Compelling Message Research Articles

Being Flawless: Beauty Representation in L’Oréal Paris Skincare Advertisements

Advertising serves as a key medium for promoting products, often conveyed through posters, images, or videos. The language and visuals in advertisements significantly shape consumers’ perceptions of the product's effectiveness. This study examines the verbal and non-verbal signs in L'Oréal Paris skincare video advertisements, using a qualitative approach supported by Saussure's semiotic theory and Barthes' framework on connotation and denotation. Data were analyzed through observation and interpretation to uncover how advertisements convey meaning. The findings reveal that the representation of beauty in L'Oréal Paris advertisements transcends skin tone, emphasizing the ideal of flawless skin. Models of diverse skin tones are consistently presented, showcasing a universal aspiration for radiant, blemish-free, and well-maintained skin. The study highlights how both verbal elements, such as slogans and product descriptions, and non-verbal cues, including colors, visuals, and models, contribute to crafting a compelling message. This research provides insights into how semiotics enhances the communication of beauty ideals, offering implications for advertising strategies aimed at inclusivity and universal appeal.

WITHDRAWN: How to behave in an interview with the media

Engaging with the media is a critical skill for professionals at any career stage, enabling them to contribute to public dialogue on significant issues. This article emphasizes the importance of the preparation and skill development for media interactions, whether proactive or reactive. Detailed guidance is provided on crafting effective press releases. Key preparatory steps for reactive interviews include understanding the journalist's intent and setting clear boundaries. The article underscores the necessity of honing a single, compelling message and offers strategies for effective communication during interviews, including the ABC technique (Acknowledge, Bridge, Communicate). Recommendations for post-interview follow-up and self-reflection are provided to enhance future media engagements. The article serves as a guide for professionals aiming to communicate their expertise and viewpoints effectively through various media channels.

Impact Of Visual Content In LinkedIn Marketing Strategies

In today's digital world, professional networking sites like LinkedIn require novel approaches to catch attention and encourage interaction. This research looks at the effect of visual content on LinkedIn's marketing strategy. The study investigates how using visuals like photos, infographics, and videos affects important metrics including user engagement, brand recognition, and lead generation. It investigates how visual content satisfies the platform's algorithm, potentially enhancing organic reach and exposure. Furthermore, the study looks at the psychological elements of visual content consumption on LinkedIn. It investigates how images may improve information retention, elicit emotions, and promote brand storytelling to create a more compelling marketing message. The study intends to establish a link between the utilization of visual material and effective LinkedIn marketing outcomes by analyzing user behavior and content performance statistics. The findings might be useful for people and organizations looking to improve their LinkedIn presence and achieve marketing objectives. Keywords: LinkedIn marketing strategies, Visual content impact, User Engagement, Brand awareness, Lead generation, Organic reach, Content performance data, psychological aspects, Information retention, Brand storytelling

Staff Capacity and Management of Diabetic Patients at Mnazi Mmoja Hospital in the Urban District of Unguja, Zanzibar

Non-communicable diseases (NCDs) stand as a formidable global public health challenge, casting a shadow over populations and contributing significantly to global mortality rates. Among the primary culprits in this health crisis are cardiovascular diseases, diabetes, chronic respiratory diseases, and cancer. This study zeroes in on a critical facet of this challenge - the staff capacity and management of diabetic patients at Mnazi Mmoja Hospital in the Urban District of Unguja, Zanzibar. The urgency of this research is accentuated by the staggering statistic that approximately 415 million people worldwide are grappling with diabetes, catapulting it into the forefront of global health emergencies in the twenty-first century. In response to this pressing need, 205 questionnaires were distributed among diabetes health workers at Mnazi Mmoja Hospital, creating a comprehensive foundation for analysis. Employing statistical techniques with SPSS version 26, the study sought to unravel the intricate landscape of staff knowledge and the challenges faced in managing diabetic patients.
 The findings of the study paint a nuanced picture, revealing that 38.6% of the staff possessed specialized knowledge in managing diabetic patients, while 61.4% had general knowledge. Alarmingly, only 36.3% of diabetic health workers were available for the management of diabetic patients. The study sheds light on the multifaceted challenges faced by the staff, with issues related to equipment, drugs, support from relatives, psychotherapy treatment, and drug adherence and compliance all surfacing as significant concerns, reported by varying percentages. In the face of these challenges, the study underscores a compelling message: the critical importance of hospital management in recruiting staff with expertise in diabetic treatment and care. This strategic hiring approach is seen as a linchpin for ensuring the efficient and effective management of diabetic patients. Moreover, the study advocates for ensuring the availability of adequate equipment, medical supplies, and materials essential for investigating diabetes and its complications, such as diabetic foot, renal failure, and cardiovascular diseases. This comprehensive approach is deemed crucial for providing holistic care to patients grappling with the complexities of diabetes.

Analysis of the Minimalist Wardrobe among High-Tech CEOs

Fashion, an enduring aspect of human self-expression and identity, has witnessed a recent transformation: the emergence of the minimalist wardrobe trend championed by high-tech CEOs. This paper delves into the motivations behind why individuals, who possess virtually limitless clothing options, opt for a minimalist approach. Through four distinct case studies, we explore the profound impact of this choice on both personal well-being and environmental sustainability. This study underscores the remarkable influence wielded by these CEOs, extending beyond the realms of technology and innovation into the fashion landscape. Their preference for minimalism extends beyond personal taste. Prioritizing longevity and versatility in clothing selection, these visionary leaders communicate a compelling message to their peers, employees, and followers, catalyzing a shift in sartorial norms. However, its important to acknowledge the limitations of this study, which focuses exclusively on a subset of high-tech CEOs and their specific fashion choices. Future research should broaden its scope to encompass diverse industries and leadership styles. Additionally, while this study addresses the ecological dimensions of minimalist wardrobes, further exploration into their broader socio-cultural implications is necessary for a comprehensive understanding of this multifaceted trends influence.

FEATURES OF BRAND STRATEGY DEVELOPMENT FOR AGRICULTURAL ENTERPRISES

The article examines the specifics of the development and stages of a brand strategy for agricultural enterprises, the essence and meaning of the concept of “brand strategy” from conceptual point of view, highlights the main development vectors and trends of foreign experience and Ukraine. The purpose of the article is to determine the content and main stages of formation of a brand strategy for agricultural enterprises, structuring elements and its tendency to change in agrarian enterprises. The influence of modern agricultural innovations on the marketing of the brand of agricultural products is analyzed. It has been proven that the development of a brand strategy for agricultural enterprises depends on many factors, namely on a quick response to price fluctuations, the organization of optimal logistics channels for the sale of agricultural products, on a quick response to changes in the main market trends. Modern approaches to the process of developing marketing strategies of agricultural enterprises and methods of marketing strategic analysis are considered. The peculiarities of agribusiness in Ukraine are: lack of long-term vision, market awareness, brand awareness is relatively weak. Brand in the field of production and business areas and not enough attention. In particular, farmers scattered business, a low degree of organization even if the registration of the trademark brand, but also unable to carry out publicity and the corresponding market development, resulting in increased awareness of trademark awareness, can not play the role of the brand. The core of agricultural product brand building is brand quality construction. The implementation of agricultural standardization is the guarantee of agricultural brand. However, compared with foreign developed countries, Ukraine agricultural standardization level is low, the implementation of agricultural standards lag. Many places only focus on standard-setting, and not pay attention to the implementation of standards, production, processing and other links are still conventional production. This caused the quality of agricultural products at different levels, seriously hampered the cultivation and development of well-known agricultural products brand. The main steps of building a brand strategy include defining the target audience, creating a unique offer in the market, a compelling message and an attractive visual identity. When building brand strategies of agricultural enterprises, the principles of uniqueness of product offers and expressive naming should be followed. Conclusions are drawn on the main regarding the effective development and use of brand strategy for agricultural enterprises and product.

End Times and the Modern World: The Ahmadiyya in Colonial Ghana

Abstract The Ahmadiyya, a messianic Muslim missionary movement that expanded globally from South Asia, provided religious, social, and educational services and offered a compelling End Times message in colonial Ghana. An Ahmadi missionary arrived at the invitation of African Muslims, who learned about the movement from the Ahmadiyya’s English-language publications. Africans negotiated the terms of the mission’s founding and supported the residence of a South Asian missionary. Other West African Muslim movements navigated the colonial era with reformed religious practices and organizational changes, and the Ahmadiyya was distinctive with its English-language schools and an eschatology based on its founder’s claims to receive divine revelation as the Messiah and Mahdi. Ghanaian Ahmadi Muslims were a small minority within an overall Muslim minority in Ghana. Their initiatives created a dynamic regional center in an expanding Ahmadiyya network.

Honey Encryption Security Techniques: A Review Paper

From time to time, we hear in the news about a breach or attack on some well-known companies as just news, but it is a serious problem because it is the privacy of citizens, their money in trade and managing their businesses and projects. In this paper, we offer a review of the honey encryption planner. Honey Encryption is the encryption system that ensures flexibility versus the brute-force attack through the provision of plain reasonable text, but false for each key is invalid utilized by a trespasser to decrypt a message, two key areas are open it is difficult to create a compelling message trap that's perfect enough to deceive the striker even when he believes that he has the message in its original form. The next problem, the typo issue, where a valid phony plain text seem to a lawful user when he accidentally enters the wrong key. Our goal is to have more satisfaction disguised tricks that are perfect enough to prevent a trespasser from getting the original message, We also need new security methods because the attackers are looking for new ways to attack the systems, so we proposed a new way to protect messages and passwords well and difficult to break and take all the possibilities of attack, including the brute-force, and then the data is hidden in an image with a public secret key.

How-to Present News on Social Media: A Causal Analysis of Editing News Headlines for Boosting User Engagement

To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing articles, the research community does not own a sufficient understanding of what kinds of editing strategies effectively promote audience engagement. In this study, we aim to fill the gap by analyzing media outlets' current practices using a data-driven approach. We first build a parallel corpus of original news articles and their corresponding tweets that eight media outlets shared. Then, we explore how those media edited tweets against original headlines and the effects of such changes. To estimate the effects of editing news headlines for social media sharing in audience engagement, we present a systematic analysis that incorporates a causal inference technique with deep learning; using propensity score matching, it allows for estimating potential (dis-)advantages of an editing style compared to counterfactual cases where a similar news article is shared with a different style. According to the analyses of various editing styles, we report common and differing effects of the styles across the outlets. To understand the effects of various editing styles, media outlets could apply our easy-to-use tool by themselves.

A ‘certain hand’ and its margin of error

Suppose we consider an independent artist tolerance allows for a ‘margin of error’ as an aesthetic measure, it follows that its innate implication must impact on any, and all artworks, its intervention and the effects of its making. Seeing this independent tolerance, strangely, intersecting with a certain drawing and its erring in doing, this writing considers the link between error and an enduring measure of the artist’s hand and reconsiders its indexical relation to the artist. The inquiry begins with a reflection on Katharina Hinsberg’s (1999) Nulla dies sine linea ('No Day without a Line'), where error and a detached automated approach to drawing is emphasized. Going on, brings into the discussion Warhol’s ‘blotted line’, which prefigures a notion of a ‘failure of reproduction’ and the production of its effects. Elaborating, on Hinsberg’s subjective resistance and Warhol’s failure of reproduction, the discussion brings on board Christopher Wool’s, and Wade Guyton’s technical execution and erring. Marked by craft, tools and by decisions about tools, Wool’s and Guyton’s work resolutely embraces the hand encumbering the reasoning of the mind’s judgements and the use and fidelity of machined methods of reproduction. Wool’s roller, stamp, stencil, and Guyton’s skewed digital technologies, their operational error and technical failure take the mind and the hand back together, and demonstrate that perhaps the trace of the artist’s hand, no matter how dispassionate, ironic or vacuous of meaning stubbornly remains a drawing’s most compelling message.

Smokers' and Nonsmokers' Receptivity to Smoke-Free Policies and Pro- and Anti-Policy Messaging in Armenia and Georgia.

Garnering support for smoke-free policies is critical for their successful adoption, particularly in countries with high smoking prevalence, such as Armenia and Georgia. In 2018, we surveyed 1456 residents (ages 18–64) of 28 cities in Armenia (n = 705) and Georgia (n = 751). We examined support for cigarette and electronic nicotine delivery systems (ENDS)/heated tobacco product (HTP) smoke-free policies in various locations and persuasiveness of pro- and anti-policy messaging. Participants were an average age of 43.35, 60.5% female, and 27.3% current smokers. Nonsmokers versus smokers indicated greater policy support for cigarette and ENDS/HTP and greater persuasiveness of pro-policy messaging. Armenians versus Georgians generally perceived pro- and anti-policy messaging more persuasive. In multilevel linear regression, sociodemographics (e.g., female) and tobacco use characteristics (e.g., smoking less frequently, higher quitting importance) correlated with more policy support. Greatest policy support was for healthcare, religious, government, and workplace settings; public transport; schools; and vehicles carrying children. Least policy support was for bar/restaurant outdoor areas. The most compelling pro-policy message focused on the right to clean air; the most compelling anti-policy message focused on using nonsmoking sections. Specific settings may present challenges for advancing smoke-free policies. Messaging focusing on individual rights to clean air and health may garner support.

On the Path to Becoming

Abstract In this article, I undertake a critical analysis of Marzieh Meshkini’s 2000 directorial debut, The Day I Became a Woman, which won multiple awards at the Toronto and Venice Film Festivals, and I investigate the manner in which Meshkini’s visual aesthetics enable her to enrich vital debates about the veil, gender socialization and social mobility as well as female pleasure and jouissance in contemporary Iranian society and abroad. Through a close reading of the figurative film language and innovative cinematography in Meshkini’s film, including its novel play with different temporalities and its artistic approach to mise-en-scène and framing of various shots, I examine the extent to which Meshkini succeeds in conveying her compelling social message in terms of Iranian women’s experiences, more than two decades after the Islamic revolution.

Beyond the statistics: a research agenda in aphasia awareness

ABSTRACTBackground: An important goal of people living with aphasia, aphasia organizations and professionals who work with aphasia is increased awareness of aphasia by the public. However, surveys of the public awareness of aphasia around the world and over time suggest that public knowledge of aphasia is poor.Aims: The aim of this article is to examine the literature on aphasia awareness and aphasia awareness campaigns, and to propose a strategic research agenda to move awareness building forward.Main Contribution: Aphasia awareness campaigns appear to have had minimal impact on knowledge of aphasia by the general public. Potential problems with aphasia awareness building were identified including a lack of a unified and compelling message across awareness campaigns, lack of coordination across organizations and campaigns, tendency to target audiences already familiar with aphasia, failure to base campaigns on theory and research from disciplines such as marketing, health promotion and communication research, failure to involve people with aphasia, their families and health-care professionals in the co-design of campaigns and no evidence that the impact of campaigns has been evaluated.Conclusions: A strategic research agenda is needed in order to increase the effectiveness, co-design, and co-evaluation of aphasia awareness campaigns worldwide. The authors propose an international effort and comprehensive research agenda to address aphasia awareness.

Gather Testimonials for Direct Mail Appeals

Successful FundraisingVolume 27, Issue 11 p. 3-3 Crafting a Compelling Message Gather Testimonials for Direct Mail Appeals First published: 09 October 2019 https://doi.org/10.1002/sfr.31306Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat No abstract is available for this article. Volume27, Issue11November 2019Pages 3-3 RelatedInformation

Sharing Your Message: Every Student Counts!

"People listen to stories, but they act on data." This comment from a 2008 NASN Conference attendee sums up the importance of strong messages. School nurses collect data every day on their student needs. We have countless stories of what our students need to be healthy and successful at school. Combining these with a winning strategy for communicating the message can increase the influence of school nurses in advocating for their students in their schools. This article discusses ways to build a compelling message and how to successfully broadcast the message.

Do employees value strategic CSR? A tale of affective organizational commitment and its underlying mechanisms

AbstractVirtually all studies that focus on the relationship between CSR perceptions and employees’ organizational commitment have not taken into consideration the fit between social and environmental activities and a firm’s business‐unit strategy. This is essential to inquire because scholars have argued that when companies ingrain CSR activities into their strategy‐making process (i.e., in their vision, mission, and overall business model), this might send a more compelling message that resonates closer to workers’ personal standards, and actually enhance employee‐level outcomes. Nevertheless, there is no certainty “if” and “how” these evaluations could affect employees’ organizational commitment. To address this issue, we use cue consistency theory and social identity theory as overarching frameworks to develop a model where we conceptually link perceptions of strategy‐CSR fit with a particular type of organizational commitment: affective. In addition, we posit and test three mediators to understand the underlying psychological mechanisms of this relationship: perceived external prestige, organizational identification, and work meaningfulness. Through structural equation modeling, and using a heterogeneous final sample of 579 employees, we find compelling evidence to support the fact that strategy‐CSR fit enhances employees’ affective organizational commitment through the proposed mediators. Academic contributions and practical implications are then discussed.

Redefining Death: Urgent Need to Evolve toward a Homogeneous Definition of Death in India.

ABSTRACTThe interdependent circulatory-respiratory criteria and brainstem criteria are used to define death. Continuing life-support in brainstem dead patients is a legal conundrum for the health-care professionals and an ethical worry for the society at large. There is an urgent need to revisit this subject to evolve a more uniform definition of death irrespective of the circumstances. A compelling take-home message from this discussion is to spread awareness about brainstem death amongst healthcare professionalsHow to cite this articleVadi S, Shroff S. Redefining Death: Urgent Need to Evolve Toward a Homogeneous Definition of Death in India. Indian J Crit Care Med 2019;23(8):368–370.

Recruiting Primary Care Practices for Research: Reflections and Reminders.

Recruiting primary care practices for research projects has always required carefully tended relationships, a compelling message, and good timing. Recruiting practices to participate in practice transformation research trials may take more and different efforts. We reflect on practice recruitment for a recently-concluded trial of a diabetes self-management support system in 2 states and 36 practices. Iterative qualitative analysis of field notes, semistructured clinician and staff interviews, and meeting notes from a 2-state, cluster-randomized trial that aimed to improve self-management support for patients with type 2 diabetes mellitus. Although all 36 enrolled practices finished the study, fully recruiting practices early on took considerable effort, yielding 2 primary lessons: 1) practice-based research networks (PBRNs) must recruit more stakeholders at more levels, at the clinic, in the system, and across roles; and 2) practice recruitment is a process and may take longer than expected with unplanned turnover of key contacts. Adjusting our recruitment strategies required: helping with communication efforts in practices; aligning our study message according to stakeholders' interests; allowing for minor adaptations at the practice-level to align with critical practice workflows, staffing, and resources; re-engaging with clinical leadership over time; and identifying a "backup" champion due to turnover. When undertaking a pragmatic clinical trial requiring substantial practice change in a PBRN setting across a large number of practices, it is important that PBRN leaders develop a comprehensive strategy to identify and engage a broad group of stakeholders within each practice, understand their needs and priorities around research, and design and implement a structured communications strategy to maintain engagement throughout every phase of the project.

Increasing breast cancer awareness.

Look behind the pink façade and there is a serious compelling message: breast cancer accounts for 15% of all cancers diagnosed in the UK'.

The Islamic State's Strategy: Bureaucratizing the Apocalypse through Strategic Communications

ABSTRACTTo understand the Islamic State's strategy, we have to look at the way the group twins Maoist and post-Maoist strategies, previously considered strategically incompatible. By establishing a state that it claims to embody the Caliphate, it not only gains revenue and resources, but also generates a seductive “brand” with a compelling message that it “sells” via the Internet. This brand, based on Propaganda of the Deed, synergizes its physical and digital activities to create a virtuous circle that is very close to being self-sustaining. As such it represents a new insurgent model that corroborates the News Wars thesis.