Competitive Advantage In Market Research Articles

Competitive Advantage Model of Culinary MSMEs In West Java

The MSMEs sector as a form of people's economy, has become an industrial sector that is relatively able to survive amid the global economic downturn due to the COVID-19 pandemic. However, the MSME sector on the other hand also has problems in the growth rate of performance and increasing the scale of its business. The author identified this because of his ability to map the orientation of strategic policy formulation which is still low. In this study, the author tries to dissect with the concept of entrepreneurial marketing to examine the extent of the ability of the MSMEs sector to transform from traditional marketing concepts to entrepreneurial marketing. Associative quantitative research methods are used to find out how the conditions of the research variables and the relationship between exogenous variables and their endogenous. The sampling technique is carried out by proportional-clustered-random-sampling. Research data sources include primary and secondary data sources with data collection through observation, literature studies, interviews and questionnaires. The analysis technique uses SEM analysis with the LISREL 8.0 program. The results showed that descriptively the conditions of market orientation and competitive advantage are in the criteria of not being good towards good, while entrepreneurial orientation is in the criteria of not being good towards excellent. The results also showed a significant influence of market orientation and entrepreneurial orientation on competitive advantage. The importance of the MSMEs sector to apply the concept of learning orientation in orderto improve their entrepreneurial ability.

Competitive Advantage Model of Culinary MSMEs In West Java

The MSMEs sector as a form of people's economy, has become an industrial sector that is relatively able to survive amid the global economic downturn due to the COVID-19 pandemic. However, the MSME sector on the other hand also has problems in the growth rate of performance and increasing the scale of its business. The author identified this because of his ability to map the orientation of strategic policy formulation which is still low. In this study, the author tries to dissect with the concept of entrepreneurial marketing to examine the extent of the ability of the MSMEs sector to transform from traditional marketing concepts to entrepreneurial marketing. Associative quantitative research methods are used to find out how the conditions of the research variables and the relationship between exogenous variables and their endogenous. The sampling technique is carried out by proportional-clustered-random-sampling. Research data sources include primary and secondary data sources with data collection through observation, literature studies, interviews and questionnaires. The analysis technique uses SEM analysis with the LISREL 8.0 program. The results showed that descriptively the conditions of market orientation and competitive advantage are in the criteria of not being good towards good, while entrepreneurial orientation is in the criteria of not being good towards excellent. The results also showed a significant influence of market orientation and entrepreneurial orientation on competitive advantage. The importance of the MSMEs sector to apply the concept of learning orientation in orderto improve their entrepreneurial ability.

Управление таможенными логистическими процедурами как система регулирования экспорта зерна государств-членов ЕАЭС

The largest subcomplex of the agro-industrial complex and the backbone of the domestic food market as a whole is grain farming. The efficiency of this sector of the economy determines the provision of the population with food, as well as the food security of the country. Grain production is the basis of export potential growth and competitive advantage in the world food market. The article presents the dynamics of changes in the gross harvest and export of grain by the EAEU countries, the impact of customs duties and state support on pricing in the grain subcomplex in the Russian Federation. The features of the damping mechanism of pricing in grain production and measures of customs and logistics regulation in the grain market of the Russian Federation are investigated.

Role of Data Mining in Business Intelligence and Quality Decision Making: A Quantitative Investigation

Data mining is a critical business intelligence tool that enables organizations to discover and extract valuable insights from large datasets. Data mining, which employs advanced algorithms and statistical techniques, aids businesses in identifying patterns and relationships that would not be obvious through manual analysis. These learnings can be applied to improve decision-making, business processes, and overall profitability. One of the most significant benefits of data mining is its ability to improve the quality of decision-making. By providing a better understanding of their data, data mining enables decision-makers to make more informed and strategic decisions. This can lead to a variety of benefits, including increased efficiency, increased customer satisfaction, and improved financial performance. Data mining can also be used to spot trends and predict future outcomes. Historical data can be used by businesses to identify patterns and trends that can be used to predict future behaviour. This data can be used to create targeted marketing campaigns, improve pricing strategies, and boost customer retention. Overall, data mining is a valuable tool for businesses seeking a competitive advantage in today's fast-paced market. Businesses can make better decisions, improve processes, and increase their bottom line by providing valuable insights into their data.

Implementing Technology for Competitive Advantage in Digital Marketing

To acquire a competitive edge in today's dynamic economic environment, organizations must alter their digital marketing strategies. This study examines the idea of digital marketing transformation and how it helps businesses succeed in the contemporary marketplace. This essay's goal is to offer a thorough analysis of the transformation of digital marketing and how it affects gaining a competitive edge. The research technique entails a thorough examination of the most recent technology developments in digital marketing, such as artificial intelligence, machine learning, big data analytics, marketing automation, and customer relationship management systems. In order to provide empirical support and useful insights into effective implementation tactics, real-world case studies are also examined. The results emphasize the significance of creating solid digital marketing plans that cover a variety of digital platforms. The use of data-driven insights for decision-making, the use of agile methodologies for adaptability and flexibility, and financial investments in the development of digital skills are all advocated for businesses. In addition, the study highlights the pressing issues that businesses must deal with in order to undertake digital marketing transformation successfully and realize its full potential, including data privacy, channel integration, and cultural change. This study adds to the corpus of knowledge by giving organizations starting their road toward digital marketing transformation useful insights and direction. It also clarifies the prospective effects of cutting-edge technology on digital marketing and companies, including blockchain, augmented reality, and virtual reality. In summary, this research paper lays the groundwork for a thorough investigation of the change in digital marketing and how it helps businesses acquire a competitive edge. Organizations may successfully navigate the digital terrain, improve consumer experiences, and promote sustainable growth in the contemporary marketplace by utilizing technology and implementing cutting-edge methods.

Management Decision-Making as a Mechanism for Reducing the Level of Global Risk and Its Redistribution

Modern conditions of turbulence in the external economic environment require business structures not only to respond quickly to new challenges, but also to form scenario models of behaviour in order to maintain competitive market advantages based on an objective review of their own commercial potential and reserves. It is noteworthy that the internal risks of the business structure are the primary obstacle in the growth of the efficiency of the commercial structure and determine its level of profitability. The purpose of the research is to assess the factor of formation of biased management decisions and the features of their implementation as factors of reducing the manifestation of internal business risks. Indicated that the system of effective business management must always take into account the manifestation and pressure of internal risk due to a number of factors that cannot be accurately assessed. Modern methodology of project management and project management does not take into account the tool of biased decisions. Anti-crisis management is presented as a mandatory element of management knowledge. Therefore, the further development of management should focus on the adoption of biased management decisions and the development of mechanisms for their timely implementation.

БАГАТОНАЦІОНАЛЬНІ ПІДПРИЄМСТВА У МІЖНАРОДНОМУ НАУКОВО-ТЕХНОЛОГІЧНОМУ ОБМІНІ: ФАКТОРИ КОНКУРЕНТНОГО ЛІДЕРСТВА ЗА УМОВ ТЕХНОГЛОБАЛІЗМУ

The main driver of intra-company scientific and technological exchange of multinational corporations is the dynamic increase in the scale of their international production and the transition of foreign subsidiaries from the implementation of technologically simple production operations to the production of science-intensive products. At the same time, intra-company technology transfer is a kind of response of multinational corporations to profound transformational changes in their business activities under the conditions of technoglobalism, which is accompanied by the ever-increasing elimination of cross-border barriers in the global sharing of knowledge. The first to be drawn into the "whirlpool" of internationalization were corporate research and development of an applied nature, and later – research and development aimed at adapting the technologies obtained by foreign branches to consumer needs and standards of local markets of the host countries. Among the latter, research and development of multinational corporations were included in the general internationalization process. The economic effectiveness of multinational corporations's participation in intra-company technology transfer consists not only and not so much in receiving royalties from the sale of licenses, but in obtaining indirect market competitive advantages based on the delegation of part of the innovative functions to foreign units, saving transaction costs for conducting research and development, increasing own business image, as well as the development and implementation of industry standards for the functioning of one or another sector of global production. In this way, multinational corporations achieve a number of strategic goals, namely: minimizing terms and transaction costs for the development of new technological inventions, leveling the negative impact of customs barriers and currency restrictions existing in various countries of the world, penetrating new segments of the global market, maintaining control over results of corporate research and development and prevention of their outflow to competing companies, development of corporate innovation networks, etc.

Study on Factors Affecting Consumer Loyalty in the Restaurant Industry

Abstract: This study aims to investigate the essential variables of service quality, customer value, and brand image that contribute to customer loyalty in the Bengaluru restaurant business. In addition, the purpose of this study was to validate the relationship between independent factors, such as service quality, customer value, and brand image, and the dependent variable, customer loyalty. This study utilized a simple random sample technique to pick 120 respondents who dine at various Bengaluru restaurants. The respondents' personal information has been analyzed utilizing descriptive statistics. The ideas have also been evaluated using Pearson's correlation test. All hypotheses have been found to be supported by the data, indicating that the examined variables are strongly associated with one another. Consequently, the results indicate that restaurant management should not only establish and maintain a competitive advantage in the restaurant industry market, but also devote more resources to enhancing service quality, enhancing customer value, and establishing a brand image that will ultimately contribute to securing customer loyalty.

THE IMPACT OF MARKETING STRATEGY ON THE MARKETING INNOVATION AND THE MARKETING COMPETITIVE ADVANTAGE IN THE JORDANIAN FURNITURE INDUSTRY

This study is designed to explore the influence of marketing strategy on marketing innovation and the marketing competitive advantage. Additionally, in this study, elements of marketing strategy (product strategy, pricing strategy, promotion strategy and distribution strategy) were adopted, and marketing innovation was used as a mediator. Quantitative approach was applied, and a questionnaire was distributed by hand-to-hand method to 267 employees working in the furniture industry on the basis of a convenience sample. SPSS and AMOS were applied as statistical techniques to examine and analyze the primary data. Results of analysis accepted the all-proposed hypothesis. The research has empirically confirmed that marketing strategies have a positive impact on marketing innovation and the marketing competitive advantage; and that marketing innovation had a positive impact as mediator on the marketing competitive advantage. Moreover, it found that the elements of marketing strategy: product, price, promotion, and distribution, have a positive impact on both marketing innovation and marketing competitive advantage. In addition to the above results, it found that elements of marketing strategy have a more positive impact on the marketing competitive advantage than marketing innovation. The study recommended that the companies should determine the right marketing strategy that encourages innovation to distinguish themselves and to gain a competitive advantage in the market by obtaining customer satisfaction considering the changes in the business environment.

Pengaruh Produk, Persepsi Harga, dan Promosi Terhadap Keunggulan Bersaing untuk Meningkatkan Kinerja Pemasaran Produk Furniture Kota Pasuruan

Every UMKM Furniture entrepreneur is required to understand and understand what is happening in the market so that they are able to compete with other entrepreneurs and improve marketing performance. In addition, business actors must have the ability to create competitive advantage. Competitive advantage in this study can be seen from several variables including, product, price and method of promotion. The purpose of this study is to analyze internal and external factors to create a competitive strategy through products, price perceptions, and promotion of furniture products in Pasuruan. In addition, it is also to find out what factors are most influential in determining competitive strategies through products, price perceptions and promotion of furniture products in Pasuruan. The population observed in this study were furniture entrepreneurs in Pasuruan. samples taken using proportionate random sampling technique as many as 120 respondents. Data collection analysis techniques were carried out by observation, questionnaires and interviews. The findings of this study indicate that the regression coefficient value of the product variable has a significant effect on marketing performance and competitive advantage. Among the three variables consisting of product, promotion, product price, it can be seen that the product variable is the most influential in increasing marketing and competition in the furniture business in Pasuruan.

Dimensional Solution of Wooden Chairs for the Adult Bariatric Population of Slovakia: Observational Study

Chairs are furniture that are intended for direct contact with people, they are heavily loaded by forces, and they must meet a number of criteria, such as ergonomics, safety, economic sustainability, feasibility, and aesthetic requirements. This study aimed to define the dimensional solution of wooden chairs for the adult bariatric subpopulation of Slovakia. Long-term observations of the changes in the anthropometric dimensions of the population (secular trend) allowed the determination of the body height of 95% of the adult male population. Based on the analysis of the bariatric population of Slovakia, regardless of gender, the values of weight, waist and hip circumference, and seat width were defined in the years 2020 to 2022. The increased population’s average body mass makes the researched topic highly relevant and necessary. Based on the obtained data, new dimensions of wooden chairs for bariatric respondents were designed: seat height 49 cm, seat width 67 cm, and seat depth 47 cm. Adjusting the dimensions of wooden chairs makes it possible to ensure comfortable sitting and standing for bariatric respondents and prevents many health problems. For furniture manufacturers, the introduction of the production of wooden furniture for bariatric respondents can be a competitive market advantage.

The Effect of Spiritual Marketing and Entrepreneurial Orientation on Determining Sustainable Competitive Advantage: A Case Study of Soliko Kale Company

In today's world, local, national and global competition forces companies to perform correct and competitive business methods. These methods are related to spiritual marketing and entrepreneurship. These two factors will enable the spiritual marketing of the company to address the needs, desires, and expectations of people based on ethical principles, and the entrepreneurial orientation of entrepreneurship will also create something new and different from the competitors as a result of these two methods, which will lead to the company's activity to increase. Finally, with the above explanations, the purpose of this research is to examine the effect of spiritual marketing and entrepreneurial orientation on determining sustainable competitive advantage (case study: Soliko Kale Company. The research method of this article is applied in terms of purpose, a descriptive survey in nature, and cross-sectional in terms of time. The statistical population of this research is the employees of Soliko Kale company. The number of personnel of this company is 125 people. The sample size was determined based on Cochran's formula of 94 people. The sampling method was chosen as simple random. The data collection tool, according to the standard questionnaire of Bambang et al. (2021), included 20 questions, the validity of the questionnaire by the supervisor and experts, management experts, and their reliability by calculating Cronbach's alpha coefficient for all conditions were confirmed to be greater than 0.7. In this research, 7 hypotheses were examined based on the conceptual model. Two types of descriptive statistics (using SPSS software) and inferential statistics (using PLS software) were used for data analysis. A structural equation test was used to check the model. The results of all hypotheses confirm the research model, and the results show that to create a sustainable competitive advantage in general marketing, it is necessary to implement spiritual marketing and promote entrepreneurial orientation. The innovation of this research study record is about the role and position of spiritual marketing in relation to marketing capabilities and sustainable competitive advantage along with entrepreneurial orientation variables.

Analysis of Tencent’s Acquisition of Supercell: Competitive Strategy Perspective

As one of the most successful game companies in China, Tencent has always been essential to its continuous development and growth through frequent and effective overseas mergers and acquisitions. To achieve the same excellent results in mobile games, Tencent spent $8.6 billion in 2016 to acquire an 84.3% stake in a Finnish game developer, taking the world's most successful mobile game developer into its pocket. Therefore, the research and analysis of the representative event of Tencent's acquisition of Supercell can provide valuable suggestions and meaningful references for other game companies' overseas mergers and acquisitions. In this paper, Firstly, Supercell's enterprise model and competitive market advantage are studied in depth. The adaptability of Supercell and Tencent is discussed, Tencent's M&A behavior is evaluated, and suggestions and summaries are given.

The Influence of Market Orientation and Innovation on Business Performance Mediated by Competitive Advantage (Survey of SMEs Registered with the Mukti Manunggal Batik Association)

The purpose of this research is to test the influence of market orientation and innovation on SME’s performance and market orientation and innovation on SME’s performance mediated by competitive advantage in the batik SME’s of Mukti Manunggal Batik Association. The phenomenon in this research the inability of the batik SME’s of Mukti Manunggal Batik Association to understand market orientation, innovate, and competitive advantage. The methods in this study use descriptive and quantitative analysis. The population in this research amounted to 35 batik SME’s. Sampling technique use census techniques that make all SME’s as sample. The analytical techniques uses Partial Least Square with loading factor and AVE > 0.5, composite reliability and cronbach's alpha > 0.7, compares cross loading value with the cross loading value on the affected variable, and original sample in determining relationships direction as well as p values < 0.5 in determining significance. Data collection using observations, questionnaires, and interviews. The results of the analysis showed that: 1). Market orientation and innovation has positive and significant effect on SME’s performance, 2). Market orientation and innovation influence positive and significant SME’s performance mediated by competitive advantage.

METHODOLOGY OF ASSESSMENT AND DEVELOPMENT OF MANAGEMENT PERSONNEL OF CONSTRUCTION ORGANIZATIONS

The article is devoted to the study of the skills and professional competencies of management personnel, the development of a systematic approach to the development of enterprises through the formation of personal human capital. The purpose of the study is to develop a universal method of enterprise development based on effective management personnel. The need for research is related to the functioning of construction companies in a tough competitive environment, uncertainty and dynamic changes in market conditions, the need to solve the strategic task of ensuring the stability and sustainability of production processes, the evolutionary development of the company, the integration of human resource management and the implementation of business goals of enterprises. The article raises the issue of achieving real competitive market advantages and ensuring the success of the enterprise by investing in personnel training and development.As a result of the research, a set of solutions to the policy of enterprise development has been developed through the development of mission, values and strategic goals, models of managerial competencies of personnel, conducting a comprehensive analysis of actual professional competencies and skills of personnel through the “360 degrees” methodology, forming training plans and developing “sinking” competencies of personnel. The use of the research results in the practical sphere of enterprises' activities will allow obtaining additional opportunities to ensure stability in the dynamics of external factors.

The internal mechanism of corporate social responsibility fulfillment affecting debt risk in China: analysis of intermediary transmission effect based on degree of debt concentration and product market competitive advantage

Abstract This paper takes the degree of debt concentration and product market competitive advantage as intermediary variables to explore the internal mechanism of the impact of CSR fulfilment on firm debt risk. It is found that the fulfilment of CSR can reduce the debt risk of firms by dispersing the degree of debt concentration and enhancing the competitive advantage of product market. The mediating effect of the degree of debt concentration has a direct impact on the competitive advantage of a product market and is particularly obvious in private firms and firms in the eastern region of China.

Mediation role of business performance on entrepreneurship orientation and market orientation to create MSME competitiveness in pandemic times

The COVID-19 pandemic that disrupted national economic activities had an impact on the MSME sector. This study examines the mediating role of company performance in supporting competitive advantage during the pandemic, which is a difficult time for MSMEs. This research collaborates entrepreneurial orientation and market orientation so that it can be predicted the factors that support MSMEs in creating competitive advantage. The sample of this research is the owners or business actors of MSMEs in the Cilacap district as many as 100 respondents and PLS-SEM is used to analyze the data. The results show that business performance acts as a full mediation for entrepreneurial orientation and competitive advantage. Market orientation has a direct effect on competitive advantage, but business performance does not mediate market orientation and competitive advantage. The results of the study also show that there are market orientation findings that act as a full mediation of the relationship between entrepreneurial orientation and competitive advantage. From these results, it can be concluded that entrepreneurial orientation requires business performance and market orientation to influence competitive advantage.

Making the Business Case for Quality: Linking Quality and Cost

Linking quality improvement efforts with their anticipated financial impact is critical to making an effective business case. It is also essential to achieving a competitive market advantage, considering the increasing prevalence of value-based payments.

PENGARUH KUALITAS PRODUK, ORIENTASI PASAR DAN PENJUALAN ADAPTIF TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING PADA MITRA USAHA PT. NATURAL NUSANTARA DI KECAMATAN PRIGEN PASURUAN

This study aims to determine the effect of product quality, market orientation and adaptive sales on marketing performance and competitive advantage in business partners of pt. natural archipelago in prigen district, pasuruan. this study uses a quantitative approach. sampling in this study using simple random sampling technique, with a population of 250 respondents and the sample used amounted to 71 respondents. samples were taken using the simple random sampling method. the data analysis technique used is pls-sem analysis with the smartpls 3.0 program.
 Keywords: Product Quality, Market Orientation, Adaptive Sales, Marketing Performance, Competitive Advantage

Cloud infrastructure enhancing product competitive advantage of tourism SMEs on online consumption values of tourists

PurposeThis research aimed to examine the role of cloud infrastructure capabilities of tourism small and medium-sized enterprises (SMEs) in the tourism supply chain, increasing the online consumption value of tourists.Design/methodology/approachThis study uses stratified random sampling. A value model was formulated, and the study distributed 2,000 surveys; 412 valid responses were received and analyzed using the structural equation modeling approach.FindingsThe cloud-based architecture provides tourism SMEs a competitive advantage in the dynamic tourism market and the ability to develop next-generation system capabilities while providing tourism SMEs with a new application foundation to adapt to the ever-changing tourism market.Originality/valueFor tourism SEMs, the cloud allows adjusting strategies and procedures for tourism supply chain management; this agility enables tourism SMEs to anticipate changes in the travel market and respond to changing consumer demands in the tourism industry.