Involvement Of Companies Research Articles

PROMOTIONAL STRATEGIES FOR BRANDS ON SOCIAL NETWORKING SITES

This paper's goals are important for two reasons: first, from the perspective of businesses, to investigate the reasons for and practical applications of social media brand pages; and second, from the user's perspective, to learn how these pages might be of value. This study used a qualitative methodology for its purpose. We acquired facts through in-person interviews with 14 marketing managers about their company's involvement in social networking sites. These interviews provide preliminary evidence about the activities of enterprises, the factors that prompted their participation, and the outcomes of their efforts, among other things. In addition to providing products and services, the company also hosts contests for fans, publishes guides and how-to articles, and handles customer support issues. The key motivators are the rising profile of rivals, the mandate to save expenses, the central office's strategic direction, and the prevalence of social media. We described the major intended outcomes for businesses as communication with customers, customer relationship creation and improvement, customer engagement, product promotion and sales growth, and better-focused customer acquisition. Be cautious when drawing conclusions, given the novelty of social media research and the qualitative nature of this study. For a more in-depth understanding of the situation, it would be helpful to conduct interviews with businesses from a variety of industries as well as users of various social media platforms. This article highlights numerous possibilities for business leaders and recommends best practices for using social media. Given the proliferation of social networking sites and their incorporation into corporate advertising strategies, this study offers an initial stage in gaining insight into how corporations use these platforms.

THE ROLE OF COMPANY BUSINESS STRATEGY ON SUSTAINABILITY PERFORMANCE.

This research investigates the influence of business strategy as a fundamental aspect of the company on the company's involvement in non-financial performance. In general, research wants to know the role of business strategy on a company's sustainability performance. Researchers conducted separate tests on environmental, social and governance performance as aspects that build sustainability performance. The analysis was conducted on non-financial companies in the ASEAN region in 2015-2019. Research data was obtained from the Thomson Reuters Refinitiv Eikon database, and data analysis was carried out using STATA software. The test results show that business strategy has a significant positive relationship with environmental performance and social performance but has no effect on governance performance and sustainability performance.

Team formation as a component formation of a successful corporate environment

The article aims to substantiate the advantages of team building development in the modern corporate environment. An analysis of the history of the origin and rooting of the philosophy of team building in personnel management was carried out with the selection of chronological stages of the development of processes and their content. The study formulated the advantages of team building for the enterprise, which can be attributed to improved communication and cooperation between employees, which leads to increased productivity and creativity; improving problem-solving skills, which allows one to see a problem from different angles and develop creative solutions; involvement and motivation of employees, provides a stable and positive morale necessary for business, which increases labor productivity; greater satisfaction and loyalty of employees, gives them a sense of stability, satisfaction, which leads to increased productivity; reducing stress and conflicts in teams, creating an environment where everyone feels valued and respected; improving teamwork, which is the key to successful work on productivity. An analysis of research in Great Britain statistically proves the influence of factors such as satisfaction with the company's culture, work-related stress, and involvement in processes for the enterprise's profitability. The article suggests methods of improving management effectiveness that can help employees work better together, regardless of the size of the company: creating the foundations for clear communication and employee trust; reducing barriers to healthy collaboration, such as corporate bureaucracy; a precise formulation of duties; increased autonomy for more experienced workers; allocation of time and resources for creative projects. Based on the study, a general conclusion was made regarding the significant role of team building in maintaining a thriving corporate environment as a guarantee for the company's acquisition of competitive advantages. Keywords: team building, team, corporate environment.

Industrial adaptation and innovation: from the conventional to progress

Graduates of higher education institutions that provide specialized training in the oil and gas industry graduate with an initial engineering and technical qualification. However, the actual level of practical skills of newcomers does not allow them to work independently in production, as they are not familiar with the specifics of the processes.KogalymNIPIneft Branch of LUKOIL-Engineering LLC in Tyumen cooperates with the Industrial University of Tyumen, which is the main institution of higher education in the West Siberian region. That makes it possible to train new specialists.The basic department of KogalymNIPIneft Branch of LUKOIL-Engineering LLC in Tyumen, which are formed at the university, has the following vectors of activity: integration of education, science and production; ensuring the Company's direct involvement in educational activities; implementation of targeted training and provision of staff with new qualified staff.By getting a job in LUKOIL-Engineering LLC, graduates successfully realize themselves that allows them to become key specialists in various areas of the Company.

Non-decision decisions in the Huawei 5G dilemma: Policy in Japan, the UK, and Germany

AbstractHuawei, the telecommunications company based in the People's Republic of China (PRC), has presented the governments of several middle powers with a policy dilemma. On the one hand, Huawei's affordable 5G network technology is attractive to telecommunications operators in these countries, which do not have domestic producers of this equipment. On the other hand, the U.S. government and intelligence agencies in other countries maintain that Huawei gear presents intolerable network security risks, a charge that the PRC government and Huawei forcefully reject as they insist Huawei merits access to foreign markets. Facing the question of whether and how to allow the installation of Huawei's 5G equipment in their domestic networks, the governments of Japan, the United Kingdom, and Germany have been caught between the competing demands of the two rivalrous superpowers and faced internal divisions among communities of government experts. At first glance, Japan, the UK, and Germany each appear to have responded to the Huawei dilemma in a different way. The Japanese government moved quickly and without formal announcement to exclude Huawei from its market, while publicly denying a ban. The UK government initially allowed Huawei to supply some of its national 5G infrastructure, but then reversed itself to ban the company's equipment outright after a U.S. regulatory change. The German government has yet to officially ban Huawei, but has taken successive steps to curtail the PRC company's continued involvement in its domestic networks. In spite of their apparent differences, the three national responses to the Huawei dilemma share a fundamental commonality: all amount to ‘non-decision decisions’ on the question of whether and how to allow Huawei to supply domestic 5G networks. In one way or another, each government avoided making policy decisions that were either explicit, definitive, or singular on the issue, but nonetheless reduced the likelihood of Huawei's participation in its domestic 5G infrastructure. After developing the concept of a ‘non-decision decision,’ we explain why these maneuvers are not isolated responses to a specific policy conundrum, but may presage a mode of middle power coping with competing demands from two increasingly rivalrous superpowers.

Rural Marketing and Product Promotion: An Analysis of the Project Shakthi by Hindustan Unilever Limited

Background: Hindustan Unilever Limited is a leading company that manufactures fast-moving consumer goods. HUL's role is vital in meeting the essential product needs of rural consumers essential. HUL was the first company to reach rural consumers and generate demand for mass consumer goods in rural markets. Despite various obstacles in reaching rural customers due to the lack of infrastructure and communication facilities, the company has done a great job of reaching rural consumers. HUL initiated to reach rural customers through various projects and strategies including the Shakthi Project, a great initiative that focused not only on customer satisfaction but also on the empowerment of the rural population, especially women and. Through this project, the company has been able to benefit society through its corporate social responsibility initiatives as well as other programs to protect the environment. In addition to increasing the company's sales, the project also resulted in the rural women becoming independent and self-reliant. Through this project, many women have been encouraged to become self-employed, resulting in improved living standards and financial stability for rural households. Initially, it was a tough task for the company because the effort required to implement the project was comparatively high than that of other projects. It included the cost of training and developing skills in women to market and sell the products. Although the company faced certain hurdles in implementing its innovative project and support activities, the company won the trust of the rural people and began to meet their needs, raise living standards, and also engage in the betterment of society. Methodology: The study is based on data from secondary sources. The main source of information is the company's website, which provides detailed information about its operations and performance since its inception. The other sources of information are magazines, newspapers and also published articles and research papers. SWOT analysis is done based on the data collected. Findings: An analysis of the Shakthi project initiated by HUL highlights the company's diverse involvement in certain significant activities that benefit both society and the rural population. It also highlights the company's various actions and initiatives in CSR activities, creating employment opportunities, empowering women, and self-sufficiency. Originality/Value: This paper highlights the initiation of HUL's Shakthi project, which was adopted to promote mass consumer goods in rural markets, and highlights the benefits of the company's adopted project for the rural population. Certain interpretations, observations, results, and suggestions have been listed based on the data collected with some suggestions. Paper Type: Company Analysis as a Research Case Study.

ЗАБЕЗПЕЧЕННЯ СТІЙКОСТІ КАДРОВОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВІЗАЦІЇ

The article comprehensively examines the main trends in the functioning and development of the labor market in conditions of economic instability and modern approaches to the management of the enterprise's personnel potential in order to ensure its stability and the successful implementation of the strategic goals of the activity in accordance with the chosen business model. The main goal, tasks and components of the process of ensuring the sustainability of the personnel potential of the enterprise are defined, which include hiring and moving employees, training, development of skills, mentoring, stimulation of self-education, as well as creating conditions for career growth of employees. The advantages and disadvantages of hiring and transferring employees of the enterprise based on the use of an approach based on acquired skills are characterized. In order to form a proper «architecture of workplaces», it is proposed to draw up «skill maps», which reflect the level of integration of the skills of the company's employees in the work and management processes. The necessity has been proven, the conditions for creation have been determined, and measures have been proposed to improve the efficiency and safety of using «digital» workplaces. Based on the implementation of the «from risk to talent» approach, a scheme for organizing the company's involvement of specialists in the field of cyber security and cyber risk management has been developed. It has been proven that improving the qualifications, professional skills and experience of employees is the main factor in the further development of the enterprise, maintaining the appropriate level of its competitiveness in the market, increasing the welfare of employees, as well as the growth of human capital in general. Modern forms of organization of training, advanced training, and retraining of employees of enterprises are characterized, as well as features of the activities of edtech companies and the implementation of state programs for advanced training and digital literacy of citizens. The main directions of increasing the stability of the personnel potential of enterprises in the conditions of deepening the processes of digital transformation of the economy and the use of modern information and communication technologies have been determined.

Facing a global crisis - how sustainable business models helped firms overcome COVID

Purpose The purpose of this study is to analyse how implementation of corporate social responsibility (CSR) policies following United Nations’ Global Compact (UNGC) guidelines can contribute to firm’s performance during a global crisis, such as the case of COVID-19. Based on the triple bottom line theoretical framework, this work explores the relation between the creation of value and sustainable business models with long-term strategies and strong policy commitments, and their performance in the stock market years later during a crisis. By doing so, new insights on strategic management to create value and consolidate sustainable business models are provided. Design/methodology/approach The present study analyses firms within the context of the European Union, considering the involvement of the region in achieving sustainable development. In particular, the long-term impact in the usage of the UNGC management model and the firm's sustainability performance based on the results during COVID-19 crisis. To achieve this goal, energy firms operating in Spain and subscribing to UNGC were evaluated, specifically those publicly listed in the IBEX35, benchmark index of Spain's Stock Market Interconnection System. In addition, firms were also considered regarding the strong impact within their industries not only nationally but also worldwide. Findings Findings show long-term CSR strategies and a strong commitment to sustainable development contribute to firm’s overcoming periods of economic crisis. In addition, considering the environmental impact of the firms’ actions, transition to sustainable business and widening portfolio in the case of energy firms proved to have a positive impact in overcoming a hard context such as COVID-19. The virtuous cycle can be created by honouring the social contract, yet the tools and management models shall be further tailored to ensure an effective win-win situation. Originality/value This study evaluates a company's strategic involvement in sustainability, considering the UNGC 10 principles and SDG and the effects of these strategies in the long-term. Specifically, the role of UNGC management model is evaluated in designing effective policies that can help firms better overcome a context of crisis such as COVID-19. Consequently, researchers studying business strategy can incorporate the findings in strategic planning. Practitioners can learn the implications of CSR strategic planning in the long-term. Moreover, work illustrates corporate results in sustainability matters after the first decade of the UNGC management model and the impact of a crisis context.

ДОСЛІДЖЕННЯ ІНВЕСТИЦІЙНОГО ПОТЕНЦІАЛУ АКЦІЙ КОМПАНІЙ ЦИРКУЛЯРНОГО БІЗНЕСУ

In the last decade, a number of scientists around the world have been considering the transition from the traditional linear to circular economy, seeing it as part of the fourth industrial revolution, which should result in significant improvements in the sustainable use of natural resources. Many large international corporations are gradually beginning to engage in this transition by developing and implementing technologies for circular business in their production chains. The article considers the investment potential of shares of such companies; how attractive shares of corporations working with circular business technologies may be for investors. In order to achieve the aim of the research the authors consider several from major international corporations operating in technologies of both old linear economy and circular economy. Using the technical possibilities of the Internet resources a number of charts reflecting comparative dynamics of share prices of each of the studied companies with the Standard & Poor's – 500 index of the stock market have been constructed and analysed. It also studied the comparative dynamics of each from those companies’ share price with the relevant sector indices. It is concluded that, in the current environment, the circular business of large international corporations does not yet have any significant impact on the change in the share price of the relevant company. The company's core business is still decisive. Therefore, when looking for stocks with significant investment potential, the extent of a company's involvement in the circular economy may be taken into account, but this factor should not be decisive for the investment decision. The development of the circular economy is very important from the point of view of the social and environmental impacts of human economic activity, but there is currently no reason to claim that circular business companies have high investment potential. This issue requires further research.

To Advocate or Not to Advocate: Determinants and Financial Consequences of CEO Activism

AbstractChief executive officers (CEOs) who engage in activism take public stands on issues that are largely unrelated to the core business of their firms. This study assesses the impact of CEO activism on shareholder value and investigates potential drivers behind the decision to advocate. We conduct an event study centred on a particular episode of CEO activism: the resignation of a group of business leaders from their roles as advisors to President Trump. We choose this setting since activism is likely to have a stronger impact when a CEO is politically connected. However, by engaging in advocacy, a CEO risks severing the very same political links that underlie the strength of the message. We find that shareholders react negatively to the decision to quit a presidential advisory council, which is consistent with a fear of weakening their firm's political influence. The decision to publicly advocate seems to be driven more by a CEO's personal political ideology than by a company's general involvement in corporate social responsibility. We also observe that managers are more likely to take a stand when they are protected by their firm's corporate governance rules. This study provides empirical evidence of the risks associated with CEO activism.

UNGC principles and SDGs: perception and business implementation

PurposeThe purpose of this study is to analyze the perception of CSR policies and the implementation of UNGC management model in firms operating at a national and an international level. Specifically, in the framework of stakeholder theory, this work explores the relation between internationalization and the usage of UNGC management model in the design and implementation of successful CSR strategies. By doing so, new insights on CSR management to gain competitive advantage are provided.Design/methodology/approachThe present study analyzes impact of internationalization in their sustainability performance, as well as the relationship between the usage of the UNGC management model and the firm's sustainability performance. To achieve this goal, the Spanish firms subscribing to the UNGC were evaluated following the tenth anniversary of the Spanish UNGC Chapter's inauguration. Both internationalized companies and companies only operating at a national level were evaluated, first through a survey, followed by a focus group and lastly a qualitative analysis of their CSR performance reports.FindingsFindings show that perception of CSR performance and relevance allocated to CSR matters is consistent with the firms' practices. However, internationalization does not hold a relation with the companies' performance in sustainability matters as expected due to a series of factors. Similarly, the implementation of the UNGC management model does not correlate to the firm's perception and performance. The virtuous cycle can be created by honoring the social contract, yet the tools and management models shall be further tailored to ensure an effective win-win situation.Originality/valueThis study evaluates a company's perception and strategic involvement in sustainability, considering the UNGC 10 principles and SDG. Specifically, the role of internationalization and usage of the UNGC management model are evaluated. Consequently, researchers studying business strategy can incorporate the findings in strategic planning. Practitioners can learn the implications of CSR strategic planning using the UNGC management model and the limitations of this tool, to ensure sustainable growth of their firms. Moreover, work illustrates corporate results in sustainability matters after the first decade of the UNGC management model implementation in a specific UNGC Chapter.

«Wir wünschen Ihnen mit diesem Türken guten Erfolg»

«We wish you much success with this Turk». Migros as an actor in rural development in 1960s Switzerland and Turkey In the postwar era, the Swiss Migros chain was far more than just a supermarket. Following the ideas of its founder Gottlieb Duttweiler, the company was involved in various social and economic areas that were undergoing changes - both in Switzerland and abroad. Like hardly any other company during the Cold War, it was engaged in the interface between structural development and new political discourses; these have barely been addressed by historiography. This article focuses particularly on the connection between migration policy and economic development discourses at the heart of the Migros program to recruit Turkish agricultural workers. Due to the company's involvement, which began already in the early 1950s and was primarily legitimized in terms of economic development, Migros had a particularly close, direct contact with Turkey. A specially developed internship program enabled young Turkish farmers to gain experience in Switzerland. The history of this program clearly shows the connections between the new development aid complex, the structural agricultural and migration policies of the 1960s, and the key economic policy principles underlying new consumption programs. A large body of sources, mainly from the Migros archives, also shows how divergent the expectations for such a program were on the Turkish and Swiss sides.

Supporting the customer journey with digital instruments of marketing communications

<p>This article describes the possibilities of improving customer satisfaction from the company's involvement in every point of interaction via digital marketing communication instruments and the customer's journey map concept. To achieve this goal, the literature on the concept of customer travel was examined, the results from a two-year monitoring of two production companies were selected and the companies' online and offline marketing communication with clients was presented. The findings indicate that the customer experience should be simple and intuitive for the customer's perception. The customer experience is not limited to certain channels of interaction and is not one-time. Rather, it is the sum of the customer's feelings at every point of their interaction with the company that accumulates during the customer's journey. Managers must design and create a customer’s travel map in order to direct their customers to a correct purchase decision, according to the company. The customer journey map includes elements such as staff, instruments and content, each of which influences the final customer experience and together create synergies that give the company the opportunity to maximise customer satisfaction and increase its income. Effective management of the customer's journey map design must be supported by digital means, especially in marketing communication. The customer's journey map should be tailored to the specific industry and this opens up the need for further research in this field.</p>

"An example for corporate social responsibility": British American Tobacco's response to criticism of its Myanmar subsidiary, 1999-2003.

In 2013, British American Tobacco (BAT) returned to Myanmar a decade after it had left the country under pressure from civil society, international organizations, and the government of the United Kingdom. The company's involvement in a joint venture with an investment branch of the country's military government between 1999 and 2003 resulted in intense scrutiny and criticism based on the military's record of human rights abuses. BAT argued that corporations could not be held accountable for actions of governments in countries in which it operated, and that its presence in Myanmar contributed to economic and social development. It also maintained that its Myanmar subsidiary provided a model of responsible business conduct. The controversy that surrounded BAT's Myanmar subsidiary between 1999 and 2003 has increasing relevance to the current situation in Myanmar, and potential implications for foreign corporations operating in the country.

Desperately seeking subjects: Increasingly specific criteria have left cancer trial researchers competing for a few viable candidates.

Desperately seeking subjects: Increasingly specific criteria have left cancer trial researchers competing for a few viable candidates.

MANAJEMEN PERUBAHAN PADA PERUSAHAAN KELUARGA: STUDI KASUS PT RODA BAHARI

ABSTRACTFamily business is the main driving of Indonesian economy. This sector contribute about 82,44% of total Indonesian GDP. The number of family business is about 99% of total Small Medium Enterprise (SME) in Indonesia. However, only a little family business can survive and scalling up. PT. Roda Bahari that become object of this research is one of the family business. The aim of this research is to analyze change management process and company cycle. This research is important to formulate and prepare for every stage of the transformation process required by PT. Roda Bahari in order to create a professional business entity. The study was conducted in Bogor. The method analysis used is descriptive and the type of data is qualitative. Qualitative data collection was done by interviews and FGD (Focus Group Discussion). The number of responden are 10 person including stakeholder, top management, and staff. To identify the changes that has occured was used Lewins Three Step Model and to identify the changes that will be done was used Kotter Eight Stage Change Process. The result shows that this family business currently in managing phase indicated by company's growth and involvement of the extended family. In order to move to the next phase (transformation phase), PT. Roda Bahari should apply change management. This change management process, require internal agent of change, who has competency, involve in day to day business, and also has strategic access to owner. Based on the identification using Kotter theory, it is known that PT. Roda Bahari should make change in organizational structure, corporate culture, and company policies toward transformation phase.Key Words: Family Business, Change Management, Company Cycle

Swachh Bharat Abhiyan in Indian corporate sector: presence, predictors and practices

Swachh Bharat Abhiyan (SBA) is a national campaign by the Government of India, to clean cities and towns, roads and infrastructure of the country. The government is encouraging the corporate sector to participate in this endeavour. In the present study, we attempt to identify the presence of SBA amongst sample companies of SENSEX and the practices they are carrying out. The objective of the study was to identify the predictors of SBA in India. For this logistic regression was applied on 17 financial and organisational variables. The results of the study show that organisation culture and price earring ratio are important factors that determine company's involvement in SBA.

Corporate social responsibility and multinational enterprise identity: insights from a mining company's attempt to localise in Ghana

ABSTRACTThis paper investigates how a US gold mining multinational enterprise (MNE) – one of the world's largest – operates its subsidiaries in various parts of the world by creating a unique ‘glocal identity’. The US parent company has experienced several significant challenges across its network of subsidiaries. These challenges were mostly linked to the enforcement of the MNE's identity and culture in its host environment. We contribute by describing, in detail, the attempts made by this company to localise its corporate social responsibility practices in Ghana as it sought to gain legitimacy and create an identity that would overcome the issues relating to the liability of foreignness. Our data come from a combination of sources, including questionnaires and detailed semi-structured interviews conducted with the key management employees of the mining company, members and opinion leaders of the company's host communities, and secondary sources. Our main finding is that the construction of a ‘host-friendly’ identity was centred around the mining company's involvement with the Newmont Ahafo Development Foundation.

CORPORATE PROFILE, PERFORMANCE AND GREEN SUPPLY CHAIN MANAGEMENT: A RESEARCH AGENDA

ABSTRACT Purpose: To evaluate the universe of published articles that propose frameworks about the relationship between green supply chain management (GSCM) and performance in the period from 1995 to 2014, in order to propose a conceptual model that can be applied to future studies, considering the green profile besides the practices of GSCM and performance. Originality/gap/relevance/implications: The investigation revealed a lack of relationship among the organizations' profile, its environmental, economic and operational performance and GSCM practices. Key methodological aspects: The relationship among constructs was established through bibliometric analysis obtained in the models/frameworks of GSCM practices and performance extracted from the databases "ProQuest", "EBSCO", "JSTOR", "Web of Science" and "Scopus". Further, the content analysis and network analysis were then performed. Summary of key results: GSCM internal and external practices, environmental performance, economic performance and operational performance were revealed as main topics addressed in GSCM. Moreover, it was noted that studies on internal practices prevailed over those addressed to other practices. Key considerations/conclusions: The models studied did not consider whether the corporate green profile could improve the performance of the organization. Therefore, they did not simultaneously measure environmental, economic and operational performance. It was concluded that the addition of the green profile in conjunction with GSCM practices and performance allows for a more in-depth analysis of the degree of a company's involvement with GSCM, as well as its intended objectives and results achieved in the future.

Corporate security practices and human rights in West Papua

This article explores the intersections between large extractive companies, security governance and human rights. It contributes to understandings of how extractive companies can influence human rights protection in their areas of operation. Drawing on a case study of West Papua, the article argues that extractive companies have important opportunities to promote human rights through their security practices. However the power of extractive companies to determine human rights outcomes is limited by a variety of factors. Examples include: state narratives of nation-building, the financial interests of security personnel and the history of the company's involvement in the area.