Company Revenue Research Articles

Human Resource Management Practices and Employee Performance of Kenya Reinsurance Corporation, Nairobi City County, Kenya

Organizations are seeking to gain a competitive advantage via increased employee performance as the business environment becomes more volatile and unpredictable than ever before. To achieve this, businesses are increasingly focusing on human resources practices using more innovative techniques. The current study's objective was to determine how employee performance in Kenya's reinsurance business is impacted by HRM practices. The research explicitly examined the influence of selected practices on overall employee performance. The study utilized a descriptive research design with a case study of Reinsurance Cooperation. The target population was employees of Reinsurance industry in Kenya in Nairobi City County. The specific objectives of the study were to determine the effect of training and development, performance appraisal, reward and compensation, and employee empowerment on employee performance at Kenya Reinsurance Corporation. The study was underpinned Ability, Motivation, Opportunity Theory; Resource Based Theory; and Best Fit Theory. The target audience was all employees of the Reinsurance Corporation in Nairobi City County. The target population will be 149 employees and the study employed the target population census since some other departments had less responses. Both qualitative and quantitative data approaches will be utilized in the study's data collecting. Tables, graphs, and charts were employed to display the results of the data analysis and summary utilizing both descriptive and inferential statistics. The study found that training and development, performance appraisal, reward and compensation and employee empowerment had a positive significant influence on employee performance of Kenya Reinsurance Corporation, Nairobi City County, Kenya. The study concludes that training and development helps companies gain and retain top talent, increase job satisfaction and morale and improve productivity. Performance evaluation measures an employee’s contribution in terms of increased company revenue and job performance, compared to industry standards and employee return on investment. A rewarding compensation and benefits plan can attract loyal, motivated and engaged candidates and may reduce the turnover rate of people in a company and empowering employees through greater autonomy has been directly linked to increased employee motivation.

External control of the functioning of passenger carriers in the smart city

Introduction. The successful functioning of a smart city in terms of organizing efficient transportation flows requires external and independent monitoring in the field of passenger transportation. External monitoring complements the internal control of passenger carriers’ activities in providing efficient passenger transport services in the smart city. Various stakeholders, such as regulatory institutions, municipal authorities, business partners, and the public, are interested in the external control of transportation enterprises, which defines the relevance of the research and allows for the formulation of its purpose.The purpose of the article is to justify the importance of digitization and optimization of external control in correlation with internal control procedures regarding the monitoring of passenger carriers’ operations in a smart city.Results. The study elucidates the correlation between internal and external control, both of which share common control objects, such as the transportation schedule, personnel policies, service quality, revenues and expenses, and public disclosure. These factors also determine the interaction formats of various controllers. A list of data requiring public disclosure by passenger carriers for external control has been identified, including information related to: transportation vehicles (adherence to the transportation schedule for passenger carriers), employees (provision of personnel policies and social protection for employees by transportation companies), transportation costs (public control over pricing in the passenger transportation sector), carrier revenues (accurate calculation of company revenues and accrued taxes), and social commitments (compliance with fair competition practices and fulfilling social obligations taken on by the carriers).The rationale for conducting a rating of passenger carriers using a balanced evaluation system is substantiated. This system involves the calculation of various indicators such as punctuality, personnel policies, fair competition practices, social commitments, financial security, passenger feedback, pricing, profitability, convenience, and transparency, taking into account their respective weights in the overall rating assessment. For top-performing transportation companies identified through the rating, a premium reward system is proposed, while for those with lower ratings, external controllers will initiate inspections and hold them accountable for any identified violations. The implementation of these proposed measures ensures public transparency, accountability, and efficiency in providing socially significant passenger transportation services in the smart city through the interaction of internal and external control mechanisms.Prospects. The use of modern information and communication technologies for enhancing accounting and control requires exploring the prospects of digitizing internal control in conjunction with external monitoring of passenger carriers’ operations.

Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2

Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run.

:SEO & SEMالتسويق عبر محركات البحث أهميتها وفوائدها وطريقة عملها واستراتيجياتها ومدى موافقتها مع الشريعة الإسلامية THE MARKETING THROUGH SEARCH ENGINES SEO&SEM: IMPORTANCE, BENEFITS, METHOD OF WORK AND STRATEGIES

Search engine marketing is one of the latest means of e-marketing in the modern era, as it is known by the term (SEO) Search Engine Optimization, one of the completely new ways that marketers use through the use of modern digital tools in order to reach customers, and the main goal of it is to facilitate the link between marketing companies and users When anyone searches through search engines, the link, video, or marketing images appear to them at the top of the search results, which helps them to decide to enter and possibly buy, and therefore the better your pages appear in the search results, the more likely it is to attract attention and attract potential and existing customers to your business. As reports indicate that in 2019, more than $55 billion was spent on search engine marketing, and studies and projections indicate that spending could exceed $86 billion by 2023, which is a huge number and a very strong indicator of the importance of e-marketing for small businesses. The current study follows the descriptive approach by explaining and describing methods, programs, and most important marketing strategies through search engines, where the importance of the research lies in presenting scientific material that highlights the importance of modern marketing methods to enhance the performance of institutions, develop their work, and explain their legal ruling. One of the most important theoretical results of the study is that search engine optimization (SEO) has significant positive results by influencing the number of user visits to small and medium-sized companies' websites, increasing the average duration of user visits, as well as the company's overall sales and revenues generated.

E-marketing Strategy and its Effect on Revenue and Customer Loyalty

In the rapidly evolving digital era, businesses and organisations must adapt to technological changes and changing consumer behaviour. One important aspect in dealing with these changes is the use of e-marketing strategies. The purpose of this study is to analyse e-marketing strategies and their effect on revenue and customer loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that electronic marketing, or e-marketing, is a key element in the marketing strategy of modern companies. It is supported by advances in information and communication technology that have changed the way businesses operate. E-marketing has a significant influence on a company's revenue by increasing visibility, attracting new customers, and retaining existing customers. In addition, this strategy can also strengthen customer loyalty and help companies make smarter decisions through data analysis.

INCOME DIVERSIFICATION, PROFITABILITY, AND RISK IN ISLAMIC BANKING IN INDONESIA

This study investigates the factors that affect income diversification and the associated risk in Indonesian Islamic banking. Panel regression is used to examine the correlation between risk factors, including primary operating revenue, fee-based income, internal and external factors, and the profitability of Islamic banks. Panel regression analysis has been conducted on the data from 2012-2016 to determine the factors that affect profitability and risk. The results show that pretax profit, after-tax profit as a proportion of total assets, and after-tax profit as a percentage of total equity react differently to income diversification. According to the findings, an increase in profit before taxes can be expected as the number and diversity of a company's revenue streams continue to expand. This indicates that the financial health of Islamic banks improves when they have access to many revenue streams. Furthermore, the standard deviation of baseline income shows that diversifying sources of income has little effect on internal risk.

Trends and factors in the development of world tourism in the post-pandemic period

<p>This article is devoted to the study of modern factors and trends in the development of world tourism. Researching the impact of the pandemic on the state of modern tourism is extremely relevant, as COVID-19 has had a significant impact on the tourism industry worldwide. Various factors and trends in the development of this process, which are affected by the pandemic, were considered. That is why the study determined that the COVID-19 pandemic primarily led to the restriction of movements and the closing of borders between countries, which significantly reduced the volume of international travel. The analysis was carried out taking into account such factors as travel restrictions. The introduction of restrictions on international and domestic travel has become one of the main measures to combat the spread of the COVID-19 virus. This led to a sharp reduction in tourist trips and a significant deterioration of the global tourism sector. Also, the loss of revenue when the travel-related tourism sector faced severe financial difficulties due to the pandemic. Cancellations, border closures, and restrictions on international flights were found to have resulted in a significant loss of revenue for companies and hotels and affected employment in the sector. Differences in recovery have been identified when the recovery of international tourism after the pandemic is uneven in different regions of the world. Some countries and regions that quickly implemented effective measures to control the spread of the virus began to recover earlier than others. This led to the emergence of new “tourist hotspots” and the redistribution of tourist flows. New trends in tourism have been identified. The COVID-19 pandemic has caused a change in the preferences and behavior of tourists. Safety, health, and hygiene have become the main priorities when choosing a direction and types of recreation. As a result, the popularity of ecological tourism is growing, and new formats of tourist services are emerging, such as virtual tours and remote travel. In general, the COVID-19 pandemic has a serious and long-term impact on the current development of world tourism, leading to changes in the preferences and behavior of tourists, as well as causing a redistribution of tourist flows and difficulties of a financial nature in this area.</p>

Exploring ways to construction of a business bootstrapping model to equip emerging micro business in the first year of operation in South Africa

In South Africa, the small, medium, and micro businesses (SMMEs) sector contributes between 52 and 57 percent of the GDP. In the coming years, it is expected that the SMME sector would provide 90 percent of the GDP and employment in South Africa. Due to barriers that prevent potential growth, more than 50 % of businesses in South Africa fail during the first five years of operation. The study examined enterprises in their first year of operation in South Africa and identified the lack of business skills and an insufficient supply of financing as contributing factors. The investigation revealed existing concepts such as Financial bootstrapping and Balance Score Card, both of which are crucial for South African enterprises during their first year of operation. A mixed research approach was chosen for the study in order to answer the research questions. The phenomenological (qualitative) and positivist (quantitative) philosophical paradigms were adopted with a determination to achieve a thorough understanding of the strength and direction of the relationship between a business skills deficit and competitiveness of businesses in the first year in South Africa and, furthermore, the development of the Business Bootstrapping Model. The study's data collection tools included semi-structured interviews and questionnaires. In relation to the data that were gathered for the study, content analysis was utilized as an analytical technique to analyse qualitative data, while SPSS was used to analyse responses to questionnaires for a quantitative study. The availability of capital and the lack of adequate financial resources to manage account receivables were found to be major hindrances to a business' sustainability in its first year of operation. Research gaps were filled by combining empirical investigations and conclusions, and this information was then used to construct the business bootstrapping model. In its initial year of operation, the business Bootstrapping Model included three elements: finance, marketing, and corporate governance. Owners of small businesses can begin generating capital using the Business Bootstrapping Model's financial component, which is a key factor in eradicating financial and liquidity obstacles. The Business Bootstrapping Model also equips business owners with the ability to plan and manage daily operations, including developing short-term financial policies for the business. Furthermore, assists in measurement capabilities for the business’s current financial performance, financial position, and anticipated future business plan. As well as providing an overview of the company's revenues and costs from operating and non-operating activities over time. Business owners are provided with the marketing skills necessary for brand positioning, preventing pricing discrimination, and getting pertinent, hard-to-get customer information and insights on social media through the marketing components of the Business Bootstrapping Model.

Evaluasi Penerapan Pengendalian Internal atas Proses Bisnis Pendapatan Jasa

Revenue business processes are the primary key for a company to generate profits as a financial performance target. In its implementation, it must be supported by a clear internal audit function and accounting information system with an effective level of control in all business processes to produce accurate and quality data or information, as well as increase the effectiveness of the company's operational activities. However, if these factors do not support it, all personnel will work by habit factor, and management will face the risk of loss. This study aims to analyze the condition of PT X’s internal control and aspect that can be improved in optimizing internal control over the performance and reporting of the company's revenue business processes. The research method used is descriptive qualitative with a case study approach at PT X, a container management company, that previous research on this field of business is still limited. The data sources were derived from observation, a series of interviews with the management, and an analysis of internal documents. The results show that there were weaknesses in the procedures for implementing revenue business processes caused by the absence of adjustments to clear and documented recording procedures, unstructured implementation of control activities, and not being supported by an adequate information system. Therefore, this study provides recommendations for corrective actions to optimize the performance and reporting of the company's revenue business processes.

Songwriters vs. the recording industry: the use and abuse of statistics in UK streaming debates

AbstractIn Britain, the Select Committee of the government department for Digital, Culture, Media and Sport has investigated the economics of streaming and recommended that the share of revenues for record companies should decrease so that songwriters can earn more. This article addresses lobbying activity that has resulted from this recommendation. To support their causes, songwriter representatives and record company organisations have made incorrect or misleading use of data from the report Music Creators’ Earnings in the Digital Age. This article looks at the impact of these uses and provides corrections and alternatives to the statistics that have been employed. It also looks at the importance of the issues that have been raised. In conclusion, it addresses aspects of record company accounting that will need to be considered if an increase for songwriters is to be made at their expense.

DETERMINATION OF THE OPTIMAL CONTROLLABLE KEY INDICATOR OF CALL CENTER IN ORDER TO INCREASE EFFICIENCY FOR GENERATING INCOME

This paper focuses on call centers, which have become a common means of communication with potential customers in various companies. Specifically, this paper analyzes call center data and the importance of assessing key indicators for evaluating call center performance. The questions this paper addresses are the criteria for evaluating call center quality and the methods for analyzing call center data. Previous research has shown the significance of call centers as the "face of the company," with the quality of their work reflecting how efficiently a company will serve its customers ' requests in the future. The main goal of this paper is to fill a gap in previous research by identifying the main controlled key indicator for call center quality and to suggest ways to improve efficiency. By using analytical methods to examine call center data, this paper identifies the most important criteria for call center quality and provides recommendations for enhancing service quality. The main findings of this paper show the importance of call center operator performance in determining call center performance which affects company revenue. By evaluating key indicators such as the number of operators, this paper demonstrates how call centers can reduce service costs and improve efficiency. During the analysis using call center data for two years, it turned out that the company had expenses 1/3 of the total amount of maintenance compared to the previous year, which is not effective in terms of economy. Operational planning has a direct impact on operators’ costs and the main cost component is the hourly cost of operators. If optimal planning turns out to be at least 10% better than the arrangement set in the call center, company will save a good amount. The significance of this paper lies in its potential to improve the quality of service in call centers and its contribution to the field of customer service management. By providing insight into the importance of call center efficiency, this research offers recommendations for predicting the optimal number of operators to improve the customer experience with reducing service costs.

Forming the system of generation of additional sales on the principles of marketing analytics

The aim of the article is consideration of various aspects and indicators of forming an additional sales generation system based on the principles of marketing analytics in the conditions of an aggressive macro-environment. Analyses results. The formation of the system for generating additional sales based on principles of marketing analytics is a necessary step for the enterprises under effect of complex conditions of an aggressive macro-environment impact. Under the analysis of paying demand, the competitive environment and the application of marketing analytics tools, enterprises could gain significant advantages, increase sales and strengthen their competitive position. The use of marketing analytics allows to identify new opportunities for expanding product or service assortment, attracting new target consumer groups, and developing innovative solutions. The utilization of analytical tools enables more accurate demand forecasts, determination of optimal pricing strategies, and the development of effective marketing communications. However, the successful implementation of the system for generating additional sales based on the principles of marketing analytics requires the availability of appropriate resources, qualified personnel and a technological base. An important stage is the collection and processing of a large volume of data, their analysis and interpretation. To accomplish the sales tasks, specialized software tools are needed to be utilized as well as highly skilled analysts should be involved. The article examines various indicators of a sales generation system based on marketing analytics principles such as Potenicial Sales, Repeat Purchase Rate, Customer Retention Rate, Сhurn and Lost Rate, Purchase Frequency , Net Promoter Score, Net Dollar Retention, average check, Price premium Market Share and Value-to-Volume Ratio. Customer Relationship Management & Enterprise Resourse Planning systems. The metioning of ussin CRM and ERP systems is also important. The analysis of solvent demand, the competitive environment and the use of marketing analytics tools are key elements in developing an effective strategy for increasing sales and company revenues. Examining the various factors that influence the decline in demand and markets allows to identify opportunities of value creation for customers and attract them in order to gain additional purchases. The application of marketing analytics in the formation of an additional sales strategy helps companies understand consumer behaviour, predict changes in the market and develop personalized offers to increase customer spending. Therefore, consideration of different aspects of the formation of the system for generating additional sales based on marketing analytics creates the key importance for increasing competitiveness and achieving success in the market. Conclusions and directions for further research. As a result of the study, it was found that the formation of an effective system for generating additional sales in an aggressive macro environment requires a deep analysis of solvent demand, competitive position and the use of marketing analytics principles. The developed methodical aspects of the generation of the system of additional sales based on the indicators of marketing analytics can serve as a basis for making informed decisions and developing effective sales strategies. The results of the research can be used to improve strategic planning, decision-making on sales promotion and increase the competitiveness of enterprises. The application of the principles of marketing analytics allows collecting and analysing large volumes of data about consumers, their behavioural and psychological characteristics, as well as competitive factors. This makes it possible to understand changes in consumer preferences and needs, predict their reactions to market changes and develop personalized sales strategies, as well as identify new opportunities for expanding the range of products or services, attracting new target groups of consumers and developing innovative solutions. The use of analytical tools makes it possible to more accurately determine the volume of demand, substantiate price strategies taking into account the objectives of increasing profits, and develop and implement modern tools of marketing communications in the sales system

Personalizing the user experience in Salesforce using AI technologies

Artificial intelligence (AI) technology has transformed the interactive marketing experience of clients. Despite a large number of studies investigating the use of AI in interactive marketing, customization as a significant concept remains unexplored in marketing using AI research and practice. authors investigate appropriate research as well as insights on Salesforce interactive advertising. The authors highlight practice challenges at various points of the customer experience and give critical managerial advice as a solution to such problems. Personalization may help your business in a variety of ways. For starters, it may enhance customer loyalty and engagement by making consumers feel appreciated and understood. Second, it may aid your company's revenue growth by encouraging clients to make more purchases based on personalized suggestions. Third, it can boost retention rates of clients by increasing trust and decreasing the possibility that consumers would migrate to a rival. Fourth, it may enhance overall consumer satisfaction through rendering it more easy, efficient, and pleasurable. Your company is well-positioned to provide uniquely customised experience to customers at scale by embracing AI-powered customization technology. AI can aid in the discovery of important consumer data, the generation of forecasts about consumer habits and preferences, and the optimization of content and product suggestions. One can guarantee that AI-driven personalisation is successful and satisfies your customers' expectations by doing so.

The impact of Air Arabia Social Media Tactics on the Airline’s Communication with Customers

Many global companies have turned to social media as critical marketing tools in reaching targeted consumers. Air Arabia is one of the companies that use social media to communicate with and engage its customers. This study evaluates the role of social media platforms in Air Arabia's effective online communication and consumer engagement. It aims to determine the airline's social media marketing strategy and analyze users' experience on its platforms to determine appropriate social media marketing strategic plans for both existing and potential customers. The data obtained from Air Arabia social media accounts reports between January and November 2019, including Twitter, Instagram, and Facebook reports, are systematically analyzed. The findings indicate that Air Arabia's strategic utility of social media channels provides the company with a competitive advantage over its rivals, as the employees came to believe that marketing through social media platforms contributed to increasing the company's revenues, according to statistics. The results further indicate that despite this advantage, the company still needs to improve the performance of its social media strategy, including the marketing approach, engagement, and customer loyalty.

The impact of sales effort on a dual-channel dynamical system under a price-sensitive stochastic demand

Sales efforts play a crucial role in dynamic retail management and can have a significant impact on the overall success of a retail business. The primary goal of sales efforts is to generate revenue. By effectively promoting and selling products or services, sales teams can drive sales and increase the company's revenue. Demand of products play a critical role for retailing sector and demand cannot be predicted perfectly in reality. Owing to this situation, a dynamical system with dynamic sales effort and price-sensitive stochastic demand is proposed in this study. A dual-channel (online & offline) is considered in this study to provide the best consumer experience. Contradictory to the existing literature, geometric Brownian motion under a fuzzy environment is utilized to handle the dynamic price situations, which is solved through the Black-Scholes equations. The effect of preseason cost on the optimal results is analyzed. To validate the study, a numerical analysis of the dual-channel retailing system is presented with optimal selling price, sales effort, and profit under stochastic demand. Sales efforts have a profound impact on dynamic retail management. They drive revenue generation, customer acquisition and retention, inform inventory management decisions, provide market insights, contribute to competitive advantage, align with marketing strategies, and enable performance measurement and improvement. From the findings, it is clear that sales effort can provide 0.02% higher profit per cycle in a dual-channel retailing.

Strategi Pemasaran CV. Indo Jaya Bersatu Dalam Meningkatkan Profit Perusahaan dan Menarik Minat Konsumen

A marketing strategy consisting of product, price, promotion and distribution is a strategy that can increase company revenue and attract consumer buying interest. The aim of this research is to explain the marketing strategy of CV Indo Jaya Bersatu and its implications in increasing company profits and attracting consumer buying interest. This research is research conducted using qualitative research methods with a qualitative descriptive approach. The main data sources in this research are CV Indo Jaya Bersatu employees and CV Indo Jaya Bersatu consumers. The results of this research indicate that the 4P marketing strategy implemented by CV Indo Jayaable to increase the company's profit by increasingThe company's revenue, which was originally at IDR 5,101,243,500.00 with net income of IDR 3,197,670,700.00 in 2017, increased to IDR 7,740,548,500.00 with net income reaching IDR 6,712,445,600.00 in 2022. Growing interest among CV Indo Jaya Bersatu consumers, there is a transactional interest, namely CV Indo Jaya Bersatu consumers tend to like making transactions with CV Indo Jaya Bersatu because of the good quality and service.

Perbandingan Portofolio Saham Dengan Metode Capital Asset Pricing Model Dan Arbitrage Pricing Theory (Studi Kasus Pada Perusahaan Transpotasi Sub Sektor Maskapai Penerbangan Yang Terdaftar Di Bursa Efek Indonesia 2019-2021)

Regulations restricting transportation services have caused a drop in revenue and profits for transportation companies, and some companies have even suffered losses. This decrease in the number of passengers will have an impact on the financial performance of airline companies in Indonesia. The purpose of this research is to find out how to analyze stock portfolios, find out why investors need the CAPM and APT methods in maximizing stock portfolios and compare the accuracy of stock portfolio analysis in the airline sub-sector for the 2019-2021 period using the CAPM and APT methods. This research method uses descriptive quantitative research. The object of this research is stock performance. Data collection is carried out by means of a documentary study of close stock prices and macroeconomics. Data analysis used the CAPM and APT methods. The results of stock portfolio analysis using the CAMP and APT methods obtained securities that can produce maximum stock returns are PT Garuda Indonesia (GIAA). The CAPM and APT models can be used by investors to form a stock portfolio because it is easier and simpler. The CAPM model is more accurate than the APT model.

OPTIMISATION OF DIGITAL DISTRIBUTION BUSINESS PROCESSES

The methods to increase the revenue of companies in the digital distribution market are determined by the author through consistent monitoring of operating and marketing costs, prudent planning of advertising campaigns, and continuous analysis of current unjustified or excessive expenditures. Furthermore, it is necessary to increase the costs of technological development, the company's technical equipment, and improvements in the distribution channels for digital goods, and to redistribute costs by increasing both operating and marketing costs, as well as technological expenditures. The above findings are based on the author's multi-factor model of digital distribution business processes, and they reflect on the leading companies in the industry. By applying BPMN and the conceptual principle of "pulling" digital goods and services to the market, a model for optimising the digital distribution business processes of an international company is developed.

Research on the Development of Recent Game Market

Game market has become a huge new filed in the recent years. This paper collects data on the numbers of players, stream views, and revenue of companies in different types of games (such as FPS, RTS, and MOBA) and conducts a statistical analysis to determine their correlation. Additionally, this paper uses time series graphs to visualize trends over time and draw conclusions.": the league of legends although has a decreasing number of players, its views still go down too, its revenue can make a same level compare with its heyday. However, for overwatch, it lost its most players and views at the same time and the revenue of its game decreased dramatic as well after 2016. While for some old games like CSGO their players and popularity keep stable. This result can provide reference for game researchers background between games, and can be used as information to predict future market.

Research on the Differentiation Strategy of miHoYo Company

The rapid development of the internet has made competitive strategy a critical factor for the success of enterprises. This paper explores the competitive strategies of game compa-nies and uses them as a guide to studying the differentiation strategy of miHoYo. By cre-ating original game intellectual property, miHoYo has managed to gain consumer support and increase its visibility. The company has been able to compete with Tencent and Ne-tEase, and has successfully "split the market in three" since its establishment in 2016. This study found that miHoYo primarily competes in the market with a differentiated strategy in four areas: brand, revenue, international design, and technology. The unique strategies developed by miHoYo have had a direct impact on consumer perceptions and value, and have led to a significant increase in the company's revenue. The findings of this paper provide valuable insights for the management and strategy of other internet gaming com-panies.