Concepts and features of business scaling in the conditions of modern challenges

Abstract

The article considered scientific approaches to the interpretation of the concept of «business scaling», reflecting its various aspects. It is noted that business scaling is a strategy because it requires certain coordinated actions and is implemented when the company is ready for scaling. It is determined that it can be aimed at achieving the following goals: increasing profits, capturing the market, gaining access to investments and expanding financing, developing technologies, ensuring competitiveness, improving the image, increasing the rating and influence of the company, increasing brand awareness, etc. It is noted that the main measures to achieve these scaling goals are quantitative and (or) qualitative changes in the functioning of the company. The author's definition of this term is formulated as a flexible, agile, quickly adaptive strategy with constant improvement of business processes to achieve strategic goals. The main features of such a strategy in the conditions of modern challenges have been revealed: the increase in the scale of business does not affect costs in the same way; the increase in income occurs faster than the increase in expenses, which ensures an increase in profit, but in the first stages of the implementation of this strategy, you can face an increase in expenses without an increase in income; scaling creates additional business risks, which leads to increased costs and requires increased control over business processes, etc. The components of this strategy are determined: a high-quality and mature product, the demand for which significantly exceeds the supply, sufficient margin for all participants, reliable partners, and a clear business model based on the optimization of internal and external business processes. It is noted that the basis of effective scaling is: the introduction of innovations; improvement of the marketing component; systematic and qualitative analysis of markets, company potential and expansion opportunities. It was established that such a strategy requires: the creation of an effective and optimal organizational structure; communication systems; changes in management approaches; motivation and synchronization of the work of the project team; involvement of business development specialists; delegation of powers and management functions. It was found that business scaling in the face of modern challenges is not only a source of its growth, but thanks to the flexibility, maneuverability, and quick adaptation of this strategy, it is also a guarantee of protecting the company from adverse changes. Even if the project (business) is local, a successfully found niche will make it possible to make it large-scale.