Potential Companies Research Articles

Nestlé's role in global food security, climate change and consumer health

Nestlé, as a global leader in the food and beverage industry, plays a pivotal role in addressing critical challenges related to food security, climate change, and consumer health. This paper examines Nestlé's strategies and initiatives aimed at contributing to global food security by enhancing sustainable agricultural practices, reducing food waste, and promoting responsible sourcing. The study also explores the company's efforts to mitigate the impact of climate change through carbon reduction initiatives, sustainable packaging, and energy-efficient operations. Additionally, Nestlé's focus on consumer health is analyzed, highlighting its commitment to offering nutritious products, promoting healthy lifestyles, and reducing harmful ingredients such as sugar and salt in its offerings. By evaluating Nestlé's multi-faceted approach, this paper underscores the company's potential to influence positive change at the intersection of food security, environmental sustainability, and public health, while also identifying areas for future improvement and broader impact.

ASSESSMENT OF ENTERPRISE DEVELOPMENT POTENTIAL IN THE CONTEXT OF ENSURING ECONOMIC SECURITY

The article deals with the actual issues of assessing the development potential of the enterprise in the context of ensuring economic security. Economic security is crucial to any enterprise's sustainable functioning, especially in an unstable market environment and growing competition. To ensure the enterprise's long-term development, it is necessary to systematically assess its potential, considering internal and external influencing factors. The main approaches to assessing the development potential of the enterprise are analyzed. Among them, financial, economic, strategic, and managerial approaches stand out, each with advantages and disadvantages. Financial approaches focus on analyzing the company's financial statements and assessing its solvency, liquidity, and profitability. Economic approaches include the analysis of macroeconomic conditions in which the enterprise operates and its ability to adapt to changes in the external environment. Strategic approaches are focused on long-term planning of the enterprise's development and assessment of its competitiveness in the market. Management approaches involve analyzing the company's internal processes, the effectiveness of management decisions, and the organizational structure. The assessment of development potential is a multifaceted and comprehensive process that involves the analysis of various aspects of the enterprise's activity. It is not a simple task, but one that requires a thorough and all-encompassing approach. The methods of ensuring the economic security of the enterprise were studied. Ensuring economic security involves minimizing risks and maximizing opportunities for enterprise development. A systematic approach to assessing economic security, which involves a comprehensive analysis of all aspects of the enterprise's activity and their interrelationship, is proposed. A model for assessing the company's development potential is presented as a significant contribution to the field. This model, which considers the main factors and risks affecting the company's activities, is a valuable tool for enterprise development. In addition, recommendations for enhancing the economic security of the enterprise have been formulated.

FINANCIAL MARKET’S ROLE IN DETERMINING THE VALUE OF INTERNATIONAL BUSINESS INTANGIBLE ASSETS

As humanity moves into the era of digital technologies and the knowledge economy, the importance of intangible assets in the global economy and international business has been increasingly recognised. Amid the forced virtual communication resulting from the lingering effects of the COVID-19 pandemic, as well as the social conflicts and cyber-attacks associated with Russia's hybrid war in Ukraine, the value of intangible assets such as reputation, investor and customer loyalty, consumer data, branding, intellectual expertise and copyrights has taken on new importance and relevance. The purpose of the research is to improve the conceptual and methodological foundations for determining the nature and value of intangible assets of leading international companies, in particular, their undisclosed components, based on the use of financial market data. Research methodology. The study is based on systems analysis, analysis and synthesis, statistical and graphical methods. These methods were used primarily to identify the structure of the intangible assets of leading international companies, highlighting the interrelationships between the formation of the gap between the external (financial market) and internal (balance sheet) value of companies' shares and the value of their intangible assets. The publication supports the assumption that the identified gap between the market capitalisation and shareholder's equity of an individual company represents the undisclosed part of intangible assets that is not available in the company's official statements. This gap includes such components as reputation, trust and loyalty of customers and investors, brand strength, etc. Given the dynamic development of the international business sphere, the critical importance of flexibility, speed of decision-making, and the need for investors to obtain the most up-to-date information about the company's potential, including the value of its intangible assets, the proposed approach can serve as an effective decision-making tool and an alternative means of determining the real value of a company's intangible assets.

РОЛЬ ІННОВАЦІЙНОЇ СКЛАДОВОЇ РОЗВИТКУ ПІДПРИЄМСТВА В УМОВАХ КОНКУРЕНТНОГО СЕРЕДОВИЩА

The most significant source of the emergence and maintenance of competitive advantages of the enterprise is the use of updated scientific and technical products, which are the result of scientific, engineering, technological and intellectual activities of leading specialists. High competitiveness provides opportunities to earn profits sufficient to interest investors for further cooperation, which will ensure stable development of the enterprise. Thus, under the conditions of a dynamic competitive environment, the introduction of innovations is a necessary condition for maintaining high competitive positions of the enterprise. Based on the theory of "innovative development" developed by J. Schumpeter, the main emphasis in the article is on the need to introduce innovations into the production process, as an integral component of ensuring competitiveness on the market of the business entity. Thus, the modern market needs the active development of innovations materialized in updated technologies, products, organizational and management solutions. Innovative activity has several specific features: increased risk, unpredictability of results, delayed effectiveness (longterm nature of obtaining results), and at the same time, the potential for obtaining high profits. The formation of the company's innovative potential, as well as its implementation, is determined, to a greater extent, by the continuous interaction of a complex of factors and conditions that accelerate the innovation process, from the results of scientific research to the introduction of innovative technology, or the mass release of innovative products. The article explores such important categories as "innovation", "novation", "discovery", "invention" and "innovation" and outlines the clear differences between them. Different approaches of scientists to the category "innovative potential" are characterized. The choice of the most optimal method of assessing the innovation potential is of great importance, since such an indicator demonstrates the readiness of the enterprise to create an innovative product in the form of a scientific and technical sample and its use in practice, and also helps to assess how much the implementation of the innovation is economically justified. The methods of assessment of innovation potential proposed by various scientists, which are most widely used in practice, are considered.

Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise

The object of this study is digital marketing at an enterprise. The investigated problem is the lack of a sufficient level of systematic consideration of the task to use information communication systems and technologies in the marketing activities of enterprises. Availability of such a system would increase the company's potential in creating mutual value for the seller and the client when implementing relationship marketing technologies. It is shown that the information and analytical support of the enterprise's marketing activity can be presented as a tool of the enterprise's activity, functioning as an element of the enterprise's management system. Among the general criteria for choosing a CRM system, it is proposed to consider convenience and ease of use, flexibility of system settings for special business needs, price, simplicity. Such consideration of CRM systems and their capabilities provide economic effects that affect the profitability of the enterprise and prevent the impact of negative factors on the development of the company. The proposed procedure for choosing an adequate CRM system was verified on the example of a dental clinic, which made it possible to draw a conclusion about the feasibility of implementing a CRM system in the business under study. It is based on received estimates of short-term and long-term economic effects of the system's application. Calculated data are provided for support, which showed that the productivity of the administrator's work increased by 73.3 %, and the average duration of patient care by the doctor, taking into account the time of registration, decreased by 25 %. This is due to the fact that the system makes it possible to perform a quick search on the general electronic database, and the time saved at this stage can be spent on performing additional work

The Effect of Company Growth, Firm Size, DPS and Profitability on Firm Performance in LQ45 Companies

Firm performance is a ratio used to evaluate a company's growth and future potential by collecting information related to the company's earnings to help assess whether there is a possibility of changes in the company's economy. Based on the characteristics of the problem, this study includes comparative historical and causal research. In this study, the object studied, namely the LQ45 index. This study used purposive sampling as a data collection method. This descriptive statistical data was tested using secondary data with the object of research of companies included in the LQ45 index list and having financial statements for five consecutive years from 2017-2021. Companies listed in the LQ45 index for five consecutive years from 2017-2021 are 27 companies and this data meets the criteria for conducting research. For companies that are not included in the criteria to be sampled, there are as many as 18 companies. So, the final sample number of companies taken is 27 companies with a total data of 135 companies. This study examines the effect of Capital Structure on Firm Performance in LQ45 companies with a total of 45 companies listed on the IDX for the period 2017 – 2021 that meet the criteria of having annual financial statements for five consecutive years. words: Firm performance; LQ45 index; Annual Financial Report

Analisis Pengaruh Kebijakan Dividen, Struktur Modal, dan Struktur Kepemilikan Terhadap Kinerja Keuangan dengan Investasi Sebagai Variabel Intervening pada Industri Rokok yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2022

This research focuses on financial performance as a core element in evaluating a company's health and productivity, considering that it reflects the extent to which the company is able to manage resources, generate revenue, and meet its financial obligations. In a business context, financial performance not only reflects the results of various strategic decisions taken by management, but also becomes a benchmark for investors, creditors and other decision makers to measure the company's long-term growth and stability potential. The three main indicators for analyzing financial performance are Current Ratio (CR), Return on Assets (ROA), and Return on Equity (ROE). In this research, there are several variables that support the dependent variable (Y), namely financial performance. The supporting variables are Dividend Policy, Capital Structure, Ownership Structure, and Investment as Intervening variables. Quantitative research methods are used to analyze data from company financial reports on the Indonesian Stock Exchange. These factors, such as Dividend Policy, Capital Structure, and Ownership Structure, are expected to have a significant impact on the financial performance of cigarette companies. This research contributes to the literature by focusing on a less exposed sector, namely the cigarette sector, and introducing a better method of measuring financial performance.

Improvement of the organizational and economic mechanism of management of the european integration processes of domestic enterprises

Ukraine, as a young independent state that chooses democratic values on the way to European integration, is undergoing transformational transitions from former methods of management processes to modern concepts of management at all levels of government. The application of modern both scientific and practical methods of the European management concept, especially at the enterprise level, as the smallest link of economic processes, is, in our opinion, an extremely important aspect. In our opinion, the military intervention of the Russian Federation significantly accelerated all European integration processes at all levels, from the enterprise to the upper verticals of the government. The article proposes a model for improving the organizational and economic management mechanism of European integration processes of domestic enterprises. This model will make it possible to coordinate transformational transitions of enterprises of the national economy according to the standards and requirements of European institutions responsible for compliance and implementation of Euro standards of domestic enterprises. The proposed organizational and economic model contains and coordinates the following aspects: the regulatory and legal component of European integration processes of the national economy (EIPNE); the financial component; the economic and social component. The proposed model for improving the organizational and economic mechanism of managing the European integration processes of national enterprises has a block on the analysis and coordination of the company's potential for the introduction of EIPNE standards through such components as the diagnosis of the implementation of all components of EIPNE through the liberalization of trade with the EU; digitization of financial and economic flows. In order to adapt the proposed model to practical implementation at a specific enterprise of the national economy, at the second stage of the model, the selection of a model for managing the European integration processes of national enterprises by developing a specific program that takes into account the specifics of the activity of a particular enterprise or company for adaptation and practical implementation of the proposed program is proposed. At the third stage of the model developed by us, the implementation of the components of the organizational and economic mechanism of European integration processes is proposed. For enterprises of the national economy. At the fourth stage of the developed model, it is proposed to create an effective mechanism for controlling and monitoring the implementation of reforms regarding European integration processes for enterprises of the national economy. High-quality and timely fulfillment of the requirements of European institutions responsible for European integration processes for national enterprises in modern realities is an extremely important task and partly a solution security component for the national economy.

Concepts and features of business scaling in the conditions of modern challenges

The article considered scientific approaches to the interpretation of the concept of «business scaling», reflecting its various aspects. It is noted that business scaling is a strategy because it requires certain coordinated actions and is implemented when the company is ready for scaling. It is determined that it can be aimed at achieving the following goals: increasing profits, capturing the market, gaining access to investments and expanding financing, developing technologies, ensuring competitiveness, improving the image, increasing the rating and influence of the company, increasing brand awareness, etc. It is noted that the main measures to achieve these scaling goals are quantitative and (or) qualitative changes in the functioning of the company. The author's definition of this term is formulated as a flexible, agile, quickly adaptive strategy with constant improvement of business processes to achieve strategic goals. The main features of such a strategy in the conditions of modern challenges have been revealed: the increase in the scale of business does not affect costs in the same way; the increase in income occurs faster than the increase in expenses, which ensures an increase in profit, but in the first stages of the implementation of this strategy, you can face an increase in expenses without an increase in income; scaling creates additional business risks, which leads to increased costs and requires increased control over business processes, etc. The components of this strategy are determined: a high-quality and mature product, the demand for which significantly exceeds the supply, sufficient margin for all participants, reliable partners, and a clear business model based on the optimization of internal and external business processes. It is noted that the basis of effective scaling is: the introduction of innovations; improvement of the marketing component; systematic and qualitative analysis of markets, company potential and expansion opportunities. It was established that such a strategy requires: the creation of an effective and optimal organizational structure; communication systems; changes in management approaches; motivation and synchronization of the work of the project team; involvement of business development specialists; delegation of powers and management functions. It was found that business scaling in the face of modern challenges is not only a source of its growth, but thanks to the flexibility, maneuverability, and quick adaptation of this strategy, it is also a guarantee of protecting the company from adverse changes. Even if the project (business) is local, a successfully found niche will make it possible to make it large-scale.

РУШІЇ ТРАНСФОРМАЦІЇ ЕКОСИСТЕМИ ЗАКЛАДІВ ВИЩОЇ ОСВІТИ В ПОСТІНДУСТРІАЛЬНОМУ СУСПІЛЬСТВІ

The exponential nature of technological and product innovation in synergy with digital transformation presents new, breakthrough and often unpredictable opportunities for industrial development. It reshapes the existing economic structure, transforming or disrupting traditional industries, and updating the labor market and workforce requirements. The paper is concerned with the factors that drive changes in modern post-industrial society. It discusses the competition brought about by innovation, consumers' rising expectations regarding value proposition and responsible consumption, and the resulting need for expertise and creativity. The study examines that the shift towards knowledge-intensive and information-based production necessitates workers with new skill sets, displaces routine, low- and often medium-skilled labor, and requires proficiency in digital environments, resulting in challenges in adapting to new working conditions. The company's intellectual potential depends on its human resources, which increases the importance of education, including the implementation of the concept of lifelong learning. The current state strategy aims to activate human development and increase the proportion of human capital in national wealth. Using the methods of observation, analysis, comparison and synthesis the relevance of higher education institutions (HEI) as pivotal actors in the formation of human potential is investigated. The opportunities and means by which HEIs can contribute to human development and training of quality intellectual potential are highlighted.The ways of development of the university as an educational-scientific-innovative complex by creating a flexible and in-demand educational proposal, implementation and transfer of scientific research and innovation, as well as cultural and educational activity, and integrating into the international scientific and educational system are defined. The article emphasizes how the cooperation between universities and stakeholders, including labor market partnerships, the formation of horizontal cluster entities involving the business ecosystem, public authorities, and local government, contribute significantly to innovation transfer and sustainable territorial development.

Управління конкурентними потенціалом та стратегією промислових підприємств

The article summarizes the views of modern scientists and presents a comprehensive vision of the process of developing and implementing a company's competitive strategy. Factors and conditions are determined, the need to take into account and comply with them at specific stages of the process of forming a competitive strategy is extremely important and contributes to the optimal use of the existing strategic potential of the enterprise. It was determined that the management of strategic potential is a complex and integrated dynamic process, the correct choice of which depends on how any enterprise seeks to use its own resources and opportunities to achieve its own overall strategy. The article highlights the main components, object and subject of strategic enterprise management. Systematization of modern principles and functions of strategic enterprise management was carried out. The main stages of the process of development and implementation of the general strategy of the enterprise are defined. A methodical approach to improving the process of development and implementation of the general strategy of the enterprise is proposed, the implementation of which is based on the introduction into its management system and assessment of the strategic potential of the enterprise. The author's model of managing the company's strategic potential is outlined as one of the main components of the process of developing and implementing a general strategy.

PREDICTION OF FINANCIAL DISTRESS IN SELECTED FMCG COMPANIES USING THE ALTMAN Z-SCORE MODEL

Financial statement analysis has played a crucial role in evaluating a company's potential for financial difficulties, such as its ability to repay debts. Initially, credit suppliers utilized financial statement analysis to assess the creditworthiness of borrowers. However, in today's landscape, financial statement analysis has become widespread, involving a diverse range of ratios and catering to various users which include the suppliers, commercial banks, agencies involved in credit rating, existing and potential investors, higher management and others. Financial distress denotes to a company's incapacity to meet its financial commitments as they come due. Academic research in accounting and finance has predominantly emphasized defaulters of bond holders or bankruptcy as indicators of distress. The primary question revolves around whether the likelihood of distress significantly fluctuates based on the magnitude of financial statement ratios. This research study analyses the how sound the financial health of the company is and what are the probabilities of bankruptcy of selected companies belonging to the FMCG sector in India with the help of revised Altman Z-score model. This study focuses on the analysis of twenty (20) selected Fast Moving Consumer Goods (FMCG) companies listed on the Stock Index i.e Bombay Stock Exchange (BSE). These companies represent various segments such as Personal care, Food and Beverages, Alcohol and Cigarettes, Dairy, Food, Soaps and Detergents, Tobacco products, home care and other consumer durables. Based on the study's findings, it can be inferred that a majority of the companies in the FMCG sector in India exhibit good financial health and fall within the Safe Zone according to the Altman Z score model. The companies initially classified in the grey zone have shown improvements in their financial well-being in subsequent years. The Pearson correlation analysis reveals a noteworthy positive relationship between the variables and the Altman Z scores. Consequently, the study validates the effectiveness of the Altman Z score model as a reliable tool for predicting and forecasting the level of and impact of financial distress in companies. Emphasizing both the analytical and practical significance, this study aims to showcase the inherent value of using financial ratios. By employing financial ratios, this research underscores their potential to provide meaningful insights and practical applications in assessing corporate performance. As a result, investors can utilize this study to identify financially stable companies and make informed investment decisions based on the findings.

FORMATION OF MARKETING MANAGEMENT IN THE ORGANIZATION MANAGEMENT SYSTEM

The article substantiates separate approaches to the formation of marketing management in the process of managing the organization. Scientific approaches to the interpretation of the concept of marketing management have been summarized. The characteristic features of the formation of marketing management as a functional management system within the boundaries of a business entity have been outlined. Among the specified features, priority is given to the application of a program-target conceptual approach in the management system of the enterprise's activities, its market orientation, the adaptability of the enterprise to the variability of the external environment of influence, the process of evaluation, analysis and the validity of management decisions aimed at the formation of the profitability and efficiency of the enterprise with the simultaneous qualitative satisfaction of demand and consumer needs. An important place is the monitoring of target consumer markets, the marketing environment with the aim of forming strategic and tactical measures to ensure the effectiveness of management, in general. In addition, it is important to compare the company's potential with market conditions and consumer needs. The expediency of forming a systematic and complex approach to ensuring the process of marketing management for the formation of effective management of the organization's marketing activities in conditions of competition between similar manufacturers of products, goods or services has been outlined. The application of marketing management will enable rapid adaptation of the enterprise to market conditions, will contribute to the diversification of production, will encourage the introduction of innovative technologies, will motivate the improvement of the qualifications of managerial specialists and marketers, etc.

INNOVATIVE TOOLKIT FOR MANAGING THE COMPANY'S RESOURCE POTENTIAL

The article is devoted to the study of problems of managing the resource potential of an organization in the
 conditions of innovative development of the economy and its digital transformation. The essence of managing resource
 potential and its key elements in new economic conditions is revealed. The feasibility of using innovative forms of
 organizing management activities and digital tools for its implementation is substantiated. The priority directions for
 improving the process of managing the company's resource potential are identified, the most acceptable innovative
 technologies are considered, the use of which can ensure maximum efficiency in the implementation of each of them. The
 prospects for further optimization of the process of managing the company's resource potential based on the active
 implementation and use of innovations have been identified.

DEVELOPMENT OF THE ENTERPRISE POTENTIAL IN CIRCULAR ECONOMY CONDITIONS

The purpose of the study is the formation of a modern conceptual approach to the management of anticipatory development of the innovative potential of enterprises in the conditions of transformations. The theoretical and methodological basis of the study was made up of the following methods: comparison and systematization - to determine the components of the development of the potential of enterprises in the coordination of the economic interests of the participants; deductions - to highlight individual elements of the circular economy as a prerequisite for the development of innovative potential; analysis and synthesis - to substantiate the scientific approach to determining the strategic directions of development of the potential of enterprises. Modern economic processes determine the need to influence the activities of all business entities, in particular, in terms of strategy and tactics. The problem of planning and forecasting the development of the company's potential is aimed at strengthening existing competitive advantages provided by the circular economy. The article substantiates the need to ensure the systemic nature of the development of the company's potential, which will allow for the activation of adaptation changes processes. Prospective directions for the modernization and renewal of the production and commercial process have been determined as a result of the improvement of organizational support for the development of potential for the implementation of innovation. The components of the development of the company's potential in the conditions of the circular economy are substantiated, which include: the economic interests of the participants, the effectiveness of the activity, measures to improve the components. There is a well-founded need to form and implement measures to update the components of the company's potential in their organic combination, to create the basis for an effective "vision" of the company's own development and opportunities for adequate assessment of the weak and strong sides of the company's potential. Proposed and substantiated strategic directions for the development of the company's potential in the conditions of the circular economy. The obtained research results allow enterprises to use the advantages of the circular economy, improve their activities in competitive market segments and maintain competitive advantages based on the development of their potential, taking into account the economic interests of the participants.

Influence of the performance of management decisions on the process of using the strategic potential of the enterprise

The article examines the specifics of the influence of management decisions' effectiveness on using the company's strategic potential. For the strategic potential of the enterprise to be used effectively, it is necessary to establish the process of making effective management decisions. Many domestic and foreign scientists deal with the issues of studying the potential of the enterprise in general and the strategic potential of the enterprise in particular. However, the influence of management decisions on using the enterprise's strategic potential has practically not been investigated. An analysis of the main theories of the essence of the definition of «potential» was carried out. The structure of the strategic potential of the economic entity, which includes various types of local potentials, is summarized. Management of the process of forming the company's strategic potential in today's challenging conditions is critical because it makes it possible to analyze the influence of external and internal environmental factors and predict the presence of potential threats and opportunities to eliminate them. The main stages that should be included in strategic potential management are considered. In general, to assess the management of the strategic potential of a business entity, it is necessary to use three main methods: analysis of the internal and external environment of the enterprise's functioning, analysis of competitiveness and competitive advantages, and analysis of the life cycle concept. «Potential Square» is used to comprehensively assess and analyze the state of enterprises' strategic potential. This method assesses four main blocks of strategic potential: production, distribution, and sales of products; organizational structure and management; marketing, logistics, and service. In the process of using the strategic potential of the enterprise, the effectiveness of the management decision becomes essential, and it is crucial not only to manage management decisions but also to know the requirements for the correctness of the chosen decision. Keywords: enterprise, potential, performance, strategic potential, strategic management, management decision.

Kebijakan Lindung Nilai (Hedging) pada Perusahaan untuk Menjamin Kinerja Perusahaan

Risk fluctuations, including such changes in interest rates, exchange rates, and commodity prices, have a negative impact on business performance and can be mitigated by hedging. Derivative instruments are the preferred method for hedging. Internal hedging calculations take into account size, growth prospects, financial distress, leverage, and liquidity. This study's goal is to examine the variables that influence the hedging decisions of businesses. This study employs a descriptive qualitative methodology. The most influential factors in determining a company's hedging strategy are its size and growth prospects, according to the research. The greatest effect comes from the company's size and growth potential in order to influence the company's hedging policies. Other factors such as leverage, liquidity, financial distress, market depth risk are not so dominant in influencing the company's hedging decisions. However, several variables or factors that are not the dominant factor will be important according to the industry or line of business of each company.Recommendations for further research can be carried out by analyzing the company's external factors that influence hedging decisions.

Corporate Growth Potential in Value of Banking Companies Listed on The Indonesia Stock Exchange 2015-2021

This study investigates the impact of a Company's Growth Potential on Firm Value, with a specific focus on empirical testing and analyzing the relationship between the variables. The research was carried out at the Indonesia Stock Exchange, concentrating on banking companies as the primary objects of observation. The observation period spanned from 2015 to 2021. In this study, the population consisted of 46 companies, and a sample of 10 companies was selected for detailed examination. The researchers aimed to measure the influence of the Company's Growth Potential, serving as a proxy for the Investment Opportunity Set (IOS), on the firm value of these selected entities. The results of the analysis revealed a significant and positive impact of the Company's Growth Potential on the firm value of the observed banking companies. This finding suggests that higher growth potential positively correlates with increased firm value, indicating that companies with promising investment opportunities tend to have higher market valuations. These findings contribute to the existing literature on corporate finance and provide valuable insights for investors, financial analysts, and decision-makers in the banking sector. The study underscores the importance of considering growth potential as a key indicator when evaluating the firm's value and investment opportunities within the dynamic landscape of the Indonesia Stock Exchange. Further research could expand on these findings and explore other factors influencing firm value in different industries or regions.

FORMATION OF A RATIONAL STRUCTURE FOR MANAGING THE DYNAMIC CAPABILITIES OF THE ENTERPRISE'S HUMAN RESOURCES POTENTIAL

The purpose of the study is to substantiate the methodological decision-making tools for the formation of a rational management structure of the dynamic capabilities of the company's personnel potential. It has been scientifically substantiated and proven that the formation of a rational management structure for the dynamic capabilities of the company's personnel potential is based on the development of a dynamic model of their assessment. The model is presented taking into account the integration of the dynamic capabilities of the enterprise, its personnel and processes business environment’s transformation.The research uses the methods of system analysis and logical generalizations, the statistical concept of dynamic capabilities, the methods of the theory of active systems, the theory of hierarchical games, financial mathematics, and the theory of optimal control of continuous and discrete systems. Updated directions of the managing formation process of a rational structure of the company's personnel potential.The proposed model for assessing the dynamic capabilities of the company's personnel potential allows for optimizing the utility function of personnel resources. Optimizing the usefulness of human resources takes place on the basis of determining the level of their dynamic capabilities to integrate, create and change the configuration of internal and external competencies to achieve sustainable competitiveness of the enterprise.The model for assessing the dynamic capabilities of the company's personnel resources determines the competencies of personnel, business systems and strategies for its development. The use of the proposed model to determine the dynamic capabilities of the enterprise regarding the reconfiguration of available human resources allows us to focus on the relevant behavioural aspects of enterprise managers and limitations, taking into account the exchange between the internal and external environment.

INTELLECTUAL CAPITAL VALUE AND DISCLOSURE OF INTELLECTUAL CAPITAL ON FIRM VALUE

The purpose of this study was to determine the effect of the value of intellectual capital and disclosure of intellectual capital on the company value of state-owned enterprises which are listed on the Indonesian stock exchange partially. The type of data used in this study is quantitative data in the form of values or numbers obtained from financial reports. The source of data in this research is secondary data. The population in this study are state-owned companies listed on the Indonesia Stock Exchange during the period 2015 -2019. By using the purposive sampling method, the total sample in this study is 45 data from 9 companies. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, classic assumption tests (normality test, heteroscedasticity test, multicollinearity test, autocorrelation test), and testing all hypotheses through the partial test (t test) and coefficient test determination. The research findings lead to several concrete conclusions. Firstly, the study reveals a significant negative effect of intellectual capital value on firm value for state-owned companies in Indonesia. This suggests that intellectual capital alone does not guarantee an increase in firm value. Secondly, the research demonstrates a significant positive effect of intellectual capital disclosure on firm value. Active disclosure of intellectual capital information positively influences stakeholders' perceptions and builds confidence in the company's potential, ultimately enhancing firm value
 
 Keyword: Intellectual capital; disclosure of intellectual capital; the value of the company