Competitive Business Environment Research Articles

The Important Role of Management Accounting in Optimizing Cost Control and Improving Profitability in the Service Sector

Management accounting plays a very important strategic role in improving the profitability of the service sector. Its function goes beyond the mere recording of financial transactions to include analyzing and managing operational costs with a critical and in-depth approach. Through techniques such as activity-based costing, companies can accurately identify key cost sources and implement more effective control measures. The results of this analysis allow companies to set more competitive prices, increase profit margins, and maximize operational efficiency. Management accounting provides data and insights that are essential for strategic decision-making. Accurate information on financial and operational performance enables management to assess the effectiveness of various business initiatives, including new product development and market expansion. This critical analysis helps identify areas where efficiency can be improved and costs can be reduced, thereby supporting long-term strategies for sustainable growth. The integration of management accounting principles into the operational strategies of service companies enables them to face the challenges of a dynamic market, improve competitiveness, and achieve sustained profitability. Management accounting not only helps in cost control but also makes a significant contribution in improving the quality of decision making and strategic planning. A suitable approach for companies can achieve better financial and operational goals, ensuring sustainability and steady growth in an increasingly competitive business environment. Management accounting, thus, is a tool that not only supports efficiency but also encourages innovation and strategic adaptation critical for long-term success.

The Influence of Asset Structure and Capital Structure on Return on Assets

In a competitive business environment, PT. AirAsia Indonesia Tbk. faces challenges in enhancing financial performance through efficient asset structure management and capital structure. This study examines the impact of asset structure and capital structure on operational efficiency and profit performance of PT. AirAsia Indonesia Tbk. within a highly competitive business setting. The primary objective of this study is to understand the dynamics between financial structure, debt management, and operational efficiency in relation to the company's financial performance. Utilizing financial data from the years 2015 to 2023, this research applies path analysis to evaluate the influence of asset structure and capital structure on efficiency ratios and their subsequent impact on the company's profit performance. This study concludes that although there is a significant relationship between asset structure and capital structure with operational efficiency ratios, this relationship does not significantly affect the company's profit performance. These findings provide important insights for the management of PT. AirAsia Indonesia Tbk. in optimizing asset structure and capital structure to improve operational efficiency without a significant impact on enhancing profit performance.

Gaining competitive advantage through integrated talent development and engagement practices in the telecommunication sector; the mediating role of corporate image

The aim of the study is to investigate the influence of training in multiple functions, communication of strategy, and feedback on performance on competitive advantage while assessing the mediating role of corporate image. A cross-sectional survey design was used in this study. Three hundred and one permanent employees working in different organizations in the Ghanaian telecommunication service sector were sampled for this study. The respondents' responses were analyzed using descriptive and inferential statistics (structural equation modeling partial least squares) with the aid of IBM SPSS Statistics (Version 26.0) and Smart PLS (Version 4.0). The results revealed that training in multiple functions, communication of strategies, and feedback on performance does not significantly relate to competitive advantage. Further, the results established that corporate image mediated the relationship between both communication of strategy and training in multiple functions and competitive advantage. However, corporate image did not mediate the link between feedback on performance and competitive advantage. These results imply that human resource managers should devise strategies to rapidly respond to situations in this current, competitive and ever-changing business environment. To the best of our knowledge, studies that have explored the mediating role of corporate image in the relationship between training in multiple functions, communication of strategy, and feedback on performance and competitive advantage in the telecommunication service sector are rare.

The Role of Sensing Capability, Learning Capability and Coordinating Capability on Market Performance: Perspective of Small and Medium Enterprises (SMEs)

Aims: The aim of this study is to investigate the impact of sensing capability, learning capability, and coordinating capability on the market performance of Small and Medium Enterprises (SMEs). By examining these three critical capabilities, this research seeks to provide a comprehensive understanding of how SMEs can leverage their internal resources and competencies to achieve superior market outcomes as a market performance in today's dynamic and competitive business environment. Study Design: This study employs a quantitative research approach using a cross-sectional survey design to gather data on SMEs' sensing, learning, and coordinating capabilities, as well as their market performance. Place and Duration of Study: The study was conducted in Pontianak, West Kalimantan, Indonesia. Data were collected from 97 SME owners or managers who were selected based on the criteria of having been established for at least 3 years. Methodology: Data collection was done using a structured questionnaire administered through an online survey platform. The collected data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The analysis was conducted using SmartPLS 4.0 software and involved two stages: (1) measurement model assessment and (2) structural model assessment. Results: The analysis results confirm the convergent validity, internal consistency, composite reliability, and discriminant validity of the constructs: Sensing Capability (SC), Learning Capability (LC), Coordinating Capability (CC), and Market Performance (MP). Using SEM with SmartPLS V.4, the study found that sensing capability (β = 0.383, p < 0.05) and learning capability (β = 0.430, p < 0.05) significantly impact market performance, supporting hypotheses H1 and H2. However, H3 was not supported, as coordinating capability (β = 0.088, p > 0.05) did not show a significant relationship with market performance. Conclusion: This study emphasizes the importance of sensing and learning capabilities for SMEs in Pontianak to enhance market performance. Coordinating capability may have an indirect effect. SME owners and managers should invest in these capabilities to adapt to market changes and maintain a competitive advantage. The findings contribute to the understanding of dynamic capabilities and provide practical insights for SMEs in West Kalimantan, Indonesia.

Analyzing the Abandonment Rates in Romanian HEIs

Abstract The advancement of technology, the changing and competitive business environment has an impact also on higher education. Potential students are faced with a multitude of choices, without always having the proper guidance to choose a path that is suitable for each of them. Their sometimes-uninformed decision, along with other factors may lead to the phenomenon of dropout. This has a negative impact on universities environment in terms of programs, to society and economy, all being linked in a way. The issue of dropout in higher education is a complex one, a challenging one these days and therefore research on this subject to address it properly are essential. In this article it is presented the current situation on Romanian universities and their dropout rates. Also, an analysis of scientific papers and sources is carried out to identify and document the key factors that contribute to the student’s choice of abandoning their university studies.

The Use of Information Technology in SMEs: Advantages and Main Challenges

Abstract From the beginning of the 20th century, a lot of research has been conducted on how SMEs contribute to the development of innovative activities and vice versa, on how new technologies and innovation have the potential to influence small and medium-sized enterprises (SMEs). Nowadays, given the highly competitive and dynamic business environment, SMEs are constantly and actively trying to find ways to keep up with the latest developments, which is not always an easy task. Digital technologies and innovation in business administration and other related fields are key attributes that can be seen as essential elements in the field of entrepreneurship. Thus, digitization has become a crucial factor in the business world, and its impact on SMEs cannot be neglected. Nonetheless, company size, capital and resources seem to limit SMEs’ ability to adopt digital technologies. However, countless studies argue that a smaller firm size allows SMEs to be more flexible to change. Therefore, both digital progress and innovation have become highly relevant tools for businesses to improve their performance, reduce their costs and increase their efficiency, and are seen as key factors for competitiveness, development and economic growth. With this paper we understand how Romania, with its expanding economy and support for entrepreneurs, has the potential to be a relevant player in the digital economy, although its current ranking on the level of digitization and innovation is considerably lower than the EU average.

A data-driven and cost-oriented FMEA-MCDM approach to risk assessment and ranking in a fuzzy environment: A hydraulic pump factory case study.

In today's highly competitive business environment, firms strive to maximize profitability by minimizing or eliminating disruptions and failures to maintain a competitive edge. This study focuses on evaluating risks in a hydraulic pump factory as a means to achieve sustainable growth. To accomplish this, a team of experts was formed to identify potential errors, utilizing a combination of risk priority number criteria weighted by Fuzzy Shannon's entropy and a fusion of multi-criteria decision-making and failure mode and effects analysis for evaluating and ranking failures. Moreover, the study emphasizes the importance of considering the interaction among risk assessment indicators, the inclusion of cost of failure, and modeling under fuzzy uncertainty circumstances, as they have a notable impact on the final ranking of failures to be processed for risk mitigation action planning. This research brings a new dimension to enhance the overall effectiveness of risk assessment by aggregation, as evidenced by a novel use of data classification in machine learning and correlation in statistics. The findings indicate that the aggregated ranking data series is best matched and most influenced by the weighted aggregated sum product assessment method, with the highest rate of recall and precision accomplished.

Assessing Leadership Styles' Influence on Organizational Performance: A Case Study of Service-Oriented Companies

This study investigates the influence of various leadership styles on organizational performance at Company XYZ, a service-based company. The importance of this research lies in the role of leadership as a key factor in enhancing company performance and competitiveness. Using qualitative approaches and a case study design, data were collected through in-depth interviews with 15 managers and employees, participant observation over three months, and document analysis. The results show that transformational leadership styles significantly improve organizational performance by increasing employee motivation and engagement. In contrast, transactional leadership also has a positive impact, but its effectiveness is limited to operational contexts and short-term targets. Conversely, laissez-faire leadership styles negatively correlate with organizational performance, highlighting the need for direction and support from leaders. Mediating factors such as effective communication and an organizational culture that supports innovation reinforce the positive relationship between leadership style and organizational performance. This research provides valuable insights for leaders at Company XYZ on the importance of choosing an appropriate leadership style and emphasizes the role of communication and organizational culture in achieving success in a competitive business environment.

Strategic Agility and Performance of Pay Television Industry in Kenya.

The Pay TV market in Kenya operates in a highly competitive business environment, which in turn calls for aggressiveness and more efficient ways of keeping the business afloat. Advancement in technology also comes with several options for Pay TV customers such as online streaming which poses more threat to the market. This research seeks to assess the influence of strategic agility on the performance of the Kenyan Pay TV industry using Multichoice Kenya Limited as the case study. The objectives of this study were to establish the influence of leadership agility, determine the influence cultural agility, assess the influence of business agility, and to determine the influence of career agility on organizational performance in the Kenyan Pay TV industry. The study is of great significance to the government of Kenya since the improved performance of the Pay TV companies can generate more revenue for the government in form of taxes and license fees. New and existing Pay TV companies may also benefit from this study by employing agile strategies for competitive advantage as well as getting more information on how to handle uncertain situations in the business environment. Additionally, academicians who may want to research more on strategic agility may benefit by accessing more information from this study. The concept of strategic agility has not been sufficiently researched especially on the variables such as leadership agility, cultural agility, business agility, career agility and how they influence organizational performance. This research was anchored on four theories namely; The Great Man Theory, Theory of Change, Theory of Constraints, and the Broaden and Build Theory. The reviewed literature on these theories indicates that there is a positive influence of strategic agility on organizational performance. This is a cross-sectional study which involves 60 employees with managerial roles. Descriptive design was used in this study adopting qualitative and quantitative methods. Data collection was done through closed and open-ended questionnaires, keeping a register of questionnaire distribution and feedback collection. A pilot study was carried out to determine the accuracy, clarity and relevance of the study questionnaire. Data analysis was carried using SPSS (V29) and multiple regression analysis. The study found that leadership agility, cultural agility business agility and career agility all have a significant effect on the performance of Pay TV firms in Kenya. The top leadership of firms in Pay TV industry should establish cross-cultural collaboration initiatives to encourage knowledge-sharing and teamwork among employees from different cultural backgrounds, foster a culture that encourages and rewards agile leadership behaviors, such as risk-taking and experimentation and encourage leaders to seek mentorship and coaching to enhance their agility capabilities, should invest in technology and infrastructure that support flexibility and adaptability in responding to market changes and also develop cross-functional teams that can quickly adapt to changing business requirements and address emerging challenges, implement career development plans and pathways that align with the organization's strategic objectives and employees' career aspiration and encourage a growth mindset among employees.

EXAMINING THE IMPACT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION, LOYALTY, AND REPEAT PURCHASE BEHAVIOR

In today's highly competitive business environment, providing high-quality products is no longer a luxury but a necessity for organizations seeking to build strong customer relationships and to promote sustainable growth. This paper investigates the central role of product quality on customer satisfaction, loyalty, and repeat purchase behavior. By examining the impact of different aspects of product quality on these key indicators, this study aims to provide valuable insights for companies looking to improve customer relationships and achieve long-term success. The results of this study are expected to highlight the significant influence of product quality on customer satisfaction, loyalty, and repeat purchase behavior, factors such as performance, Reliability, durability and perceived quality appear to be key factors in these results. Key Words: Product Quality, Customer Satisfaction, Loyalty, Repeat Purchase

ENHANCING CUSTOMER EXPERIENCE THROUGH CROSS–FUNCTIONALCOLLABORATION

In today’s highly competitive business environment, delivering exceptional customer experienceisessentialforsustainingsuccessandbuildingbrandloyalty.Inthisstudy,welook at how cross-functional collaboration plays a key role in delivering superior customer experiences, specifically for Rane Corporation, one of the industry leaders in automotive.Bylookingatthe collaborative efforts across various departments such as Marketing, Sales, Product Development, and Customer Service, we can better understand the strategies, challenges and outcomes of aligning internal functions fordeliveringseamless customer experience. Ourkey findings highlight the importance of culture of collaboration, which breaks down silos and promotes communication and knowledge sharing between departments. Rane Corporation’s success in delivering customer satisfaction can be attributed to its cross-functional teams approach, where diverse expertise is brought together to address customer needs in a holistic manner. In addition, the study highlights the importance of technology in facilitating cross- functional collaboration, as it allows for real-time information sharing and analysis to enable betterdecision-making.Thesamplesizeis160.Thetoolsusedarenon-parametrictest(U-test, H-test, Chi-square, Correlation, Run test). Key Words—Cross functional collaboration, organizational analysis, customer experience

Employer Brand Building for Effective Talent Management

In today's increasingly competitive and complex business environment, organizations are placing greater emphasis on meeting their talent management needs. Attracting and retaining the right talent has become paramount, leading organizations to develop and project a brand image that reflects their values and philosophy. This process, known as employer branding, draws on principles from marketing and branding literature to position the organization as an employer of choice. Employer branding not only helps attract experienced employees but also serves as an enabler for internal brand building efforts within the organization. By creating a positive and compelling brand image, organizations can cultivate brand ambassadors who further enhance the organization's reputation as an employer of choice. Successfully managing employer branding requires a comprehensive approach and the commitment of all stakeholders within the organization. When executed effectively, employer branding can have a significant impact on talent management outcomes. This paper reviews existing literature to understand the influence of employer branding on talent management, explores strategies for branding organizations, and examines how global organizations leverage effective branding to attract and retain top talent.

Role of Emergent Technologies in Entrepreneurial Firms

New technologies are one of the most obvious parts of the emotional change of culture in developing or developed countries. These emergent technologies offer enormous opportunities for the entrepreneurial firms interested in searching for a competing lead in business as well as pose challenges to the firms. The emergent technologies can go a long way in helping the organisations to tap the newly emerging markets with high potential. The present study aims at identifying the role of emergent technologies in influencing the survival and expansion of the business. The study has compiled the reviews of various scholars on the usage of the latest technologies by the firms to achieve a competitive edge. This is a descriptive study and makes use of the secondary data. The findings of the study suggest that technologies, such as AI, robotics and drones, 3D Printing, serverless computing, block chain and so forth have been most important technologies for the firms, as they have completely changed their traditional way of organisation functioning. These technologies enable effective and efficient decision-making and promote the growth and development of the firms. The study makes a value addition to the existing literature on the role of emergent and futuristic technologies in enabling the entrepreneurial firms to pave their way towards sustainable growth in the competitive business environment through ingenious business solutions.

A comprehensive analysis of knowledge management role in developing business performance

There is a lack of information about KM's comprehensive influence on total corporate success, even with the field's relevance in modern business settings increasingly acknowledged. To overcome this gap, this research explores the complexities of KM and how they affect the performance of organizations. Knowledge Management (KM) has become one of the most well-known contemporary leadership strategies. A rigorous strategy was used to conduct a thorough examination of the relationship between KM techniques and company performance. The research uses a combination of qualitative and quantitative methodologies, such as instances, questionnaires, and data analysis to provide a comprehensive comprehension of the topic. The results show how KM contributes in many ways to corporate effectiveness. Determine the essential KM techniques that have a substantial influence on a range of organizational success factors, such as decision-making and innovation as well as operational effectiveness. For companies seeking to maximize their KM tactics for improved performance, the findings provide insightful information. The study findings have practical relevance for firms seeking to improve overall performance in today's competitive and dynamic business environment by strengthening their KM activities.

Assessing the Effect of Compensation Packages, Work-Life Balance Policies, and Career Development Opportunities on Employee Retention: A Case Study of MSME Employee

In today's competitive business environment, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in attracting and retaining top talent. This study examines the impact of compensation packages, work-life balance policies, and career development opportunities on employee retention within MSMEs. Using a quantitative research design and Partial Least Squares Structural Equation Modeling (PLS-SEM), data from 300 respondents were analyzed to explore the relationships between these factors. The findings reveal significant positive relationships between compensation packages, work-life balance policies, career development opportunities, and employee retention. These results highlight the importance of strategic investments in human capital and the creation of conducive work environments to foster employee loyalty and commitment within MSMEs.

Overcoming one-sidedness in cadre personnel management: Developing a competency framework for China's central state-owned enterprise executives

China's central state-owned enterprises (SOEs) are politically and economically significant, and executives play a crucial role in determining their performance. In a competitive business environment, the selection and competencies of central SOE executives are crucial. This study aims to identify the competencies required to operate central SOEs and develops a competency framework for their executives. Through qualitative studies (face-to-face interviews and Delphi method) and two quantitative studies, we identify four dimensions—self-development, interpersonal, positional and organizational development—comprising 12 factors and 45 competencies, and use these to construct a competency framework. The competencies identified include some previously identified, but also unique competencies that are specific to the Chinese context. The proposed framework is valuable for understanding and improving managerial practices in central SOEs, and will help in the selection and development of executives. It also provides insights for central SOEs, and for individuals considering career and competency development.

Driving Business Growth from Research to Innovation in The Deployment of Business Intelligence

This research evaluates a company's development and performance based on its intelligence and BI utilization. A study using quantitative poll data from numerous firms examines the relationship between leveraging business knowledge, promoting innovation, and important performance metrics. The findings demonstrate that BI adoption and receptivity to new ideas improve corporate development. Companies that invest heavily in business intelligence (BI) programmes and foster innovation generally outperform their rivals in sales, earnings, and market share. Creative thinking and business knowledge are crucial to corporate success, according to the findings. These gives workers’ suggestions on how to work faster and more creatively. More research, sector-specific analysis, and continuing studies are needed to determine how innovation culture and BI adoption effect firm performance. Finally, this research adds to what is already known about how BI adoption and innovation culture effect firm performance in today's competitive business environment.

Spiritual Leadership and Intrinsic Motivation: The Roles of Supervisors' Developmental Feedback and Supportive Organizational Culture

Organizational survival in today's dynamic and competitive business environment requires a holistic leadership approach that can intrinsically motivate employees to experience deeper meaning in their work beyond exchanging their labor for payment and fringe benefits. Anchored on self-determination theory, this study examines how spiritual leadership relates to employees' intrinsic motivation. Specifically, the study proposes a theoretical model in which supervisors' developmental feedback mediates this relationship, whereas supportive organizational culture moderates it. Using a sample of 448 employees from the financial sector in Kenya, results indicated that spiritual leadership, directly and indirectly, influenced intrinsic motivation, partially through supervisors' developmental feedback. Further, the results indicate that supportive organizational culture moderates the relationship between spiritual leadership and intrinsic motivation, such that the relationship is stronger when supportive organizational culture is high rather than low. Implications of these findings and recommendations for future research are offered.

Leadership Development Strategies in Organizations: The Role of Human Resource Management in Improving Effectiveness and Productivity

Effective human resource management strategies are key to sustainable business growth in a rapidly changing and competitive business environment. For organizations wishing to remain relevant and competitive in the global marketplace, the importance of leveraging innovation, environmental sustainability, and ethics and social responsibility in human resource management is of great concern. Therefore, the purpose of this research is to determine how the implementation of human resource management strategies that focus on innovation, sustainability, and ethics can help organizations achieve sustainable growth. This research was conducted using a descriptive-analytical approach by collecting data through literature review and content analysis of various relevant sources. The findings of this study revealed that HRM strategies based on innovation and sustainability help organizations to maximize human resource potential and create productive and sustainable work environments. In addition, the application of ethics and social responsibility in HR decision-making is a key pillar in creating an organizational culture of integrity. Organizations can achieve sustainable growth and sustainability by implementing this strategic approach.

PERSONNEL CERTIFICATION AS A COMPANY DEVELOPMENT STRATEGY

The purpose of this article is to explore how personnel certification serves as a strategic tool for organisational development. It examines the importance of certifying employees as a means of enhancing organisational capability and competitiveness. By examining the role of certification in improving employee skills and knowledge, the article sheds light on its impact on organisational performance and growth. It also discusses how certified personnel contribute to building a skilled workforce, fostering innovation and meeting industry standards. Overall, the article highlights the importance of personnel certification as a proactive approach to advancing organisational development goals. The object of the study is the process of personnel certification and its impact on the company's development. Methodology. The use of an integrated method helps to eliminate formalism and subjectivity in personnel certification, increase openness and objectivity in the assessment, and stabilise the social and psychological climate in the team. When applying this method, a prerequisite is the unconditional support of the first manager, who should lead the personnel certification and implement its results through the HR services. Without it, certification will be formal and will not yield positive results. The comprehensive method of personnel evaluation integrates various assessment techniques to provide a holistic understanding of an individual's skills, competencies and performance within an organisation. It takes into account multiple factors such as job performance, behavioural characteristics and growth potential, allowing for a thorough analysis of an employee's contribution to the organisation. The comprehensive method of personnel evaluation is based on the use of groups of methods: descriptive method (biographical method; method of oral and written assessments, method of group discussions, method of standards, matrix method and method of free and compulsory choice of assessment situations); combined methods are methods based on the descriptive principle, but formalised with the help of conventional quantitative indicators (sum of scores method, method of specified groupings, testing). Research results. Evaluating personnel performance helps to attract and retain highly skilled and motivated employees, while analysing the effectiveness of recruitment strategies and methods will help to attract talented employees. Practical implications. The use of personnel evaluation methods will allow to understand how personnel certification contributes to creating a positive working environment and increasing the level of employee satisfaction; to study the impact of personnel certification strategies on the company's reputation among employees; to formulate specific recommendations for practical managers and personnel specialists for the successful implementation of personnel certification strategy; to develop strategic solutions aimed at increasing the competitiveness and stability of the company. Value/Originality. Personnel certification helps to improve internal and external communication, which contributes to a more effective exchange of information and helps to maintain unity among employees; it allows companies to adapt to changes in the labour market, creating attractive conditions for employees in new conditions. In general, effective personnel certification is determined by the ability not only to attract but also to retain talented employees, thus contributing to the sustainable development of the company in a competitive business environment.