The urgency of the research is that the formation of the concept of information and innovation education as a factor of training of highly qualified specialists in the information society is analyzed. In modern conditions, education is an open, continuously developing system characterized by a number of trends. The education system is intended to facilitate the fulfillment of the main tasks of socio-economic and cultural development of society, since education itself prepares a person for active activities in various spheres of society. In order for the education system to be ready to accept the challenges of our time, certain transformations need to be made . Setting objectives . The problem of analysis is due to the fact that the conditions of the information society require a new education - informational and innovative, as the main resource and the basis of the functioning of the information economy, its development in the innovative scenario is human capital and human potential of science. Such phenomena as globalization, integration, transnational character of the functioning of a number of strategic industries and high level of information society are considered today as a competitor of the superiority of a number of states. And the system and higher education in this process will play a primary role. Analysis of recent research and publications. We focus on work on information and innovation education M. Kastesels, A. Lazarevich, O. Punchenko, V. Starginsky, V. Tsepkalo. The selection of unexplored parts of the general problem is the conceptualization of the formation of the concept of information and innovation education as the main driver of the information society. The research is based on conceptualization of the basic schemes of information and innovation education and its influence on the training of professional specialists. Methodology - the use of socio-axiological, systemic and comparative analysis of education as a complex social and cultural phenomenon of the information society; the use of synergistic methodology that makes it possible to analyze information and innovation education in the information society as a complex socio-cultural entity. Presentation of the main material. The phenomenon of information and innovation education as a complex social and cultural phenomenon is analyzed; The influence of information and innovation education on the training of human capital as a human capital in the information society was revealed; the attributes of informational and innovative education as a factor of human capital training in the information society are defined . Conclusions - the concept of information and innovation education as a factor for the preparation of creative human capital, which is a competitive feature of the state, is formed