Competitive Management System Research Articles

Development of the model of the organizational and economic mechanism of management of the system of an enterprise’s competitiveness

The paper examines the peculiarities of the functioning of enterprises in the service sector, on the basis of which the model of the organizational and economic mechanism of managing the competitiveness of the enterprise is elaborated. Having analyzed and systematized various author’s approaches to the understanding of the concept: "Organizational and economic mechanism for managing the competitiveness of an enterprise" it was determined that the management of the competitiveness of enterprises in the service sector is a set of strategic and tactical measures aimed at increasing the efficiency and competitiveness of the enterprise in the conditions of market competition. It hasd been proved that this process includes the analysis of the internal and external environment, the development of strategies, the implementation of innovations, the optimization of business processes, as well as the provision of high quality services and the satisfaction of customer needs. The essence of the organizational and economic mechanism is determined as a set of principles of systematicity, accounting for the specifics of activity, target orientation, information support, comprehensive assessment of factors, use of modern technologies and tools. Mandatory elements of any organizational and economic mechanism underlie the elaboration of a model of the organizational and economic mechanism for managing the competitiveness of the enterprise. It is argued that the effectiveness of the enterprise competitiveness management mechanism consists in presenting the input and output components of the enterprise competitiveness management system in order to analyze results such as profitability, profit, sales volume, high quality of services, market share, customer loyalty, customer satisfaction. The main components of the organizational and economic mechanism of competitiveness management are substantiated, such as: management goals, management factors, organizational management structure, resources, influence methods. Given that the ways of further formation and use of the organizational and economic mechanism of managing the competitiveness of the enterprise are proposed.

Features of the competitiveness management system of agricultural enterprises

Features of the competitiveness management system of agricultural enterprises

ANALYSIS OF THE COMPETITIVENESS OF SERVICE SECTOR ENTERPRISES AND KEY APPROACHES TO ITS IMPROVEMENT

The article analyzes the interpretation of the concept of "competition" by various authors. It has been found that this concept currently does not fully meet the criteria of systematization and comprehensiveness, which makes it difficult to definitively determine whether competition is a process, a state, an aspiration, or another category. It has been proven that many existing definitions do not encompass competition as a phenomenon inherent not only to economic but also to social, production, and even biological systems. The conducted research has shown that it is advisable to study the relationship between competitiveness at the country level, individual enterprises, and specific products, as competitiveness is a synthesis of many economic categories. It has been proven that managing the competitiveness of an enterprise is a specific aspect of enterprise management, the goal of which is to form, develop, and realize competitive advantages and ensure the viability of the enterprise as a subject of higher-level economic competition. To manage the level of competitiveness, the enterprise must create a system of measures that will significantly influence the level of competitiveness to bring it to an optimal or desired state and maintain this state in the future. The article presents the results of a PEST analysis of the studied enterprise, identifying factors that have a positive and negative impact on the cleaning services market in Zhytomyr and the company LLC "KlinMarket" in particular. The analysis of the competitive environment showed that LLC " KlinMarket" does not lag behind its competitors in all compared characteristics. The article contains recommendations for increasing the competitiveness of LLC " KlinMarket" namely: choosing a differentiation strategy, focusing on internet presence, implementing innovations, and paying attention to human resources, as the company experiences staff turnover. To improve the competitiveness management system, it is necessary to introduce effective tools for market and competitor analysis, optimize internal processes, and promote personnel development. This will allow the company to quickly respond to market changes and maintain competitive advantages.

MARKETING SUPPORT OF THE ENTERPRISE COMPETITIVENESS MANAGEMENT SYSTEM

In the context of an aggravated competitive situation both in domestic and foreign markets, marketing tools for ensuring the competitiveness of an enterprise are becoming increasingly important. With the simultaneous growth of the role of a systematic approach in strategic planning both in the overall activities of the enterprise and its development prospects, and the level of competitiveness of the enterprise and its competitive position in specific markets. The subject of the study is the theoretical and methodological foundations of enterprise competitiveness management. The purpose of the article is to form a system for managing the competitiveness of enterprise on the basis of marketing. Methodology. To achieve the research objective, the following tasks were set and solved: a critical analysis of scientific approaches to the formation of a system for managing the competitiveness of enterprise, substantiation of the theoretical and methodological foundations for the formation of a system for managing the competitiveness of enterprise, clarification of the components of this system, and identification of the types of links between the components of the system for managing the competitiveness of enterprise. The following methods and approaches to research were employed in the study: an abstract and logical approach was used to examine the theoretical and methodological foundations of interaction management; an analysis of theoretical approaches to the formation of the enterprise competitiveness management system was conducted; an inductive and deductive approach (used to determine the factors influencing the formation of the enterprise competitiveness management system) was employed; a systematisation and generalisation approach (to clarify the approaches to the formation of the enterprise competitiveness management system) was also utilised. Results. The article considers processes of formation of the system of enterprise competitiveness management. It characterises and groups approaches to the system of management of competitiveness of an enterprise. The factors of influence on the level of competitiveness of enterprise have been determined. The structure of the system for managing the competitiveness of enterprise is described. Practical implications. The suggested integrated approach will help to clarify the role and functional links between the components of the enterprise competitiveness management system, taking into account the influence of factors of the marketing environment of enterprise and the marketing tools for assessing and improving the competitiveness of enterprise. Value/Originality. The proposed integrated approach to the formation of a system for managing the competitiveness of enterprise on the basis of marketing, unlike the existing ones, recognises the key role of competitiveness of enterprise products in assessing the competitiveness of enterprise, allocates the subject and object of competitiveness management, is based on the levels of strategic planning, takes into account the influence of factors of the marketing environment of enterprise and reveals the marketing tools for assessing and managing the competitiveness of enterprise.

FORMATION OF A COMPETITIVENESS MANAGEMENT MECHANISM TO ENSURE SUSTAINABLE DEVELOPMENT OF ENTERPRISES

The article is devoted to the study of approaches to the formation of a mechanism for managing the competitiveness of enterprises. The main factors ensuring the formation of effective competitiveness in modern conditions, as well as ways and methods of increasing the competitiveness of enterprises are identified. The key aspects of the enterprise's competitiveness are considered, taking into account modern operating conditions and the influence of internal and external factors on the sustainability of its development. The influence of the war on the activities of domestic enterprises is analyzed. It is substantiated that in market conditions the efficiency of enterprises is largely determined by their financial and economic prospects, profitability and competitiveness. It is competitiveness that determines the ability of an enterprise to sell such goods or services, the consumer attractiveness of which is higher than similar ones offered by competitors. Factors with the help of which it is advisable to assess the level of competitiveness of an enterprise in the market have been identified. A number of measures have been proposed to increase the level of competitiveness of an enterprise in conditions of instability. The main problems of increasing the level of competitiveness of an enterprise are identified, related, first of all, to the development of a competitiveness management system, the main element of which is the competitive strategies of the enterprise. Management of an enterprise's competitiveness should be aimed at neutralizing, overcoming and limiting the influence of negative, destructive factors of the influence of the external environment on the level of competitiveness. Forming a defense against them, using positive external influences to build up and implement a system of competitive advantages and enterprise strategies. It is noted that the competitive strategies of an enterprise must be adapted to the peculiarities of the structure of the competitive environment, as well as to the peculiarities of market dynamics

Система управління конкурентоспроможністю підприємства в умовах невизначеності

In recent years, the business environment has become complex and unpredictable, posing new challenges for enterprises. Competitiveness has become a key task. The article focuses on the competitiveness management system as a tool that enables enterprises to effectively respond to uncertainty and ensure their success. It examines key aspects of the management system, such as strategic planning, analysis of the competitive environment, innovation, and risk management. The article also explores methods and approaches to managing uncertainty, such as scenario planning, adaptive management, and flexible strategies. The research is based on academic sources and practical experience, emphasizing the importance of understanding uncertainty and the need for the development of an adaptive management system.

ТЕОРЕТИЧНІ ЗАСАДИ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА В КОНТЕКСТІ СИСТЕМНОГО ПІДХОДУ

The article examines the issue of the formation of the enterprise competitiveness management system in the context of a systemic approach. The purpose of the article is to develop theoretical provisions for the formation of the enterprise competitiveness management system. To achieve the goal,the general scientific methods of knowledge of phenomena and processes have been used, such as: methods of induction and deduction – to clarify the relationship between the components of the enterprise's competitiveness management system; methods of system analysis and generalization for systematization of existing scientific approaches, used theoretical sources and scientific literature; structuring method – to distinguish the stages of implementation of the complex mechanism to manage the competitiveness of the enterprise; the method of abstraction and formalization – for the development of the conceptual foundations of the competitiveness management system; the graphic method – for displaying the theoretical and methodological material of the research. The purpose and tasks of the enterprise competitiveness management system have been defined. The main components of the modern concept of enterprise competitiveness management have been highlighted. It has been substantiated that the construction of enterprise competitiveness management processes on the basis of a systemic approach will contribute to the formation and development of sustainable competitive advantages of the enterprise under the conditions of adaptation to the influence of an environment with a high degree of variability and uncertainty. The system of enterprise competitiveness management principles based on a systemic approach has been proposed. It has been determined that the implementation of a systemic approach to the management of the enterprise's competitiveness is possible on the basis of the development of an appropriate complex mechanism. It has been based on the technological, economic, economic, social, and marketing components of the enterprise's functioning. The stages of implementation of the competitiveness management mechanism has been proposed, which have a target of adaptation to changes in the market environment and competitive potential of the enterprise, ensuring the support of its market position.

ЭЛЕМЕНТЫ МОДЕЛИ ИНТЕГРИРОВАННОЙ СИСТЕМЫ УПРАВЛЕНИЯ КОНКУРЕНТОСПОСОБНОСТЬЮ В СФЕРЕ ТОВАРНОГО ОБРАЩЕНИЯ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ ЭКОНОМИКИ

Development of world trade in the last few years has been turbulent, on the one hand, and is viewed in the context of some stable trends, on the other. Until recently, the globalization of trade was pronounced both in relation to the EAEU and in relation to other countries and unions. Today we can talk about the Eurasian Economic Union, which has taken place, which demonstrates a high degree of stability in the conditions of dynamic world trade. The cooperation of the EAEU member states is the basis for solving problems related to economic sanctions, the rupture of integration vectors, transnational channels. In this regard, the creation and testing of a model of an integrated competitiveness management system in the field of commodity circulation becomes very relevant and timely.

THEORETICAL FOUNDATIONS OF COMPETITIVENESS MANAGEMENT OF HEALTH CARE INSTITUTIONS

Increasing the competitiveness of health care institutions is an urgent issue for health care in the new funding environment. The purpose of this work is to analyze the existing tools for competitiveness management in the healthcare sector. The problems of competitiveness management development are investigated. State regulation, political dynamics, changing socio-demographic characteristics and constant technological development cause significant changes in the healthcare sector, but despite this, state restrictions, conservatism of Ukrainian healthcare and lack of management specialists are the main problems of Ukrainian healthcare. This necessitates the use of the principles of competitiveness management of modern health care institutions. The main methodological approach used in the work is a review of literature sources. The analysis of scientific literature revealed the absence of unified methodological approaches to measuring competitiveness, and many of the proposed methods do not take into account the specifics of the health care system, as well as the areas of activity of the medical organization. The existing models of competitiveness management tools differ from each other, and their use is conditioned by many factors. The role and impact of competition in the healthcare sector is considered separately. The theoretical basis of the study is a systematic approach to understanding the relationship between different levels of health care. Important conceptual issues of measuring competition in healthcare, including S.W.O.T. analysis, competitive advantages, human resources assessment, benchmarking, etc. are considered. The results of this study form the methodological and practical basis for improving the competitiveness management system of health care institutions in Ukraine, which operate in difficult socio-economic conditions.

Designing the University Competitiveness Management System: Functions, Levels, Objects

Designing the University Competitiveness Management System: Functions, Levels, Objects

Competitiveness of modern restaurant business enterprises

Aim. Based on the developed general theoretical provisions, the presented study aims to formulate practical recommendations for increasing the competitiveness of restaurant business enterprises in the Republic of Crimea. Tasks. Based on the analysis of existing interpretations, the author formulates an original definition of the competitiveness of a restaurant business enterprise and identifies its key characteristics; investigates factors affecting the competitiveness of enterprises in the examined field; develops theoretical and methodological provisions for assessing the composite indicator; tests the developed assessment model on restaurant business enterprises in the Republic of Crimea. Methods. This study uses a wide range of general scientific methods such as analysis and synthesis, induction and deduction, analytical method, expert assessment method, grouping, comparative analysis, modeling, and abstractionn. Results. The competitiveness of restaurant business enterprises is relative and depends on the competitiveness of the provided services and the competitive potential of the restaurant, indicating its ability to withstand competition without compromising the environment within a certain market segment and time. The following groups of external factors have the most significant effect on the examined composite indicator: economic, political and legal, technological, socio-cultural, environmental, sanitary and epidemiological situation. The predominantly negative impact of these factors during the analyzed period can be neutralized by an effective organizational competitiveness management system based on a certain model for assessing the achieved level of competitiveness. The author proposes an assessment algorithm and a methodology for calculating the level of competitiveness, defines a scale of the competitive status of restaurant business enterprises depending on the numerical value of the target composite indicator. Through the example of enterprises operating in the Republic of Crimea, the level of competitiveness is assessed and several proposals to strengthen the current competitive status in the public catering services market are formulated. Conclusions. The criteria of competitiveness of modern restaurant business organizations include the following major components: the quality of services, the effectiveness of marketing activities, the organization's financial state, and the restaurant's market position. Since the qualitative parameters of the activities of restaurant business enterprises have the strongest impact on the final composite indicator, mitigating the so-called consumer discrepancy is the fundamental direction for increasing competitiveness. That said, a list of measures for a particular enterprise can be determined based on the results of a comprehensive assessment of the competitiveness level by analyzing the values of its components.

MODELING THE MECHANISM FOR MANAGING THE REGION’S COMPETITIVE ADVANTAGES

The article presents a theoretical approach to the process of managing the region’s competitiveness. An enlarged scheme of the mechanism for managing the competitiveness of Ukrainian regions is proposed, which allows interaction of elements of the regional competitiveness management system, as well as achieving a high level of socio-economic development of territories. The economic content is revealed and a comparative analysis of the interpretations of the concept of «regional competitiveness» is carried out. The concept of competitive potential of the region has been supplemented and clarified. It is determined what is meant by the competitiveness of the region, and what criteria underlie this category. The elements of the formed Regional Competitiveness management mechanism are studied in detail, which include: collecting information, conducting an assessment, identifying competitive advantages and «weaknesses», developing a regional development strategy, implementing a management decision and evaluating the results of implementation. A comparative analysis of methods for assessing the competitiveness of regions of domestic and foreign authors is carried out, on the basis of which similarities and differences are identified. The similarity of the considered methods lies in the unity of the object of research. Differences were identified in the following areas: the information base of the study; the number of indicators (indicators) underlying the assessment; and the methods used in the analysis process. It is determined that now there is a need to develop a comprehensive assessment methodology adapted to the conditions of a particular region.

Сompetitiveness management components in agrarian higher education institutions

The paper summarizes the results of domestic and foreign scientists’studies on the principles of competitiveness management and their possible application in the formation of an efcient competitiveness management system in agrarian higher education institutions. The study singles out factors of higher education institutions functioning and reveals their interrelations and interdependence expedient to be considered in determining the approach to competitiveness management of educational institutions. The study proves that taking into account changes in the external environment at strategic management level makes it possible to identify new opportunities and challenges, develop measures to overcome the crises, which will further contribute to achieving the strategic goal as well as main and secondary goals of educational organizations. It is substantiated that university competitiveness management system is to be established on the basis of a combination of strategic management system, value concept and risk management. The main factors influencing the organizational system of educational institutions management were identifed on the basis of systematization of theoretical principles of management, namely, management levels, principles and methods, systems analysis, scientifc approach, differentiation and complexity. The components of the system of ensuring the competitiveness of higher agricultural institutions and their interrelation are identifed and the need to take into account the factors and conditions of educational, research, innovation, advisory and other activities in choosing an organizational system of competitiveness management. Based on the corroborated concept of agricultural competitiveness management, a logical model was developed in the form of a set of principles, methods and tools combining the development strategy, tactical and operational management adapted to current trends, dynamic uncertainty of the market environment and a holistic concept of strengthening the existing competitive advantages and the formation of new ones in the form of values. The authors proposed the competitiveness management algorithm comprising a set of interrelated methodological provisions. The logic of the competitiveness management process makes the base for the provisions, reflects its situational nature and the system of orderly and agreed procedures. It also involves values that form competitive advantage and are focused on the implementation of the strategy adopted by the educational organization. The study substantiated that the proposed model of higher education institutions competitiveness management should take into account the priorities of national strategies for development of higher education, agricultural sector, rural areas, as well as sustainable development strategies and competitiveness strategies ensuring the balanced development of higher education. The study results proved that ensuring and increasing the competitiveness of higher educational institution is a long-term process, which should be taken into account in strategic and tactical management. Key words: higher education institution, agrarian higher education institution, competitiveness, competitiveness management, competitive advantages, competitive potential of the university, sustainable development.

Modeling of enterprise competitiveness management system on the basis of marketing in the conditions of changing consumer preferences and development of innovative entrepreneurship

Modeling of enterprise competitiveness management system on the basis of marketing in the conditions of changing consumer preferences and development of innovative entrepreneurship

СУТНІСТЬ ТА ОСОБЛИВОСТІ ФОРМУВАННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ТА ЕКОНОМІЧНОЇ БЕЗПЕКИ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ

In the conditions of the modern economy, the importance of the competitiveness and safety of enterprises in the agricultural sector is constantly increasing. The necessity to saturate the market with domestically produced agricultural products, increase its quality level and expand the assortment is becoming more and more important. The article is devoted to an overview of the theoretical essence of the definition "competitiveness of an agricultural enterprise". The importance of studying issues of enterprise competitiveness is emphasized. It is noted that the peculiarities of the activity and development of enterprises in the agrarian sphere require further study of issues related to the management of the competitiveness of the enterprise. The essence of the economic category of managing the competitiveness of an agricultural enterprise has been studied. It was noted that the interpretation of the category of the concept of "competitiveness of an agricultural enterprise" is complex and requires further study and research. Attention is paid to the main structural elements of managing the competitiveness of agricultural enterprises. It is noted that the competitive environment of agricultural enterprises consists of five elements. Special attention is paid to economic security, which is a guarantee of stable and truly effective activity of the enterprise on the market. It was established that the economic security and efficiency of the enterprise largely depend on the management of the enterprise as a whole, including the management of its competitiveness. It is noted that the riskiness of agricultural business is associated with seasonality and low production technology, the use of natural resources, the low elasticity of demand for agricultural products and their ability to quickly deteriorate, natural and climatic factors, and the use of land as the main means of production. It is emphasized that the formation of the competitiveness management system creates favorable conditions for the effective operation and development of agricultural enterprises, and compliance with safety requirements will allow to protect them from the destructive effects of the internal and external environment.

ТЕОРЕТИКО-ПРИКЛАДНІ ЗАСАДИ ІНСТИТУЦІЙНОГО ЗАБЕЗПЕЧЕННЯ ТУРИСТИЧНО-РЕКРЕАЦІЙНОЇ СФЕРИ УКРАЇНИ ЗА УМОВ ДІДЖИТАЛІЗАЦІЙНО-ІНТЕЛЕКТУАЛІЗАЦІЙНИХ ТА ЄВРОІНТЕГРАЦІЙНИХ УМОВ

The article highlights the main methodological aspects of the development of tourism and recreational sectors of our economy. At the heart of the formation and further development of the institutional environment of the tourism and recreation industries are the basic traditions of society. They are related to the need to ensure the development of the community in biological, social, and economic aspects. The formal (formalized) institutions include the following: state institute in the tourism and recreation sphere, law institute in the tourism and recreation sphere (tourism and recreation sphere, institute of communities in the tourism and recreation sphere, property institute in the tourism and recreation sphere, institute of international relations relations in the tourism and recreation sphere during globalization. Analyzing the problems and prospects of institutional support of the tourist and recreational sphere of Ukraine for the intensification of digitalization and European integration conditions, it is necessary to note the important place of state institutions (statehood), law, property, communities, international relations, etc. The fundamental mechanisms of the competitiveness management system of the organizational and institutional means of formation are characterized. and implementation of economic programs to develop tourism and recreation in the context of European integration. The article gives a brief description of formal (formalized) institutions. The key tasks of the state policy in tourism and recreation are analyzed. The task of the domestic tourist and recreational infrastructure should be implementing tourist and recreational services, promoting the complex reproduction of health, strength, and mood of man in the realization of his personal and social needs in recreation and tourism through various tourist and recreational services (products). The organizational and institutional mechanism for the formation of programs for the development of the tourist and recreational sphere of Ukraine with the intensification of European integration conditions has been developed and improved.

Стратегічне управління конкурентоспроможністю підприємства електромонтажних послуг

The article is devoted to the study of the conceptual apparatus of the enterprise's competitiveness, to the generalization of the theoretical and methodological foundations of the management of the competitiveness of the economic entity, as well as the development of practical recommendations for the formation of an effective system of strategic management of the competitiveness of the enterprise of electrical installation services. Based on the compiled list of meaningful characteristics of the concept of "enterprise competitiveness", a definition of this category is proposed, which should form the basis of the creation of an effective management system for the competitiveness of an electrical installation enterprise (EMP). The situation of the electrical installation services market in Kropyvnytskyi and Kirovohrad region was studied. The list of competitive advantages, that are characteristic to the most successful companies of the studied region at the present time is highlighted and the factors of their competitive success are determined. Algorithms for evaluating competitiveness of EMP and its services are proposed, which will allow timely detection and early overcoming of shortcomings in the production and financial activities of the enterprise; prevent the threat of bankruptcy and strengthen the company's competitive position on the market. It has been proven that a prerequisite for the successful functioning of EMP on the market in conditions of intense competition is the establishment of a system of strategic management of its competitiveness. For its formation and successful use, the main elements of the system were defined and characterized: object, subject, subject of management, system type, main subsystems, principles and functions implemented in it, management mechanism. Special attention is paid to the principles on which the EMP competitiveness management system should be based, as they serve as the basis for detailing the structure, functions, subsystems and stages of the enterprise's strategic management system.

РОЗВИТОК ЛОГІСТИЧНОЇ ПАРАДИГМИ ОРГАНІЗАЦІЇ УПРАВЛІННЯ МІЖНАРОДНОЮ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА

The issue of developing an enterprise's logistics system's ability to support existing competitive advantages and business capabilities should be significantly updated, especially under the conditions of market struggle complications and business activity general level acceleration. Such a development becomes even more critical for economic entities involved in international interaction. The article aims is developing the theoretical and methodological foundations for ensuring the enterprise's competitiveness subject area improvement on a logistics basis. This aim has been achieved through a set of hypotheses about considering the impact of logistics paradigm changes on the parameters and factors of the company's competitive positioning. The central hypothesis is that the parameters of the logistics management design determine and are determined by the economic entity's competitive status. A series of additional hypotheses have been formed, which expand and detail the central assumption. These are the following hypotheses: the place of the economic entity within the international logistics chain defined the point of view on competition and considered it a synergistic reality; competitiveness management improvement must be based on the business-process system with its future digitalization and optimization; the logistics system stability is achieved through forming the sufficient potential for supporting the enterprise's international competitiveness and optimizing its supply chain position. The proposed hypotheses help develop practical recommendations about the enterprise's competitiveness management system synthesis and deployment, which considers the international context of the global logistics network activity. The differences between logistics management and control of an enterprise's logistics operations has been defined. The control of business process parameters, competitive advantages development, and enterprise's logistics activities improvement have been aggregated into the enterprise's competitiveness management framework. The description formalizing of the offered control contours made it possible to distribute the levers and tools for the managerial influence on the relevant management subjects implementation.

INTEGRAL METHOD FOR ASSESSING THE SUTAINABLE COMPETITIVENESS OF SERVICE ENTERPRISES SELLING FOOD PRODUCTS

After the transition to the market economy, the consumer market of the Republic of Tajikistan faced different problems of the competitiveness of retail trade enterprises and the quality of services. In the result of our previous research about retail competitiveness, we defined some of the disadvantages in this sphere, expressed in the candidate dissertation on theme “Improving the retail enterprise competitiveness management system”. Problems regarding to the competitiveness of enterprises and the provision of quality services to consumers influenced the research an integral assessment of competitiveness. So, just only with by an integral assessment of competitiveness, economically sound solutions are determined with sustainability of the competitiveness of retail enterprises in the consumer market and improving the quality of service consumers. Using the integral method of assessing competitiveness, we have determined the financial opportunity and sustainability of the competitiveness of supermarket Anis. Supermarket Anis has a maximum financial opportunity to organize additional points and organize innovational of service for customers In the process of our research, we used several methods of research work, such as, interviews, comparison analyses and statistics calculations by goods turnover of retailer enterprise of the Kujand city, Republic of Tajikistan. In order to the offered theory, used specific formula and the concepts of sustainable competitiveness that affect the quality of services provided to consumers. The result of this decision improves the process of correct decision-making, improving the financial opportunities enterprise in the consumer market. In conditions of sustainable economic development, the services of each enterprise must meet the requirements of the consumer market. That is why managers should use an integral method of assessing competitiveness to determine financial opportunities, drawing up a strategy for competitiveness and sustainable development of supermarkets.

Innovation activity as an element of enterprise competitiveness management system

Innovation activity as an element of enterprise competitiveness management system