PERSONNEL CERTIFICATION AS A COMPANY DEVELOPMENT STRATEGY

Abstract

The purpose of this article is to explore how personnel certification serves as a strategic tool for organisational development. It examines the importance of certifying employees as a means of enhancing organisational capability and competitiveness. By examining the role of certification in improving employee skills and knowledge, the article sheds light on its impact on organisational performance and growth. It also discusses how certified personnel contribute to building a skilled workforce, fostering innovation and meeting industry standards. Overall, the article highlights the importance of personnel certification as a proactive approach to advancing organisational development goals. The object of the study is the process of personnel certification and its impact on the company's development. Methodology. The use of an integrated method helps to eliminate formalism and subjectivity in personnel certification, increase openness and objectivity in the assessment, and stabilise the social and psychological climate in the team. When applying this method, a prerequisite is the unconditional support of the first manager, who should lead the personnel certification and implement its results through the HR services. Without it, certification will be formal and will not yield positive results. The comprehensive method of personnel evaluation integrates various assessment techniques to provide a holistic understanding of an individual's skills, competencies and performance within an organisation. It takes into account multiple factors such as job performance, behavioural characteristics and growth potential, allowing for a thorough analysis of an employee's contribution to the organisation. The comprehensive method of personnel evaluation is based on the use of groups of methods: descriptive method (biographical method; method of oral and written assessments, method of group discussions, method of standards, matrix method and method of free and compulsory choice of assessment situations); combined methods are methods based on the descriptive principle, but formalised with the help of conventional quantitative indicators (sum of scores method, method of specified groupings, testing). Research results. Evaluating personnel performance helps to attract and retain highly skilled and motivated employees, while analysing the effectiveness of recruitment strategies and methods will help to attract talented employees. Practical implications. The use of personnel evaluation methods will allow to understand how personnel certification contributes to creating a positive working environment and increasing the level of employee satisfaction; to study the impact of personnel certification strategies on the company's reputation among employees; to formulate specific recommendations for practical managers and personnel specialists for the successful implementation of personnel certification strategy; to develop strategic solutions aimed at increasing the competitiveness and stability of the company. Value/Originality. Personnel certification helps to improve internal and external communication, which contributes to a more effective exchange of information and helps to maintain unity among employees; it allows companies to adapt to changes in the labour market, creating attractive conditions for employees in new conditions. In general, effective personnel certification is determined by the ability not only to attract but also to retain talented employees, thus contributing to the sustainable development of the company in a competitive business environment.