Company Sales Research Articles

Diversification and company sales efficiency: Synergy influence on business valuation

AbstractThe purpose is to show the main methods of calculation and analysis of various organizations' indicators to demonstrate, using a practical example, the synergistic effect's significance and role in the diversification and a rise in sales when making M&A (mergers and acquisitions) transactions. The methods applied are mathematical formulas and various empirical and statistical data from various literature sources. The study's findings underscore the importance of understanding the synergistic effect of M&A. The research results can be valuable for corporate executives, investors, and business consultants involved in M&A.

The Relationship Between Chinese Consumer Behavior and Corporate Social Responsibility of Luxury Brands, after the COVID-19

Consumer spending on luxury goods decreased during the outbreak. Luxury brands are also increasingly focusing on corporate social responsibility. The topic of this paper is to examine the relationship between the CSR of luxury brands and Chinese consumer buying behavior after COVID-19. In this study, 313 Chinese participants who are familiar with luxury goods, were randomly selected to finish a questionnaire. The data will be presented in graphical form, and this survey uses analysis of correlation as well as regression analysis to explore the relationship between different social responsibilities and consumer behaviors. Nearly all participants think that luxury companies should take social responsibility, but most of them don't choose to actively know about it actively, but only realize that luxury companies should take social responsibility passively when events happen. However, for companies, the consequences of not fulfilling social responsibility may seriously affect the sales of luxury companies. The three most important responsibilities include product quality and safety responsibility, environmental protection responsibility, and basic salary and welfare of employees. In addition, environmental responsibility, customer orientation responsibility, social responsibility, and employee and job placement responsibility all contribute to consumer purchasing behavior.

:SEO & SEMالتسويق عبر محركات البحث أهميتها وفوائدها وطريقة عملها واستراتيجياتها ومدى موافقتها مع الشريعة الإسلامية THE MARKETING THROUGH SEARCH ENGINES SEO&SEM: IMPORTANCE, BENEFITS, METHOD OF WORK AND STRATEGIES

Search engine marketing is one of the latest means of e-marketing in the modern era, as it is known by the term (SEO) Search Engine Optimization, one of the completely new ways that marketers use through the use of modern digital tools in order to reach customers, and the main goal of it is to facilitate the link between marketing companies and users When anyone searches through search engines, the link, video, or marketing images appear to them at the top of the search results, which helps them to decide to enter and possibly buy, and therefore the better your pages appear in the search results, the more likely it is to attract attention and attract potential and existing customers to your business. As reports indicate that in 2019, more than $55 billion was spent on search engine marketing, and studies and projections indicate that spending could exceed $86 billion by 2023, which is a huge number and a very strong indicator of the importance of e-marketing for small businesses. The current study follows the descriptive approach by explaining and describing methods, programs, and most important marketing strategies through search engines, where the importance of the research lies in presenting scientific material that highlights the importance of modern marketing methods to enhance the performance of institutions, develop their work, and explain their legal ruling. One of the most important theoretical results of the study is that search engine optimization (SEO) has significant positive results by influencing the number of user visits to small and medium-sized companies' websites, increasing the average duration of user visits, as well as the company's overall sales and revenues generated.

Theoretical principles of management of sales activities of agricultural service enterprises

The peculiarity of managing the competitiveness of agricultural and agro-service enterprises is related to the fact that their economic activity is influenced by many factors that act with different intensities and directions in different conditions. At the same time, a significant part of the problems faced by such enterprises can be solved by improving the management of their activity of a production and commercial nature, first, marketing of their products, which is a crucial area of activity in determining business directions under the conditions of a market economy. Any enterprise's production and commercial activity is characterized by cyclicality, and sales is its decisive stage because it forms the enterprise's financial results. Ensuring the maximization of profit from the sale of the company's products as the main task of improving the management of the marketing system requires, first of all, focusing efforts on correcting the company's sales policy. Solving the problem of gaps in time and space that separate the product from the consumer requires the effective use of various distribution channels and the joint efforts of the manufacturer and intermediaries to coordinate and implement marketing strategies and create competitive advantages. Intermediary structures, which form many product distribution channels, can ensure the implementation of numerous marketing functions. Planning of sales activities is related to the choice of the distribution channel, the number of intermediaries, the promotion methods, or their influence on implementing the enterprise's price and product policy. The criteria for choosing intermediaries are their experience, economic results of cooperation with them, solvency, compatibility when working with other organizations, and reputation. It was determined that the relationship between the manufacturer and intermediaries is built through the manufacturer's cooperation with intermediaries, long-term partnership, or distribution planning, during which the manufacturer and the intermediary sell its products most efficiently. Keywords: marketing management, production, and sales activities, sales channels, agricultural service enterprises.

Perancangan Sistem Informasi Pemesanan Interior pada PT. Cipta Kreasi Buana Berbasis Web Menggunakan Metode Prototype

Various information technologies are utilized for work purposes, one of which is web-based applications. PT. Cipta Kreasi Buana is a company engaged in interior design and furniture since 2015. In its business processes, the company often encounters difficulties in managing the ordering process for interior products. The existing manual system results in recording errors, inefficient scheduling, and a lack of transparency for customers due to insufficient visibility regarding the status of their orders. Additionally, the company recognizes the importance of keeping up with technological trends and digitalization in business to remain competitive and tap into new digital markets online. To address these issues, the researcher designed a web-based interior sales information system using a prototype method. This approach encompasses stages such as user needs analysis, interface and database structure design, prototype development, testing, and iteration. The research outcome includes the design of a website to tackle existing problems. Consequently, the generated system operates effectively, improving efficiency and accuracy in the ordering process for interior products. This has a positive impact on customers and enhances the company's sales.

Pengaruh Sistem Pembayaran Digital terhadap Efektivitas dan Efisiensi Penjualan di PT Sumber Alfariya Trijaya Tbk

Purpose: This study aims to analyze the effect of the digital payment system on the effectiveness and efficiency of sales at PT Sumber Alfariya Trijaya Tbk Lampung branch. Method: The research method used in this study is a quantitative method with an observation approach. Data collection techniques based on primary data sources, in this study using the questionnaire method. The analysis technique used in this research is validity test, reliability test, classical assumption test, simple linear regression analysis, coefficient of determination, and t test. Result: Digital payment systems have a significant effect on the effectiveness and efficiency of sales and have a 60% influence on the effectiveness and efficiency of a company's sales PT Sumber Alfariya Trijaya Tbk Lampung Branch. Limitation: In the research that has been done there are research limitations which in this case affect the results of this study, namely the answers from respondents when filling out the questionnaire that are not in accordance with the problems faced, this is due to differences in income and understanding of each respondent Contribution: Based on the research that has been done that the digital payment system has an influence on the effectiveness and efficiency of sales, so it is recommended for companies to continue to develop this digital payment system so that the system runs accurately, faster and more efficiently. Novelty: The novelty of this research is the use of payment systems that are starting to change a lot, not only with new designs, but what is being studied is a phenomenon that has already occurred, namely the transfer from paper money to digital money.

Effect of advertising on sales performance of fast-moving consumer goods in Akwa Ibom State

The study examined the effects of advertising on sales performance in fast moving consumer goods in Akwa Ibom State. The specific objectives were to examine the relationship between radio advertisement and sales performance of FMCG, investigate the relationship between television advertisement and sales performance of FMCG, and determine the relationship between billboard advertisement and sales performance of FMCG. The research design used for this study is the survey method. Primary data were collected from a judgmentally determined sample of 200 respondents from the qualified population of FMCG’s consumers in Uyo metropolis. The data treatment techniques adopted correlation coefficient as a statistical tool for analyzing or testing hypothesis level and comparing on dependent and independent variables. Based on the results, it was revealed thus:, Radio advertisement has a significant impact on sales performance of FMC, there was a significant impact of television media advertisement on sales performance of FMCG, and there was a significant relationship between billboard advertisement and sales performance of FMCG. The following recommendations were made: Companies should devise effective strategies on how advertising will lead to growth of the organization. The management should monitor the activities of the company's sales force so that marketing objectives could be properly determined. The organization should implement policies on advertising and how it could be well planned.

Business benchmarking is linked to the sales of companies in the industrial textile sector in northern Lima during the year 2022

Currently in Peru, entrepreneurship has forged a large part of the textile sector, increasing this industry and contributing a large part of the national GDP, which benefits Peru since these small businesses contribute to the economic growth of the country. However, during the last few years, the use of commercial and administrative strategies has emerged more frequently, being business benchmarking the one that has generated the greatest impact on the sales of the companies that applied this important administrative tool. Therefore, this research work proposes to describe the link between business benchmarking and sales of textile companies. It was obtained as a result that the business benchmarking variable has a positive impact on the sales of the companies in the textile sector, with a bilateral significance of 0,000<0,005, in addition a correlation coefficient of 0,663 is observed, indicating a high correlation between both variables. As a conclusion in the framework of the present research, we ratify that there is a high, direct and significant compatibility between the studied variables of the business benchmarking and its relation with the sales of the companies.

The effects of innovations on peruvian companies’ sales: The mediating role of KIBS

Companies increasingly embrace open business-to-business innovation. In this context, knowledge-intensive business services (KIBS) play a crucial role as they can provide services and know-how to companies. As comparisons of digital innovation in Latin American companies are scarce, a more in-depth study is required of the role that KIBS plays in their digital innovation. This study therefore investigates the impact of KIBS and the implementation of innovations, including digital ones, on the sales of companies. Utilizing a Partial Least Squares Structural Equation Modelling (PLS-SEM), we scrutinize data from 959 companies in Peru. The findings reveal that internally implemented innovations do not have a statistically significant direct effect on sales. However, outsourcing KIBS emerges as a positive mediator in this relationship. Specifically, we find that companies that subcontract those services are more likely to implement innovations and to achieve a positive impact on their sales in the short-term. Despite the opportunities that digital innovation brings, its direct effect on companies’ sales still needs to be improved, especially for manufacturing companies.

Implementasi Data Mining Association Rules Menggunakan Algoritma Fp-Growth untuk Data Penjualan Keramik

The ceramic company CV Sukses Bersama is facing challenges in determining the optimal product layout and promotion strategy. To address this issue, this research applies the Data Mining Association Rules method using the FP-Growth algorithm. With the Python programming language, the author conducts an analysis of the company's sales data to identify significant purchasing patterns. The analysis results reveal that the product 'MCC' enjoys an exceptionally high level of popularity, with a support rate reaching 94.86%. This indicates that 'MCC' is the primary favorite among CV Sukses Bersama's customers. The analysis also unveils several significant Association Rules, such as {'MCC'} -> {'HRM'} with a confidence level of 86.99%. This implies that customers who purchase 'MCC' tend to buy 'HRM' with a high level of certainty. These findings hold strategic importance for CV Sukses Bersama, offering valuable insights that can be utilized to design more effective marketing strategies by understanding customer preferences and optimizing product stock management.

Penerapan Algoritma Adaptive Response Rate Exponential Smoothing Terhadap Business Intelligence System

PT. XYZ is one of the companies in the field of furniture sales by offering its flagship product, namely spring bed. The company's business continues to grow every year, of course, the company must be able to complete its work quickly and precisely. One of the main problems of the company is that the increase in company sales is still not able to cover the company's expenses and sometimes the company still suffers losses. This happens because companies often make mistakes in purchasing product inventory stock. Not all types of spring beds sell well, so sometimes purchases are made of the type of spring bed that is not selling well, which results in stock accumulation and instability of the company's cash inflow and outflow. In this study, a Business Intelligence System was built, which is a form of information technology implementation to store, collect and analyze data into knowledge so that it can be used as prediction results. The prediction algorithm used in this research is the Adaptive Response Rate Exponential algorithm. The expected goal of this research is to build a Business Intelligence System that can calculate product sales predictions in the following month using the Adaptive Response Rate Exponential Smoothing (ARRES) algorithm. Based on the results of the MAPE test, it can be concluded that the percentage of prediction accuracy from the ARRES algorithm on the sales transaction data of PT. XYZ is 53.33% which is categorized as quite accurate and the percentage of prediction error from the ARRES method is 46.67% which is categorized as reasonable

Factors Influencing The Purchasing Decision of Eco-Friendly Shopping Bags: Green Awareness as an Intervening Variable

This study aims to analyze the factors influencing consumers' purchase of eco-friendly shopping bag products. The data obtained comes from 168 respondents, who are consumers that have previously purchased environmentally friendly shopping bags at Alfamart who lives at Solo Raya. Data measurement is conducted using the Structural Equation Model based on Partial Least Squares (PLS). The findings of the study suggest that green brand characteristics and green advertising play a role in shaping green awareness. Moreover, green awareness acts as a mediator between green brand attributes and purchasing choices, as well as between green advertising and purchasing choices. These research outcomes offer valuable insights for entrepreneurs to assess diverse factors impacting consumer purchasing behaviors, thereby potentially boosting company sales and profitability. This research contributes novelty by amalgamating a research model of factors influencing green awareness and green product purchasing decisions, wherein green awareness functions as an intervening variable.

Analisa Algoritma Naïve Bayes Classifier (NBC) Untuk Prediksi Penjualan Alat Kesehatan

The application of Data Mining in the business scope can be found in the use of Customer Relationship Management (CRM). CRM is a company's effort to manage its sales and customers more optimally. Company Sales Data can be processed into knowledge that can be used to optimize marketing strategies. Purna Karya Scientific is a company engaged in the field of medical/medical devices, laboratory equipment, chemical and dental materials as well as educational aids. In this study has used sales data at PT. After Scientific Work with attributes item code, relation, number of items, and label as class. Then classify medical device sales data by implementing the Naïve Bayes Classifier (NBC) algorithm which can predict sales results by displaying an accuracy value. Implementation was carried out using Google Colab to obtain an accuracy value of 95%, a recall value of 95%, and a precision value of 81%. The results of data on sales of medical devices with 2 classes namely "Selling" and "Not Selling". The resulting value is very good and can be used as a basis for classifying sales of medical devices by analyzing the stock of goods at PT. Full Scientific Work.

The Effect of Company Growth and Liquidity on Company Value with Capital Structure as an Intervening Variable

This study aims to obtain empirical evidence about the effect of company growth and liquidity on firm value, with capital structure as the intervening variable. The company's growth variable is measured using the percentage increase in the company's total sales, the difference between the company's total sales in this period and the previous period's total sales. The variable liquidity is measured by the current ratio, which is a measurement of the current assets owned by the company and the current liabilities of the company. The capital structure variable as an intervening variable is measured by the debt-to-equity ratio, which is the ratio between the total debt owned by the company and the capital owned by the company itself. The firm value variable as the dependent variable is measured based on the book value of the stock price, namely the stock price compared to the book value per share. The population in this study used 24 coal sub-sector mining companies listed on the IDX for the 2018–2022 period. The sample was selected using a purposive sampling method. The researcher obtained a sample of 11 companies in the coal mining sub-sector. The results of this study found that while company growth has no effect on capital structure, liquidity has a negative effect on capital structure. Company growth, liquidity, and capital structure have no effect on firm value. The capital structure is unable to mediate the relationship between company growth and liquidity and firm value.

The Impact of Brand Spokesperson Selection Decisions on the Sales of Necessities Companies -----In the Fan Economy of China

The fan economy is a business model that is widely used in China. This study aimed to ex-amine the impact of the fan economy as a business model in China on the decision of companies to choose their brand spokesperson. Therefore, this study selected one city in the south and one in the north of China and sampled them separately. A total of 120 people of all ages from all walks of life were selected for the questionnaire survey, and ten of them were also interviewed. Based on the data statistics and interviews, significant differ-ences were found in the effects of both consumer income and consumer gender on the study results. The group with stable income cares more about the consumer experience and will use their own experience as a prerequisite for purchase, while the student group will tend to use the spokesperson as a reference for selection; women care more about the celebrity status of the brand spokesperson, while men show less care than women. While a larger study sample is needed to determine if there are other influencing factors in the study, the results suggest that consumer income status and gender are factors that should be considered when influencing the selection of spokespeople for essential goods brands.

ANALISIS SEGMENTASI PELANGGAN BERBASIS MODEL RECENCY FREQUENCY DAN MONETARY (RFM) MENGGUNAKAN ALGORITMA K-MEANS

Business development is currently growing very rapidly, with the development of internet technology that can facilitate all business activities. Increasing business development has an impact on presenting new business competitors, so companies need strategies that are able to maintain customer quality. This study aims to segment customers from the company's sales transaction data, with a large number of transactions, technology is needed to group a data so that the method used in this study is a data mining method and uses the K-Means algorithm. With the K-Means Algorithm, it can help in grouping customers to make it easier for companies to strategize each customer group. This customer grouping uses an initial model of Recency, Frequency and Monetary (RFM) to help calculate customer groups. Data mining evaluation was carried out using Silhouette Coefficient with test results using Visual Studio Code software python programming language, The results of this study selected 3 clusters consisting of Low Loyalty totaling 137 customers, Medium Loyalty totaling 1636 customers and Highest Loyalty totaling 2395 customers.

Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Volume Penjualan Produk Jasa Bordir Pada Cv. Aditama Di Kota Surabaya

This study analyzes the effect of price, product quality and service quality to increase sales volume embroidery services Aditama CV of Surabaya. Data were obtained from questionnaires and direct observation in the field. Data were analyzed using multiple linear regression. The finding’s show that the simultaneous price, product quality and service quality affect the volume of sales. This means that the price, product quality and service quality of each has and effect on the sale of embroidery services Aditama CV of Surabaya. Partially price variables have a dominant influence on the sales volume, which indicates that at an affordable price will increase the company's sales volume.

Research on the Positioning of Color in Hamburg's Corporate Image Design

Color belongs to the visual identity in the corporate identity system. In the corporate image design of Hamburg, the application of color visual art is often used to improve the attractiveness of corporate image design, thus affecting consumers' consumption behavior and the key factors and conditional reactions to the company's product sales. Therefore, color is a key component in the construction of corporate identity system. This paper will analyze the current Hamburg corporate image through the linguistic meaning expressed by color symbols, and show the popular trend of Hamburg corporate image in the future and the important elements of corporate information transmission.

Delta Tecnic reportedly guarantees efficient insulation in the cable industry and impeccable spark test results

On September 28, Delta Tecnic reports that the masterbatch manufacturer reduces the granule size tenfold to achieve better dilution of the masterbatch in the cable compound; 25% of the company's sales are in the automotive industry, where satisfactory spark test results are reportedly more difficult to achieve.

Masihkah Kinerja Keuangan Dianggap Penting Dalam Menentukan Kebijakan Dividen?

Purpose: This study aims to examine the effect of liquidity ratios, activity, leverage, and company size on dividend policy through the financial performance of consumer non-cyclical companies for the 2017-2021 period. Methodology/approach: The sampling technique using purposive sampling method obtained 27 companies as research samples. Data analysis techniques using panel data analysis and path analysis. Findings: The results showed that liquidity (CR) and financial performance (ROA) had a significant negative effect on dividend policy (DPR). Total Asset Turnover has a significant positive effect on dividend policy (DPR). Leverage (DER) and firm size have no significant effect on dividend policy (DPR). Liquidity (CR) and Total Assets Turnover have a significant positive effect on financial performance (ROA). Leverage (DER) and company size have no significant effect on financial performance (ROA). Liquidity (CR), leverage (DER), and company size on dividend policy (DPR) through financial performance (ROA) have no significant effect. Meanwhile, total asset turnover on dividend policy (DPR) through financial performance (ROA) has a significant influence. Practical and Theoretical contribution/Originality: This research is expected to contribute to increasing Dividend Policy (Dividend Payout Ratio), companies must increase company sales activities so that company revenues can be greater than company expenses and companies have positive free cash flow which indicates good financial performance so they can distribute cash dividends. to shareholders. Research Limitation: This research is limited to the use of financial performance intervening variables only and focuses on consumer non-cyclicals subsector companies listed on the IDX in 2017-2021.