be rebuilt, to build a sustainable development economy in which there will be no room for outdated corruption rules and laws. Ukraine will join the European Union sooner or later, will have improved trade conditions, investment conditions and resources. Accelerated development of mankind is achieved by the formation of individualization of an enterprise and a man, the disclosure of their growing potential, reputational uniqueness in the process of self-affirmation. These processes must take place in the conditions of sustainable development, natural and social environment that nourish the development of mankind, "grind" communication links, form a new paradigm of competitiveness. Keywords: competitiveness, economic security, competition, corruption, lobbying, bureaucracy, economy, threats, globalization, state regulation, sustainable development.

Corrigendum to “Market Structure, International Competitiveness, and Price Formation of Hainan’s Fruit Exports”

Corrigendum to “Market Structure, International Competitiveness, and Price Formation of Hainan’s Fruit Exports”

Cognitive component in the context of competitiveness formation of student specialists in physical culture and sport

Cognitive component in the context of competitiveness formation of student specialists in physical culture and sport

THEORETICAL AND METHODOLOGICAL APPROACHES TO THE CLASSIFICATION OF COMPETITIVENESS AND ITS IMPACT ON THE NATIONAL SECURITY OF THE STATE

It has been established that for many industry niches, not only the issue of increasing international competition of business entities is relevant, but also the raise in the number of internal competitors, as a result of the implementation of effective processes of an innovative nature, modernization, structural restructuring of business processes. It has been proven that another determining trend of competition processes at the level of business entities is the high pace of digitalization of the economy and technological changes, which are realized due to a significant reduction in the cycles of introducing innovative products and a significant change in the structure of relations between entities as a result of the introduction of digital platforms for the sale of goods and services and other IT technologies. The factors of competitiveness formation are added, taking into account the effect of factors on the distribution and use of resources, which, in turn, affect the level of competitiveness and national security of Ukraine. The classification features of competitiveness factors have been expanded, which will allow to determine the level of competitiveness and the main problems of activity, to strengthen competitive positions in the market, to form directions for improvement of activity and competitive advantages considering the national security of the state. Two groups of factors are distinguished, which have a greater influence on the level of competitiveness of products and, as a result, the level of national security of the state, to assess the competitive capabilities of products, product quality, the level of customer service, and the development opportunities of an individual enterprise within the limits of regional and national security of the state. A theory has been developed about the division of competitiveness factors into types of their consideration, which will strengthen the influence of positive factors and reduce the negative effect of some of them; will permit planning a high level of competitiveness in a given period in order to ensure the regional and national security of the state.

Quality of service as a factor of forming competitiveness in cruise tourism

The article highlights the development trends of the cruise industry as a promising direction of tourism industry, which shows steady growth over the past ten years. The aim of the article is to determine the current trends in the cruise market development in modern conditions and the levers for competitive tourist offer formation, taking into account the key principles of behavioral and impression economy. Using the methods of analysis and synthesis made it possible to generalize the competitive advantages of cruise tourism in accordance with modern development trends in the context of an inclusive economy of impressions. The factors of competitiveness formation in cruise tourism are highlighted and the importance of service quality as a determining factor for meeting the needs of tourists is substantiated, which affects the overall satisfaction of tourists and their choice in the future. A number of factors that have a significant influence on the competitiveness formation in cruise tourism are considered. The generally accepted factors that have a significant influence on the cruise industry competitiveness and their relationship with the basic principles of impression economy are analyzed. The interrelation of offer differentiation taking into account the individual subjectivity of the consumer is substantiated. It was proven, that marketing, innovation and service quality are elements of brand image formation and vital elements in a commercial environment and key factors for success in the cruise business sector. The emphasis is made on the importance of service component in the cruise industry competitiveness formation. Recommendations for identifying effective mechanisms for determining the degree of customer satisfaction are formulated. Key groups of quality indicators of cruise services which can influence the general satisfaction of tourists are proposed. The expediency of conducting a survey and questioning of cruise passengers in order to further improve the quality of cruise tourism services to increase the company’s competitiveness is substantiated.

Enseñando valores y potenciando la prosocialidad. Lo que promueven los entrenadores y lo que interiorizan los deportistas

Cada vez hay más pruebas de la relación entre la práctica deportiva y la transmisión de valores a una edad temprana, pero se desconoce el efecto especifico de los entrenadores y sus propios valores sobre el desarrollo de estos en los deportistas. El objetivo del presente estudio fue identificar la influencia de los valores que los entrenadores consideran importantes, sobre el razonamiento prosocial de jóvenes deportistas. Se empleó un diseño transversal explicativo multigrupo sobre una muestra de 318 jóvenes deportistas con edades comprendidas entre 8 y 17 años (Medad = 11.89; DT = 2.18), de los cuales 221 fueron chicos (68.8%) y sus entrenadores (n= 38), con edades comprendidas entre 19 y 35 años (Medad = 28.4; DT = 6.62). Los resultados revelan que los entrenadores ejercen un efecto significativo en los niveles de razonamiento prosocial de los jóvenes deportistas. Además se demostró el efecto positivo que tienen sobre el razonamiento prosocial los valores del entrenador relacionados con respeto a lo acordado, cuidar la imagen pública y la tolerancia en contraposición del efecto negativo que tienen los valores del entrenador relacionados con concordia, disfrute, juego, logro y victoria. La discusión se centra en la utilidad de los hallazgos para la mejora de las interacciones entre entrenadores y jóvenes deportistas dónde se puedan aunar el desarrollo conjunto de competitividad y formación en valores. There is increasing evidence of the relationship between sports practice and the transmission of values at an early age, but the specific effect of coaches and their own values on the development of these values in athletes is unknown. The objective of this study was to identify the influence of values coaches consider important on the prosocial reasoning of young athletes. A cross-sectional, multi-group explanatory design was used on a sample of 318 young athletes between the ages of 8 and 17 (MAge = 11.89; SD = 2.18), of whom 221 were male (68.8%) and their coaches (n= 38), aged between 19 and 35 (MAge = 28.4; SD = 6.62). Results reveal that coaches exercise a significant effect on the levels of prosocial reasoning of young athletes. Positive effect on prosocial reasoning of coaches' values related to respect for agreements, public image, and tolerance was demonstrated in contrast to the negative effect of coaches' values related to agreement, enjoyment, play, achievement, and victory. Discussion focuses on the usefulness of the findings for improving interactions between coaches and young athletes where joint development of competitiveness and value formation can be brought together. Há cada vez mais provas da relação entre a prática desportiva e a transmissão de valores numa idade precoce, mas o efeito específico dos treinadores e dos seus próprios valores no desenvolvimento destes valores nos atletas é desconhecido. O objectivo deste estudo foi identificar a influência dos valores que os treinadores consideram importantes no raciocínio prosocial dos jovens atletas. Numa amostra de 318 jovens atletas entre os 8 e os 17 anos de idade (Idade M = 11,89; SD = 2,18), dos quais 221 eram rapazes (68,8%) e os seus treinadores (n= 38), com idades compreendidas entre os 19 e os 35 anos (Idade M = 28,4; SD = 6,62), foi utilizado um desenho explicativo transversal e multigrupos. Os resultados revelam que os treinadores têm um efeito significativo sobre os níveis de raciocínio prosocial dos jovens atletas. O efeito positivo no raciocínio prosocial dos valores dos treinadores relacionados com o respeito por acordos, imagem pública e tolerância foi demonstrado em contraste com o efeito negativo dos valores dos treinadores relacionados com acordo, gozo, jogo, realização e vitória. A discussão centra-se na utilidade dos resultados para melhorar as interacções entre treinadores e jovens atletas, onde o desenvolvimento conjunto da competitividade e a formação de valores podem ser reunidos.

Формирование организационных способностей сотрудников вуза на базе цифровых компетенций: обеспечение внешней и внутренней безопасности

Within the resource approach framework, the organizational abilities specifics formation based on the modern digital competencies and organizational abilities formation are considered. The investigation purpose is to track the ensuring competitiveness and economic security above-mentioned elements formation using the example of a higher educational institution. The article is useful for business structures responsible for the formation of their organizational abilities on the personnel competencies basis.

Market Structure, International Competitiveness, and Price Formation of Hainan’s Fruit Exports

Through a constant market share (CMS) model and a price index model, current research aims to analyze the impetus of the growth of Hainan, China’s fruit exports and the adverse impact of rising production costs. This paper considered the changes in the international competitiveness of Hainan’s fruit exports and analyzed the reasons for these changes. Additionally, this manuscript analyzed the effects of Hainan’s price-bargaining power on fruit exports under the condition of asymmetric information by applying a two-tier stochastic frontier analysis model. The results show that the rising costs of labor led to the gradual loss of price advantage, and the contribution of competitiveness to the growth of Hainan’s fruit exports has rapidly declined. The results also indicate that the degree of information held by both importers and Hainan has an important influence on the final exporting price, whereas the importers hold more information and have stronger price-bargaining power than Hainan. Policy suggestions based on the results are proposed.

Energy saving behavior in the marketing of startup projects and marketing activities of world high-tech enterprises

Methods. The results were obtained through the use of following methods: dialectical method of cognition, comparison and generalization – to clarify the concept of «energy-saving behavior of economic and social agents»; theories of marketing, logistics, competition and fuzzy logic and fuzzy plural numbers – when developing a methodological approach to the formation of product competitiveness aimed at respecting marketing energy-saving values; index approach – during the formation of the competitiveness index of high-tech enterprises; marketing, economic, graphic analysis – when calculating the sales volume of Siemens AG by regions of the world, establishing a variation in the maximum value of operating profitability in the areas of Siemens AG. Results. Components of energy-saving behavior of enterprises are defined, marketing activity and competitiveness of products of high-tech enterprise are investigated. The components of energy-saving behavior of enterprises are outlined in the interpretation of representatives of various scientific economic schools and organizations. It was found that the energy-saving behavior of economic and social agents reflects the integrated observance of the principles of the concept of sustainable development, aimed at safe interaction with the environment and the preservation of energy resources. The methodical approach of product competitiveness formation aimed at compliance with marketing energy-saving values on the principles of using fuzzy logic theory is proposed. It is determined that the competitiveness of enterprises is formed under the influence of such components as: the economic efficiency of the organization of e-logistics service, the success of marketing activities of fifth-level logistics virtual operators, the level of market concentration, the volume of demand and supply. The marketing activity of the international concern Siemens AG (Germany) was investigated, in particular its sales volume by regions of the world. It was established that the sale of high-tech products and services in the European region, including Germany, plays a significant role in the marketing activities of the concern. Novelty. The methodological approach of product competitiveness formation, aimed at compliance with marketing energy-saving values on the principles of using the fuzzy logic theory, consists in taking into account the components of competitiveness, mapping the functional directions of logistics, logistics service, forming density, continuity of logistics flows, energy saving, during comparison with logistic linguistic variables, which positively affects obtaining competitive advantages of high-tech enterprises. Practical value. It is proposed to achieve the economic effect of increasing the competitiveness of products of high-tech engineering enterprises based on the application of two supporting approaches: competitive and logistical.

International experience of business internationalization in the knowledge economy

Business global competitiveness formation and its entry into international markets are necessary for achieving sustainable economic development. Features of the business environment in a knowledge economy are the development and diffusion of innovations. Doing business internationalization requires the appropriate institutions development, depending on environmental factors, that may have different functions and use a wide range of government support tools. The world top economies built national strategies to ensure the internationalization of business processes. It is determined that state institutions can use a wide range of internationalization promoting tools. In particular: clustering policies for stimulating the development of the environment conducive to innovation as a source of competitiveness in international markets; development of the country's business environment aimed at attracting foreign venture capital to finance startups; creating conditions for increasing the number of the country business residents by removing entry barriers, including stimulating the development of e-commerce; promoting networking between national and international businesses. Clusters are considered to be the accelerators of economic cooperation for innovative product promotion. These are the focus of the world's leading countries policies (EU, Japan, and South Korea). The combination within the Finnish clusters of SMEs and TNCs allows accelerating the processes of business internationalization in the knowledge economy. The national institutional sector of most EU countries consists of ministries, GO or NGO, whose jurisdiction includes stimulating the development of innovative firms and foreign economic activity. In economies with a high level of protectionism (Japan, China, South Korea), a significant role passes to the state ministries, which have developed a wide range of tools for the state strategic priorities implementation. The business internationalization tools of the Ministry of Knowledge Economy of South Korea in comparison with the Ukrainian experience are detailed.

FACTORS OF FORMATION OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES AND ASSESSMENT OF THEIR IMPACT

Introduction. A highly competitive market environment has necessitated the formation of approaches to effective and rational management of the competitiveness of both the enterprise and its products. Given that the process of competitiveness formation itself is complex and combines elements of both internal and external environment, it is important to identify the factors that affect the management of competitiveness. The multilevel environment and complex causal links between its factors, which determine the choice of competitive strategy to ensure the competitiveness of the enterprise, plays a crucial role in determining the direction of formation and use of the competitive potential of agribusiness entities. The purpose of the article is to summarize the factors of direct and indirect action on the formation of the agricultural enterprises’ competitiveness, as well as analysis of their impact. Results. The article proposes a method of complex research of competitive advantages of the enterprise, where the stages of its implementation are specified, namely: research of the macroenvironment of the enterprise; analysis of the immediate environment and assessment of external competitive advantages of the enterprise; assessment of the processes of formation and development of competitive advantages of the enterprise, as well as appropriate tools are proposed for each stage. The formation of competitive advantages under the influence of factors of resource provision of agricultural enterprises is detailed. The analysis of the impact of environmental factors is carried out in terms of ensuring the competitive advantages of agribusiness entities, considered in the structure of the competitive diamond of M. Porter. Expert assessment and analysis of the dynamics of supporting and related industries, the level of factor conditions, intra-industry competition, parameters of domestic demand and state support of the industry allowed to establish the decisive influence of factor conditions on land, water, financial and human resources, innovation and infrastructure. Supporting and related industries have the least impact due to the high level of their import dependence, which negatively affects the cost of agricultural products and hinders the formation of competitive advantages of agribusiness entities. Key words: competitive advantages, competitiveness, competitiveness factors, evaluation of M. Porter's "competitive diamond".