Competitive Strategy Of Enterprise Research Articles

Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies

Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies

From coworking to competing? Business models and strategies of UK coworking spaces beyond the COVID-19 pandemic

This paper examines the growth of the UK coworking space (CWS) sector in the context of the COVID-19 pandemic, drawing on data from a multi-year study comprising 44 interviews with CWS owners, managers, and other key economic actors. The paper offers a novel contribution by drawing on critical political economy to conceptualise CWS as capitalist enterprises providing fixed capital of an independent kind in competitive markets increasingly shaped by changing urban commercial real estate dynamics which necessitate that CWS adapt their business models to remain economically viable. The paper finds the entry of large corporate actors in the CWS sector is forcing smaller independent CWS to diversify to remain competitive. This pressure inhibits the ability of CWS to adhere to – and offer services matching – the aims of early CWS, namely the cultivation of a community of like-minded individuals who cowork to reduce rental costs and social isolation. These findings are theoretically and empirically significant as they illustrate how rapid sectoral shifts are driven by business decisions with structural causes, rather than being due to the actions of individual users of CWS or the communities they serve. These findings have implications for understanding the future of coworking and provide new insights into how competition shapes and changes the business models and competitive strategies of enterprises.

THE ROLE OF RESOURCE POTENTIAL IN THE FORMATION OF COMPETITIVE STRATEGIES OF UKRAINIAN AGRICULTURAL ENTERPRISES

The tasks of formation of competitive strategies of agrarian enterprises and increase of their competitiveness are the main factors of development in market conditions. The activity of agricultural enterprises is connected with competition and the need to form competitive advantages, the nature of which depends on the resource potential of economic entities. One of the most important problems of development of domestic enterprises of agrarian sector is the low level of efficiency of using their resource potential. That is why the aim of the article is to analyze and evaluate the effectiveness of resource potential of agricultural enterprises for determining the scope of their further competitive struggle and the formation of competitive strategies. Methodology. Theoretical and methodological basis of the study consisted of the works of domestic and foreign scientists on the use of resource potential of agrarian enterprises. The complexity and focus of the study ensured the use of a systematic approach as a methodological basis. The following methods were used in the study: statistical method (in determining the production of gross agricultural output), correlation and regression analysis (to identify the relationship between gross output of agricultural enterprises and the use of various types of their resources); abstract-logical method (in formulating conclusions). As a result of the study the components of the resource potential of agrarian enterprises were determined, its characteristics were given and the dynamics during 2016-2020 were analyzed. The factors on which the efficiency of the use of resource potential by enterprises of the agrarian sector and the main reasons for the loss of resources in agricultural production were determined. The most influential components of the resource potential of agricultural enterprises and their combinations were identified through the development of correlation and regression model. The main approaches to choosing a competitive strategy of agrarian companies based on the evaluation of their resources were determined. The algorithm of formation of competitive strategies of enterprises in the agricultural sector, taking into account the resource potential, and identified its main stages. Practical relevance. The implementation of the results of the study will ensure the formation of effective competitive strategies of enterprises in the agricultural sector to improve their competitiveness. Scientific novelty. The analysis and evaluation of the resource potential of agrarian enterprises is proposed to carry out with the help of correlation and regression analysis, which allows to determine the degree of dependence of production on the use of different types of resources and their combinations and the possibility of forming competitive strategies of agrarian enterprises, taking into account the impact of these resources.

Вибір оптимальної конкурентної стратегії підприємства в умовах інтервальних оцінок критеріїв її результативності

Вибір оптимальної конкурентної стратегії підприємства в умовах інтервальних оцінок критеріїв її результативності

Improvement of methodological principles of financial resources management of enterprises in economy of Ukraine

The object of research is the financial and economic relations that arise in the process of managing financial resources of enterprises in the conditions of the national economy of Ukraine. One of the most problematic places is the need to describe the link between a competitive strategies of enterprises based on managing their financial resources.In the process of studying financial resources as an object of financial management, methods of induction and deduction, analysis and synthesis were used. On the basis of interpretation, system and retrospective analysis, observation, comparison and graphic representation of the results of the research, the estimation of dynamics and structure of financial resources of enterprises of Ukraine was carried out. In substantiating the recommendations on improving the financial resources management system of the subjects of entrepreneurship of the national economy of Ukraine, systematic methods, complexity, logical modeling, were applied.The research results show that there are certain links in the formation of competitive strategies of enterprises based on the efficiency of the use of financial resources. Enterprises of the national economy of Ukraine should formulate appropriate competitive strategies to improve their financial performance in a changing economic environment. It is necessary to know and apply appropriate strategies concerning the efficiency of using financial resources of enterprises: corporate development, functional level, resources and determinants of measuring financial efficiency in different economic periods. The effectiveness of managing the financial resources of enterprises of the national economy of Ukraine contributes to the ability to resilience to the threats that exist in their economic environment, and to ensure the continuous success of the enterprise.Thanks to the successful implementation of the methodological principles of financial resources management, it is possible to:reflect the synthesis of tools for increasing the cost of the enterprise (financial management);provision of flow management of financial resources;formation of value for all participants in the market and society (marketing);identification of factors and reserves for the creation of value (financial analysis);formation of information for empirical testing of evaluation models (accounting).

BUILDING COMPETITIVE ADVANTAGE THROUGH PRODUCT INNOVATIONS BASED ON RAW MATERIAL MODIFICATIONS

Changes in consumers’ activity on the agri-food market in Poland, especially their growing awareness and knowledge of products translate into competitive strategies of enterprises. Product strategies with increasing significance of innovativeness have the leading role among competitivestrategies. The aim of this article is to present product’s innovations in terms of input (raw material) and discuss its role in creating competitive advantages of enterprises. The crispbread market is an example of the implementation of these actions. This article analyses this market in terms of changes in product-based innovativeness. Desk research was applied to analyze the most important concepts and determines detailed research areas that are adequate to the issue of raw materialbased innovativeness. Analyses proved that in Poland conventional (traditional) production systems prevailed over modernones, which are characterised by flexibility, leading technology and organisation of variable serial production. For this reason, innovations are being developed. Modifications in the raw material composition have an element of originality and they should be treated as product-based innovations observed from the market perspective. The development of new trends in production and distribution as well as the possibilities of assortment changes reflect global tendencies in the trends of product innovations on the food market.

An evolutionary game approach of analysis for enterprises implementing reverse logistics

Reverse logistics has become one of the most important competitive strategies of enterprises. This paper addresses the problem of decision making on whether to implement reverse logistics for manufacturers. An evolutionary game model is proposed to facilitate decision making in competitive and cooperative market environments. The model contains two main processes: a replicator dynamic procedure and evolutionary stable strategy (ESS) analysis. The replicator dynamic process examines the evolution trend of the reverse logistics strategy under two different environments. ESSs are used to generate a stable strategy in the long run. A simulation experiment is conducted using the MATLAB simulation platform to verify theoretical results. By applying the evolutionary game theory to the study of the reverse logistics strategy, this study identifies best decisions for manufacturers.

Methodology of Formation and Realization of Competitive Strategy of Machine Building Enterprises

JEL Classification: 0 400, 0 430 Introduction At present, actuality of development of competitive strategy of enterprise is obvious. Competitive strategy is a highly effective market tool for increase of competitiveness of enterprise. The main goal of competitive strategy is formation of competitive advantages, methods, and means for conduct of competitive struggle, which would allow enterprise to function in the market in long term and in a stable basis [Egorova, A.O., Kuznetsov, V.P. 2014]. Issues of theory of competition, strategic management, and planning are covered in works of many Russian and foreign scientists/specialists: G.L. Azoeva, D. Aacker, R. Akoff, F. Analois, I. Ansoff, K. Bowman, O.S. Vikhanskiy, A.L. Gaponenko, J. Johnson, A T. Zuba, R. Kaplan, B. Karloff, K. Keller, D. Kollis, F Contler, G.B. Kleiner, J.-J. Labmen, Y.N. Lapygin, Y.A. Malenkov, V.D. Markov, M. Meskon, G. Mintsberg, V.N. Parakhin, A.N. Petrov, M. Porter, Y.B. Rubina, N.A. Savelyeva, A. Tompson, J. Trout, L.R. Tuktarov, R.A. Fatkhutdinov, V.l. Shilkov, etc. The purpose of the research is specification of the motion "competitive strategy of enterprise" and study of methodology of development and realization of enterprise's strategy in highly competitive market environment. In order to achieve the set purpose, the authors have solved the following tasks: 1) approaches of Russian and foreign scientists to the notion "competitive strategy" are studied; 2) opinions of leading scientists and specialists on the process of formation of enterprise's competitive strategy are viewed. Theoretical foundations of research Despite thorough theoretical elaboration of the issues of formation and realization of competitive strategy of enterprises, the practical aspects of this problem are not studied. That's why there is a need for scientific research of the issues of methodological provision of development and realization of competitive strategy according to peculiarities of functioning of enterprises in competitive environment. Methodology of research In the process of the research, the following general scientific methods were used: induction and deduction, analysis and synthesis, classification and grouping, as well as special methods: situational, comparative, and economic & statistical analysis, expert & analytical and strategic analysis. 1. Specification of the notion "competitive strategy of enterprise" Theorists and practitioners of strategic management offer several approaches to the notion of competitive strategy [Egorova, A.O., Kuznetsov, V.P. 2014]. Founder of strategic management, I. Ansoff, distinguishes two interconnected strategies: portfolio and competitive. Competitive strategy determines various approaches, with the help of which company acts in each strategic sphere. According to N.I. Gerchikova, competitive strategy is aimed at reduction of production costs, individualization, and increase of product quality, as well as using segmentation for determining new sectors of activities in specific markets. M. Porter, the Professor of Harvard Business School, states that competitive strategy supposes such positioning of business that will allow increasing its potential to maximum, which will distinguish it from rivals. N.A. Savelyeva states that competitive strategies should provide achievement of stable competitive advantages for enterprise. Competitive advantages occupy a central role in the process of formation of competitive strategies. According to V.l. Shilkov, competitive strategy determines approaches, with the help of which enterprise will act in each strategic sphere. The author considers that if company is involved in one type of business, competitive strategy is a part of corporate strategic planning. If organization includes several strategic departments, each of them develops own targeted strategy. …

Logistic costs in competitive strategies of enterprises

The thesis focuses mainly on primary logistic strategies as well as the place and structure of logistic costs in the accounting system of an enterprise. The final element was an analysis of logistic costs on the example of 50 enterprises specialising in agricultural production. The obtained results of empirical studies prove that costs of logistic infrastructure form a significant part of general costs, which can be reduced through proper management. Consequently, as far as the creation of the competitive edge is concerned, it is important to identify and control these costs precisely and continuously in the structure of enterprise operation costs.

Assessing the green competitive strategy of enterprises in Taiwan under the Gore effect

SWOT analysis is an established strategic planning methodology for identifying an organization's strengths, weaknesses, opportunities and threats before formulating the enterprise strategy. This paper proposes a new quantified SWOT analytic method incorporated with the vote-ranking method. The indices of SWOT will be voted, weighted and quantified to rank competitive strategies, using the total weighted scores method for obtaining the best strategy alternatives. In this research, the competitive strategies adopted by enterprises in Taiwan under the “Gore Effect” are taken as a case study, in which 25 senior managers are selected to form a decision task force. The proposed quantified SWOT analytic method is then employed to evaluate the competitive strategies in the case study, and to suggest a feasible policy to be adopted.