Competitive Attitude Research Articles

Relationship Between Career Adaptability and Competitive Attitudes Among Chinese College Students.

Previous research highlights the strong correlation between certain personality traits and individual career adaptability levels, yet the role of competitive personality remains underexplored. This study aims to fill the gaps by assessing the relationship between competitive attitudes and career adaptability among Chinese college students. A multi-stage stratified random sampling approach was used to conduct a cross-sectional survey of 692 undergraduate students from a top university in China. The final sample comprised 22.11% females and 77.89% males, aged 18-24, with a mean age of 19.54 years (SD = 2.16). Pearson's correlation and multiple linear regression analyses were utilized to examine the relationship between competitive attitudes and career adaptability. Results showed that the average scores among college students were 10.068 for feelings for competition, 8.876 for beliefs about competition, and 7.802 for behavioral tendencies of competition. Significant gender differences were observed across all three dimensions (p < 0.01). In terms of career adaptability, the average scores for career concern, career control, career curiosity, and career confidence were 14.802, 15.601, 15.678, and 15.828, respectively, with no significant gender differences. Feelings for the competition had significantly negative impacts on career control and career curiosity (with coefficients of -0.149 and -0.110, respectively). Conversely, beliefs about competition had significant positive effects on career concern, control, curiosity, and confidence (with coefficients of 0.223, 0.200, 0.207, and 0.162, respectively). The findings suggest that feelings for competition hinder the development of career adaptability, whereas beliefs about competition contribute positively to enhancing career adaptability.

Does competitive school climate really harm to students’ anti-bullying attitude: empirical evidence from China

BackgroundSchool bullying remains a social problem and changing students’ attitudes towards bullying is crucial for effective prevention in schools. Based on social-ecological system theory, this study examines how school climate influences anti-bullying attitudes among students. Specifically, it studies how a competitive school environment influences these attitudes, and how students’ competitive attitudes mediate these attitudes.MethodsThe data for this study comes from The Programmed for International Student Assessment (PISA), which is a global student assessment initiative led by the Organization for Economic Co-operation and Development (OECD). The sample consists of 12,058 Chinese students from the 2018 PISA survey. Data analysis was conducted using STATA (version 14.0) software.ResultsSchool competitive climate has a positive and substantial impact on their anti-bullying attitudes (r = 0.1551, p < 0.001). Students’ competitive attitudes are also positively and significantly correlated with their anti-bullying attitudes (r = 0.2249, p < 0.001). Competitive attitudes partially mediate the relationship between the school bullying climate and students’ anti-bullying attitudes.ConclusionIn the context of Chinese education, a competitive school climate clearly has a positive effect on students anti-bullying attitudes. Students’ competitive attitudes also act as partial mediator in this relationship. These findings suggest that a healthy school ecosystem that reflects sound value guidance and fair rules is imperative for fostering anti-bullying attitudes in students.

Systematisation of Conceptual Approaches to Formation of Business Ethics in the Context of Legal Regulation of Entrepreneurial Activity

Introduction. In the frame of entrepreneurship development, promotion of business ethics becomes particularly important as a mechanism for business harmonization, ensuring legal equality, healthy competition and fair attitudes to consumers. However, the controversial approaches to defining the concept of “business ethics” and the multiple interpretations thereof prevent from boosting the global spread of business culture in the legal regulation framework. In this regard, the aim of the study is to systematise the conceptual approaches to substantiation and formation of business ethics in the context of legal regulation of entrepreneurial activity.Materials and Methods. The methodological basis of the research includes the general and specific scientific methods. The methods of analysis, comparison and systematisation enable the study of the integral parts of business ethics to get deep understanding of this concept. By comparing different interpretations, the common grounds in the interdisciplinary approaches to substantiation of this concept are revealed. Systematisation fosters organisation of the legal and moral values into a single hierarchical structure that forms the essence of business ethics. The philosophical-juridical method reveals the interrelation of the philosophical approach contained in the entrepreneurial value reference points and the legislative norms of society.Results. The research has revealed a pattern of business ethics development in the context of global and national wellbeing. The hierarchical structure of business ethics has a top-down nature: the international level, the macro level and the micro level. Despite the influence of cultural specifics on the development of the moral value system, the formation of business culture should go in correlation with the norms of law and the needs of society, along with establishment of the corporate boundaries and general entrepreneurial principles. At the corporate level, the integration of business ethics into the enterprise strategy is beneficial for its image and reputation, and the efficiency lies in promotion of the socio-economic, legal and other aspects fostering creation of fair, sustainable and conscious business.Discussion and Conclusion. The concept of “business ethics” is studied in the various scientific contexts. Despite all differences in interpretation, the mechanism of forming the business ethics in the framework of entrepreneurial activity is uniform, it includes creation of the code of ethics, training in ethical principles, development of a system of incentives, elaboration of the methods of prevention and punishment. In various contexts, this mechanism is aimed at eliminating unlawful forms of competition, ensuring economic, social and legal security, increasing the level of responsibility and creating an efficient system of business values.

How Supportive and Competitive Work Environments Influence Job Attitudes and Performance in French Sales Roles

How Supportive and Competitive Work Environments Influence Job Attitudes and Performance in French Sales Roles

COVID-19 and speeding: Results of population-based survey of ontario drivers

Introduction: During COVID-19, increased speeding was observed in many jurisdictions. Yet, evidence is limited on what factors predicted increased speeding during the pandemic. This study’s purpose was to examine speeding, and person and situation factors associated with increased speeding since the start of the pandemic. Methods: An online panel survey sampled 1,595 drivers using sex, age, and region quota sampling and weighting to approximate the Ontario, Canada adult population. Measures included: (1) person factors: socio-demographics (age, sex, region); psychological trait of risk propensity (Competitive Attitudes Toward Driving Scale (CATDS)); psychological states (distress - general and COVID-19-related); and behaviors (kilometers driven, alcohol use, police stops and collisions); and (2) COVID-19-related situation factors: perceived changes in (traffic volume, police enforcement). Results: 67.2% of respondents reported speeding; 7.2% reported increased speeding since the start of the pandemic. Bivariate analyses indicated that person factors of younger age, male sex, higher CATDS, higher distress, more alcohol use, more kilometers traveled, police stops, and collisions since the start of the pandemic were associated with increased speeding. Situation factor of perceived less traffic volume since the start of the pandemic was associated with increased speeding. Logistic regression analysis identified odds of reported increased speeding during the pandemic was significantly higher for drivers with higher scores on the CATDS, higher kilometers traveled, and more alcohol use during the pandemic. Conclusions: These findings suggest that higher risk propensity as well as the more kilometers driven and increased alcohol consumption were risk factors for increased speeding. Practical Applications: COVID-19-related factors of lower traffic volume and enforcement are less predictive of increased speeding than driver personality and pandemic-related behaviors of more driving and drinking. Interventions to reduce speeding still need to focus on these person factors through education, enforcement, and strong sanctions for speeding.

Preventing Sports Injuries in Korean National Badminton Team Candidates: A Field Investigation of Exercise-Related Injuries, Focused on National Team Candidate Training Camps

PURPOSE This study aimed to investigate the occurrence of sports injuries among badminton national team candidates during training camps and to identify appropriate measures for players to effectively manage and respond to such injuries in the future.METHODS The participants consisted of 123 individuals who took part in national team candidate training camps for badminton in 2022 and 2023. Record sheets were utilized to document the athletes' thoughts and opinions related to exercise injuries during the training period.RESULTS Badminton national team candidates experienced exercise-related injuries in various areas, including the ankles, thighs, knees, hips, shoulders, and back. Female players had a higher incidence of lower body injuries compared to their male counterparts. Through interviews with players about these injuries, individualized approaches involving appropriate rest and training adjustments were found to be necessary; additionally, educating the players about rehabilitation strategies for exercise injuries is essential.CONCLUSIONS When conducting recreational training activities, it is important to avoid fostering excessive competitive attitudes. Additionally, if potential risks are present within the exercise environment, it is crucial to assess and address these with the utmost caution.

Procedure Matters: The Distinct Attitudinal Feedback Effects of Immigration Policy

AbstractNatives who dislike immigrants prefer restrictive immigration policies, but do those policies deepen or alleviate anti-immigrant attitudes? Existing theories have offered mixed predictions. Restrictions imposed on immigrants may harden intergroup boundaries and thus deepen hostilities. However, they may also soften attitudes by addressing the economic and identity concerns of natives. Using a conjoint experiment conducted in Hong Kong, I test the multidimensional effects of immigration policies on natives’ attitudes toward highly skilled immigrants. I find that restrictive measures consistently generate more positive attitudes. Strikingly, this effect cannot be fully accounted for by major theoretical explanations, including labor market competition, social identity, and welfare attitudes. Preexisting policy preferences do not condition the effect either. These findings point to the importance of attitudinal policy feedback beyond traditional accounts of immigration attitudes. In-depth qualitative interviews identify two novel causal mechanisms: moralizing and quality assurance effects.

Unlocking digital performance: exploring the mediating role of employee competitive attitudes, behaviors, and dynamic capabilities in Chinese SMEs under high-involvement human resource management practice

Digital technology has already permeated the production and operations of organizations, with many incorporating it into employee performance evaluations. However, there remains a research gap in identifying effective approaches to achieving digital performance. Furthermore, while scholars have often mentioned the differences in employee attitudes, and employee dynamic capability (EDC) in the dynamic digital market, empirical evidence supporting this notion is scarce. This paper investigates the influence of high-involvement human resource management practices (HI-HRMPs) on employee digital performance (EDP) within Chinese small and medium-sized enterprises (SMEs), focusing on specific cultural regions in China. Using purposive sampling, four representative regions (Guangzhou, Shanghai, Guizhou, and Anhui) were selected for Survey. Structural equation modeling (AMOS) was employed to examine the relationships between HI-HRMPs as the independent variable and employee competitive attitudes, employee competitive behaviors, and employee dynamic capabilities as mediating variables, with a focus on their impact on employee digital performance. Contrary to direct effects, the study reveals that HI-HRMPs do not directly influence employee digital performance. Instead, employee competitive attitudes and behaviors, along with their dynamic capabilities, emerge as significant mediating variables in this relationship. Specifically, employee competitive attitudes and behaviors, as well as employee dynamic capabilities, play crucial roles in mediating the relationship between HI-HRMPs and employee digital performance. Furthermore, the findings indicate that employee dynamic capabilities exhibit greater influence on employee digital performance compared to employee competitive attitudes and behaviors, particularly in the context of a rapidly evolving digital marketplace. These results underscore the importance of fostering employee dynamic capabilities within SMEs to enhance digital performance in the ever-changing business landscape.

Personality, work centrality, competitive attitude and professional fulfillment in doctors

This study examined the relationship between Personality, Work Centrality, Competitive Attitude and Professional Fulfillment. Quantitative correlational survey research design and non-probability purposive sampling strategy was used in this study. It was observed that there will likely be a significant relationship between personality and professional fulfillment in doctors. Work Centrality and Competitive Attitude moderate the relation between personality and professional fulfillment. The sample constitutes (n=204) Doctors. To measure the constructs under study Neo Five Personality test, Competitive attitude scale, Work Centrality Scale and Professional Fulfillment Scale was used. After requisite analysis it was observed that the relationship between personality and professional fulfillment was predicted. The current study provides valuable insight about Personality and Professional Fulfillment and their relationship and the role of Work centrality and Competitive Attitude in it. The findings of the study enhanced the previous research by adding weight to it. Findings of this research suggest that Professional fulfillment was positively associated with the personality trait, Agreeableness. Work centrality and competitive attitude were also found to be positively associated with professional fulfillment. Results showed that Work Centrality and Competitive attitude moderates (42%) relationship between Neuroticism and Professional Fulfillment.

Chessirah Game Innovation in Helping Students Remember Islamic History Facts

The ChesSirah innovation that was developed aims to help students easily remember the facts about Islamic history in Islamic Education subjects. Middle school students find it difficult to understand or remember the contents of the subject Sirah because they were too many information that need to be memorized at one time. Therefore, this game was created to help students understand and remember the subject of Sirah well, in addition to introducing the game of chess to students who are new to this game. The game of chess is increasingly growing among young people and it can help shape creative and critical thinking skills among students. This study was carried out qualitatively, namely by interviewing 5 middle school students to examine the success of this game. The results of the interview were analyzed thematically. The results of the study found that students gave a positive and good perception of the ChesSirah game development innovation. This game can help instill a competitive attitude and seriousness in studying and achieving success among students. The combination of chess games (co-curriculum) and Sirah subjects (curriculum) can simultaneously benefit students well.

디지털 리터러시역량이 기술창업 기회역량에 미치는 영향에 관한 연구

This study investigates how strengthening college students' digital literacy competency and technology start-up opportunity capacity affects the development of career paths such as employment and entrepreneurship, and determines how digital literacy competency strengthens college students' ability to prepare for the future. This study was conducted to find ways to help college students discover entrepreneurship opportunities through empirical research on competency. The main empirical research results are as follows. First, the higher the digital literacy competency, the higher the potential entrepreneur's technical knowledge, creative thinking, and technology commercialization feasibility assessment, which was found to have a positive impact on technology startup opportunity capabilities. Second, among the sub-variables of digital literacy capabilities and technological startup opportunity capabilities, innovativeness was found to have a positive moderating effect in the relationship between technological knowledge and creative thinking. These analysis results suggest that digital literacy capabilities can increase innovation in relation to technical knowledge and creative thinking. Third, innovativeness, risk tolerance, and competitive attitude were found to have a positive moderating effect in the relationship between digital literacy competency and technology startup opportunity competency evaluation of technology commercialization potential. Fourth, although it has been shown in previous studies that digital literacy competency has a positive effect on technology startup opportunity capabilities, in this study, the interaction effects with innovativeness, risk tolerance, and competitive attitude were analyzed in more depth. This result suggests that digital literacy capabilities alone are not sufficient to increase entrepreneurial opportunity capabilities and must be considered along with other factors such as innovativeness, risk tolerance, and competitive attitude. In particular, people with high innovativeness tend to accept new ideas, and people with high risk tolerance tend to take on challenges without fear of failure. These characteristics can play an important role in increasing the capacity for entrepreneurial opportunities, so it is important to consider these factors together. Additionally, this suggests that education and support programs that help college students and young entrepreneurs develop and strengthen these capabilities are becoming more important.

Executive Functions and Competitive Attitudes in Near-Elite Ice Hockey Players

Abstract Ice hockey is considered one of the most competitive sports, and it requires physical and mental preparation to perform appropriately under the pressure of a competitive environment. The present study aims to investigate the impact of competitive sports on executive functions such as emotion regulation, inhibitory control, working memory, and competitive attitudes among near-elite ice hockey players. Near-elite athletes have been gathered (N = 67) from the four Hungarian Ice-Hockey Academies. Our results indicated a small positive association between Canadian points and maladaptive emotion regulation and a slight positive correlation between maladaptive cognitive emotion regulation and false alarms of the N-back task. The result revealed a significant difference between National and Non-National Team members in maladaptive cognitive emotion regulation regarding hypercompetitive attitude. The result of linear regression revealed that maladaptive cognitive emotion regulation significantly predicts false alarms, indicating that the maladaptive cognitive emotion regulation explains 10% of the variance. In conclusion, we highlight the role of the environment, which affects executive functions and competitive attitudes alongside sports performance. Although the findings were mainly correlational, we can conclude that the nature of competitive ice hockey expects certain behavior for the players indifferent of the situation that could lead to emotion suppression, rumi-nation and other maladaptive emotion regulation strategies. We can also conclude that inadequate emotion regulation might be related to the overstimulation of players, characterized by a hypersensitive state to stimuli. We suggest that practitioners ensure the development of adequate competitive attitudes of players to enable long-term physical and psychological benefits.

Fostering Digital Excellence: A Multidimensional Exploration of the Collective Effects of Technological Adaptability, Employee Competitiveness, and Employee Dynamic Capabilities on Employee Digital Performance in Chinese SMEs

This study is grounded in a specific Eastern cultural region, undertaking a multidimensional exploration. We meticulously examined the intricate interplay between employee competitive attitudes (ECA) and behaviors (ECB), employee dynamic capability (EDC), and Competitive climate (CC), converging these factors to redefine the contours of Employee Digital Performance (EDP). The survey data for this study were collected from SMEs in four Chinese provinces: Shanghai, Guizhou, Guangdong, and Anhui. The analysis was conducted utilizing CB-SEM (AMOS) to analyze the newly conceptualized framework. The research findings unveil a profound reality: in the digital era, Technological Adaptability (TA), Employee Competitive Attitudes, Employee Competitive Behaviors, and Employee Dynamic Capabilities all exert positive influences on Employee Digital Performance. The study indicates that technological adaptability, as a forward variable of employee competitive attitude and employee competitive behavior, positively influences employees' competitive attitudes and behaviors. Employees possessing competitive attitudes and behaviors enhance their dynamic capabilities, thereby promoting employee digital performance. Furthermore, the research indicates that the Competitive Climate moderates Employee Competitive Behaviors, and Employee Competitive Attitudes drive Employee Dynamic Capabilities, enhancing Employee Digital Performance. In the process of Chinese SMEs striving for digital advantages, this research provides a distinctive perspective. It offers actionable insights into harnessing employees’ traits and capabilities within the continually evolving digital ecosystem.

Semiotic Analysis of Masculinity in High and Low the Movie 3 Final Mission: Janet Saltzman Chafetz Theory

This research intends to analyze and search for 7 areas of Chafetz's masculinity using Roland Barthes' semiotic method in the film High and Low the Movie 3 Final Mission. The semiotics presented by Barthes regarding the meaning of denotation and connotation were implemented in analyzing 12 screenshots of scenes presented in the film High and Low the Movie 3 Final Mission. Then the 12 research findings were analyzed using a predetermined method, namely using Janet Saltzman Chafetz's theory regarding 7 areas of masculinity. This study uses a qualitative method. Based on semiotic analysis in the film High and Low the Movie 3 Final Mission, it has a relationship with the 7 areas of masculinity proposed by Janet Saltzman Chafetz. Namely the character's physical condition and appearance that is fashionable, the figure of provider or breadwinner for both oneself and many people, aggressive nature and experience in fighting, the ability to regulate one's emotional condition, the ability to think rationally and based on logic/knowledge, high interpersonal attitude, and spirit and fair competitive attitude.

Influence of competitive attitude and self-efficacy on task motivation in vocational high school students: the moderating role of competitive environment in the context of 'Lying Flat' culture.

In recent years, "lying flat" has emerged as a significant term in contemporary discourse, referring to the phenomenon where modern young people choose passive resistance due to a lack of motivation when facing various situations. These trends have the potential to diminish the future learning enthusiasm and holistic development of vocational high school students, thus impacting their competitiveness in the future job market. This study employs a motivational model for vocational high school students based on self-efficacy theory and person-environment fit theory to explore whether the competitive atmosphere moderates the impact of self-efficacy and competitive attitudes on task motivation. Using a secondary data research approach, the study analyzed a sample of 944 Taiwanese vocational high school students from the 2018 Programme for International Student Assessment (PISA) dataset with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that self-efficacy and competitive attitudes positively influence task motivation. Additionally, self-efficacy not only enhances competitive attitudes but also indirectly influences task motivation through the mediation of competitive attitudes. The study also revealed that the moderating effect of the competitive environment was not statistically significant in the overall sample. Further multiple-group comparisons between male and female vocational high school students showed no significant differences in most paths, but gender differences emerged in the positive moderating effect of the competitive environment on the influence of competitive attitudes on task motivation. These findings suggest that in cultivating task motivation among vocational high school students, interventions should be tailored to accommodate the differing responses of male and female students. For female students, providing more opportunities for teamwork and utilizing collaborative approaches to cope with the competitive environment may enhance task motivation. Conversely, for male students, enhancing self-efficacy and stimulating intrinsic competitive attitudes may be more effective. Addressing these differences could potentially reduce the occurrence of the "lying flat" phenomenon among vocational high school students in the future.

ОСНОВНЫЕ КАТЕГОРИИ РАННЕГО СОВЕТСКОГО ИСКУССТВА

The article considers the main categoriesof early Soviet art. Those include “life-building” (N. Chuzhak), “production” (N. Chuzhak), “socialization of aesthetics” (B. Arvatov), “art and production” (B. Arvatov), “proletarian artist” (O. Brik), “proletarian art” and others. Addressing those categories precedes outlining the context of the production art emergence in the USSR, which is characterized by the aestheticization of the industrial theme and the connection with the general competitive attitude. As part of the appeal to the latter, the article deals with the phenomenon of acceleration in the Soviet project, namely, attempts to manage time. The author emphasizes the growth and aggravation of the reflection of “collective immersion in the temporal” in the Soviet culture of the 20–30s. The famous refrain of the “poet of the revolution” V. Mayakovsky “Time, forward!” is considered as a gesture of radical denial of the old and at the same time the assertion of a new view of art and aesthetics undertaken in early Soviet Russia. According to the author’s intuition, all such attempts are ultimately connected with a new project of a person in a new state, which had to exist in a new way and reflect these ways of being in art in a new way

Pendampingan Kompetisi Sains Menggunakan Pendekatan Islamic Contextual Teaching and Learning di MA Muwahidun

Rarely getting achievements in the field of physics in the Madrasah Science Competition (KSM) since 2018, is a problem experienced by Madrasah Aliyah (MA) Muwahidun. Through KSM assistance activities in the field of physics with the Islamic Contextual Teaching and Learning (ICTL) approach, it is hoped that students' competitive attitudes and ability to solve problems will increase. In addition, students are able to achieve the highest rankings. This activity is carried out in three stages, namely: preparation, implementation, and evaluation stages. The preparatory stage carried out includes 1) analyzing the grid, looking for Qur'anic verses related to physics, 3) compiling teaching materials and selection questions, and 4) analyzing the previous year's physics KSM questions. The implementation phase carried out includes 1) student selection, 2) guidance activities, 3) trial tests, and 4) district-level KSM tests. The final stage is carried out by evaluating the process of the beginning to the end of the activity. The results obtained that after the mentoring activities, namely 1) competitive attitude and 2) the ability to solve questions owned by students has increased. In addition, the results of the district-level physics KSM test ranked 1st. This is supported by students understanding the meaning of Qur'anic verses and Islamic applications about science obtained from the subjects of Al Burhan, History of Islamic Progress, Fiqih, Ushul Fiqih, and Adab.

Perceptions of Income Inequality and Women's Intrasexual Competition.

Income inequality has been empirically linked to interpersonal competition and risk-taking behaviors, but a separate line of findings consistently shows that individuals have inaccurate perceptions of the actual levels of income inequality in society. How can inequality be both consistently misperceived and yet a reliable predictor of behavior? The present study extends both these lines of research by evaluating if the scope of input used to assess income inequality (i.e., at the national, state, county, or postal code level) can account for perception discrepancies and if actual/perceived inequality is associated with female intrasexual competition. Female participants recruited online from the general US population (n = 691) provided demographic information, measures of perceived income inequality, and measures of intrasexual competition attitudes and behavior. Actual and perceived income inequality (at any level) did not predict negative attitudes toward other women or female weighting of physical appearance as a desirable trait. Perceived income inequality and actual county-level inequality was, however, predictive of female competition in the form of self-sexualization clothing choice. Further analyses found that age and importance placed on physical attractiveness also predicted women's clothing choices. Perceptions of income inequality were predicted not by actual Gini indices, but by beliefs about the levels of poverty and income gaps. These results highlight the importance of better understanding the proximate cues by which people perceive environmental features such as inequality, and how those cues are used to adjust interpersonal behaviors.

The Effect of Sports Education on Adolescent Self-Esteem (A Comparative Study Between Students in Special Sports Classes and Regular Classes)

Identity crises are common in adolescence, which can lead to destructive behavior. Sport affects behavior indirectly through positive competitive attitudes and negative stereotypical destructive behavior. This study analyzes sports education on self-esteem in special and regular sports education. This type of research is quantitative, with an ex post facto approach. The subjects in the study were 200 respondents consisting of special sports class (KKO) students, regular class students, and parents/guardians of ninth-grade junior high school students. The data collection technique used a self-esteem questionnaire from the Rosenberg Self-Esteem Scale (RSES). Test the instrument's validity with Pearson's product-moment correlation coefficient, while the instrument reliability test uses Cronbach's Alpha technique. The data analysis technique used is a one-way ANOVA test. The results showed that there were differences between KKO and regular students. Student participation, especially adolescents at the junior high school (SMP) level in sports activities, has a high level of tendency. The existence of special sports classes (KKO) whose curriculum is designed systematically and structured to implement sports training programs and harmonious general education has a psychological effect on adolescent students. Thus, it can be concluded that there is an effect of sports education on self-esteem in KKO students. This research implies that sports education that is managed properly has a positive impact on adolescents.

The influence of proactive personality on entrepreneurial intentions among college students: a moderated mediation effect

Objective: to explore the mechanism between proactive personality and college students' entrepreneurial intention. Methods: A sample of 1,021 college students was recruited in the study to complete proactive personality scale, benign competitive attitude scale, employment pressure scale and entrepreneurial intention scale. Results: (1) Benign competitive attitude partially mediated the effect of proactive personality on entrepreneurial intention. (2) Employment pressure moderated this mediation effect of benign competitive attitude. When employment pressure was low, with the increase of proactive personality, benign competitive attitude and entrepreneurial intention had an ascending trend. But when employment pressure was high, with the increase of proactive personality, college students' benign competitive attitude and entrepreneurial intention had an obviously ascending trend. Conclusion: Proactive personality has a moderated mediating effect influence on entrepreneurial intentions of college students. Proactive personality could directly influence college students' entrepreneurial intention, as well as ultimately influence entrepreneurial intentions of college students by influencing benign competitive attitudes. Employment pressure enhanced the effect of proactive personality on college students' benign competitive attitude and entrepreneurial intention.