Competitive Situation Research Articles

Rhizosphere microbial community changes due to weed-weed competition

Many species of weeds are present in agricultural areas, but weeds with greater competitive ability normally become dominant in the field. Rhizosphere soil microbiota can influence weed-weed interactions. However, the role of rhizosphere soil microorganisms in weed-weed interactions remains largely unexplored. In this study, we investigated the ecological relationships and microbial taxa present in the rhizosphere of weeds in monoculture and coexistence systems. The weed species Ageratum conyzoides, Ipomoea ramosissima, and Bidens pilosa were grown in monoculture and coexistence pairs under greenhouse conditions for 80 days. The ecological relationships between weeds were analyzed by calculating the Relative Interaction Index (RII) based on the total dry mass of the plants. The rhizosphere microbiome was analyzed after extracting the metagenomic DNA from rhizosphere microbial populations, followed by PCR amplification and sequencing of the 16S rDNA gene and ITS region, using the Illumina MiSeq platform. Competitive interactions were observed for all combinations of weed species. Ageratum conyzoides showed the greatest decrease in dry matter production due to competition. Weed-weed competition changed rhizosphere microbial community composition and bacterial diversity. The abundance of different bacterial genera in rhizosphere soil varied according to the treatments. When comparing the competition between A. conyzoides and B. pilosa and their respective monocultures, the abundances of Opitutus, Diplorickettisiales uncultured and Bdellovibrio increased in B. pilosa monoculture. When comparing the competition between A. conyzoides and I. ramosissima and their respective monocultures, the abundance of Pseudonocardia increased while the abundance of Fimbriiglobus decreased in A. conyzoides monoculture. Already the abundances of Actinospica, Chitinophaga, Gemmatirosa, 1921-2 and Hymenobacter decreased I. ramosissima monoculture. When comparing the competition between B. pilosa and I. ramosissima, and their respective monocultures, the abundances of Flexibacter and Candidatus Xiphinematobacter decreased I. ramosissima monoculture. The abundances of Clostridium and Rhodobacter increased in competition while the abundance of Pajaroellobacter increased in B. pilosa monoculture. The fungal genera that had their abundances significantly altered were Scytalidium, whose abundance decreased in competition of A. conyzoides and B. pilosa when compared to the respective monocultures, while the abundance of Robillarda increased in B. pilosa monoculture. Already the abundance of Myriodontium increased in B. pilosa monoculture when compared with I. ramosissima monoculture and competition between both plants. Weeds can recruit specific taxa depending on the competition situation in which they are involved. Such changes in the rhizobiome are possibly related to the lower competitive ability and dry matter production of A. conyzoides. B. pilosa have a greater capacity to determine the structure of the rhizobiome when in competition with A. conyzoides. I. ramosissima seem to be less affected by rhizobiome taxon-specific changes.

A method for the competitiveness estimation of the incremental new product through user-generated content

The current dynamic market environment challenges successful incremental new product (INP) launches, compelling enterprise managers to promptly recognize and respond to competitive situations. Estimating INP competitiveness before sale helps enterprise managers adjust their strategies effectively and in a timely manner to ensure successful INP launches. However, a lack of historical evaluation information challenges the estimation. Given that INPs are updates of existing products, massive user-generated content (UGC) regarding existing products and the new product launch provides an appropriate data source for estimating INPs' competitiveness. Therefore, this study proposes a method for estimating the competitiveness of INP using UGC. First, the INP product attributes are classified as non-updated or updated. For the former, existing products containing the same attribute values are used as references, and their reference values are measured based on the time and price of the first sale. UGC regarding the launch of INPs serves as a data source for the latter. Sentiment analysis is performed on the UGC concerning product attributes to obtain the sentiment tendency and sentiment intensity for constructing an intuitive fuzzy number, which represents INP's attribute performance. INP's product performance is estimated by considering attribute weights determined by customer attention. INP's competitiveness in the market environment is then estimated by comparing its product performance with that of competing products. Finally, the proposed method is applied to a mobile phone, and its effectiveness and applicability are verified.

СТРАТЕГІЧНИЙ УПРАВЛІНСЬКИЙ ОБЛІК В СИСТЕМІ ПРИЙНЯТТЯ ЕФЕКТИВНИХ УПРАВЛІНСЬКИХ РІШЕНЬ НА ПІДПРИЄМСТВІ

The article examines the specifics of the role of strategic management accounting in the process of making effective management decisions at the enterprise in modern conditions. The mechanism of the use of the tools of strategic management accounting by enterprises to ensure the achievement of competitive advantages in the market, as well as to increase the productivity of the management system, is considered. The relationship between strategic management accounting and the process of management decision-making is studied, taking into account that an effective strategic accounting system can become a key factor for successful business development. The main aspects of strategic management accounting are studied, including the definition of strategic goals, the collection and analysis of information, the development of key performance indicators and the identification of strategic alternatives. The influence of modern information technologies on the development of strategic management accounting and the possibilities of their implementation in practice are considered. It was determined that the use of strategic management accounting can provide enterprises with a systematic improvement in the quality of management decisions, reduce risks and increase the efficiency of business processes. The importance of strategic management accounting for ensuring the successful functioning of modern enterprises has been proved, and recommendations for improving this process have been formed. The key aspects of the internal and external environment that affect strategic management accounting are considered, including such factors as changes in legislation, the competitive situation on the market, changes in consumer demands, new technological trends, as well as the mechanism of their influence on the decision-making process and accounting. It was determined that strategic management accounting is a relevant tool for business entities in modern conditions of uncertainty and dynamic changes in the business environment, as it enables enterprises to be flexible and respond to changes in a timely manner, while creating conditions for achieving defined strategic goals. The importance of implementing strategic management accounting in modern business as a key factor in making effective management decisions in order to ensure the sustainable development of enterprises in dynamic conditions of market competition and uncertainty is proven.

Research on collaborative decision making of China's photovoltaic supply chain based on competition policy

Introduce government competition policies and technological innovation efforts into the profit game model of the photovoltaic industry supply chain, establish two different supply chain profit models, and study the impact of government competition policies and manufacturers' technological innovation efforts on the profits of each manufacturer and the overall profit of the supply chain. Construct profit models in both competitive and cooperative situations, and empirically analyze the impact of government competition policies and manufacturers' technological innovation efforts on the optimal supply chain profits in both competitive and cooperative situations. Research has shown that: (1) government competition policies are conducive to promoting an increase in manufacturers' profits; (2) The increase in technological innovation efforts can quickly increase manufacturers' profits; (3) Compared to the cooperation situation, the profit of each manufacturer and the total profit of the entire supply chain are higher in the competitive situation.

РОЗВИТОК КОНКУРЕНТНОГО СЕРЕДОВИЩА У БУДІВЕЛЬНІЙ ГАЛУЗІ

Competitiveness is a complex field with multiple perspectives and a wide range of definitions, meanings and measurements. Therefore, creating an appropriate framework for assessing competitiveness is a challenging task in the ever-changing and evolving construction industry. The growing demand for a diverse living environment continues to be fueled by rapid economic growth and a significant increase in the standard of living of the population. As one of the five pillars of the industrial economy, the construction industry has developed more dynamically than many other industries. However, construction companies still face many challenges, such as knowledge loss, ineffective collaboration, and low competitiveness. These challenges require businesses to systematically manage their knowledge and foster collaboration between stakeholders. With an effective knowledge sharing mechanism, knowledge can be shared and improved, and construction companies can achieve higher returns by collaborating on innovative construction projects, giving them a sustainable competitive advantage. The relationship between competitiveness and sustainability of a country, industry or enterprise provides a fundamental rationale and basis for policy development and strategic change. But all necessary measures for competition in the concept, implementation and monitoring of ideas, competitiveness that can be measured and understood. The construction industry faces many challenges due to the constant progress of construction technologies and techniques. As a result, construction management theory faces new serious challenges with the integration of the global market and construction innovation. The key to solving this problem is to increase the competitiveness of competing construction enterprises. Since many enterprises find themselves in a competitive situation, they try to improve the efficiency of their activities in various areas. In a dynamic environment, it is important to understand the causal relationships between key factors and their interactions. The relationship between enterprises and organizations of the construction industry operating in the conditions of market relations is reflected.

Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors

This research investigates the intricate dynamics between trait competitiveness and sport fan behavior, examining its relationships with situational and surface traits associated with sport consumption. By advancing our understanding of competitiveness as a key influencer in sport participation and entertainment seeking, the study contributes to our understanding of what drives sport fans. Utilizing Mowen’s 3M model and the Big Five personality traits, we explore the influence of traits on competitiveness, predicting its impact on participation and entertainment seeking and fan socializing and basking in reflected glory. The findings unveil the role of competitiveness in shaping behaviors, indicating that competitive individuals actively seek and enjoy competitive and entertaining situations. The research illuminates the paths by which personality traits affect sport consumption behaviors, providing theoretical insights into the complex dynamics of competitiveness in the realm of sport.

Research on the Path of Cost Control and Economic Benefit Enhancement in Construction Engineering Projects

Abstract The increasingly competitive market situation in the construction industry requires that construction enterprises strengthen the cost control of construction projects in order to improve the economic efficiency of enterprises. This paper is based on the improved genetic algorithm to realize the optimization of the cost control strategy of the construction project and effectively overcome the problems of weak cost control consciousness and high material procurement cost in the previous cost control. A construction company is selected as the object for the case study, and the genetic algorithm is used to calculate and analyze the cost control of the construction company. The return on investment, net present value, and internal rate of return are used as indicators to measure the economic benefits before and after optimizing cost control strategies. The improved genetic algorithm calculates that among the cost control factors of the construction company, procurement management, and field operation have a high probability of being selected in the genetic calculation, and the final project cost is 36.7849 million yuan through the genetic algorithm, which achieves the goal of project cost control. At the same time, this paper finds that cost control has a significant positive effect on the improvement of economic efficiency, and the economic efficiency of this construction company before and after the optimization of the cost control strategy is significantly improved.

МЕТОДИЧЕСКИЕ ПОДХОДЫ К ВЫБОРУ НАПРАВЛЕНИЙ РАЗРАБОТКИ МЕТОДОВ ОЦЕНКИ И АНАЛИЗА КОНКУРЕНТОСПОСОБНОСТИ ПРЕДПРИЯТИЯ

This article examines the theoretical problems of competitiveness, competitiveness as a multidimensional economic category can be considered in several aspects, between which there is a close relationship - the competitiveness of a country, the competitiveness of a commodity producer and the competitiveness of a commodity. Competition is a dynamic and evolving process, a continuously changing landscape in which there is a threat of invasion by new competitors. Competition among competitors is the threat of the emergence of substitute products for the economic potential of buyers. Market conditions are changing because there are forces in motion that create the conditions for change. In economic theory, the concept of enterprise competitiveness is given many definitions, each of which covers one or another side of it, or attempts to characterize it comprehensively. It can be noted that the degree of influence of competitive forces determines the marginal profit potential of the industry. The goal of the company is to find and take a position in the industry where it will be best protected from the influence of these forces or will be able to influence them from its side. The analysis of the forces of competition provides a solid basis for a strategic action plan. At the same time, each business entity is in a unique competitive situation, which necessitates the search for a variety of competitive solutions. Differences in the approaches of economists in determining the essence of competition are reflected when considering the category of competitiveness. The main task of each researcher studying the problems of competitiveness of an enterprise is to determine criteria, as well as to find sources and factors of competitiveness. In the economic literature, one can find very heterogeneous definitions of the competitiveness of an enterprise. An enterprise should know to what extent it is competitive in relation to other subjects of this market, since a high degree of competitiveness is a guarantee of obtaining high economic performance in market conditions, and have a strategic goal of achieving such a level that would help it survive in conditions of fierce competition. The level of competitiveness of an enterprise depends on many factors that can be conditionally grouped into two blocks: the competitive environment and the location. The essence and nature of the influence of competitive environment factors can be represented in the form of a model of the five forces of competition. On the other hand, in addition to the factors of the competitive environment, the level of competitiveness of an enterprise largely depends on the factors of its location. The influence of these factors can be represented as the following system of determinants: conditions of factors of production; conditions of demand; related, supportive and related enterprises; the strategy and structure of the enterprise. The presented determinants determine the existence of an environment in which enterprises arise and enter into competition. Their composition and interaction determine the advantages and disadvantages of an enterprise in the course of competition. Let's briefly consider each of these determinants. Conditions of factors of production include: availability of factors of production, hierarchy between factors of production (basic factors: natural resources, geographical location, unskilled labor, etc. and specialized factors: information infrastructure of modern digital databases, a system of research institutes, etc.); creation of production factors (investments, basic research, training system, cooperation and coordination with public institutions in the innovation process), as well as individual disadvantages of production factors (disadvantages of basic factors, lack of labor, lack of domestic supplies of raw materials and materials, harsh climate, which create obstacles to the innovation process). The "factor supply" category itself consists of five components: human resources (quantity, qualifications and cost of labor); physical resources (quantity, quality and accessibility of land, water, minerals, forests, energy sources, climatic conditions and geographical location); knowledge resources (accumulated in data banks and statistical services, knowledge and information or access to data accumulated in public institutions); capital resources (the amount of capital that can be attracted by an enterprise); infrastructure (transport system, communication system, housing stock, health and education systems, cultural institutions).

Identifying the Development Trends and Technological Competition Situations for Digital Twin: A Bibliometric Overview and Patent Landscape Analysis

Identifying the Development Trends and Technological Competition Situations for Digital Twin: A Bibliometric Overview and Patent Landscape Analysis

Формування маркетингової політики та маркетингового менеджменту на підприємствах корпоративного сектору

The article is devoted to the study of theoretical aspects of marketing management concepts, the peculiarities of the formation and implementation of the marketing policy of enterprises in the context of consumer behavior management and its application in the foreign economic activity of enterprises. The essence of the concept of "marketing management" is considered. The main problems of the formation and development trends of marketing management in the foreign economic activity of Ukrainian enterprises have been studied. Marketing management in the field of foreign economic activity includes the study of the main characteristics of the modern world market, its dynamics, development trends and priorities; definition of subjects of international relations and characteristics of behavior and motivation during their marketing activities; description of the main parameters of the international marketing environment, including the competitive situation; development of an exit strategy and activity on a potential foreign market; definition of problems and specifics of the technology of marketing activities in foreign markets. Unfortunately, today there is almost no strategic vision of marketing activities, and its role in the effective functioning of the enterprise is underestimated. However, this does not deny the absence of marketing itself in the activities of domestic enterprises. The increase in sales volumes in commodity markets until recently was the result of increased demand. And not enough attention was paid to the question of the effectiveness of marketing activities. As a result of the presence of a large number of brands and free handling of them, a class of marketers was formed whose work methods do not meet the requirements of the modern market.

Interval-valued Fermatean Neutrosophic Graph with Grey Wolf Optimization for Sarcasm Recognition on Microblogging Data

Game theory is more popular in competitive situations due to its importance in decision making. Several kinds of fuzzy sets can manage uncertainty in matrix games. Neutrosophic set theory has been instrumental in investigating ambiguity, complexity, inconsistency, and incompleteness in real-time issues. Nowadays, sarcastic comments on social media have become a general tendency. Sarcasm is frequently used by individuals to pester or taunt others. It is often conveyed via inflection, tonal stress in speech, or lexical, hyperbolic, and pragmatic features existing in the text. Sentiment Analysis (SA) is regarded as the data mining targets of sentiment organization of the client's criticisms obtainable in textual form. Sarcasm is a form of speech that states an individual's downside feeling through a positive term. Labeling sarcasm in characters is a dynamic task for Natural Language Processing to evade the misconception of sarcastic speeches as a verbatim declaration. The outcome of these kinds of sarcastic speeches is hard for the people and machines. Sarcasm has a considerable influence on the efficacy of SA techniques that are impacted by mendacious sentiments that frequently belong to sarcastic classes. This study introduces an Interval-valued Fermatean Neutrosophic Graph with Grey Wolf Optimization for Sentiment Analysis (IFeNG-GWOSA) on Microblogging Data. The IFeNG-GWOSA technique includes a sarcasm detection technique that categorizes words in sarcastic or non-sarcastic form. The initial phase is preprocessing, where the tokenization and stop word removal are implemented. Then, the preprocessed data is subjected to feature extraction, where the BERT word embedding is applied. The IFeNG model is used for sarcasm detection, and the grey wolf optimizer (GWO) generates its parameter selection technique. Lastly, the efficiency of the presented technique is compared with existing approaches under different measures

The Communication Context of Live Press Conferences in Social Engagement: The Challenge of Journalists’ Practice and Coping Strategies

<p>數位時代社群平臺直播伴隨網友的即時評論，不但縮短消息來源與閱聽人的距離，也改變記者與消息來源的互動形式。研究以Goffman之戲劇理論和Foucault的圓形監獄全景敞視權力與規訓概念，來檢視2020年疫情指揮中心直播記者會的傳播情境。以深度訪談法研究後發現，直播傳播情境具記者、網友、消息來源三方權力競逐的特質，記者會的前臺以各式道具凸顯政府防疫成果，記者成為被觀看的對象，提出尖銳問題則易被網友攻擊或「出征」，使記者產生被規訓的節制行為，採取消極避禍策略；在後臺則出現外人侵入記者與官員互動的封閉對話群組，兩造的對話被擴散至社群媒體，使記者承受網路騷擾的壓力。處於前臺與後臺雙重壓力的記者，仍在困境中以不同策略實踐媒體問責。</p> <p> </p><p>In this digital age, live streaming on social media platforms, accompanied by real-time comments from netizens, not only shortens the distance between the news source and the audience but also changes the way reporters interact with their sources. This study employs Goffman’s dramaturgical theory and Foucault’s views on the panopticon and disciplinary power to examine the communicative context of the live broadcasts of the 2020 Central Epidemic Command Center press conferences during the COVID-19 pandemic. Using the in-depth interview method, the researcher found that the live broadcast communication creates a three-party power competition situation involving reporters, netizens, and news sources. In the front stage of the press conference, various props are used to highlight the outcomes of epidemic prevention. Reporters become the observed subjects, and those who raise sharp questions risk facing attacks by netizens. This dynamic caused the reporters to exert self-restrain, be “disciplined,” and adopt passive ways to avoid being embroiled in awkward situations. In the back stage, closed dialogues between reporters and officials are being leaked to social media platforms by external intrusive forces, thus exposing the reporters to the pressure of online harassment. Under dual pressures from both the front stage and the backstage, the reporters continue to navigate the dilemma by implementing various strategies to practice media accountability.</p> <p> </p>

The Election Effect: Democratic Leaders in Inter-Group Conflict

Abstract How does the experience of being elected alter subsequent leader behavior at the international level? We argue for the existence of an election effect, through which a democratic election intensifies in-group identification and generates a sense of obligation to voters, while simultaneously increasing out-group hostility. These combined effects cause leaders to overexert costly efforts in competitive situations against other groups. Using an online laboratory experiment, we show that democratic leader selection increases effort in inter-group contest games, which share key features with interstate conflicts. We use a carefully specified decomposition strategy to distinguish the election effect from better-known selection effects, wherein eventual leaders are nonrandomly chosen. Our results show that a democratic election has negative implications in inter-group games, despite the near-universally positive effects of democracy found in intra-group ones.

CiteSpace-based Visualisation Analysis of Karate Athletes’ Characteristics of Technique Usage

Abstract With the rapid development of the world karate program, the international competition situation is becoming more and more intense, and the techniques and tactics are gradually moving from single to multiple. This paper uses CiteSpace and kinematic parameters to visualize and analyze the technical movement characteristics of karate. Based on the point and angle parameters in kinematics, the movements of karate athletes on the field are expressed in the form of coordinate points. Scientific knowledge mapping was used to transform the characteristics of karate athletes’ technical use from abstract concepts to diagrams with practical significance and to realize the tactical analysis of the use of karate techniques by players of different weight classes. The results showed that among the movement techniques 571, the most frequently used technique was boxing, followed by kicking, combination techniques, and wrestling, with 265, 197, 35, and 84 times, respectively. In terms of technique success rate, boxing technique had the highest success rate of 40.6%, while leg technique was second with 35.3%. Out of 2344 boxing techniques used, the middle back fist technique was used 1034 times, and the upper back fist technique was used 850 times, which were the two most used techniques.

Inner Obstacles and Goal-Directed Behaviors of Elite and Youth-Level Cyclists

Abstract: As self-regulation is crucial in top-level performance, prior investigations aimed at studying the efficacy of the self-regulatory strategy of implementation intentions (i. e., if–then plans) in athletic performance. We investigated the inner obstacles (if) that athletes face in competitive situations and assessed the corresponding goal-directed behaviors (then) to design effective implementation intention theory-based interventions. We asked elite and youth-level cyclists (Study 1; N = 34; age: M = 23.7 ± 9.9 years) with a self-designed questionnaire and used a reworded version for assessing these research questions from a coach’s perspective (Study 2; N = 42; age: M = 50.2 ± 9.8 years). Dealing with demanding situations, pressure, and concentration were the most frequently named inner obstacles, while goal-directed behaviors were preparation, self-encouragement, relaxation (athletes), and concentration (coaches). The results highlight the emotional–psychological challenges that elite and youth-level cycling athletes face and provide insights for sport psychological research with implementation intentions.

Determination of Supply Strategy for Beef Price Stability in Balikpapan: Game Theory Approach

Fulfillment of beef availability needs to be considered to maintain a balance between supply and demand. This is because the market often experiences price fluctuations due to stock imbalances. This research aims to identify the most effective strategy using a game theory approach to guarantee the availability of beef and maintain price stability in Balikpapan, where Balikpapan always brings in beef from outside the area, both local and imported beef. This research provides valuable insight into the importance of collaboration between the parties involved, namely local beef traders and importers. This research also serves as a guide for decision makers in the beef industry to achieve an optimal balance between supply and demand. The results obtained through pure strategic analysis indicate a competitive situation between local traders and beef importers. Both parties adopted the same strategy to maintain a 100% stock level, which resulted value of the game is 55,673,262,189.

Особливості трансформаційних процесів на світовому ринку морської торгівлі

The benefits of sustainable functioning are among the most important characteristics of any socio-economic structure. It predetermines the rationality of the formation of results at normalized costs. But sustainability is of particular importance to systems that predetermine the optimization of the state of other participants in market relations. In this aspect, the activities of maritime transport are particularly highlighted, ensuring the rationality of the international division of labor. All subsystems that form cargo flows are interested in the sustainable operation of maritime transport, which provides up to 80 percent of foreign trade. However, the periodic instability of the world merchant fleet is determined by three aspects: the cyclical nature of the world economy, the competitive situation within the global maritime trade market and alternative approaches of opposing economic strategies. Therefore, to achieve transport security and sustainable positioning of national or union economies, it is important to monitor and recognize unwanted crisis situations. In accordance with the characteristics of external influences, response strategies are selected to meet the requirements of ensuring sustainability. Therefore, a specific approach to ensuring risk management is being formed.

THE IMPACT OF LEADERSHIP ON ESPORT TEAM PERFORMANCE

This study explores the impact of leadership on team performance in competitive game situations. The purpose of the study is to understand the importance of effective leadership strategies to maximise team performance and team success. The study uses a combination of literature review and use SMARTPLS as measuring tools. Research results show that effective leadership has a positive impact on team performance in esports. The study concludes that leadership has a significant impact on esports team performance. An effective leadership style that focuses on psychological factors and the role of the coach contributes to better team cohesion, better communication, and better execution of strategy. This paper highlights the importance of customised leadership strategies that consider the unique challenges and characteristics of the esports industry.

Occupational health and safety risks during the construction of solar pv systems and suggesting training topics

The installation of solar PV systems has led to a competitive market situation in recent years. Solar panels are being installed on a wide variety of sites and buildings. Companies are competing with each other to see who can do the job at a better price and who can do it in sometimes extreme conditions. Our work focuses on the dangers at height and how to avoid them. Workers, because of their lack of training, can often find themselves in situations that should result in a suspension from work by law or regulation, but without this knowledge, they can perform tasks that seriously endanger their health or their lives. Because the installation of solar PV systems is a relatively new industry, no two roofs are the same, and no two designs are the same. Thus, it is often only during installation that it becomes apparent that the work would require alpine engineering expertise, but employers, prioritising cost-effectiveness, fail to take this into account. This in turn puts the worker at risk, who is not aware of all the risk factors. We present the dangers of working at height with solar panels and propose a general training material that would make this field safer and, in so doing, significantly reduce the risks.

The pricing strategies behind New Energy Vehicles price war: Taking Tesla and XPeng as examples

With the acceleration of the new energy vehicle industry, many automobile companies have entered the market and formed a competitive situation. Tesla, as the leader of the initial producer of energy storage equipment and new energy vehicles, further lowered the price at the beginning of the year and had a great impact on the price war of new energy vehicles. XPeng, an AI+Internet-based intelligent car manufacturer, followed Tesla’s pace in the price war. However, it can be found that XPeng’s revenue level is not up to expectations after the price reduction, while Tesla’s sales are increasing annually and its market share occupies the forefront. Therefore, the success of Tesla and the pricing strategy factors behind it can help XPeng, an emerging domestic automobile brand, find the current bottleneck and provide an important reference value for future development. This paper analyzes the development status of Tesla and XPeng and three factors affecting prices through case comparison. The study found that Tesla and XPeng differ in managerial decisions and production factors. XPeng has higher supply chain costs, no emerging battery technology, limited brand positioning, and insufficient demand. Hence, changes need to be made to enhance XPeng’s competitiveness.