Abstract
The application of Data Mining in the business scope can be found in the use of Customer Relationship Management (CRM). CRM is a company's effort to manage its sales and customers more optimally. Company Sales Data can be processed into knowledge that can be used to optimize marketing strategies. Purna Karya Scientific is a company engaged in the field of medical/medical devices, laboratory equipment, chemical and dental materials as well as educational aids. In this study has used sales data at PT. After Scientific Work with attributes item code, relation, number of items, and label as class. Then classify medical device sales data by implementing the Naïve Bayes Classifier (NBC) algorithm which can predict sales results by displaying an accuracy value. Implementation was carried out using Google Colab to obtain an accuracy value of 95%, a recall value of 95%, and a precision value of 81%. The results of data on sales of medical devices with 2 classes namely "Selling" and "Not Selling". The resulting value is very good and can be used as a basis for classifying sales of medical devices by analyzing the stock of goods at PT. Full Scientific Work.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Indonesian Journal of Informatic Research and Software Engineering (IJIRSE)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.