Along with the progress of the electricity market reform, the formulation of electricity prices and the bidding in the electricity market have become hot issues. Given that electricity price contains a variety of information in the electricity market and reflects market changes, insufficient understanding of electricity prices or improper response will not only affect the revenue of power supply companies, but also have adverse effects on consumers in the downstream of the electricity market. Taking Zhejiang Province as an example, this paper uses a Multi-objective optimization based on genetic algorithm to calculate the optimal power structure of Zhejiang Province under a competitive electricity market environment and evaluate the impact of the market. The results show that as the market reduces the transaction cost of purchased power, the purchased power to Zhejiang Province has a significant positive role in power cost, stability and cleanliness. The electricity cost could be cut down by 18.3 billion yuan, which is 0.04 yuan/kWh. In terms of cleanliness and stability of electricity consumption, the competitive electricity market will also bring about benefits by 2.43% and 1.64% respectively.
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