Abstract
Swachh Bharat Abhiyan (SBA) is a national campaign by the Government of India, to clean cities and towns, roads and infrastructure of the country. The government is encouraging the corporate sector to participate in this endeavour. In the present study, we attempt to identify the presence of SBA amongst sample companies of SENSEX and the practices they are carrying out. The objective of the study was to identify the predictors of SBA in India. For this logistic regression was applied on 17 financial and organisational variables. The results of the study show that organisation culture and price earring ratio are important factors that determine company's involvement in SBA.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of Indian Culture and Business Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.